This document discusses the evolution of search from basic keyword searches to intelligent searches powered by knowledge. It notes that as search has become more intelligent using machine learning and structured data, the focus has shifted from returning blue links to providing direct answers to queries. It argues that for search to continue advancing, high quality structured data from verified sources is needed to allow machines to have the knowledge to understand queries fully and provide accurate answers instead of links. The future of search is depicted as being powered by conversational interfaces and virtual/augmented reality, with location and businesses' structured data playing a key role in powering intelligent, knowledge-based searches.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Local search is is hard to tackle. How do you have the ability to know what you are doing is work the time, and will make the most impact for your business? The 10 Search commandments are 10 practicable and scale-able steps you can take to make the most impact on local search for your business.
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
Thriving in the Mobile Ecosystem - Mobile Web DesignAaron Weiche
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing.
This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Review Tactics for Local Rankings - SearchFest 2013Darren Shaw
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline:
Tracking Offline Conversions
Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips
Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
SearchLove Boston 2015 | Rand Fishkin, 'Ranking Signals of the Future'Distilled
Every year in the web world, we experience dramatic changes and upheaval that impacts how web marketers need to do their job. 2015 is no different, and in this presentation, Rand will show off the major trends and shifts from search engines, social platforms, and consumer behavior alongside the strategies and tactics to stay ahead of the curve and earn valuable traffic.
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
A look at how business will change due to new technologies and expectations of the Millenials. Understand what drives Gen Y's decision making, what technologies will impact how we do business and where things like SEO fit into this future mix.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
What Android Can Learn from Steve JobsTim O'Reilly
A meditation on Jobs' quote that design is an expression of the "fundamental soul" of a human creation. What is the fundamental soul of Google, and how should it be reflected in Android?
Local search is is hard to tackle. How do you have the ability to know what you are doing is work the time, and will make the most impact for your business? The 10 Search commandments are 10 practicable and scale-able steps you can take to make the most impact on local search for your business.
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
Thriving in the Mobile Ecosystem - Mobile Web DesignAaron Weiche
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing.
This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Review Tactics for Local Rankings - SearchFest 2013Darren Shaw
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline:
Tracking Offline Conversions
Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips
Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
SearchLove Boston 2015 | Rand Fishkin, 'Ranking Signals of the Future'Distilled
Every year in the web world, we experience dramatic changes and upheaval that impacts how web marketers need to do their job. 2015 is no different, and in this presentation, Rand will show off the major trends and shifts from search engines, social platforms, and consumer behavior alongside the strategies and tactics to stay ahead of the curve and earn valuable traffic.
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
A look at how business will change due to new technologies and expectations of the Millenials. Understand what drives Gen Y's decision making, what technologies will impact how we do business and where things like SEO fit into this future mix.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
What Android Can Learn from Steve JobsTim O'Reilly
A meditation on Jobs' quote that design is an expression of the "fundamental soul" of a human creation. What is the fundamental soul of Google, and how should it be reflected in Android?
At the 2011 Polish IA Summit, I examine big changes in optimizing for search engines.
We now know that Google is not infallible (seems that companies are easily able to game the PR system) or t all knowing (seems it takes a competitor with a friend at the New York Times to reveal said PR gaming). We also found out that Google can be capricious with blanket suppression of content from certain sites regardless of whether users find it relevant.
This presentation looks at search optimization tools ant tactics that work regardless of these changes and how to keep the site optimized.
Building Great Mobile Search with Productsy and Amazon CloudSearchMichael Bohlig
Presented by Sameer Maggon, Co-Founder of Productsy at the Bay Area Amazon CloudSearch Meetup, this talk summarizes the unique challenges of delivering great mobile search and summarizes the Productsy platform.
Search engines have changed a lot over the last 15 years and optimizing Websites for them must keep up. This presentation looks at the search landscape and present strategies and tactics for optimizing for today's search.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
The Future for Marketers - Trends and what they meanPaddy Moogan
The Future for Marketers presented by Paddy Moogan. This deck covers some of the current trends we're seeing in digital including artificial intelligence, content marketing and mobile marketing.
Bearish SEO: Defining the User Experience for Google’s Panda Search LandscapeMarianne Sweeny
The search sun shifted in March 2011 when Google started rolling out the beginning of the Panda update. Instead of using the famous PageRank, a link-based relevance calculation, Panda rests on a machine interpretation of user experience to decide which sites are most relevant to a searchers quest for knowledge. This means that IA and UX practitioners need to start thinking about the machine implications of the way they structure information on the web, and think ahead about the human implications for how search engines present their sites in response to searcher queries. Bearish SEO will present real, actionable methods for content providers, information architects and user experience designers to directly influence search engine discoverability. Need is an experience. It is a state of being. The goal for this presentation is to ensure that user experience professionals become an integral part of designing search experience.
Million Dollar Style on a $100 Budget by Mike EsordiDFWSEM
Mike Esordi spoke at Dallas Fort Worth Search Engine Marketing Association's July meeting event. We issued Mike a challenge and he took it head-on, bringing us Million Dollar Style on a $100 Budget - How to build a Website and a Brand for under one hundred dollars.
This deck is packed with information that will help you create a site that looks like you spent top dollar, but without spending all those bucks! Design tips including color theory, typography, photography and so much more. Clever apps, tips and tricks that will help you get the job done, and give you the best chance of building a memorable brand in the process. Mike Esordi is from Duotribe in New Orleans. Follow him @esordi
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaDFWSEM
Outspoken Media’s Director of Client Services Pearl Higgins knows the ins and outs of creating compelling content. With a background in Children’s literature that’s not surprising.
Only Pearl doesn’t just craft content; she tells stories, which is what she showed the audience at DFWSEM’s April 2017 event exactly how to do. She took the stage by storm and used her presentation to provide examples of great content and amazing storytelling.
This presentation covers all the bases of becoming a meaningful storyteller — from using the right imagery, to constructing sentences, to honing in on exactly the right kind of message. All these pieces work together to create a story like no other — one only you can tell.
Rock Google Analytics Like a Pro with Jenny HalaszDFWSEM
The one-and-only SEO extraordinaire Jenny Halasz graced DFWSEM with her presence at our first digital marketing event of 2017! Founder of JLH Marketing, she’s been in the game for nearly two decades. She’s been published in Search Engine Land, and spoken at State of Search in 2015, and this week she took our attendees on a deep dive into Google Analytics. Check out Jenny's slide deck for some killer insights, actionable tips, and to bolster your knowledge of all things Google Analytics. If you’ve ever wanted to know anything at all about Google Analytics, this is the expert slide deck for you!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5. • We have accepted this Blue
Link reality
• With 10 Possibilities, Errors
are Expected
• But, honestly, this is sad…
• We have tortured the
unstructured data to game
the Algo and produce blue
links
How We Got Here
6. • Structured Data leads the
way to answers
• Machine Learning and
Artificial Intelligence leverage
this
• The Interface finally begins to
return Answers, not blue
links, breaking the whole
interface paradigm
Where Are We Going?
25. Data Ecosystem & Signal to Noise Processing
Data flows as input and output between most location services
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48. • Bad data is a killer to AI and
machine learning
• The systems begin to “learn
wrong” and can’t easily “un-
learn” data
• The once “allowable” bad
result out of ten now
completely cripples the new
Interface
Now What if The Data Is Wrong
49. Single Sources of Truth
“Alexa, What’s the first rule of
Fight Club?”
Only a Single Source Can be Used for This, with Verification.
Classic Algos Struggle with This.
50. Am I Exaggerating?
Anyone Remember Long Term Capital Management?
• “using quantitative models to exploit deviations from
fair value…”
• “finance veterans, PhDs, professors, and two Nobel Prize
winners…”
• “LTCM triggered more than $1 Trillion in default risks
and lost $4.4B in one year
• One of the single biggest causes of the global, financial
meltdown
51. 76%
visit a business within one day
Total Location Search users
28%
of these searches
result in a purchase
T h i n k W i t h G o o g l e , 2 0 1 6
60. Headlines: Mobile First Indexing
“To make our results more useful, we’ve begun experiments to
make our index mobile-first. Although our search index will
continue to be a single index of websites and apps, our
algorithms will eventually primarily use the mobile version of a
site’s content to rank pages from that site, to understand
structured data, and to show snippets from those pages in our
results…”
61. What Are We Searching For?
• Every year, we debate the death of SEO
• AI, Machine Learning, Personalization – are all feeding
into the move to Voice & SEO’s demise
63. Three Data Levels
• Grossly Simplified: RAW, STRUCTURED, INSIGHTS
RAW DATA
POINT IN TIME
BUILDING
BLOCKS
FREE TEXT
SPOKEN
STRUCTURED
IN TIME
DIRECTIONAL
GROWTH &
DECLINE
SCHEMA
INSIGHTS
TRIGGERS
RELATIONSHIPS
PATTERNS
PREDICTION
ANSWERS
64. Three Data Levels
• Grossly Simplified: RAW, STRUCTURED, INSIGHTS
Stock Price
$58.00 /
share
News Stock
Overlay
News
Triggers High
Stock Chart
$58.00 is
a 52wk
High
NEWS
Alert
65. Search Engines Are Evolving
1. Searcher
(Human)
2. Search Engine
(Machine, mostly)
3. Source
(Human, mostly)
Potential
answers
Link to the Selected Answer
68. Why is This Getting More Important?
1. Searcher
(Human)
2. Search Engine
(Machine, mostly)
3. Source
(Human, mostly)
Potential
answers
Link to the Selected Answer
One Great Answer
69. Pichai recently noted that Google has been
“laying the foundation for this for
many, many years.”
This has led Google to develop an end-to-end
solution that means customers
NEVER HAVE TO OPEN AN APP OR
VISIT A WEBSITE.
73. Schema
“Over 10 million sites use Schema.org
to markup their pages and email
messages.”
Which basically means no one is doing this well.
74. Really? 10 Million?
We passed One Billion Websites in September of
2014, and its closer to 1.08B today
10,000,000 / 1,080,000,000 = .926%
Nice work, everyone!
< 1%
76. Schema Example: Restaurant
GreatFood
4 stars - based on 250 reviews
1 Madison Ave New York, NY 10010
Latitude: 40 deg 44 min 54.36 sec N
Longitude: 73 deg 59 min 8.5 sec W
(408) 714-1489
www.greatfood.com
Hours: Mon-Thu 5pm - 9:30pm
Fri-Sat 5pm - 10:00pm
Categories: Middle
Eastern, Mediterranean
Price Range: $$
Takes Reservations: Yes
77. Back to Tombstone
Q: “Alexa, What is a Tombstone?”
A: “A headstone or gravestone placed over a grave.”
Q: “Alexa, Is Tombstone a movie?”
A: “No, a gravestone is not a film.”
Q: “Alexa, is there a movie called Tombstone?”
A: “Yes, there is a film called Tombstone.”
Q: “Alexa, can you order me a Tombstone pizza?”
A: “I didn’t see that in your past orders, so I added a
Tombstone pizza to your shopping list.”
78. 100+
Location Data
Fields
Name
Address 1 & 2
Sublocality
Display Address
Address Visible
City
State
Postal Code
Country
Main Phone
Categories
Latitude
Longitude
Closed Flag
Special Offer
Special Offer URL
Business Hours
Holiday Hours
Description
Website
Website Display URL
Emails
Payment Methods
Logo
Photos
YouTube Video URLs
Menu
Products
Events
Bios
Additional Hours Text
Additional URLs
Alternate Phone
Mobile Phone
Fax
Toll-Free Number
Twitter Handle
Facebook Page
Year Established
Associations
Specialties
Brands
Languages
Keywords
Attribution Logo/URL
This Isn’t Easy, But It’s Critical
