The document discusses how storytelling is important for branding and marketing. It provides examples of successful brands that utilize storytelling like Lune Patisserie and Dollar Shave Club. The document then offers various strategies for finding and sharing a brand's story, such as understanding brand archetypes, creating personas, connecting with influencers through guest blogging and social media, and encouraging customers to share stories. Overall, the key message is that developing and sharing compelling brand stories can help engage customers and drive business.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
(Originally delivered at http://marketingcampsf.org March 2013)
There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.
This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:
- Why a lean approach to content strategy?
- Why does great marketing encompass knowledge base building and sharing?
- Which brands are using #leancontent to gain more visibility on the web? How are they doing that?
- What are the best tools out there that can effectively discover, create, curate and share content?
About the speaker:
Arabella Santiago is the Marketing and Communications Director at Scoop.it. A journalist at heart, Arabella believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. Arabella graduated with a degree in political science and English from Rutgers University. In her spare time, she enjoys cooking, writing and hiking beautiful Northern California.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
Mapping Your Content Marketing Efforts to Your Customer Journey by @staceycav...Stacey MacNaught
We've got more content budget than we've ever had and that means there is more content to compete with than ever before. It means investing more heavily and more cleverly in content promotion.
With increased budgets comes increased expectation and while your content marketing goals might be linked to links and social shares, your business (or your client's business) may need to see something of more meaning to them.
By mapping content to the customer journey more effectively, we aim to win the brand signals we have been going after but also demonstrating measurable audience growth and even a role in direct and assisted conversions (transactions and leads and ultimately revenue).
This is about that – making your content work harder towards direct customer acquisition.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
(Originally delivered at http://marketingcampsf.org March 2013)
There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.
This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:
- Why a lean approach to content strategy?
- Why does great marketing encompass knowledge base building and sharing?
- Which brands are using #leancontent to gain more visibility on the web? How are they doing that?
- What are the best tools out there that can effectively discover, create, curate and share content?
About the speaker:
Arabella Santiago is the Marketing and Communications Director at Scoop.it. A journalist at heart, Arabella believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. Arabella graduated with a degree in political science and English from Rutgers University. In her spare time, she enjoys cooking, writing and hiking beautiful Northern California.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
Mapping Your Content Marketing Efforts to Your Customer Journey by @staceycav...Stacey MacNaught
We've got more content budget than we've ever had and that means there is more content to compete with than ever before. It means investing more heavily and more cleverly in content promotion.
With increased budgets comes increased expectation and while your content marketing goals might be linked to links and social shares, your business (or your client's business) may need to see something of more meaning to them.
By mapping content to the customer journey more effectively, we aim to win the brand signals we have been going after but also demonstrating measurable audience growth and even a role in direct and assisted conversions (transactions and leads and ultimately revenue).
This is about that – making your content work harder towards direct customer acquisition.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
How to Use Social Media to Attract and Retain CustomersKaty Katz
Organic social media reach is declining. However, it's not over for publishers yet. Here's how to measure customer success with social media marketing.
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
This was a talk I gave to the group at SEOyvr in Vancouver on February 2016. My talk was about how evergreen content can create an SEO fly wheel. I walked through several different examples, and described these strategies can benefit any SEO.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
Content and-customer-journeys Product Camp Vancouver #PCV16Melissa Breker
Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why.
But what about the content?
By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences.
This hands on workshop will provide a simple framework for you to take back to the office to implement.
We'll chat about:
* How content topics, messages, and triggers impact audience decisions
* What questions you need for content mix and channels
* Why it's important to look past content driven by features and benefits
In this session, we’ll explore how the Agile Movement and Maker Culture provide us with new business models to achieve innovation. And we’ll see some real-world examples of how DIY hackers are able to find solutions to challenging business problems by rapidly prototyping with emerging technologies like iBeacon, Raspberry Pi and mobile computing.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
Your Content is Awesome – Now What? By @staceycav at #brightonseoStacey MacNaught
Awesome content doesn’t, by default, mean successful content. In this #brightonseo talk, Stacey MacNaught talks content promotion tactics, approaches and tools to get your content seen and hit objectives.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
How to Use Social Media to Attract and Retain CustomersKaty Katz
Organic social media reach is declining. However, it's not over for publishers yet. Here's how to measure customer success with social media marketing.
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
This was a talk I gave to the group at SEOyvr in Vancouver on February 2016. My talk was about how evergreen content can create an SEO fly wheel. I walked through several different examples, and described these strategies can benefit any SEO.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
Content and-customer-journeys Product Camp Vancouver #PCV16Melissa Breker
Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why.
But what about the content?
By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences.
This hands on workshop will provide a simple framework for you to take back to the office to implement.
We'll chat about:
* How content topics, messages, and triggers impact audience decisions
* What questions you need for content mix and channels
* Why it's important to look past content driven by features and benefits
In this session, we’ll explore how the Agile Movement and Maker Culture provide us with new business models to achieve innovation. And we’ll see some real-world examples of how DIY hackers are able to find solutions to challenging business problems by rapidly prototyping with emerging technologies like iBeacon, Raspberry Pi and mobile computing.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
Your Content is Awesome – Now What? By @staceycav at #brightonseoStacey MacNaught
Awesome content doesn’t, by default, mean successful content. In this #brightonseo talk, Stacey MacNaught talks content promotion tactics, approaches and tools to get your content seen and hit objectives.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Material from a session on applying Freemium business model to online classifieds. Presentation given at International Classified Media Association conference in Nice in April 2011.
Get up to date with all the digital trends in India with this comprehensive 60 page book from Google India. An absolute must for anyone in the marketing industry. Strongly recommended for all others.
Cannibalization of content - It's killing your revenuesJon Earnshaw
Watch my cannibalization talk here: https://goo.gl/BRTamk
A 30 minute journey into the world of content cannibalization, beginning with the two mistakes we're making that lead to internal conflict and loss of revenue, and finally, how to find it, fix it and prevent it in the future!
Online Dating Insider Online Dating Summit Keynote Miami 2013Digicraft
Online Dating Insider Editor David Evans shared 2012 dating industry highlights, trends for 2013, investment updates, hot startups to watch and much more.
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
Mastering the Creative and Technical Side of Searchable ContentKaty Katz
I spoke about how to get creative with your content marketing while still maintaining your technical SEO requirements at State of Search in Dallas. Here are my slides! Connect with me for questions!
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Machine Learning and Search -State of Search 2016 Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm, the impact of machine learning on search. Google's #RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your SEO strategy.
This presentation is shown by Eric Enge at State of Search Conference in November 2016
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
The Secret Sauce: Social Media for Brands in 20 Minutes a Day Harrison Blum
Establishing credibility, building trust, increasing brand awareness and ultimately driving revenue; that’s what today’s brands need to see from their social media efforts. Of course with managing day-to-day responsibilities, customers, and the multitude of other daunting responsibilities, it seems nearly impossible to dedicate the time needed. In this session Harrison will show you how to build an effective and scalable social media strategy to drive real results in 20 minutes a day. From real world examples to tricks he learned hands-on from the trenches, get ready for actionable, out-the-door tactics you can start implementing today! This session is ideal for any business owner, digital marketing professional and community manager.
8 New Habits of Successful Content MarketersSkyword Inc.
Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
A presentation on the stages and considerations for developing a social media strategy. Examples of social media campaigns across the creative and cultural industries.
Innovative Ways to do Highly Successful Paid Content Distribution #CMWorldChad Pollitt
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work.
The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display.
The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content.
This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success.
It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success.
Attendees of this session will leave knowing:
-The types of paid media
-Why paid media should be an integrated part of most content -marketing programs
-How other companies have been innovative and successful using paid media
-How to budget for top-funnel paid media
-Top tips for success with paid media
-The future of paid media
What is 'fake news', why it matters and what we can do to help curb it. How do we build brands in a post-truth era? How to build emotional connections, respond in a crisis and power start-ups with social media
So you’ve heard the term “Content Marketing,” but don’t know much about it. That’s okay, you are not alone. Formally defined, Content Marketing refers to the technique of creating and distributing relevant and valuable content to attract, acquire and engage clearly defined target audiences, with the objective of driving profitable customer action. In other words, content, such as blogs, press releases, news stories, etc., are distributed across multiple channels to garner a specific reaction from your target audience. Here are a few tips, and tricks that can help in your content marketing endeavors.
10 Steps for Putting Social Media Strategy into ActionIan Pollard
Ian Pollard, Senior Product Manager at Auto Trader UK takes you through the key social media planning action points and examples from the automotive industry.
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
How to Build An Army of Online Brand Ambassadors4Good.org
Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
Million Dollar Style on a $100 Budget by Mike EsordiDFWSEM
Mike Esordi spoke at Dallas Fort Worth Search Engine Marketing Association's July meeting event. We issued Mike a challenge and he took it head-on, bringing us Million Dollar Style on a $100 Budget - How to build a Website and a Brand for under one hundred dollars.
This deck is packed with information that will help you create a site that looks like you spent top dollar, but without spending all those bucks! Design tips including color theory, typography, photography and so much more. Clever apps, tips and tricks that will help you get the job done, and give you the best chance of building a memorable brand in the process. Mike Esordi is from Duotribe in New Orleans. Follow him @esordi
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaDFWSEM
Outspoken Media’s Director of Client Services Pearl Higgins knows the ins and outs of creating compelling content. With a background in Children’s literature that’s not surprising.
Only Pearl doesn’t just craft content; she tells stories, which is what she showed the audience at DFWSEM’s April 2017 event exactly how to do. She took the stage by storm and used her presentation to provide examples of great content and amazing storytelling.
This presentation covers all the bases of becoming a meaningful storyteller — from using the right imagery, to constructing sentences, to honing in on exactly the right kind of message. All these pieces work together to create a story like no other — one only you can tell.
Rock Google Analytics Like a Pro with Jenny HalaszDFWSEM
The one-and-only SEO extraordinaire Jenny Halasz graced DFWSEM with her presence at our first digital marketing event of 2017! Founder of JLH Marketing, she’s been in the game for nearly two decades. She’s been published in Search Engine Land, and spoken at State of Search in 2015, and this week she took our attendees on a deep dive into Google Analytics. Check out Jenny's slide deck for some killer insights, actionable tips, and to bolster your knowledge of all things Google Analytics. If you’ve ever wanted to know anything at all about Google Analytics, this is the expert slide deck for you!
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
3. @MediaWyse #StateofSearch
“People buy brands, products, and services
because they LOVE their stories.
People buy stories more than anything else.
Business is ALL Storytelling!”
10. @MediaWyse #StateofSearch
The Owner is an ACTUAL Rocket Scientist!
Kate Reid, the founder,
studied aerospace
engineering and spent
several years working for a
Formula One racing team
before apprenticing at the
famed Paris boulangerie Du
Pain et des Idees.
22. @MediaWyse #StateofSearch
The Science of Storytelling
Example of this in Action: Dollar Shave Club
Resolution: The “Party is On” at DSC and You are Invited!
44. @MediaWyse #StateofSearch
Strategy #2 – Connect with Influencers
FollowerWonk.com
Sort your Followers by
“Authority” then reach-out
via DM & @replies
57. @MediaWyse #StateofSearch
Casey Markee
Founder, Media Wyse
www.MediaWyse.com
casey@mediawyse.com
@mediawyse
Become a Fan on Facebook:
https://www.facebook.com/MediaWyse
Follow Casey on Twitter:
https://Twitter.com/MediaWyse
Connect with Casey on Linkedin:
https://www.linkedin/com/in/caseymarkee
Follow Casey on SlideShare:
http://www.slideshare.net/CaseyMarkeeMBA
Editor's Notes
The Art of Storytelling: How to Create and Promote Epic Brand Stories
What do we mean when we say “tell a good story.” We all want attention but there is so much competition for it these days. So how? How do you tell a story that captivates the audience? More importantly, WHY do brands and you in the audience need to know storytelling?
What do we mean when we say “tell a good story.” THAT. We all want attention but there is so much competition for it these days. So how? How do you tell a story that captivates the audience? More importantly, WHY do brands and you in the audience need to know storytelling?
Creating epic stories starts with creating an epic experience. You grow your business by understanding what people want and then cultivating and promoting an experience that tells the customer the story they want to hear.
The most successful companies and brand work to make the customer the center of their story. They don’t provide just a quality product or service they specifically work to interweave around the customer a total experience. They do this with packaging. They do with location. And they do this with their marketing approach.
And the best stories, the very best, create a fully sensory experience.
How many people like Croissants? Can I get a show of hands?
How about cruffins or cronuts?
Anybody here staying at the Paris? Best Croissants on the Strip.
And you’d expect that right. The French invented Croissants.
Question: Why does someone take a tram across town or wait in a line for 45 minutes for a pastry?
What if it was the world’s best croissant?
NY Times Food says so. Before the wait, there was a 20 minute wait, now it's 40-45...for a Croissant.
And what if the experience was so awesome and futuristic you didn’t realize the wait?
How about if the branding told a story?
kick-ass design done by local design agency "A Friend of Mine“
How about if the branding told a story?
Lune is owned and operated by a sister brother team the Reids.
The scarcity and the STORY make this product what it is. They sell around 3000 croissants a week…and that is IT based on their capability.
In the end, storytelling is the glue that holds epic content and experiences together.
That’s what the real focus of this talk today is how can we get the story out.
It’s a crowded marketplace online. The average person sees 200+ content pieces a day and is exposed to 5.5 hrs of video.
How do YOU get a good story out?
Video cost $4500 when it went live in 2012. But the story is BAD-ASS and it resulted in the following: Mike Dubin CEO
It went viral in a couple of days
They ran out of inventory in 6 days
Has 23 million views as of today
They are up to 300,000+ customers and growing
He introduces DSC in a sensational manner: “Our Blades Are F**King Great.”
Then he addresses the major pain point of his target audience: expensive $20/month razors. He also introduces a subplot “making jobs” with a new character.
Mike ends by saying the “party is on” and broadcasting that DSC has the solution to expensive branded razors.
SETUP: The customer’s backstory unfolds:
We explore his hopes, dreams, wants, needs, values, worldviews, and challenges.
CONFRONTATION: The struggle arises
The customer attempts to solve his problem or fulfil his need and often realizes he needs help.
He has the answer to those expensive brand blades.
RESOLUTION: Challenges are overcome
The customer’s need is met. He manages to do the thing he wanted to do, but couldn’t.
He is changed, has a new sense of self and set of beliefs about what’s possible.
Who – who is the story for? – users of expensive razors
Why – why are we telling it? – because we have an alternative to expensive razors
What – what’s the message? – our razors are fucking great…and cheap.
How – how should we tell it? – we’ll do it in a cool video using humorous imagery
Where – where will we share it? – we’ll start on YouTube and branch out from there.
Who – who is the story for? – users of expensive razors
Why – why are we telling it? – because we have an alternative to expensive razors
What – what’s the message? – our razors are fucking great…and cheap.
How – how should we tell it? – we’ll do it in a cool video using humorous imagery
Where – where will we share it? – we’ll start on YouTube and branch out from there.
Who – who is the story for? – users of expensive razors
Why – why are we telling it? – because we have an alternative to expensive razors
What – what’s the message? – our razors are fucking great…and cheap.
How – how should we tell it? – we’ll do it in a cool video using humorous imagery
Where – where will we share it? – we’ll start on YouTube and branch out from there.
Who – who is the story for? – users of expensive razors
Why – why are we telling it? – because we have an alternative to expensive razors
What – what’s the message? – our razors are fucking great and cheap!
How – how should we tell it? – we’ll do it in a cool video using humorous imagery
Where – where will we share it? – we’ll start on YouTube and branch out from there.
Who – who is the story for? – users of expensive razors
Why – why are we telling it? – because we have an alternative to expensive razors
What – what’s the message? – our razors are fucking great and cheap!
How – how should we tell it? – we’ll do it in a cool video using humorous imagery
Where – where will we share it? – we’ll start on YouTube and branch out from there.
Who – who is the story for? – users of expensive razors
Why – why are we telling it? – because we have an alternative to expensive razors
What – what’s the message? – our razors are fucking great and cheap!
How – how should we tell it? – we’ll do it in a cool video using humorous imagery
Where – where will we share it? – we’ll start on YouTube and branch out from there.
Why was Dollar Shave Club bought but other competitors such as Birchbox and Stitch won’t be getting similar offers.
And their brand marketing is the key.
The company learns about its audience and curates messages specifically meant to keep them engaged. With each delivery, customers get a "Bathroom Minutes" magazine. Designed to resemble the funny pages of a newspaper, the little pamphlets feature life and shaving tips, as well as articles answering questions about such important bodily functions as why fingernails grow faster than toenails
- The key information to crafting an effective brand story is understanding your ideal customer.
There are 12 identifiable archetypes that you can classify.
What is an archetype: In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity.
By understanding the dynamic of the archetype in which you operate you can more effectively create a story that allows you to both stand out and connect with your target audience.
These Brand Archetypes are defined by Dr. Carol S. Pearson and Margeret Mark’s The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.
By figuring out what your brand archetype is, you are given a powerful model to craft your brand around. When people understand your brand, they can begin to LIKE + TRUST you, which leads to sales.
Each brand will usually alight with one clear archetype but share traits with others.
These Brand Archetypes are defined by Dr. Carol S. Pearson and Margeret Mark’s The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.
By figuring out what your brand archetype is, you are given a powerful model to craft your brand around. When people understand your brand, they can begin to LIKE + TRUST you, which leads to sales.
Just enter 17 simple questions and you can generate a buyer persona very quickly into a Word Doc. Be warned though it’s incredibly simplistic.
A little more detail here and you can export this graphically. You have to upgrade though if you want to remove that.
Just like a show needs an audience, a story needs a listener. Without that audience, your story means nothing.
You have a lot of ways to “jumpstart” your story but here are four strategies that have worked well for yours truly.
Your goal as a brand is to get other people to TELL your story.
There are 2 million+ blog posts published each day. It's just not enough to have quality content you have to cast a bigger net. #SocialChat
Even the best content MUST escape the noise. You do that by targeting influencers. Getting a "boost" out-of-the-gate. #SocialChat
Unlike Followerwonk, BuzzSumo gathers stats about the URL on the Twitter user's profile. This can give us an idea of the authority of their website as well as their social stats—perfect for identifying influential authors.
Like with the other BuzzSumo search, there's an export feature so that all the data can be collated into a spreadsheet; I'd recommend doing this.
And @getLittleBird works by identifying influencers by what OTHER influencers are connected. Shows a "insider score" to use.
They call this “contexual segmentation” and this is a little different then demographic or psychographic targeting. You are looking for people who have specifically sought out connections that are related to your focal area or product.
And @getLittleBird works by identifying influencers by what OTHER influencers are connected. Shows a "insider score" to use.
Find the most relevant, credible Twitter influencers—on demand, at scale and in real time.
Linkedin Pro Tip: you can send a message to ANYONE on Linkedin that you share a group with. Doesn’t matter if you are connected. So if you find someone you want to connect with and you don’t know them, find them in a group, then connect that way.
Linkedin Pro Tip: you can send a message to ANYONE on Linkedin that you share a group with. Doesn’t matter if you are connected. So if you find someone you want to connect with and you don’t know them, find them in a group, then connect that way.
Free accounts get 150 requests a month but you can’t export by CSV.
You can pay $49/mo to get up to 1K requests and get ful CSV exports. It goes up from there.
GMAIL “canned responses are a super-easy way to do quality outreach templates
Remember Lune Croissants in Melbourne? They are killing it on Instagram.
People like Chris Brogan, and Pubcon Keynoter Scott Stratten didn’t get successful because everything they created was epic. They are successful because they told a good story that is fully infused with their personalities, kept telling good stories then kicked the shit out of promoting that content.
We can merge this with your contact info - for the final slide.
