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Rock Google Analytics Like a Pro with Jenny Halasz
- 1. @jennyhalasz #DFWsem ROCK GOOGLE ANALYTICS Presentedby: Jenny Halasz JLH Marketing (LIKE A PRO)
- 2. @jennyhalasz #DFWsem Jenny Halasz • InSEO since 2000 – 17 years! • Speaker at Pubcon, SMX, SES, StateofSearch, InternetSummit, Conversion Conference… • Writer for Search Engine Land & Search Engine Journal • Contributing Author “SEO Now” and “SEO Like I’m 5”
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- 4. @jennyhalasz #DFWsem Measurement: Goals vs.Events What do you want them to do? What is engagement? How do you make money? What went wrong? Why did they stay/leave? What do they need? Goals Events
- 5. @jennyhalasz #DFWsem Measurement: Channels &Channel Grouping Default Channels Private Channel Grouping Custom Channel Grouping Modify Default Channels We’ll come back to this… Not for the faint of heart.
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- 7. @jennyhalasz #DFWsem Measurement: Filters Filters inreports Filters in views Filters at account level Use anytime you like Use with caution Be afraid, be very afraid.
- 8. @jennyhalasz #DFWsem Measurement: Filters Filters inreports Filters in views Filters at account level Internal IP addresses Fix stupid errors
- 9. @jennyhalasz #DFWsem Measurement: Filters Filters inreports Filters in views Filters at account level Exclude known bots Require hostname Fake browsers and Fake network domains
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- 11. @jennyhalasz #DFWsem Measurement: Custom ChannelGrouping Default Channels Private Channel Grouping Custom Channel Grouping Modify Default Channels
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- 13. @jennyhalasz #DFWsem Custom Channel Grouping:Referral Affiliate Affiliate Affiliate Affiliate
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- 19. @jennyhalasz #DFWsem If Custom ChannelsWork… Default Channels Private Channel Grouping Custom Channel Grouping Modify Default Channels
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- 21. @jennyhalasz #DFWsem Your Ultimate Weapon bit.ly/ga-dashboard-JLH Touse: 1. Login to GA 2. Paste in the browser 3. Select the account to apply it to
- 22. @jennyhalasz #DFWsem Metrics: Things you wantto measure Dimensions: Containers you want to use Filters: Things to include or not include Metrics & Dimensions
- 23. @jennyhalasz #DFWsem Metrics: Things you want to measure Dimensions: Containers youwant to use Filters: Things to include or not include Metrics & Dimensions
- 24. @jennyhalasz #DFWsem How Did People Getto Your Site? What Did They Do While They Were There? How and Why Did They Leave? WHERE TO START?
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- 28. @jennyhalasz #DFWsem Edit the Title,instead of “Pages/Session” Choose a Layout Even Customize Your URL! Add Filters
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- 30. @jennyhalasz #DFWsem CHANGING DISPLAY OPTIONS Choosedifferent Dimensions or Metrics Change row display
- 31. @jennyhalasz #DFWsem USING FILTERS -SIMPLE “Only show” or “Don’t show” Selection criteria
- 32. @jennyhalasz #DFWsem USING FILTERS -REGEX Selection criteria Use | to separate items – creates “OR” Use .* as a wildcard .*/category means match anything before /category category/.* means match anything that comes after category Test your expressions on the actual report http://bit.ly/regex-for-marketers
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- 36. @jennyhalasz #DFWsem Google Analytics Update December22, 2016 Data studio access added to reports Available globally (21 countries)
- 37. @jennyhalasz #DFWsem Google Analytics Update December22, 2016 Templates now available
- 38. @jennyhalasz #DFWsem Google Analytics Update December22, 2016 Added DoubleClick Campaign Manager as Source
- 39. @jennyhalasz #DFWsem Google Analytics Update December22, 2016 And finally… Property Moving!
- 40. @jennyhalasz #DFWsem Google Analytics Update December22, 2016 And finally… Property Moving!
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- 42. @jennyhalasz #DFWsem That useful linkagain: bit.ly/ga-dashboard-JLH
- 43. @jennyhalasz #DFWsem Jenny Halasz @jennyhalasz jlh-marketing.com Download thisdeck: http://bit.ly/ga-rockstar Thank You!