Fun With Ad Customizers

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The document discusses how to use ad customizers in Google Ads. It provides an overview of ad customizers and how they can be used to make ads more dynamic by pulling in real-time business data. The document outlines several everyday uses of customizers like counting down to events, showing a user's location, and listing the number of customers. It also discusses some advanced examples like showing available product shipping dates or inventory levels based on a user's location or how inventory changes. Finally, it provides reminders on customizer limits and best practices.

Marketing

Agenda
1. Why ad customizers?
2. How to setup
3. Everyday uses
4. Advanced examples
@Matt_Umbro

Ad customizers allow you to:
• Make your ads dynamic
• Pull business data into your ads
• Give searchers real-time information
• Automate ad creation
@Matt_Umbro

Reminders
• Can use up to 5 customizers in a single ad
• Can’t pull multiple business data feeds into a single ad
• Need to have at least 1 static ad always running
• Customizers still need to adhere to character limit
• Will not work 100% of the time
@Matt_Umbro

Show the user’s location in your ad
@Matt_Umbro
Download US City & State Business Data

Problem: Product (plants) shipping date
depends on zip code being shipped to
Examples
Zone 4 ships 8/29
Zone 8 ships 9/12
@Matt_Umbro

Problem: Inventory constantly changes and
ads need to accurately reflect count of
products
@Matt_Umbro

@Matt_Umbro
Upload frequency options
• Every 6 hours
• Every 12 hours
• Every 24 hours
• Weekly
• First day of month

THANK YOU!
Questions, comments, or just say hello!
matt.umbro@hanapinmarketing.com

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Fun With Ad Customizers

2. FUN WITH AD CUSTOMIZERS Matt Umbro, Senior Account Manager at Hanapin Marketing & Founder of PPCChat

3. Agenda 1. Why ad customizers? 2. How to setup 3. Everyday uses 4. Advanced examples @Matt_Umbro

4. @Matt_Umbro

5. @Matt_Umbro

6. Ad customizers allow you to: • Make your ads dynamic • Pull business data into your ads • Give searchers real-time information • Automate ad creation @Matt_Umbro

7. @Matt_Umbro

8. @Matt_Umbro

9. @Matt_Umbro Ad Customizer Template

10. @Matt_Umbro Template Name: Teams

11. @Matt_Umbro

12. @Matt_Umbro

13. @Matt_Umbro

14. Reminders • Can use up to 5 customizers in a single ad • Can’t pull multiple business data feeds into a single ad • Need to have at least 1 static ad always running • Customizers still need to adhere to character limit • Will not work 100% of the time @Matt_Umbro

15. @Matt_Umbro

16. Countdown to an event @Matt_Umbro

17. Countdown to an event @Matt_Umbro

18. Show the user’s location in your ad @Matt_Umbro Download US City & State Business Data

19. Add social media followers @Matt_Umbro

20. List number of customers @Matt_Umbro

21. Number of seats left @Matt_Umbro

22. Write mobile ads! @Matt_Umbro

23. @Matt_Umbro

24. Problem: Product (plants) shipping date depends on zip code being shipped to Examples Zone 4 ships 8/29 Zone 8 ships 9/12 @Matt_Umbro

25. @Matt_Umbro

26. @Matt_Umbro