Download to read offline
More Related Content
Similar to Influencing On-Site Metrics | US & SEO Collide!
Influencing On-Site Metrics | US & SEO Collide!
- 1. #State of Search@Chrisdayley Influencing On- Site Metrics UX and SEO Collide!
- 3.
- 4. 2015 Non-Keyword RankingFactors
- 6. “Not my problem, mydesigners just suck” Designers #stateofsearch @Chrisdayley
- 7. #Searchlove @Chrisdayley Onsite metricscan no longer be considered “SOMEONE ELSE’S PROBLEM”
- 8.
- 9.
- 10.
- 11. 90-95% of purchase decisionsoccur in the subconscious mind http://hbs.me/1QleHnI #stateofsearch @Chrisdayley
- 12.
- 13. 1 Gain Insights About Your Audience 2 Movethe Needle 3 Easy Content Test #stateofsearch @Chrisdayley
- 14. Gaining Insights About Your Audience #Searchlove@Chrisdayley
- 15.
- 16.
- 17. Where are people clicking? Howfar are people scrolling?
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25. Don’t overload userswith content #stateofsearch @Chrisdayley
- 26.
- 27.
- 28. Create a testplan - pivot as needed #stateofsearch @Chrisdayley
- 29.
- 30.
- 31.
- 32.
- 33. Failed tests areequally as important as successful tests. You just learned what your audience doesn't like. #stateofsearch @Chrisdayley
- 34.
- 35.
- 36.
- 37.
- 38. How much content doesthe audience want? #stateofsearch @Chrisdayley
- 39. Is it differenton mobile & desktop? = ? #stateofsearch @Chrisdayley
- 40.
- 41. 3 Variations: Short (<500 words) Medium (500-1,000 words) Long (>1,000 words) #stateofsearch @Chrisdayley
- 42. 64.9% 1750 Words1055 Words542Words 76.7%45.5% TOP 1:30 TOP 3:49 TOP 4:47 #stateofsearch @Chrisdayley
- 43. 542 Words 1055Words 1750 Words 76.9% 62.2% 44.4% TOP 3:36 TOP 4:37 TOP 2:01 #stateofsearch @Chrisdayley
- 44. Mobile Winner -542 Words 83.1% Desktop Winner - 1055 Words DONATIONS 28.4% DONATIONS #stateofsearch @Chrisdayley
- 45.
- 46.
- 47.