This document summarizes a presentation on the future of SEO and revenue maximization. It discusses the history of SEO, from early techniques like meta tags to modern approaches like voice search and AI. It notes that while rankings used to be the focus, revenue has been increasingly important since 2011. The presentation then contrasts how humans currently do SEO versus how AI and automation could take a more holistic, data-driven approach to optimize content for maximum revenue. It concludes by noting that algorithmic tools could help SEOs "win the revenue race."

1. The Last Word in SEO
Advanced Search Summit, Napa, April 5th

2. A Quick Show of Hands
Who has been doing search marketing for…
5+ years
10+ years!
20+ years!
My congrats (& condolences)!

3. Just For You…Search in 1999
Rankings

4. We’ve Been Through a Lot…
meta tags, white-on-white text, PageRank, paid inclusion, “content is
king”, reciprocal linking, JavaScript, Google’s 1-billion-page index,
XML sitemaps, SEO automation, Google Base, tag clouds, local
search, link farms, mobile search, PageRank sculpting, thematic
clustering, Google’s 1-trillion-page index, structured microdata, no
PageRank, local citations, keyword not provided, latent semantic
indexing, manual actions, voice search, social, disavowing links,
mobile-first indexing, 5-star reviews, page load speed, machine
learning, smart speakers, Google’s 60-trillion-page index, AI, smart
displays, intent-based SEO and on and on…
What jumps out at you?

5. One major thing was missing.
Revenue

6. Revenue, Not Rankings, Since 2011
Rankings Revenue
Jan. 2011

7. What Does the Future Hold for SEO Revenue?

8. Quick Workshop!
Human vs. AI Human + AI

9. How We Humans Do SEO
URL: /category-clothing/3699fc/
Title: Women's Fashion Clothes | Luxury Brands for Womens | Designer Clothing
H1: Clothing
Google Rankings
Women’s Fashion Clothes: 12
Women’s Fashion Clothing: 41
Womens Fashion Clothes: 22
Womens Fashion Clothing: 43
Fashion Clothes: 2
Fashion Clothing: 14
Fashion Clothes for Women: 28
Luxury Brands for Womens: 37
Luxury Brands for Women: 34
Luxury Women’s Clothing: 17
Luxury Womens Clothing: 12
Designer Women’s Clothes: 19
Designer Women’s Clothing: 37
KSV
0
0
0
210
5,400
5,400
3,600
0
0
0
210
2,400
0
Visits
5
0
0
8
926
17
2
0
0
1
0
19
0
Rev
0
0
0
$1,595
$17,250
$3,600
0
0
0
0
0
$995
0
Note: This Data Was
Fabricated

10. The Future of SEO – Revenue Maximization
URL: /category-clothing/3699fc/
Title: Women's Fashion Clothes | Luxury Brands for Womens | Designer Clothing
H1: Clothing
Algorithmic Automation That:
1. Provides Holistic Analysis Across All Keywords
& Content at Once
2. Uses All Available Data, Including Detailed
Competitor Data
3. Refreshes Its Data Set Continuously
4. Includes TF-IDF Considerations
5. Models Optimization Scenarios Using Historic
Data to Find the Best One
6. Delivers Actionable Insights
7. Identifies & Tracks Change Impact
8. Learns As New Results Data Comes In
9. Notifies You of All Content Changes
Tech tools to help you win
the revenue race!

11. Time for Race Results!
Contact: matt.lebaron@revvim.com