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Reverse Engineering Google's Local Search Algorithm
- 1. The 2016 LocalSEO Ranking Factors @danleibson What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 2. The 2016 LocalSEO Ranking Factors @danleibson Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility. We also do SEO for large websites, national to local brands and agencies. About The Company
- 3. The 2016 LocalSEO Ranking Factors @danleibson Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder. About Me
- 4. The 2016 LocalSEO Ranking Factors @danleibson Obligatory Client Slide
- 5. The 2016 LocalSEO Ranking Factors @danleibson The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 6. The 2016 LocalSEO Ranking Factors @danleibson A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 7. The 2016 LocalSEO Ranking Factors @danleibson A Method To the Madness
- 8. The 2016 LocalSEO Ranking Factors @danleibson For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
- 9. The 2016 LocalSEO Ranking Factors @danleibson TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
- 10. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
- 11. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
- 12. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
- 13. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 14. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 15. The 2016 LocalSEO Ranking Factors @danleibson What Can you Do Tomorrow? What http://www.localseoguide.com/enforced-nap-consistency-scale-happened/ How http://www.localseoguide.com/our-citation-stack/
- 16. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 17. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 18. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
- 19. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
- 20. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
- 21. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
- 22. The 2016 LocalSEO Ranking Factors @danleibson What about GMB?
- 23. The 2016 LocalSEO Ranking Factors @danleibson What about GMB?
- 24. The 2016 LocalSEO Ranking Factors @danleibson What Can You Do Tomorrow? Platforms Old Skool http://synup.com/tools/review-handout/ https://whitespark.ca/review-handout-generator/
- 25. The 2016 LocalSEO Ranking Factors @danleibson “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
- 26. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
- 27. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
- 28. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
- 29. The 2016 LocalSEO Ranking Factors @danleibson Near who?
- 30. The 2016 LocalSEO Ranking Factors @danleibson Links, not just Location
- 31. The 2016 LocalSEO Ranking Factors @danleibson Not so Near Me
- 32. The 2016 LocalSEO Ranking Factors @danleibson What Can You Do Tomorrow?
- 33. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
- 34. The 2016 LocalSEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
- 35. The 2016 LocalSEO Ranking Factors @danleibson Action Shotland to the Rescue >>> >>> LocalSEOGuide.com
- 36. The 2016 LocalSEO Ranking Factors @danleibson Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
- 37. The 2016 LocalSEO Ranking Factors @danleibson Coming Soon
- 38. The 2016 LocalSEO Ranking Factors @danleibson Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX
Editor's Notes
- #6 This slide covers the discussion of what I wanted to do
- #7 This slide covers the discussion of what I wanted to do
- #8 This slide covers the discussion of what I wanted to do
- #10 This slide covers the discussion of what I wanted to do
- #11 This slide covers the discussion of what I wanted to do
- #12 This slide covers the discussion of what I wanted to do
- #13 This slide covers the discussion of what I wanted to do
- #14 # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- #15 # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- #16 # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- #17 Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
- #18 Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
- #19 This slide covers the discussion of what I wanted to do
- #20 Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
- #27 Page speed,
- #28 This slide covers the discussion of what I wanted to do
- #29 This slide covers the discussion of what I wanted to do
- #34 This slide covers the discussion of what I wanted to do
- #35 This slide covers the discussion of what I wanted to do