Google's search algorithm and ranking factors have evolved significantly over the years. Newer signals like social media, user behavior data, and brand strength have become increasingly important. Google's interface has also modernized to showcase more rich content. For marketers to succeed, they need to focus on creating high-quality, user-centric content while avoiding outdated tactics and establishing their online presence as a trusted brand.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Mind map of terminologies used in context of Generative AI
Google ranking evolution
1. The Evolution of Google Rankings
How Google’s algorithm has changed over the years
and where it’s heading in the future
Rand Fishkin, SEOmoz CEO, March 2011
2. At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.
8. Anchor Text
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/learn-seo/anchor-text
9. From 1999 – 2008, What Page Ranked #1
for the Queries “Exit” and “Leave”?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363
10. From 1999 – 2008, What Page Ranked #1
for the Queries “Exit” and “Leave”?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363
11. Keyword Match Domain Names
http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited
13. Topic Modeling
LDA correlates w/
Google rankings
better than any other
on-page feature
http://www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool
20. Twitter Data
Danny Sullivan: If an article is retweeted or referenced much in
Twitter, do you count that as a signal outside of finding any non-
nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our
organic and news rankings. We also use it to enhance our news
universal by marking how many people shared an article
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
21. Twitter Data
Page A Page B
646 links from 36 root domains 1 link from 1 root domain
2 tweets 522 tweets
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
22. Twitter Clearly Influencing Google
Page B – the
tweeted version –
ranks #1!
Page A Page B
646 links from 36 root domains 1 link from 1 root domain
2 tweets 522 tweets
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
23. Twitter Data is Very Powerful in QDF
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
24. Don’t Try Abusing Twitter for SEO
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study#jtc133590
25. Author Authority
Danny Sullivan: Do you try to calculate the authority of someone who
tweets that might be assigned to their Twitter page. Do you try to “know,”
if you will, who they are?
Bing: Yes. We do calculate the authority of someone who tweets. For
known public figures or publishers, we do associate them with who they
are. (For example, query for Danny Sullivan)
Google: Yes we do compute and use author quality. We don’t know
who anyone is in real life :-)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
27. Brand Signals
Brands Generics
• Have real people working at a physical address • Often exist only online
• Have authentic, followed social accounts • Rarely have significant social accounts
• Display obvious, robust contact information • Frequently use email forms only
• Register with government/civic organizations • Stay “under the radar”
• Receive traffic from diverse sources • Search is often 90%+ of traffic
• Generate branded search query volume • Have little-no branded search demand
• Run offline marketing/advertising campaigns • Ignore the offline world
http://www.seomoz.org/blog/the-next-generation-of-ranking-signals
28. Entity Association
http://www.seomoz.org/blog/the-next-generation-of-ranking-signals
29. User & Usage Behavior
http://www.quora.com/Did-Bing-intentionally-copy-Googles-search-results
30. How the Search Ranking Factors Have
Changed in the Eyes of Experts
33. Big Changes from 2009 to 2011
• Link-Based Factors are no longer 60%+ of the equation!
• Social Data is perceived to be a significant player
• Page-Level Link Metrics Fell the Most (43% - 22%)
• Keyword-Level Domain Metrics, Brand Data + Social Rose
• The Survey itself asked for more detail/specificity
(which may be responsible for some of these shifts)
The new version of the ranking factors will be online in April, 2011
34. A Look at Google’s “Farmer”
(aka “Panda”) Update
35. Sites that Lost Visibility
http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers
36. Sites that Gained Visibility
http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers
37. From the Mouths of Googlers
Wired.com: How do you recognize a shallow-content site?
Singhal: (W)e asked the raters questions like: “Would you be
comfortable giving this site your credit card? Would you be comfortable
giving medicine prescribed by this site to your kids?”
Cutts: (Using) a rigorous set of questions, everything from. “Do you
consider this site to be authoritative? Would it be okay if this was in a
magazine? Does this site have excessive ads?”
Singhal: And based on that, we basically formed some definition of
what could be considered low quality.
http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1
38. From the Mouths of Googlers
Wired.com: But how do you implement that algorithmically?
Cutts: I think you look for signals that recreate that same intuition,
that same experience that you have as an engineer and that users
have.
Singhal: You can imagine in a hyperspace a bunch of points, some
points are red, some points are green, and in others there’s some
mixture. Your job is to find a plane which says that most things on
this side of the place are red, and most of the things on that side of
the plane are the opposite of red.
http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1
39. Links Didn’t Seem to Have Much Impact
http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers
45. Don’t “Look” Like a Content Farm
http://www.suite101.com/content/canada-awarded-fifa-2015-womens-world-cup-of-soccerfootball-a356303
46. Don’t “Look” Like a Content Farm
http://hubpages.com/hub/WomensFashionsofthe1920-FlappersandtheJazz-Age
47. Watch Out for “Classic” SEO Tactics
Directory Link Building Keyword-Variant Abuse
Reciprocal Link Pages Paid Links w/ Manipulative Anchor Text
Sitewide, Footer Links Navigation for Engines, Not Humans
Low Cost/Quality, Outsourced Content Generic Design and Layout
Anonymous Contact Forms Anchor-Text Rich Internal Links
Ad Blocks Dominating the Page Keyword Stuffed Titles + Pages
It’s great to do good SEO, just don’t look like the only reason the site exists is to draw Google traffic
48. Become a “Brand”
Brands Generics
• Have real people working at a physical address • Often exist only online
• Have authentic, followed social accounts • Rarely have significant social accounts
• Display obvious, robust contact information • Frequently use email forms only
• Register with government/civic organizations • Stay “under the radar”
• Receive traffic from diverse sources • Search is often 90%+ of traffic
• Generate branded search query volume • Have little-no branded search demand
• Run offline marketing/advertising campaigns • Ignore the offline world
http://www.seomoz.org/blog/the-next-generation-of-ranking-signals
49. Find Where Top Brands Earn Citations
Where do these
brands earn
their links?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.opensiteexplorer.org
51. Focus on the User, But Don’t Forget the Engines
http://www.nytimes.com/2011/02/11/business/media/11search.html
52. Take Advantage of New Opportunities
http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html
53. Take Advantage of New Opportunities
http://www.9e3k.com/9e3k/monday-meme-yoda-spreads-some-9e3k-love/
54. Take Advantage of New Opportunities
http://outspokenmedia.com/social-media/quora-hipsters/
55. Embrace All of Inbound Marketing
News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING! Webinars
Forums (AKA all the “free” traffic sources)
Document Sharing
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
56. Q+A
Rand Fishkin, CEO & Co-Founder, SEOmoz
• Twitter: @randfish
You can now try SEOmoz PRO Free!
• Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial
• Email: rand@seomoz.org
57. Summary of This Presentation
The Evolution and Future of Google’s Rankings:
• Where Google’s Been in the Past (1999-2010)
• New Signals in Google: Social Media, User Data & Brand Signals
• The Evolution of the Search Engine Results Interface
• What Marketers Must Do to Keep Up with Google’s Evolution