Lesson 2 print advertising (1)
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This document discusses print advertising campaigns and target audiences. It covers defining adverts and campaigns, linking ads in campaigns, and the purpose of advertising. The document aims to teach about target audience types and how ads are linked in campaigns. It discusses categorizing audiences by age, gender, lifestyle, interests, and location. Examples of media targeted to different audiences are requested. The document also covers types of ads used in campaigns like billboards, bus posters, newspapers, magazines, web banners, and TV ads. It asks questions about identifying a campaign's target audience and if it was successfully reached.
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DIGITAL MARKETING
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
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Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
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Chapter 5
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Lesson 2 print advertising (1)
- 2. What did we discuss last week? • What is an advert • What is an advertising campaign • How are adverts linked in campaigns • What is the point of advertising?
- 3. Aims • All of you will be able to discuss target audience types • Most of you will be able to explain what links advertisements in campaigns • Some of you will be able to give examples of the different types of advertising used in campaigns
- 4. Audience Categories • Age • Gender • Lifestyle • Interests • Location people live
- 5. Individually come up with examples for media that is targeted to an audience by: • Age group • Gender group • Lifestyle choices • Interests • Location people live
- 6. Who created it? UK based company
- 7. Print Adverts in the Campaign
- 8. Billboards
- 11. Bus poster
- 12. Newspaper
- 13. Magazine
- 15. Web Banner
- 16. Web Banners
- 17. TV advertising in the campaign
- 18. TV general Ad
- 19. TV Ad- Characters 5 Ads with the characters: Fear Anger Disgust Joy Sadness
- 20. Themes and links in the adverts
- 21. Who were the target Audience? • How do you know who the target audience for the advert were? • Who is the audience for Sky broadband? • Do you think that it was successfully advertising sky broadband to the right audience? Why? • What kind of lifestyle and interests do you think the audience would need to have in order to pay for a product like this? • Does the campaign target the audiences lifestyle?
- 22. Use the hand out to help you write about: • An advertising campaign • Themes • Adverts in the campaign • Audience