The document provides an overview of marketing and public relations strategies and tactics. It discusses conducting a situation analysis; setting business objectives and a unique selling point; developing key messages and communication strategies; pitching stories to journalists; writing press releases; and targeting various media outlets including newspapers, trade press, and digital channels. The goal is to generate publicity through media coverage that can help boost sales, status, recruitment, investment, and online visibility for a business.
Our portion of the Market Like You Mean It seminar, presented by the Greater Warrenton Chamber of Commerce and sponsored by our good friends at Piedmont Press & Graphics (www.piedmontpress.com).
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
Our portion of the Market Like You Mean It seminar, presented by the Greater Warrenton Chamber of Commerce and sponsored by our good friends at Piedmont Press & Graphics (www.piedmontpress.com).
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
The future of content is rooted in the past TheJoyfulWeb
Learn the value of authenticity, going back to the roots of marketing and harnessing the power of storytelling. Discover how to have conversations with your audiences that matter and how to use this interaction to better hone your communication strategy. Technology has changed the way audiences interact with content as they increasingly become the star of their own show. This workshop will show you how to ride the wave and avoid getting drowned out in a sea of ineffective content.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page.
Find. Organize. Share.
Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting.
This presentation delves into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier.
Hopefully after reading this presentation you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Speaker Marketing by the Marketing Speaker - Marketing planning for Professional Speakers as presented to the National Speakers Association - IL 1-9-15 by Al Lautenslager.
Available for other NSA chapter presentation and conference speaking al@allautenslager.com
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
The future of content is rooted in the past TheJoyfulWeb
Learn the value of authenticity, going back to the roots of marketing and harnessing the power of storytelling. Discover how to have conversations with your audiences that matter and how to use this interaction to better hone your communication strategy. Technology has changed the way audiences interact with content as they increasingly become the star of their own show. This workshop will show you how to ride the wave and avoid getting drowned out in a sea of ineffective content.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page.
Find. Organize. Share.
Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting.
This presentation delves into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier.
Hopefully after reading this presentation you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Speaker Marketing by the Marketing Speaker - Marketing planning for Professional Speakers as presented to the National Speakers Association - IL 1-9-15 by Al Lautenslager.
Available for other NSA chapter presentation and conference speaking al@allautenslager.com
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
Building an audience is no mean feat. It takes a lot of time and dedication.
This session was recorded with Enterprise Nation and available as a recording on their platform. These slides go through everything that was discussed.
Key takeaways:
-Learn how to create a plan to optimise your site for search
-Understand the power of social media
-Discover how you can get featured in the media
Trade Show Strategy for Maximum Exposureschubert b2b
Trade shows are great opportunities to leverage in order to increase your brand's visibility. Seminars, speaking engagements, sponsorships and exhibit halls are only a few avenues at these events that can maximize exposure to your brand. The key to trade show success is creating a strategy to streamline objectives, take action and get noticed.
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3. Marketing.
What is marketing?
Marketing is the chain of activities moving
products from producer to customer.
• Market Research
• Product
• Strategy
• Pricing
• Packaging
• Distribution
• Promotion
• Sales
4. Strategy.
Where do I start?
Situation Analysis: Where I am now
• Describe where your company stands
at this moment in time (strengths,
weaknesses, opportunities and threats)
• Describe your industry and forecast
trends and change (political, economic,
social and technological)
What is my marketing strategy?
5. Strategy.
Where do I want to get to?
Every company has business objectives.
• Where do you want to be?
• When do you want to get there?
• How will I get there?
If the purpose of your marketing plan is to launch a new product or line of products:
Objective - Achieve 10% market share in first 12 months of launch.
If the purpose of your marketing plan is to boost revenue from existing products:
Objective - Increase revenue 12% from our existing line of products over the next six months.
What are my business objectives?
6. Tactics.
How will I get there?
What tactics do I need to deliver my objectives?
Objectives establish a broad outline of how you want to
achieve your strategy. Tactics are specific actions.
• Objective: Achieve 10% market share in first 12 months of launch.
• Tactic: Develop a brochure to send to new prospects.
What are my tactics?
7. Tactics.
What do I do?
What tactics do I need to deliver my objectives?
• Advertising - TV, Radio, Print, Outdoor
• Sales Force - Telesales, Door to Door, Networking
• Sales promotion - Competitions, Vouchers, Displays,
Sampling
• Direct marketing - Fliers, email, inserts
• Public Relations - press releases, sponsorship, roundtables
What are my tactics?
8. Budget.
How much will it cost?
Every tactic has a price.
• Add up the costs of each tactic
• Prioritise
• Revisit your strategy
• Set your budget
What is my budget?
10. Research.
Market analysis
• Market segmentation (potential buyers, growth forecast,
average transaction value of sale or average sales per year)
• Company analysis
• Needs and requirements
• Distribution channels
• Competitive forces
• Communications
What is my market?
11. Product.
Positioning a product
• What kind of product is it?
• Who is it designed for?
• What is the single most important benefit it offers?
• What is the most important competitor?
• How is it different from that competitor?
• What is the customer benefit of that difference?
What is my unique selling point?
12. Public relations.
What is PR?
“The planned and sustained effort to establish and
maintain good will and understanding between an
organisation and its publics.”
Institute of Public Relations (1987)
What should I use PR?
14. Strategy.
What am I going to do?
Business objectives
SWOT analysis
Communication Objectives
• Create awareness • Develop knowledge
• Promote understanding • Displace prejudice
• Overcome misunderstanding • Encourage belief
• Combat apathy • Confirm or realign a perception
• Inform • Act in a particular way
What is my communication strategy?
15. Key messages.
What am I going to say?
• What does my product do?
• Why would anyone buy it?
• What are the benefits?
• What problem does it solve?
What are my key messages?
16. Tactics.
How am I going to say it?
• Articles and features • Advertising
• One to one briefings • Exhibitions and conferences
• Interviews • Hospitality
• Background briefings and materials • Sponsorship
• Photography • Donations
• Email • Press release
• Internal communications • Design and branding
• Brochure • Membership of industry groups
• Newsletter • Roundtables
• Seminars • Awards
• Sales force • Direct marketing
• Sales promotion • Social media
What media will I use?
18. Story.
How to make the headlines
The five main business stories:
1. Launch
2. Growth
3. New product
4. Mergers and Acquisition
5. Cuts and Closure
Is your story newsworthy?
19. Develop.
Why use your story?
• Angle
• Hook
• So what?
• Boost its news value
How will you interest the journalist?
20. Angle.
How to find your angle
• Follow the news in your industry
• Talk to colleagues and customers
• Look for milestones
• Know the benefits of your product
• Upcoming relevant events
• Survey your customer base and build a story around the results
What would you like to read?
21. Hit!
How to get coverage
• Research your press
• Know your papers
• Columns
• Days
• Style
• Know your journalists
• Who specialises in your area?
What is your story?
22. Press Release.
How to write it
• Get your facts together
• Use quotes
• Put the best bits first
• Think quality, not quantity
What are you trying to say?
23. Media.
Where should you sell it in?
• Newspapers
• Trade press
• Vertical press
• Online
What is your audience?
24. Newspapers.
What can you target?
• Dailies
• Sundays
• Business pages
• Supplements
• News pages
• Platform pages
• Opinion columns
What are you going to say?
25. Trade press.
What makes the trades?
• News
• Features
• Letters page
• Opinion
• Analysis
What are the issues in your industry?
26. Digital.
What is online PR?
• Traditional vs digital
• Targeting and research
• Online distribution
• Optimisation
• Social media
• Twitter
• Facebook
• Social bookmarking
• Blogging
What are people saying online?
27. Marketing and PR.
Secrets to success
• Smaller companies can use press releases to generate
the kind of publicity that would cost thousands of pounds
to achieve with other forms of marketing.
• Media coverage helps to generate sales, improves status
among existing customers, aids recruitment, attracts
investment and increases online visibility.
Let’s get started!
IN FOUR HOURS I CANNOT TEACH YOU HOW TO CREATE A MARKETING AND PR STRATEGY. BUT I CAN MAKE YOU AWARE OF ALL THE THINGS YOU NEED TO THINK ABOUT. AND OVER THE NEXT FOUR HOURS YOU WILL DO VARIOUS EXERCISES TO HELP YOU START THINKING ABOUT ALL THE DIFFERENT ELEMENTS INVOLVED IN MARKETING A PRODUCT. WE’LL DIVIDE INTO FOUR GROUPS. AND YOU WILL EACH CREATE A MARKETING STRATEGY FOR A PRODUCT OF YOUR CHOICE. SOFTWARE BANANA CAR TELEPHONE SERVICE WARRANTY BREAK INTO YOUR FOUR GROUPS AND YOU HAVE TEN MINUTES TO DISCUSS THE MARKET RESEARCH, PRODUCT
WE WILL TALK ABOUT TACTICS LATER TODAY - AND THE FOCUS OF THE SECOND HALF WILL BE ON PR. Advertising Sales Direct Marketng PR
WE WILL TALK ABOUT TACTICS LATER TODAY - AND THE FOCUS OF THE SECOND HALF WILL BE ON PR. Advertising Sales Direct Marketng PR
TAKE TEN MINUTES TO DESCRIBE YOUR AUDIENCE AND MARKET
BREAK FOR 10 MINUTES AND THEN COME BACK AND TALK ABOUT THE US OF PR TO SELL YOUR PRODUCT.
Advertising Advertising tis the creation and placment of paid messages to inform potential customers and solicit sales f your product. It can be a more long term approach to increasing sales than direct marketing, sales promotion or presonal selling. One way communication versus two way of personal selling. It can be effective for wide target markets or narrow niches. Sales force (personal selling) Stillt he primary method of generating leads, losing sales and servicing accounts. Face to face selling is beingsupplemented by telemarketing. Sales promotion Supplements advertising, public relations and personal selling. External objective - motivate customers to buy now Internal objective - motivate sales force to sell Includes: sales competitions, premiums, vouchers, video, pop displays, sampling Direct marketng Uses direct mail or email media to generate immediate measurable trackable results It uses marketing databases to track responses and results at a customer level. It allows the placement of messages with highly targeted market segments.