1. 1.Who is the client?
2.What is the name of the campaign?
3.What is the purpose of the company?
4.What do they want from you?
5.What issues do you have to consider with regards to your client?
The Canon Brief
This advert is targeted at all ages since Coca-Cola is a PG product
And Santa is also a good way to appeal to all ages.
The campaign is trying to sell you a limited-edition Coke bottle
And the companies' purpose is to try and sell drinks.
They want you to buy some Coke and promote their product.
The client might not celebrate Christmas and might get OFFENED! And
Coca-Cola might get CANCELLED! (On Twitter)
2. The advert is targeted towards photographers and film makers who might need a new camera. The
advert is trying to convince you to buy a new camera and promote Canon. The advert will be targeted
towards middle class people who like cameras. The only problem might be that the camera might not
be accessible to everyone who wants to buy it.
This advert is targeted towards working class people who eat Mcdonalds. The advert is
trying to convince you to get a Mcdonalds. The advert is made for people of all ages.
There could be a problem with the advert clashing with healthy eating campaigns since
Mcdonalds is unhealthy and promoting it could be bad for someone's health.
This advert is PG and targeted towards families and people who might shop at Aldi.
The advert is trying to convince you to go to Aldi and buy food for Christmas. There
isn't really any problems over than people might find the animated characters
cringey.
3. What Is a Target Audience? Your target audience refers
to the specific group of consumers most likely to want
your product or service, and therefore, the group of people
who should see your ad campaigns. Target audience may be
dictated by age, gender, income, location, interests or a
myriad of other factors.
A target audience is the intended audience or readership of a publication,
advertisement, or other message catered specifically to said intended
audience.
What Is A Target Audience?
4. My Target Audience
• My target audience is young 16-
to-24-year old's who will most
likely use public transport.
• My audience
probably use their phones to
much and most likely have the
social skills of a squashed
Jaffa Cake.
• They are also most likely going
through an identity crisis and
are desperate to try and look
different.
5. Understanding your target audience is vital. This information will define every marketing plan and strategy you
execute. Airing an ad during the Super Bowl might seem like a great way to be seen by as many people as
possible, but it is also expensive. Furthermore, only a quarter of the viewers would be interested in your
product. Knowing that your target audience reads a certain publication or watches a certain show means that
your ad will be seen by fewer people, but the right people. For example, if you sell running shoes, ads in
running magazines may be a better fit for your target audience. Selecting the right media is essential for
achieving marketing ROI on your efforts.
In addition to increasing ROI, understanding your target market allows you to build relationships and better
communicate with consumers. You can develop creative that speaks to specific personas and develop brands
that coincide with the interests and values of those most likely to purchase the product. This is especially
important at a time where consumers expect every ad to be personalized and highly targeted. In fact, 80
percent of consumers say they are more likely to do business with a brand that offers personalized
interactions.
The Benefits Of Knowing Your Target Audience
7 Ways to Determine Your Target Audience
1.Analyze Your Customer Base and Carry Out Client Interviews.
2.Conduct Market Research and Identify Industry Trends.
3.Analyze Competitors.
4.Create Personas.
5.Define Who Your Target Audience Isn't.
6.Continuously Revise.
7.Use Google Analytics.
6. A Random Article About Customer Journey
• Customer journey has become an increasingly important concept to understand
complex customer behaviors and get insights into their experiences. While the term
has been used in diverse disciplines since the 1990s and its literature has grown
more than sevenfold over the last eight years, understanding of the topic remains
incoherent. This paper adopted a stream-based systematic review approach to
identify the underlying themes of the customer journey presented in the business
literature up to May 2020. 147 relevant papers were retrieved from Scopus, Web of
Science and EBSCO for the analysis. The quantitative content analysis identified five
underlying themes of the customer journey, namely, service satisfaction, failure and
recovery, co-creation, customer response, channels and technological disruption. The
results section reviewed and discussed each theme and its sub-themes in turn. The
review identified important gaps in the literature related to the key stages of a
customer journey.
7. Journeys
A journey can be
getting from one
place to another.
A journey could be achieving
a goal or an objective.
Your life could be an
example of a journey.
Another example
could be going to the
shop.
What is the meaning of life journey?
Google Says :
Life journey means life is filled with full of lesson ,joy,
celebration, hardship, special movement that will
ultimately lead us to our destination.
Journey
Going on a Bus
or using any form of
transport.
First Car, First House
Or any type of
accomplishment.
8. More Advert
Comparisons
• The advert on the right is
clearly aimed at younger
and less serious
photographers who most
likely fancy themselves as
the next drossy LA
vlogger and will most
likely do anything (even if
it's morally wrong) for a
few clicks.
• Meanwhile the one on
the left is aimed at
older more professional
photographers who want
to film intriguing
scenery.
9. What I Have
Learned
• I have learned more about journeys
and that there is many different types
of journeys you can talk about.
• The research has helped me get to
know more about my target audience
and what their life ambitions are.
• I have also learned about preexisting
products that are related to the subject.
• This helped me get to know the
benefits of knowing and having a target
audience.
