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This document outlines how to analyze target audiences for advertising campaigns. It discusses categories of target audiences and how to research audiences through first-hand research like surveys and interviews or secondary research from books, websites, and advertisers' own information. Students are instructed to choose an advertising campaign with a print ad, research the target audience, and write a report analyzing how the ad targets and matches its intended audience.
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The document provides information on routes into careers in the film and television industry, including festivals, training schemes, educational programs, networking opportunities, and work experience. It discusses comparing current skills to those required for two career opportunities and creating a four-year plan to achieve career goals through education and professional development activities like internships and freelancing. Notable film schools in the UK are also listed.
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- How the first act establishes characters and events, leading to an inciting incident and first plot point.
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This document provides guidance on writing a script for a film. It discusses including typical plot points like a set up, confrontation, and resolution. It also mentions holding back information from the audience and using narrative devices. The document then gives step-by-step instructions on script formatting, including using Courier New font, writing slug lines in capital letters, centering character names and dialogue, and ensuring dialogue advances the story and reveals character traits and subtext. The learning outcomes are to use narrative techniques, descriptive dialogue, and proper script format.
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The document provides guidance on writing a screenplay treatment. A treatment is a prose summary of a story's plot that is generally 3-30 pages long. Treatments are used to get a story down on paper before writing the screenplay or to pitch a script idea to a production company. An effective treatment includes a title, contact information, logline, introduction to key characters, and a summary of the three acts and major plot points. It is meant to be a high-level overview of the story in prose form rather than a scene-by-scene outline.
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Students must conduct secondary research into the themes and scenes of their film scripts. They should develop their script treatment based on this research and have the option to create a detailed research portfolio. Specifically, students are tasked with writing down at least 5 themes to research and investigating these areas to produce at least a page and a half of research on each theme.
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The document discusses careers in the film industry. It identifies key roles such as management, creative, editorial, technical, research, financial, organizational, and administrative. Each role requires different skillsets and knowledge. The document instructs researching a specific career path and a professional in that field. It provides questions to evaluate one's own skills, knowledge, and experience compared to requirements for the chosen career. The assignment is to write a report analyzing the film industry evolution, comparing career roles and their skillsets/knowledge, reviewing a practitioner, and evaluating one's preparation for their chosen career path.
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This document outlines the tasks for an assignment on the evolution of creative media production professions. Students are required to research the contemporary and historical development of the industry, evaluate the opportunities and threats presented by its evolution, and write an introduction to their report meeting degree-level academic standards, including referencing. The specific task is to continue researching and write an evaluation of how the creative media production industry has evolved.
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The document outlines a professional development assignment asking students to:
1) Research the evolution of creative media industries such as filmmaking, television, radio, web, apps, and games from their beginnings to present day.
2) Evaluate how technological changes and convergence of skills have created both new opportunities and threats within the media industry by offering examples of emerging careers.
3) Write an introduction to their degree-level assignment analyzing how the film industry has changed over time, the new opportunities and threats this has presented, backing up points with research.
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This document provides guidance on developing character profiles through research. It instructs students to research their character's career, personality, quirks, and background to fill out character profile guides. Students are expected to conduct secondary research, develop character profiles based on their findings, and could create detailed realistic profiles. They should save all research and character profiles in their film practices portfolio folder.
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The document provides guidance on generating ideas for a short film based on the theme "the battle". It instructs the reader to develop a concept by researching the theme and genres of film to write a concept outline. It then prompts the reader to interpret the theme, find inspiring images, and outline the beginning, middle, and end of their story, including the big conflict. Finally, it tasks the reader with conducting research on other works related to the theme and compiling their findings and story outline into a planning portfolio folder.
Retake of professional practice
This document outlines the tasks and deadlines for a student to complete a report and career plan related to the film industry over the course of 7 weeks. The report requires research on the evolution of the creative media industry, comparisons of career roles and skills required, and an evaluation of the student's skills in relation to their chosen career. The career plan involves researching job opportunities, evaluating the student's current skills and abilities, and creating a 4-year development plan to achieve career goals through further training, experience, and skill development. Students are to submit their final report and career plan, prepare a record of relevant documents like their CV and online profiles, and participate in a mock interview about their personal and professional development plans.
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This document provides guidance for a collaborative project to create a sitcom featuring 7 actors that will be distributed via a streaming service. Students will form groups to come up with a sitcom idea, research and plan the project, produce a recorded pilot episode, distribute it online, and write a report on collaborating. It offers examples of successful sitcoms and discusses typical sitcom features like recurring characters, humorous situations and settings, believable dialogue, and character development. Students are also prompted to brainstorm individual location, career, and group ideas to bring to their group discussion.
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Wk3 advertising1
- 2. Recap • What’s an advertising campaign?
- 3. Aims: • All of you will be able to discuss target audience categories. • Most of you will be able to analyse adverts and consider how they are targeted towards certain audiences. • Some of you will be able to explain why they are targeted to certain audiences.
- 4. Target Audience Categories to research
- 5. What do we know about the audience from watching the advert? • How do we know who they are? • What is in the advert that tells us who they are? • Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?
- 6. What do we know about the audience from watching another advert from a different campaign? • How do we know who they are? • What is in the advert that tells us who they are? • Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?
- 7. What do we know about the audience from looking at the advert from a campaign? • How do we know who they are? • What is in the advert that tells us who they are? • Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?
- 8. What do we know about the audience from looking at the advert? • How do we know who they are? • What is in the advert that tells us who they are? • Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?
- 9. How can you use research to find out more about audiences?
- 10. First hand research to find out about the campaign’s audience. • Web survey/ questionnaire • Interviews • Questionnaire • Photographs of posters you’ve seen out and about
- 11. Research from someone else’s information • Books • Websites • Google Books • YouGov profiler • The advertiser’s website • YouTube comments to tell you about who is watching (as long as they’re professional) • Forums • TV adverts, posters, magazine ads
- 12. What you will need to do today • Download the worksheet to help write your report. • Find an advertising campaign to look at (if you haven’t already- if you have use the same one) • It must contain at least 1 print advert • Write about target audience using research