2. Learning Objectives
• To understand the aims and structure of the
course
• To understand Advertising and Marketing
forms and objectives.
3. Media Books
• Label your books with your name, tutor
groups and your Media teacher’s name.
• Copy the information into the inside of the
front cover of your book.
4. What is a Controlled Assessment?
• Controlled Assessments is a replacement for
coursework.
• Based on what we have learnt in the unit, you
will be asked to produce work (research/analysis
or production) within a classroom environment.
• Your teacher cannot help you during these
Controlled Assessments.
5. What must I do?
• You must not miss the Controlled Assessment
lessons.
• You must work hard to prepare your work
thoroughly before the Controlled
Assessments.
• You must learn all the Media Terminology,
using it frequently and confidently to reach
the top bands.
6. What is the media?
Discuss with your partner: How many different
‘types’ of media you can think of?
• Radio
• Internet
• Magazine
• Newspapers
• Music
• Video games
• Films
• advertising
7. Turn to the back of your books.
• Head up the back page ‘Media Terminology’
• You will keep the back 5 sides free. We will
use these to record all of the important
language that you have to learn.
8. Media Terminology
Media – A range of industries, usually to inform
or entertain
e.g. Radio, TV, Newspapers, Magazines, Internet,
Music
9. This term….
We are going to study advertising.
What is advertising?
How does it work?
What are target audience?
How do advertisements sell products to
audience?
How do we read meaning from advertisers.
10. Turn to the front of your books.
• Write the title
The Advertising and Marketing Industry
11. In groups…
In small groups, try to think of answers to
these questions.
What is advertising and marketing?
Where do we find advertising?
What forms can advertising and marketing
take?
*ask others around the room to get a really detailed list.
15. You have one minutes to answer…..
• In a 45 minute commute in to London, how
many adverts do you think the average person
come in to contact with?
• How many adverts does the average person
come in to contact with during a whole day?
16. Does this surprise you? Can you work
out how this is possible?
• In a 45 minute commute in to London, how
many adverts do you think the average person
come in to contact with? 130
• How many adverts does the average person
come in to contact with during a whole day?
3500
How do you think this affects us?
17. In pairs….
Discuss your favourite adverts.
• What makes them ‘good’ adverts?
• Note down an example of each and explain
why it is good/effective (remember adverts
are supposed to appeal to us.)
Media Advert Why it is a good advert
Print
online
TV
Radio
18. What makes an advert sell a product
well?
• Clearly shows the product
• Shows the target audience
• Makes the product appeal to the audience
• Memorable
– Jingle
– Strapline
– Humour
– Celebrity endorsement
19. Paired Task: 15 minutes
In pairs, go online and find two adverts that you
think sell a product really well and are memorable.
o 1 x Print advert
o 1 x TV advert
Write the name of the products and companies in
your book and what type of person you think it is
aimed at (age, gender, interests.)
20. Feedback: 10 minutes
Pick one advert and explain to the class why you
think it is an effective advert.
Is it memorable? If so, how?
Does it make the product look good? If so,
how?
21. Individual Analysis: 15 minutes
In your book write an analysis for each advert.
What the company and product is.
Describe the advert (the storyline/what
happens.)
Who is the product aimed at and how do you
know?
Why you think it sells the product well.
22. Peer Assessment
Swap books.
Read through the work. Comment
underneath….
• WWW: what went well?
– Did they give detail to their answers?
– Was their work easy to understand?
– Could they explain HOW an advert sells?
• EBI:
– Give them a target to improve on when analysing
adverts.
24. How did we do? Are you confident in these
objectives?
• To understand the aims and structure of the
course
• To understand Advertising and Marketing
forms and objectives.
