This document discusses using seasonal themes in print advertising campaigns. It provides examples of how seasonal events are incorporated into advertisements and encourages generating ideas for an advertising campaign that uses themes and seasonal events. Learners are asked to consider themes and seasonal events in existing advertisements, brainstorm campaign ideas using themes and seasonal events, and plan out a print advertisement.

1. Print Advertising
Using Seasonal Themes

2. Discuss in Pairs, make notes and Share
How are the following adverts
related?

5. https://www.youtube.com/watch?v=yZ1XM9Lw
S64

6. Learning Objectives:
MUST be able to explain how
seasonal events and themes are
used in advertising campaigns.
SHOULD be able to generate ideas
for at least four adverts from your
campaign, using themes and
seasonal events.
COULD plan out a layout for a print
advertisement in your campaign.
Write an adjective you could use for your
advertising campaign on the bottom of your post it
(Aim to fit this into your plans today)
English
Target

7. Using a theme
What were the themes of the last Advertising Campaign?
In Advertising, themes are ideas, features or
styles that run throughout the whole campaign.

8. Give some examples of the types of themes
you could use in a campaign

9. Consider what is the same in each
advert, and what are the differences?

10. Rimmel
• https://www.yo
utube.com/wat
ch?v=TXGhG_o
ofIk

12. Same Different

13. EasyJet
• https://www.youtube.com/watch?v=aYyGhVll
GfU

18. how were the themes presented in the
adverts.
Discuss in pairs and Share
• What sounds and images were used in the adverts and why?
• How was the message being portrayed in the advert?
• What conclusions would you draw about the adverts based on
their themes?
• How do the adverts encourage or persuade the audience to take
action?
Why do adverts in a campaign use a theme?

19. Mind map Ideas for themes you might
use (15 mins)
Transfer your final
idea onto
worksheet

20. Seasonal Events
• Most Advertisers will be given a
brief by the company they are
making the adverts for.
• The brief should outline a
strategy or plan to release all of
the adverts in the campaign on
set dates during the campaign
period.
• The content of the advert may
be reflective of this.

21. How do the following adverts consider
seasonal events in their advertising?
https://www.youtube.com/watch?v=kuRn2S7iPNU
https://www.youtube.com/watch?v=qLnL3Mu1_2M
https://www.youtube.com/watch?v=rDURT0Nrm_4
https://www.youtube.com/watch?v=yfEpp2vlS2Q

22. Using the Worksheet: Generate 4 additional
ideas using a seasonal event
• Decide on the seasonal
event and how it will
affect your advert
• Type of advert
• How you are going to
use themes and the
seasonal event in your
advert

23. Learning Objectives:
MUST be able to explain how
seasonal events and themes are
used in advertising campaigns.
SHOULD be able to generate ideas
for at least four adverts from your
campaign, using themes and
seasonal events.
COULD plan out a layout for a print
advertisement in your campaign.
Write an adjective you could use for your
advertising campaign on the bottom of your post it
(Aim to fit this into your plans today)
English
Target

24. TASK: Draw out a plan for one of your
print adverts
If you complete this… add your new ideas to your proposal.