Print advertising
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This document discusses using seasonal themes in print advertising campaigns. It provides examples of how seasonal events are incorporated into advertisements and encourages generating ideas for an advertising campaign that uses themes and seasonal events. Learners are asked to consider themes and seasonal events in existing advertisements, brainstorm campaign ideas using themes and seasonal events, and plan out a print advertisement.
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Here is a potential outline for the essay:
Introduction
- Define cross media convergence and synergy
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Body Paragraph 1
- Point: Pacific Rim benefited greatly from cross media convergence and synergy as a Time Warner film
- Evidence: Extensive marketing across TV, games, toys, etc. leveraging Time Warner properties
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Final Checklists for AQA MEST 1 Section A revision including most recent questions from the exam paper
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2. Feedback from focus groups was gathered and influenced all stages of production, from helping shape the narrative and target audience to informing distribution decisions. The effectiveness of combining the main product and ancillary texts was evaluated by comparing them to real media examples.
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This response applies theories of audience to a coursework production, discussing the targeted audience, how the product was received, and reflections on targeting audiences in new media.
Paragraph 1:
Introduce the media product and discuss who was targeted as the audience. Explain how demographic or psychographic factors were considered to appeal to this audience.
Paragraph 2:
Discuss how the product was actually received or might be received by audiences. Consider both intended and alternative readings using concepts like negotiated or oppositional readings. Reference examples from the product.
Paragraph 3:
Reflect on the challenges
Question 1 b revision
This document provides guidance on concepts that could be discussed for a media production assignment, including audience, narrative, representation, genre, and media language. It gives examples of questions students may be asked to answer about how their media product engages with these concepts. For the concept of audience, it provides questions about defining the target audience, appealing to them, and gathering audience feedback.
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This document provides an overview of key concepts in advertising production, including characteristics of products, branding, and representation. It discusses how advertisers highlight the unique selling points and features of products. Branding is introduced as the associations and promises made with a product. Coca-Cola is used as an example of a strong brand based on mental constructs rather than tangible assets. The document also addresses representation in advertising and how some brands are moving away from stereotypes. Students are instructed to apply these concepts when writing reports on advertising techniques.
Ancillary research poster
This document provides guidance for students on researching and analyzing the codes and conventions of advertising posters and film posters. It explains that as part of an advanced portfolio, students must complete two ancillary tasks along with their main production. These can include creating a poster or trailer. The document outlines the purpose of advertising and posters/trailers, then discusses techniques commonly used in posters like including stars, reviews, taglines and images. It provides examples of conventions for film and soap opera posters. Students are instructed to research the conventions of the genre they will emulate and analyze examples to understand how they appeal to audiences and represent genre.
Unit 42 Brief
This assignment brief outlines tasks for a BTEC Level 3 Graphic Design unit on design for advertising. Students will create an advertising campaign for a chosen charity or social cause. They will research advertising strategies and formats, develop ideas in response to a brief, and present design solutions. Deliverables include blog posts on advertising issues, a case study on the chosen cause, draft designs, final advertisements in different formats, and a recorded pitch evaluating their work. The goals are for students to understand advertising design, originate ideas, and professionally present solutions.
Ch8 Creative Planning : Strategy & Development
The document discusses various aspects of creative planning and strategy development for advertising, including:
- The importance of creativity in advertising for building brand image and standing out.
- The creative process, from preparation to verification.
- Developing a creative strategy, including defining a unique selling proposition and positioning.
- Using different approaches like finding inherent drama or creating a memorable brand identity.
Ch8 Creative Planning : Strategy & Development
The document discusses various aspects of creative planning and strategy development for advertising, including:
- The importance of creativity in advertising for building brand image and standing out.
- The creative process, from preparation to verification.
- Developing a creative strategy, including defining a unique selling proposition and positioning.
- Using different approaches like finding inherent drama or creating a memorable brand identity.
Evaluation instructions
The document provides guidance for evaluating a media production project through creative means such as blogs, web pages, Prezi presentations, or podcasts. It suggests comparing the project to real-world magazine examples and using relevant media theories. The evaluation should analyze how the project uses or challenges conventions, represents social groups, might be distributed, and attract its intended audience. Feedback from the target audience should also be obtained through surveys or interviews.
Week 2 advertising narrative styles
This document provides an overview of advertising structures and forms. It discusses different narrative structures like realist and anti-realist narratives. It also covers animated adverts, documentary style footage, and the use of talking heads. Additionally, it examines the difference between stand-alone adverts and series styles adverts. Students are assigned the task of analyzing examples of different advertising types and structures using terminology from the lesson.
unit 3 asp ssm.pptx
This document provides an overview of creativity in advertising, including definitions, strategies, and techniques. It discusses:
- Creativity in advertising means using unique, memorable ideas to effectively deliver advertising messages. The creative process generally involves idea generation, copywriting, and layout.
- Common creative strategies include changing attitudes, appeals, positive/negative comparisons. The goal is to attract attention and increase likeability.
- Copywriting is crafting persuasive words to promote products/services using techniques like action words, buzzwords, and the AIDA model to engage audiences. Headlines, slogans, scripts are essential elements.
- The creative process stages are preparation, incubation, illumination, and verification to develop targeted
Assignment # 3IMC Exercise· Find an example of a print advertis.docx
Assignment # 3
IMC Exercise
· Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9
· Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.
· Do you feel the creative execution technique is appropriate for the product or service and communicates effectively with the target audience?
· Do you think one of the other execution techniques discussed in the chapter may have been more appropriate for creating the print or television commercial? Explain why.
Instructions:
· Answer should be not more than 2 page (A4 size)
· References / Citations if requited.
Extra instruction
The four questions above need to be answered as a question and answer, not as an essay
For example:
· Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9
Answer
· Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.
Answer
And so on ….
And ill attach chapter 9 power point slides for more information about the topic. Also the printed ad must be attached too. And please include references .
67
70
Creative Strategy: Implementation and Evaluation
9
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
*
Chapter One
An Introduction to Integrated Marketing Communications
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Appeals and Execution Style
Advertising
Appeals
Execution
Style
To influence consumer feelings toward a product,
service or cause
The approach used to attract the attention of consumers
The way an appeal is turned into an advertising message
The way the message is presented to the consumer
*
Types of Informational/Rational Appeals
Popularity: Stresses the brand’s popularity
News: News announcement about the product
Price: Makes price offer the dominant point
Competitive: Makes comparisons to other brands
Feature: Focus on dominant traits of the product
*
A Rational Appeal
*
Appealing to Personal States or Feelings
Safety
Security
Fear
Love, Affection
Happiness, Joy
Nostalgia
Sentiment
Excitement
Arousal
Stimulation
Sorrow, Grief
Pride
Achievement
Accomplishment
Self-esteem
Embarrassment
Actualization
Pleasure
Ambition
Comfort
*
Appealing to Social-Based Feelings
Social-Based
Feelings
Many feelings or needs can serve as the basis for advertising appeals designed to influence consumers on an emotional level.
Status
Acceptance
Respect
Approval
Affiliation
Belonging
Rejection
Recognition
Embarrass-ment
Involvement
*
Transformational Ads
It must make the product use experience . . .
The ads
create . . .
Transformational ads are defined as those which associate the experience of using the advertised brand with a unique set of psycholog.
Campaign Planning
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Developing an effective campaign involves planning the message, choosing appropriate media, creating individual ads, and measuring the results. The process requires input from various teams within an advertising agency or company including account managers, creative teams, media planners, and researchers. Campaigns are designed to achieve specific communication and marketing goals in a cost-effective manner.
oGIP Tier 2 - Attracting the right people
The document provides guidance on attracting the right exchange participants by outlining how to build an attraction strategy through understanding the target audience, developing customized messaging for different channels, and executing a marketing campaign with a clear timeline and allocation of responsibilities across teams. It emphasizes the importance of collaboration between front office and back office functions to co-create program strategies and set unified goals.
U20 lesson 2 lo 2
This document outlines the learning objectives, success criteria, and tasks for a marketing campaign project. Students will plan an entire cross-media campaign in response to a brief, and then specifically plan two marketing components - a film poster and 90-second podcast extract. They will analyze existing campaigns for similar films, particularly the marketing of Unfriended, and draw conclusions to incorporate into their own plans. The assessment criteria focus on planning the campaign and materials, justifying choices based on the brief, and discussing relevant legal and ethical issues.
Sikora seo planning-semcamp_2013
The document provides a step-by-step process for making SEO the most efficient marketing channel for an organization. It includes five main steps: 1) Discover - learn about past performance, products, and audiences; 2) Build a keyword universe; 3) Create a strategic plan with seasonal keywords; 4) Deploy efforts by collaborating with teams; 5) Measure rankings and monitor headwinds like Google and platform changes. The speaker then offers to take questions and discuss implementing the SEO process.
Unit 6 assignment brief pr1 research techniques in film
This assignment brief outlines two tasks for a unit on critical approaches in creative media production. Students must research techniques producers use to define audiences and how they target specific audiences. For task one, students will create a report detailing various research techniques and include a survey monkey exit poll of a new film. Task two requires an analysis of at least one poster and trailer for a new film. It also requires a summary of the film's marketing campaign and how successful each method was based on the exit poll results. The report should use subject specific terminology and comprehensively explain how producers reach audiences.
How to become a Media Star? Effective Campaigns in TV, Print & Co.
Media pitfalls startups should avoid and key insights into effective offline campaigns: from performanced-based media planning to creatives that sell and the best tracking methods for each channel.
Presentation by Saskia Sefranek for Pirate Summit 2014.
Unit 6 assignment brief: PR1 research techniques in film.
This assignment brief outlines two tasks for a unit on digital graphics for computer games. The purpose is to demonstrate understanding of how media producers define audiences and create products for specific audiences.
Task 1 requires a report detailing various research techniques used by producers to define audiences, along with a survey conducted using Survey Monkey. Task 2 expands the report to include analysis of a film poster and trailer, summarizing the marketing campaign and commenting on its success based on the survey results.
The report should comprehensively explain audience research and how producers target specific audiences, using examples and subject-specific terminology. Sources of information are provided on the unit's online course page.
09 frozen and marketing
This document discusses marketing strategies used for the film Frozen and evaluates their success. It lists various strategies like posters, trailers, viral campaigns and interviews. Students analyze a Frozen poster using terminology around genre, narrative and audience. They also watch and discuss the film's trailer. As homework, students find three additional marketing strategies for Frozen and prepare an analysis of the most discussable one.
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Unit 6 assignment brief: PR1 research techniques in film.
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This document provides an introduction to a practical production course taught by Helen Bruce. It outlines the format of the course, including tasks such as creating a magazine TV show with pre-recorded video clips. Students are expected to research examples of TV shows, develop ideas, and learn skills like using camera and editing equipment. Deadlines are provided to complete a practice show by November and a final show by December. Students will be assessed on their portfolio, communication of ideas, practical skills, and self-evaluation. The document also contains guidance on sample magazine show formats, with examples like Ant & Dec's Saturday Night Takeaway, and instructions for a task analyzing features of a chosen TV show.
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The document provides information on routes into careers in the film and television industry, including festivals, training schemes, educational programs, networking opportunities, and work experience. It discusses comparing current skills to those required for two career opportunities and creating a four-year plan to achieve career goals through education and professional development activities like internships and freelancing. Notable film schools in the UK are also listed.
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The document provides guidance on creating an 8-week career plan for a film project, outlining key processes like location scouting, actor auditions, finalizing scripts and storyboards, and filming. It describes the skills needed for each process, such as taking location photos, researching access and permissions, creating audition advertisements, producing script breakdowns and call sheets, and storyboarding camera angles and lighting. Students are instructed to plan out and track their film activities and skill development over the next 8 weeks.
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The document provides guidance on writing a screenplay treatment. A treatment is a prose summary of a story's plot that is generally 3-30 pages long. Treatments are used to get a story down on paper before writing the screenplay or to pitch a script idea to a production company. An effective treatment includes a title, contact information, logline, introduction to key characters, and a summary of the three acts and major plot points. It is meant to be a high-level overview of the story in prose form rather than a scene-by-scene outline.
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Students must conduct secondary research into the themes and scenes of their film scripts. They should develop their script treatment based on this research and have the option to create a detailed research portfolio. Specifically, students are tasked with writing down at least 5 themes to research and investigating these areas to produce at least a page and a half of research on each theme.
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The document discusses various editing techniques used in filmmaking including in-camera editing, continuity, jump cuts, parallel editing, the 180 degree rule, and motivated editing. It provides definitions and examples of techniques like shot reverse shot editing, manipulation of time through montages and special effects, and splicing of film. The aims are for students to understand how editing works within a scene and use proper terminology, with learning outcomes around analyzing transitions, sound editing, and comparing techniques using examples.
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The document provides guidance on writing reports for a degree level film course. It discusses the key components of an academic report, including the introduction, main body, and conclusion. For the introduction, it recommends including background information, the purpose, research context, limitations, and an outline. The main body should demonstrate knowledge, clarify importance, reference information, draw conclusions, and make comparisons. Descriptive writing should be avoided in favor of analysis. Proper research and referencing is also covered.
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This document provides information about the HND in Film Creative Media Diploma program, including assignment briefs, grading, and course expectations. It contains the following key points:
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The document discusses careers in the film industry. It identifies key roles such as management, creative, editorial, technical, research, financial, organizational, and administrative. Each role requires different skillsets and knowledge. The document instructs researching a specific career path and a professional in that field. It provides questions to evaluate one's own skills, knowledge, and experience compared to requirements for the chosen career. The assignment is to write a report analyzing the film industry evolution, comparing career roles and their skillsets/knowledge, reviewing a practitioner, and evaluating one's preparation for their chosen career path.
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Professional practice
The document outlines a professional development assignment asking students to:
1) Research the evolution of creative media industries such as filmmaking, television, radio, web, apps, and games from their beginnings to present day.
2) Evaluate how technological changes and convergence of skills have created both new opportunities and threats within the media industry by offering examples of emerging careers.
3) Write an introduction to their degree-level assignment analyzing how the film industry has changed over time, the new opportunities and threats this has presented, backing up points with research.
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This document provides guidance on developing character profiles through research. It instructs students to research their character's career, personality, quirks, and background to fill out character profile guides. Students are expected to conduct secondary research, develop character profiles based on their findings, and could create detailed realistic profiles. They should save all research and character profiles in their film practices portfolio folder.
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Retake of professional practice
This document outlines the tasks and deadlines for a student to complete a report and career plan related to the film industry over the course of 7 weeks. The report requires research on the evolution of the creative media industry, comparisons of career roles and skills required, and an evaluation of the student's skills in relation to their chosen career. The career plan involves researching job opportunities, evaluating the student's current skills and abilities, and creating a 4-year development plan to achieve career goals through further training, experience, and skill development. Students are to submit their final report and career plan, prepare a record of relevant documents like their CV and online profiles, and participate in a mock interview about their personal and professional development plans.
collaborative
The document provides guidance for a collaborative project to create a sitcom. It outlines that students must decide on research roles and complete individual research on considerations like set design, characters, situations, and target audience. They should then have a group discussion to assign research roles and plan what each person needs to do. Following research, they will review findings to inform their idea development.
collaborative project
This document provides guidance for a collaborative project to create a sitcom featuring 7 actors that will be distributed via a streaming service. Students will form groups to come up with a sitcom idea, research and plan the project, produce a recorded pilot episode, distribute it online, and write a report on collaborating. It offers examples of successful sitcoms and discusses typical sitcom features like recurring characters, humorous situations and settings, believable dialogue, and character development. Students are also prompted to brainstorm individual location, career, and group ideas to bring to their group discussion.
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This document discusses the difference between high concept and low concept stories. It defines high concept as a story with a unique premise that can be pitched in 3 sentences or less, while low concept focuses more on characters and world-building than the central plot. Examples are given of high concept pitches and low concept stories. The task is to write a basic concept outline for an original story, identifying it as high or low concept and explaining the target audience and scope.
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Print advertising
- 1. Print Advertising Using Seasonal Themes
- 2. Discuss in Pairs, make notes and Share How are the following adverts related?
- 6. Learning Objectives: MUST be able to explain how seasonal events and themes are used in advertising campaigns. SHOULD be able to generate ideas for at least four adverts from your campaign, using themes and seasonal events. COULD plan out a layout for a print advertisement in your campaign. Write an adjective you could use for your advertising campaign on the bottom of your post it (Aim to fit this into your plans today) English Target
- 7. Using a theme What were the themes of the last Advertising Campaign? In Advertising, themes are ideas, features or styles that run throughout the whole campaign.
- 8. Give some examples of the types of themes you could use in a campaign
- 9. Consider what is the same in each advert, and what are the differences?
- 12. Same Different
- 18. how were the themes presented in the adverts. Discuss in pairs and Share • What sounds and images were used in the adverts and why? • How was the message being portrayed in the advert? • What conclusions would you draw about the adverts based on their themes? • How do the adverts encourage or persuade the audience to take action? Why do adverts in a campaign use a theme?
- 19. Mind map Ideas for themes you might use (15 mins) Transfer your final idea onto worksheet
- 20. Seasonal Events • Most Advertisers will be given a brief by the company they are making the adverts for. • The brief should outline a strategy or plan to release all of the adverts in the campaign on set dates during the campaign period. • The content of the advert may be reflective of this.
- 21. How do the following adverts consider seasonal events in their advertising? https://www.youtube.com/watch?v=kuRn2S7iPNU https://www.youtube.com/watch?v=qLnL3Mu1_2M https://www.youtube.com/watch?v=rDURT0Nrm_4 https://www.youtube.com/watch?v=yfEpp2vlS2Q
- 22. Using the Worksheet: Generate 4 additional ideas using a seasonal event • Decide on the seasonal event and how it will affect your advert • Type of advert • How you are going to use themes and the seasonal event in your advert
- 23. Learning Objectives: MUST be able to explain how seasonal events and themes are used in advertising campaigns. SHOULD be able to generate ideas for at least four adverts from your campaign, using themes and seasonal events. COULD plan out a layout for a print advertisement in your campaign. Write an adjective you could use for your advertising campaign on the bottom of your post it (Aim to fit this into your plans today) English Target
- 24. TASK: Draw out a plan for one of your print adverts If you complete this… add your new ideas to your proposal.