Magazine advert exam task sheet oht
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This document provides instructions for a coursework task analyzing two print advertisements aimed at different target audiences. Students are asked to choose two magazine ads for specific products and provide a detailed deconstruction of each. The deconstruction should include a description of visual and presentational elements, any messages conveyed by images or text, the type of audience targeted and how the student knows, and where the ad would typically be placed. Key terms are provided to include such as target audience, representation, decoding, and language. The goal is for students to write approximately 500 words analyzing the ads and handing in the print ads.
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2) Comparing interpretations of advertisements between partners and explaining differences based on their values.
3) Identifying cultural dimensions like those defined by Hofstede that are expressed in advertisements.
4) Conducting interviews with a diverse group to understand perceptions of a brand's advertisement and how those perceptions vary between individuals based on their backgrounds.
Lesson p point 1 online
The document provides an introduction to classifying media audiences. It discusses that media producers classify audiences into categories like age, gender, class and ethnicity to target their products effectively. This allows producers to plan, produce and market media appropriately for their intended audience. The document then defines each category in more detail, such as defining class by job/income rather than social status, and listing common age groups. The goal is for students to understand audience classification and its importance for media producers.
Imt 05
This document provides instructions for students to submit assignments for grading. It outlines that students should send their semester and specialization to the provided email or call the given phone number to receive fully solved assignments. It notes that answers should be in the student's own words and assignments from Parts A, B, C and the case study must be sent together for evaluation. Only handwritten assignments will be accepted. The document then provides details of the assignments including the number of questions in each part and whether answers should be in word or paragraph form. It includes sample questions and answers as examples.
Integrated marketing communications
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The document provides an overview of digital marketing and content marketing strategies. It discusses key concepts like defining goals and metrics, identifying target audiences, creating different types of content, and measuring performance. Content marketing tactics include focusing on quality content, addressing pain points, optimizing content for mobile, and using various content formats and channels for distribution. Copywriting strategies involve crafting headlines, bullet points, and body copy that highlight problems and solutions to attract and persuade prospective customers."
Advertisements & Video Segment BU504 SUMMATIVE COURSE PROJE.docx
Advertisements & Video Segment: BU504 SUMMATIVE COURSE PROJECT
A. Utilizing your understanding of message strategies and advertising effectiveness, design and prepare
TWO advertisements for your selected product, which demonstrate a cohesive and integrated brand image,
personality, and identity. (Advertisements may be print media, broadcast media, digital media, public relations
platforms, trade promotions, etc…)
B. Prepare a 5-12 minute narrated video which introduces the class to your selected product, briefly
explains your research and analysis process (Part I: A, B, C), and showcases your TWO advertisements.
A. DESIGN 2 ADS FOR YOUR PRODUCT (must be two different types of advertisements):
Print Media ads: Magazine ad, Coupon-Book ad, Distributable Flyer, Window Sign, etc...
Broadcast Media ads: 30-45 second video broadcast ad (tv/cable spot) or audio ad (radio spot), etc…
Digital Media ads: Facebook scroll ad, 3x3photos fake “Instagram” spread (see photo #5 below),
User-generated content promo (photo #7), web-page ad, email “club” ad, etc…
B. PREPARE A VIDEO (PRESENTATION) FOR YOUR CLASSMATES (5-12 mins with the following):
1) Introduction— “Hook/Attention Getter”
Personal intro of yourself (name, etc…)
Intro to your project (product/service): Read your “product description” from Wksht 1
Share which two “types” of advertisements you selected to design
2) Body-- Explain your reasoning for selecting to design advertisement #1 for target market
SHOW ADVERTISEMENT #1
Explain your reasoning for selecting to design advertisement #2 for target market
SHOW ADVERTISEMENT #2
Share your “conceptualized” cohesive & integrated brand image/personality/identity-
(I recommend choosing to make a 3x3photos fake “Instagram” photo spread as ONE of
the ads in the project—Much easier to explain your idea on integrated brand image)
3) Conclusion-- Conclude your video presentation with your own advertising “words of wisdom”…
(This may be a reminder of the most important aspects of advertising/marketing, OR
a quote, OR a challenge, OR a vision of the future of advertising/marketing,
OR anything thought provoking.) AND Thank the audience for watching.
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BU 504 PROJECT COVER SHEET
STUDENT NAME: ________________________________________
Name of your selected product: _________________________
Real product / Fictional product (circle one)
WORKSHEET ONE: FULL PRODUCT WORKSHEET TWO: (2) TARGET MARKET WORKSHEET THREE: FULL
DESCRIPTION, MAIN COMPETITORS, PROFILES, CHOSEN ADVERTISING/MEDIA CREATIVE BRIEF, DESIGN
FORMER MKTG, FULL 4P ASSESSMENT PREFERENCES OF EACH GROUP & WHY .
Unit #2 Lecture Online
This document provides instructions for students to complete a unit essay assignment analyzing an advertisement. It begins by defining advertising and its purpose. It then discusses why advertisements are worth analyzing, noting the billions spent on advertising annually. The document outlines the assignment, instructing students to choose a print ad, research the company and ad placement, and analyze components of the ad like images, text and themes. It provides examples of thesis statements and outlines. Finally, it reviews the writing and revision process, emphasizing using resources like peer review and the online writing lab. The overall purpose is to guide students through effectively analyzing an advertisement in a 3-5 page essay.
Creative Strategy and PRINT media
This document discusses creative strategy and print media for advertising campaigns. It begins by outlining the steps in developing an advertising campaign: defining the problem through marketing research, seeking insight through campaign planning, choosing a creative strategy, communicating the solution through prototyping, and implementing through production.
It then focuses on creative strategy, defining it as the central idea and tone of an advertising message. The strategy must precisely state the problem and design solution. It also articulates how the product will be positioned. Choosing media strategy, the document recommends print media and discusses newspapers, magazines, direct mail, and billboards for reaching audiences. The document concludes by outlining an assessment task to develop a creative strategy and print advertisements.
Bba304 advertising and sales
This document provides information about an assignment for a BBA course at SMU. It includes 6 questions covering topics like the definition and functions of advertising, message strategies in advertising, analyzing a newspaper advertisement, differences between internet and email advertising, sales presentation techniques, and short notes on sales promotion and personal selling. Students are instructed to answer all questions, with answers to 10-mark questions being approximately 400 words. They are told to send their semester and specialization details to a provided email or call a phone number to get fully solved assignments.
Bba304 advertising and sales
This document provides information about an assignment for a BBA course at SMU. It includes 6 questions covering topics like the definition and functions of advertising, message strategies in advertising, analyzing a newspaper advertisement, differences between internet and email advertising, sales presentation techniques, and short notes on sales promotion and personal selling. Students are instructed to answer all questions, with answers to 10-mark questions being approximately 400 words. They are told to send their semester and specialization details to a provided email or call a phone number to get fully solved assignments.
Unit 4 Marketing Your Documentary
The document provides guidance on marketing a documentary by defining target audiences, competitive markets, and creating an advertising campaign. It instructs the reader to identify a mass market and niche market beyond the original target audience. It also outlines creating advertisements, promotions, gaining feedback, and adhering to advertising regulations. The reader is to develop a marketing plan, present it to a "client" for feedback, and get responses from a focus group on the effectiveness of the campaign.
Redraft coursework
This document outlines assignments for a media studies course, including revising past work. It provides details on two assignments:
1) Analyzing advertisements and creating an original ad, focusing on audience and media language.
2) Choosing a previously completed assignment about film or music promotion to revise, analyzing cross-media representation and designing promotional materials.
Evaluation criteria focus on analyzing media texts, research and presentation skills. Deadlines are provided for revising assignments and taking an exam on action/adventure films.
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1 Essay #2 Multimodal Analysis In this 4-5 page p.docx
1
Essay #2 Multimodal Analysis
In this 4-5 page paper, you will pick an advertisement about The Walking Dead to analyze and
evaluate how it creates an argument through multimodality.
Most media you encounter each day combines modes—news articles include photographs;
television shows include audio, verbal text, and gestures; websites make use of alphabetic text
and spatial arrangement; music contains both lyrics and sound. Even an academic paper has
multimodal elements such as font choice, double-spacing, margins, etc. By analyzing multimodal
texts you can become a more active viewer of the media that surrounds us and understand how
media shapes our understanding of the world.
Ultimately, your goal is to recognize and evaluate different modes in order to discover how the
modes work together to create arguments and how they respond to rhetorical situations. Your
thesis should make an argument for how you interpret the ad’s message and whether the ad is
successful or not (i.e. is it persuasive for its intended audience) based on its use of visual and
rhetorical strategies. In other words, you will take a stance about the piece and make an argument
about its messages and rhetorical strategies. In the body of your essay, you will use rhetorical
appeals (ethos, pathos, logos) and concepts from visual design to specifically focus on HOW the
visual rhetoric works, not simply WHAT it conveys: discuss how the use of rhetorical appeals
determines the effectiveness of the visual argument. To complete the essay successfully, you
will need to discuss specific and concrete elements of the image/commercial as visual and/or
audio evidence.
Assignment Objectives
• To gain the ability to recognize the modes and media elements in a multimodal text.
• To use multimodal evidence to make an argument.
• To improve the ability to describe evidence in specific detail.
• To strengthen critical thinking and analysis skills
• To understand a multimodal text in terms of its rhetorical situation.
• To become an active viewer of multimodal texts.
Assignment Requirements
• 4-5 page essay, double-spaced, 12-point TNR font
• Includes a clear introduction that identifies all elements of rhetorical situation for the ad
(speaker, purpose/message, intended audience, contexts)
• Includes an argumentative thesis that provides an interpretation of the ad’s message and a
claim about its rhetorical effectiveness based on rhetorical and visual/audio strategies
• Includes clear, claim-based topic sentences that organize the essay around analytical
points
• Analyzes evidence from the ad (does not summarize) by interpreting concrete details for
the reader
• A conclusion that summarizes main points and provides some kind of application for
readers
2
Aspects of Multimodality to Consider
The following are the five main modes that can be found in a multimodal text with some
examples of elements .
Business report
This document contains a business plan for launching a new clothing brand focused on caps and belts. It outlines the products, target markets, raw materials, advertising strategy, and costing analysis. The key points are:
1) The products will be caps and belts for men and women in a range of designs and colors.
2) The target market is people of all ages, targeting both upper and middle classes.
3) Quality materials like leather, cotton, wool and silk will be used while keeping costs low.
4) Advertising will include television, newspapers and online to promote the brand widely.
Evaluation
This document provides guidance for a media evaluation assignment. It outlines 6 sections to be addressed in the evaluation: 1) analysis of conventions used in the media product, 2) reflection on preliminary and main products, 3) use of new technologies, 4) feedback from audience testing, 5) relevant media institutions, and 6) representation of social groups. For each section, it provides detailed questions and sub-points to be discussed, and emphasizes using evidence and examples from the student's own work. The evaluation should demonstrate an excellent understanding of audience, industry, technologies, and representations in relation to the student's media product.
Similar to Magazine advert exam task sheet oht (20)
Advertisements & Video Segment BU504 SUMMATIVE COURSE PROJE.docx
Advertisements & Video Segment BU504 SUMMATIVE COURSE PROJE.docx
1 Essay #2 Multimodal Analysis In this 4-5 page p.docx
1 Essay #2 Multimodal Analysis In this 4-5 page p.docx
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- 1. Deconstructing advertisements Coursework Task 1: Analysis of two print adverts (name of products) Choose two magazine advertisements, aimed at different target audiences,that you find interesting, difficult to understand, or intriguing. Your advertisement should be for a specific product, not a service, or shop etc. Applying what you have learned in your work on reading advertisements, make a detailed deconstruction of your chosen advertisements. Use the following tasks to help you prepare your essay. 1. Describe very precisely the advertisement, paying particular attention to the photographic and presentational devices that have been used e.g. camera angle, framing, use of text. First make a detailed denotation, describing exactly what you can see. Include colour, lighting, angle, distance, people, clothes, hair, posture, gesture, positioning, age, gender, race, objects, setting. The Media Studies Department / GCSE Media Studies / Year 10 / Advertising / Lesson 3 / - 1 -
- 2. 2. Describe any anchorage in the advertisement, and the effect this has upon it. 3. What are the connotations that each or all of these elements bring to the advertisement? 4. What kind of audience do you think the advert would be targeting and how do you know? Remember to write about their personality type, not just their age and gender. 5. In which magazine or type of magazine would you normally expect to see the advert? Why? How do you know? 6. How successful are the adverts in terms of selling the products? You should aim to write approximately 500 words. Make sure you hand in the adverts with your writing. Please keep your advert in good condition. The Media Studies Department / GCSE Media Studies / Year 10 / Advertising / Lesson 3 / - 2 - KEY TERMS TO INCLUDE ADVERTISING DECONSTRUCTION TARGET AUDIENCE REPRESENTATION DECODING INSTITUTION LANGUAGE FONT COMMUNICATE TARGETTED ANCHORAGE DENOTATION CONNOTATION CROPPING TEXT BRAND COLOUR LIFESTYLE DEMOGRAPHIC/PSYCHOGRAPHIC PROFILING AIM MESSAGE STEREOTYPE / STEREOTYPICAL SIGNIFIES IMAGES CONSUMER TARGET AUDIENCE SLOGAN LANGUAGE LOGO SYMBOLISES CONSUMER
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