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Choosing Advertising

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The document discusses different types of advertising and considerations for choosing the right advertising approach. It covers the strengths and weaknesses of various media like newspapers, magazines, radio, television, outdoor advertising, and direct response. Key advice includes understanding your target audience, having a clear strategy and budget, integrating advertising with other marketing tactics, and treating advertising as an investment rather than an expense.

Business
1 of 40
 
So many advertising choices So little budget
What is advertising?
Advertising is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which sort of advertising is right for your business?
Which sort of advertising is right for your customers? You should be asking yourself…
You will waste your money if you don’t understand your prospect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You will waste your money if you don’t understand your prospect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do not even think about advertising until you… ,[object Object],[object Object],[object Object],[object Object]
The media rep has one for you If you don’t have a strategy
You will waste your money if you don’t have a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You will waste your money if you don’t have a budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making radio work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outdoor / Transit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outdoor / Transit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fliers / Posters ,[object Object],[object Object],[object Object],[object Object]
Fliers / Posters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web advertising ,[object Object],[object Object],[object Object],[object Object]
Web advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct response (a bridge between advertising and sales) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct response ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts ,[object Object],[object Object],[object Object],--> It’s an investment
 

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