Content Marketing 2014
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A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.
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Content Marketing 2014
- 2. #1Mobile has become the #1 mass media in SA The right message on the correct platform builds a distinctive brand, loyal fans and increased sales. THE CHANGING DIGITAL SCREEN
- 3. CONTENT MARKETING CAPTIVATE CREATE CREDIBILITY SELL BENEFITS TEACH STORIFY REACH CONSUMERS CONTENT MARKETING PERSUADE
- 4. DIGITAL CONTENT MARKETING CAN LITERALLY CONSIST OF ANYTHING THAT IS ONLINE. TYPES OF CONTENT MARKETING • Articles • How to guides • News/Feature stories • Testimonials • Videos • Leaflet/document distribution • Surveys • Podcasts Types we like: • Images • Photos • Infographics • Illustrations • Memes • or any other graphic • Galleries • Competitions
- 5. of consumers prefer getting to know a company through rather than advertisements70% Souce: “6 Ways Publishers Can Take Advantage of Content Marketing," S. Islam
- 6. Traditional advertising shouts at prospect customers whereas content marketing talks to them. CONTENT MARKETING The job of marketing is no longer to create customers; it is to create passionate subscribers to brands. CONTENT MARKETING TRADITIONAL MARKETING
- 7. CONTENT MARKETING Content marketing is about targeting the right audience The basic truth is that marketers are asking the wrong question when it comes to content marketing. If you want to know how to create better content, the question should be “how do I get my content in front of the right people?”
- 8. Families Celebrity and Entertainment ParentingYouth Women's Interest OUR AUDIENCES
- 9. OUR AUDIENCES Male Interest Motoring Farming Business Travel Sport and Hobby
- 10. Collaborate with Media24 Digital Magazines to access our audience or even develop your own. Media24 Magazine Digital have an audience for every Industry OUR AUDIENCES Fashion Fitness Baby DIY Interior Cars
- 11. 1. Display Advertising 2. Database Marketing 3. Social Media 4. Digital PDF Magazine Inserts If all you have is a hammer in the toolbox, everything looks like a nail. SUPPORTING ADVERTISING TYPES
- 12. DISPLAY ADVERTISING Display advertising on our sites are perfect to increase brand awareness and drive online traffic. 300x50 216x36 168x28 120x20
- 13. Leaderboard 728x90 Skin SkinHalf page 300x600 Island ad 300x250 Display Advertising
- 14. Example Skin
- 15. Example Banners
- 16. Example Banners Our sites support Rich Media and overlays! Rich Media Ad. It comes out when mouse hovers over the ad.
- 17. EMAIL NEWSLETTERS: Our web publications frequently send out newsletters to a database of subscribers. SMS/MMS We also have databases for our mobile subscribers. DATABASE MARKETING My Special Have your promotion advertised to registered users who will receive special deals and related content on a weekly basis, via email.
- 18. ‘’Content is fire, social media is gasoline’’ - Jay Baer Social media can be used as a support mechanism to enhance content distribution to relevant audiences on social media. Brands that enhance paid and earned media campaigns by distributing this content to relevant audiences on social networks can develop an edge in their respective industries! WECHAT We have access to the instant messaging craze! At the moment we are developing content feeds on WeChat for our brands. SOCIAL MEDIA
- 19. PDF MAGAZINE INSERTS We can provide your brand with the opportunity to include PDF inserts in the various publications. Media24 Magazines Digital distributes various titles in Digital format.
- 20. We have a large range of audiences that access our sites regularly. This why we can assist with targeting the exact audience you are interested in. CAMPAIGNS The different types of advertising must be strategically used to build your campaign.
- 21. Inform the public Persuade prospects Engage with fans THE CONTENT CAMPAIGN EFFECT Drive consumers to your brand messages by using display adverting or /and social media posts. Sharp trustworthy content inform consumers that your product is exactly what they need. The end goal is creating a positive brand association or action amongst your customers to turn them into fans of your products.
- 22. 1. Discovery – an investigation stage to guide your content strategy and campaigns 2. Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives 3. Execution – creating your content and promoting it 4. Reporting, analysis and insight – measuring what has happened as a result of your content campaigns 5. Refinement – learning from the reports we provide and feeding back into planning and setup to help guide future campaigns THE CAMPAIGN CYCLE THE FIVE DIFFERENT STAGES OF THE CONTENT CAMPAIGN CYCLE, AIMS TO HELP YOU PLAN, IMPLEMENT, MEASURE AND IMPROVE UPON THE SUCCESS OF YOUR CONTENT MARKETING STRATEGY.
- 23. • Integrate various types of digital marketing into your content marketing campaign. • Have clear goals in mind • Invest for longer than 3 months at a time. It ensures more effectiveness. • Online content is better than print content not just because it has a longer shelf life but it is also always accessible! • Remember, customers don’t care about you; they care about themselves and their problems. The more you talk about yourself and your products the less that content is spread and engaged in. TIPS FOR ADVERTISERS
- 24. “Content is king, but distribution is queen and she wears the pants.” - Jonathan Perelman
- 25. THANK YOU