The document discusses how museums are adapting to the digital age with smaller digital teams. It notes that while museum job titles now include digital-focused roles, successful digital programs can be run with just a few people. The Jewish Museum's digital team of 9 people manages their entire digital presence, including website, blog, social media, and other online initiatives. The document advocates focusing resources on a select number of digital channels and measuring their impact, rather than trying to do everything. It also emphasizes understanding user desires and using technology to enhance existing experiences, not enable new ones.

1. Less is More:
Digital with a Lean Team

2. Less is More:
Digital with a Lean Team
JiaJia Fei
Director of Digital
The Jewish Museum
New York, USA

3. Museum Job Titles

4. Then:
Curator
Conservator
Educator
Director of Marketing
Museum Job Titles

5. Then:
Curator
Conservator
Educator
Director of Marketing
Now:
Digital Curator
Digital Conservator
Educator, Online Learning
Director of Digital
Museum Job Titles

6. Then:
Create Publish

7. The internet today:
Create Share

8. 74% of internet users in the United
States are on social media sites.

9. 1 Facebook 1.7 billion
2 China 1.3 billion
3 India 1.2 billion
4 WhatsApp 800 million
5 WeChat 800 million
6 Linkedin 380 million
7 Instagram 400 million
8 United States 320 million
9 Twitter 300 million
10 Snapchat 100 million
World Population

10. 1 Facebook 1.7 billion
2 China 1.3 billion
3 India 1.2 billion
4 WhatsApp 800 million
5 WeChat 800 million
6 Linkedin 380 million
7 Instagram 400 million
8 United States 320 million
9 Twitter 300 million
10 Snapchat 100 million
World Population

20. Mobile
Email Marketing
Blog Video
Social Media
Digital Staff at the Guggenheim
Website
DAM SEO/SEM

21. Digital Staff at the Jewish Museum

22. Digital Staff at the Jewish Museum

23. Digital Staff at the Jewish Museum

24. Digital Staff at the Jewish Museum
Website/Blog/Mobile/Video/Social/Email/DAM/SEO/SEM

25. We are a 9 month old startup inside a
112 year old institution.

26. Less is more!

27. You donʼt have to do it all.

28. Mobile Apps
Social Media Sites
Digital Inventory: Before
Websites/Microsites

29. Streaming Audio
Social Media Sites
Digital Inventory: After
Website + Blog

30. Who needs microsites?

31. TheJewishMuseum.org
Blog
Exhibition Microsites
Travel Program
One-Off Project 1
One-Off Project 1

32. TheJewishMuseum.org
Blog
Exhibition Microsites
Travel Program
One-Off Project 1
One-Off Project 2

33. You donʼt have to be on
every social media platform.

34. Shop
Education
Main Channels
Membership Young Patrons

35. Shop
Education
Main Channels
Membership Young Patrons

36. Focus on just a few things,
but do them well.

37. Mobile Apps
Audio

38. Mobile Apps
Audio
Streaming Audio

39. Audio
Audio Tours +
Podcasts +
Sound Art =
Streaming Audio

40. Audio
Audio Tours +
Podcasts +
Sound Art =
10,000+ plays
in 6 months
Streaming Audio

41. Instagram
Social

42. Instagram
Social
InstaMeets +
Collaborations +
Content Strategy =

43. Instagram
Social
InstaMeets +
Collaborations +
Content Strategy =
+300% followers
in 9 months

44. Video
No budget?

45. Video
Facebook Live
Periscope
No budget?

46. Measure, track, and report.

47. Time
Audience Demonstrate Growth

48. Sharing
Value The “Like” Economy

49. Internally educate and invest
in the learning feedback loop.

50. Digital Knowledge
Curatorial Education Development IT

51. We often think the internet enables you
to do new things.

52. We often think the internet enables you
to do new things. But people just want to
do the same things theyʼve always done.

53. We often think the internet enables you
to do new things. But people just want to
do the same things theyʼve always done.
Take a human desire, preferably one that
has been around for a really long time…

54. We often think the internet enables you
to do new things. But people just want to
do the same things theyʼve always done.
Take a human desire, preferably one that
has been around for a really long time…
identify that desire and use modern
technology to take out steps.

55. We often think the internet enables you
to do new things. But people just want to
do the same things theyʼve always done.
Take a human desire, preferably one that
has been around for a really long time…
identify that desire and use modern
technology to take out steps.
- Ev Williams, CEO of Twitter

56. Go shopping… Amazon
Order a car… Uber
Order food… Seamless
Call a friend… Skype
Go on a date… Tinder
Read a book… Kindle
Watch a movie… Netflix
Listen to music… Spotify
Looking at art... ?

58. Second Life

60. Google Glass

62. QR Codes

64. Apps

65. If technology is the answer,
then what was the question?