This document discusses using social media for fundraising and information sharing by charities. It provides tips and examples from the Beating Bowel Cancer charity's social media use, including being informal, engaging, and going beyond just sharing information to actively participating in conversations. Case studies are presented on measuring social media impact from a running event. Key recommendations are to sort out social media measurement metrics, focus on telling compelling stories, and let others do the sharing. The "magic three" of social media, email, and websites are discussed as complementary channels to drive different types of actions.
Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
Rethinking Your Approach to Social Media...and Lifeandypvd
Communications designer Andy Cutler explores the questions why and what engagement can mean to those venturing into the world of social media. Presentation given at 501 Tech Club RI at the RI Foundation (June 14, 2013).
I was invited to speak in front of the UBC Master of Management students. I shared some of the best practices for social media listening and engagement.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
Rethinking Your Approach to Social Media...and Lifeandypvd
Communications designer Andy Cutler explores the questions why and what engagement can mean to those venturing into the world of social media. Presentation given at 501 Tech Club RI at the RI Foundation (June 14, 2013).
I was invited to speak in front of the UBC Master of Management students. I shared some of the best practices for social media listening and engagement.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
A presentation from a training event aimed at Curates in the Church of England, Birmingham Diocese. To help them to understand and engage with online issues.
The twin goals of social media are to publish better social media messages and connect with more people. Successful social media strategies can boost SEO rankings, increase web traffic and even generate more leads. But what most people fail to realize is that all you need to manage a successful social media strategy is 10 minutes a day. In this HUG discussion, we’ll go over how to plan, set up, and execute a 10-minute-a-day Social Media strategy that’ll expand your reach and great more meaningful relationships with your followers.
Effective media relations for your charityCharityComms
Becky Slack, founder and managing director, Slack Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
Credible - Helping build a Digitally Responsible SocietyPratik Katkamwar
Credible is a platform that aggregates all available approaches for Fake news verification into a Single Platform. Its a tool as easy to use for people across ages and literary backgrounds that fact-checking becomes natural to everyone sharing news/facts online.
Its so easy to use as “Just WhatsApp the news message to Credible no. and get an instant reply with the fact-check of the message.”
How to use technology in ministry & parentingErnest Staats
Engaging with technology beyond the level of experience. We need to understand how technology is changing us so we can ensure we are modeling wise habits. There are some good ways we can use technology to understand and shape its use. Suggestions will be given for what we can start doing today that will make positive impacts on our lives and ministries.
APEX Media and Hootsuite together some misconceptions surrounding social media and introduce you to tools that can help you engage with colleagues and clients on Twitter. We’ll examine real case studies to identify effective social etiquette for both individuals and companies.
A presentation from a training event aimed at Curates in the Church of England, Birmingham Diocese. To help them to understand and engage with online issues.
The twin goals of social media are to publish better social media messages and connect with more people. Successful social media strategies can boost SEO rankings, increase web traffic and even generate more leads. But what most people fail to realize is that all you need to manage a successful social media strategy is 10 minutes a day. In this HUG discussion, we’ll go over how to plan, set up, and execute a 10-minute-a-day Social Media strategy that’ll expand your reach and great more meaningful relationships with your followers.
Effective media relations for your charityCharityComms
Becky Slack, founder and managing director, Slack Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
Credible - Helping build a Digitally Responsible SocietyPratik Katkamwar
Credible is a platform that aggregates all available approaches for Fake news verification into a Single Platform. Its a tool as easy to use for people across ages and literary backgrounds that fact-checking becomes natural to everyone sharing news/facts online.
Its so easy to use as “Just WhatsApp the news message to Credible no. and get an instant reply with the fact-check of the message.”
How to use technology in ministry & parentingErnest Staats
Engaging with technology beyond the level of experience. We need to understand how technology is changing us so we can ensure we are modeling wise habits. There are some good ways we can use technology to understand and shape its use. Suggestions will be given for what we can start doing today that will make positive impacts on our lives and ministries.
APEX Media and Hootsuite together some misconceptions surrounding social media and introduce you to tools that can help you engage with colleagues and clients on Twitter. We’ll examine real case studies to identify effective social etiquette for both individuals and companies.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Why social organisations get more social change from social media. How traditional campaigning organisations will have to adapt, if they want to stay relevant in a world of distributed networks, collective expertise and open-source collaboration.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Join Beth Kanter in a workshop that explores the themes in her recently published book, and discover how to put them into practice. Social media has broken free from the marketing communications and fundraising silos, changing the way nonprofits deliver programs, lead, manage, and even govern. This session will take a look at these trends and how organizations can equip themselves to be fully networked.
An introduction to the value of social media in the world of aquatics programming. This presentation and information will be useful for people starting in social media for work - the information is high level and provides a start for further exploration.
This presentation analyzes the TED Talk by Susan Etlinger on "What do you do with all this big data". Gathering the insights and employing them are the two important things exhibited by the presentation.
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
4. What is “social” all about
Clue
It’s not technology
That’s right! It’s people
5. So what do we know about people?
Are they predictable?
Consistent?
Easy to classify?
Nope!
6. People behave like people
They want to get at
your knowledge
And they have a
lot of ways to ask
for it
7. People are integrated into your
Social is integrated into your organisation because
people are
organisation
And “social” is about
people, remember?
Therefore...
8. Disclaimer: I am a digital evangelist
• There will be optimism about the impact digital tools
can have on our lives
• There will be enthusiasm for the use of technology
• But I promise to be practical
9. I don’t have all the answers
You do!
Use your flip board for issues/actions/questions to take away
10. So what’s the problem with this integrated
approach?
INFORMATION
OVERLOAD!
Click here to see
the real numbers
11. Information overload
Problem
Not enough time
Too much “noise”
Too much content
Who does what when?
Solution
Filtering (tactics and tools are available)
13. The plan today – two groups
S
Fundraising Info & Support
T
Examples and case studies to help us R Examples and case studies to help us
understand
•Support income generation
A
T • Risk and safeguarding
•Measure, understand optimisation
and attribute ROI
E •Consent and privacy
G
Y
What tactics should we adopt?
Qs & actions
15. Case study – Beating Bowel Cancer
"Bowel cancer is probably one of the last taboos in society“
"Humour will be a big part of it. But everything will be linked to serious messages and
a call for action. Breast and prostate cancer charities have used a variety of
methods to communicate their messages - we are behind the curve.“
"We are probably where breast cancer was 20 years ago. People are aware of bowel
cancer, but they don't understand the importance of getting screened.”
http://www.thirdsector.co.uk/Communications/article/1079177/Interview-Mark-Flannagan/
17. What’s @bowelcancer tweeting?
They use their digital presence to reach out and
sign they go beyond just sign posting. They engage
But post to their information and support services.
Like this,
19. They take a very pro-active approach
This person did not tweet at them, but they
responded
20. They take a very pro-active approach
They are part of the conversation
21. They are quite informal
They really are very helpful
They are open, frank, approachable and helpful
22. So what does the CEO of NeuroMuscular
Centre think of all this?
23. What do you think?
Could you take a similar approach?
Who would do what and when?
What tools would they need to help them?
Could you write a social media policy/guide in less
than 140 characters?
24. Do you need a policy?
I think I can write a social media policy in less than
140 characters
25. Do you need a policy?
Don’t re-invent the wheel – steal from the best
The BBC, American Red Cross, Breast Cancer Care all
have very tidy guidelines.
Let’s take a look at one
26. My final thought
I create lists in Twitter to focus my reading on key
subjects, who would be on your twitter reading
List?
28. Social media for fundraisers
My three top tips,
1. Sort out the measurement
2. Focus on your story
3. Let other people do the asking
29. Sort out the measurement
Ask yourself,
• What does success look like?
• What metrics will tell you if you are heading in the
right (or wrong) direction?
• Do you have any useful benchmarks?
• Can you look for trends?
30. Oxford Town and Gown 10k
Digital communication plan was pre agreed with the
events team. We established
• Sources of data
• Points of contact
• Who does what when
• Measures and feedback
31. #OTG12 – what we did on race weekend
1. Good luck email to all registered runners
We prompted engagement on the day via social
“Throughout the day we will be tweeting updates
using the hash tag #otg2012 and after the race we
will upload some snaps on our Facebook page.
Please do feel free to join in and send us your own
tweets and photos - the more the merrier!”
32. #OTG12 – what we did on race weekend
1.a Good luck messages on social too
Establishing what we would do, creating expectation
We were highlighting messages from runners and
establishing the hash tag throughout the weeks
before the event
33. #OTG12 – what we did on race weekend
2. Live coverage of highlights
Some about the cause, some about the
weather, some about the event, some about our
team
(We had fun)
34. #OTG12 – what we did on race weekend
3. Post race – email, thanking (yes again), curation
and photo sharing (a picture is worth 1,000 words)
37. #OTG12 – Facebook page insights
Lifetime Post Total Lifetime Engaged Lifetime Talking Lifetime Post
Reach users About This (Post) stories
1881 74 29 33
38. So Twitter is better than Facebook?
Reach one the day Reach on the day
1,881 27,954
It depends on what you want to achieve
39. Let’s look at referral traffic that weekend
Email
Facebook
Twitter
40. Don’t forget good old email
Email remains a more effective tool for driving
action than Facebook and Twitter:
•It is more personal – a one to one communication
•It is easier to personalise – use dynamic
content, targeting and segmentation
•It is the most measurable; you know who did
what when – the “hot prospects ”
41. The magic three
•Appropriate to post more than once an hour.
•You can repeat yourself as long as you are not repetitive.
•Vary link positioning, frequency of @mention, use of links.
http://danzarrella.com/infographic-how-to-get-more-clicks-on-
twitter.html
•Appropriate to post every day.
•You need to mix it up –links, status, photos and video.
•Ask questions, respond to comments.
http://www.bethkanter.org/message-it/
•Appropriate to send a campaign once a week.
•Comply with opt our laws,
•use personalisation.
•Keep it short! (everyone’s busy)
http://googledigook.com/2012/01/23/17-things-i-have-learnt-
about-charity-email-copy/