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1
MAKING THE
MOST OF DIGITAL
Ali Donnelly
SCRUMQUEENS - MAKING THE MOST OF DIGITAL
2SCRUMQUEENS - MAKING THE MOST OF DIGITAL
2
WHY?
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 3SCRUMQUEENS - MAKING THE MOST OF DIGITAL
3
WHO’S IN
CHARGE?
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 4SCRUMQUEENS - MAKING THE MOST OF DIGITAL
WHO ARE
YOU TRYING
TO REACH?
SCRUMQUEENS - MAKING THE MOST OF DIGITAL
5
WHERE ARE
YOU SAYING IT?
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 6SCRUMQUEENS - MAKING THE MOST OF DIGITAL
6
CLUB WEBSITES
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 7SCRUMQUEENS - MAKING THE MOST OF DIGITAL
7
SOCIAL
MEDIA
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 8
Over 50% of Internet users
either don’t use any social
networks, or use just one
(i.e. Facebook).
CONTRARY TO
POPULAR BELIEF,
MOST PEOPLE
AREN’T USING
MULTIPLE SOCIAL
NETWORKS.
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 9Our identity
2012-2013 % of online adults who use the following
social media websites, by year
Pew Research Center’s Internet Project Tracking Surveys, 2012-2013
Facebook Linkedin
67
20
15 16 13
71
22 21 18 17
Pinterest Twitter Instagram
2012 2013
SOCIAL MEDIA SITES
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 10SCRUMQUEENS - MAKING THE MOST OF DIGITAL
10
FACEBOOK
There are now
over 1.28 billion
Facebook users
23 percent of
Facebook users
login at least
5 times per day
Facebook is aging.
45% of Internet
users aged 65+
use Facebook.
Almost all social
networkers use
Facebook. In fact,
over 80% of ‘other’
social network
users also use
Facebook.
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 11
•	Fridays are Facebook’s best day for engagement
•	Photos drive engagement on Facebook pages
•	Post in a timely way, know the best days and times
to post updates for your demographics
•	Don’t spam people; post thought-out content
•	When you want to interact with your audience
it’s a good place to start conversations
FACEBOOK TIPS
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 12
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 13
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 14SCRUMQUEENS - MAKING THE MOST OF DIGITAL
14
TWITTER
There are now
over 550 million
registered users
34% of marketers
use Twitter
to successfully
generate leads
Twitter was the
fastest growing
network with a
44% growth from
2012-2013
215 million monthly
active users
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 15
•	Ideally, you should respond within an hour on Twitter
•	 Late night is the best time for retweets
•	 Your prime time for interaction is during the events
•	 Follow other similar organisations
•	 Create your own hash tags (#wrugby)
TWITTER TIPS
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 16
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 17
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 18SCRUMQUEENS - MAKING THE MOST OF DIGITAL
INSTAGRAM
Instagram has
200 million active
monthly users
Instagrammers also
use Twitter. There is
a 50% crossover
between the
networks
20 Billion+ photos
have been shared on
Instagram to date
23% of teens
consider Instagram
their favorite social
network
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 19
•	Create your own space
•	Use hash tags
•	Show emotion in your images
•	Instagram is about quality, not quantity
•	Create your own space, become a role model
•	Use photography well
INSTAGRAM TIPS
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 20SCRUMQUEENS - MAKING THE MOST OF DIGITAL
20
TEAM TOOLS
WHATSAPP
TEAMSNAP
PITCHERO
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 21SCRUMQUEENS - MAKING THE MOST OF DIGITAL
21
YOUR STRATEGY
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 22
WE NEED TO START WE NEED A STRATEGY
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 23
SET YOUR
GOALS AND
DECIDE
HOW
YOU’RE
GOING TO
DELIVER
THEM
23SCRUMQUEENS - MAKING THE MOST OF DIGITAL
24SCRUMQUEENS - MAKING THE MOST OF DIGITAL
ASSIGN
THE RIGHT
PEOPLE TO
TAKE IT ON
25SCRUMQUEENS - MAKING THE MOST OF DIGITAL
SORT OUT
YOUR
WEBSITE
CONTENT
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 26
WRITE A
BRIEF SOCIAL
MEDIA
PLAN AND
IMPLEMENT IT
26SCRUMQUEENS - MAKING THE MOST OF DIGITAL
27SCRUMQUEENS - MAKING THE MOST OF DIGITAL
INCLUDE
LINKS TO
YOUR
PLATFORMS
WHERE YOU
CAN
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 28
INCLUDE
DIGITAL
REFERENCES
IN ALL
PRINTED
MATERIAL
29SCRUMQUEENS - MAKING THE MOST OF DIGITAL
GET YOUR
PLAYERS
INVOLVED!
29
SCRUMQUEENS - MAKING THE MOST OF DIGITAL 30
QUESTIONS?

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Making the most of digital in women's rugby

  • 1. 1 MAKING THE MOST OF DIGITAL Ali Donnelly SCRUMQUEENS - MAKING THE MOST OF DIGITAL
  • 2. 2SCRUMQUEENS - MAKING THE MOST OF DIGITAL 2 WHY?
  • 3. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 3SCRUMQUEENS - MAKING THE MOST OF DIGITAL 3 WHO’S IN CHARGE?
  • 4. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 4SCRUMQUEENS - MAKING THE MOST OF DIGITAL WHO ARE YOU TRYING TO REACH?
  • 5. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 5 WHERE ARE YOU SAYING IT?
  • 6. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 6SCRUMQUEENS - MAKING THE MOST OF DIGITAL 6 CLUB WEBSITES
  • 7. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 7SCRUMQUEENS - MAKING THE MOST OF DIGITAL 7 SOCIAL MEDIA
  • 8. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 8 Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook). CONTRARY TO POPULAR BELIEF, MOST PEOPLE AREN’T USING MULTIPLE SOCIAL NETWORKS.
  • 9. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 9Our identity 2012-2013 % of online adults who use the following social media websites, by year Pew Research Center’s Internet Project Tracking Surveys, 2012-2013 Facebook Linkedin 67 20 15 16 13 71 22 21 18 17 Pinterest Twitter Instagram 2012 2013 SOCIAL MEDIA SITES
  • 10. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 10SCRUMQUEENS - MAKING THE MOST OF DIGITAL 10 FACEBOOK There are now over 1.28 billion Facebook users 23 percent of Facebook users login at least 5 times per day Facebook is aging. 45% of Internet users aged 65+ use Facebook. Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
  • 11. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 11 • Fridays are Facebook’s best day for engagement • Photos drive engagement on Facebook pages • Post in a timely way, know the best days and times to post updates for your demographics • Don’t spam people; post thought-out content • When you want to interact with your audience it’s a good place to start conversations FACEBOOK TIPS
  • 12. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 12
  • 13. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 13
  • 14. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 14SCRUMQUEENS - MAKING THE MOST OF DIGITAL 14 TWITTER There are now over 550 million registered users 34% of marketers use Twitter to successfully generate leads Twitter was the fastest growing network with a 44% growth from 2012-2013 215 million monthly active users
  • 15. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 15 • Ideally, you should respond within an hour on Twitter • Late night is the best time for retweets • Your prime time for interaction is during the events • Follow other similar organisations • Create your own hash tags (#wrugby) TWITTER TIPS
  • 16. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 16
  • 17. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 17
  • 18. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 18SCRUMQUEENS - MAKING THE MOST OF DIGITAL INSTAGRAM Instagram has 200 million active monthly users Instagrammers also use Twitter. There is a 50% crossover between the networks 20 Billion+ photos have been shared on Instagram to date 23% of teens consider Instagram their favorite social network
  • 19. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 19 • Create your own space • Use hash tags • Show emotion in your images • Instagram is about quality, not quantity • Create your own space, become a role model • Use photography well INSTAGRAM TIPS
  • 20. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 20SCRUMQUEENS - MAKING THE MOST OF DIGITAL 20 TEAM TOOLS WHATSAPP TEAMSNAP PITCHERO
  • 21. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 21SCRUMQUEENS - MAKING THE MOST OF DIGITAL 21 YOUR STRATEGY
  • 22. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 22 WE NEED TO START WE NEED A STRATEGY
  • 23. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 23 SET YOUR GOALS AND DECIDE HOW YOU’RE GOING TO DELIVER THEM 23SCRUMQUEENS - MAKING THE MOST OF DIGITAL
  • 24. 24SCRUMQUEENS - MAKING THE MOST OF DIGITAL ASSIGN THE RIGHT PEOPLE TO TAKE IT ON
  • 25. 25SCRUMQUEENS - MAKING THE MOST OF DIGITAL SORT OUT YOUR WEBSITE CONTENT
  • 26. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 26 WRITE A BRIEF SOCIAL MEDIA PLAN AND IMPLEMENT IT 26SCRUMQUEENS - MAKING THE MOST OF DIGITAL
  • 27. 27SCRUMQUEENS - MAKING THE MOST OF DIGITAL INCLUDE LINKS TO YOUR PLATFORMS WHERE YOU CAN
  • 28. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 28 INCLUDE DIGITAL REFERENCES IN ALL PRINTED MATERIAL
  • 29. 29SCRUMQUEENS - MAKING THE MOST OF DIGITAL GET YOUR PLAYERS INVOLVED! 29
  • 30. SCRUMQUEENS - MAKING THE MOST OF DIGITAL 30 QUESTIONS?