SlideShare a Scribd company logo
Building,
Motivating and
Managing Your
Digital Dream
Team
Prepared by:
Gemma Craven
October 14, 2013
Building Your Digital
Dream Team

1. The Current Digital Team
1. Emerging Areas / Roles
2. The Team Of The Future
The Current Digital
Team
The Social
Customer
The Social
Brand

Responsive

Committed

Open

Trustworthy
The Social
(Media) Marketer

Too often social is called a
“channel” by marketers…

…it must be integrated around the
customer journey

Or obsess about creating some
content novelty to trigger an
avalanche of sharing…

…we must focus on earning
attention, advocacy and action

Or are trapped in transactional
campaign thinking

…we should be always building a
relationship
An Integrated
Planning
Approach
Define

Listen

Know
Social Insight
Social Brand
Print

Business
ambition

Create

Search & Behavior
Insight

Community
Management

Drive

Learn

Social Advertising
Social
Experienc
e

Content
Activation

Performance
Measurement

Content Syndication
Digital Media Relations
Optimization

Influencer
Management
Aligning The
Talent To
Support

8
The Big 5 For
Social / Digital
Marketers

Strategist

Strategy development
Campaign
execution/optimization
Facebook
•Mobile first: ongoing strategy to entice
developers to incorporate Facebook
hooksPOVs - knowledge of
into their apps (Parse). Android
partnership – Facebook Home
social/digital space
•Paid is king: increased volumes of paid,
questions around effectiveness have led
to streamlining
•Graph Search: yet to reach full potential
for brands
Listening/research segmentation: who are my
•Audience
followers?
•Customer service = budget related:
bigger spending brands are the well
Paid Media
Twitter
Strategist

Media partnerships

Responsive ad
placement

Community content
amplification
Native advertising
Social
Tumblr
Analytics/Measu
rement
Benchmarking

KPIs

Insights & reporting

Data strategy
Content
Strategist

Community content

Real time marketing

Integrated p
Content development
What Works &
What Does Not
New Roles – The
Emerging Talent Need
The
Community
Director
Platform
YouTube
Partnerships /
Co-innovation
Understanding
Mobility & UX
Big Scale
Experience
Planning
The Team of The
Future
Team Of The Future
Client
teams

Social
Business
Consultancy

Social
Analytics
Center of
Excellence

Innovation &
Experience
Design

Social
Community /
Strategy
Center of
Excellence

Industry
presence

New
business
Contextual
Awareness
Design
≈

Case example

Digital
Acceleration for
Brands

• IMAGE OF NESTLE DAT
• VOICE OVER ON WHAT IT IS
Sector Platform
Specialists
Thank You – Let’s
Connect!

Gemma Craven
Email:
Twitter:
Linkedin:

gemma.craven@ogilvy.com
@gemsie
linkedin.com/gemsiecraven
Building Your Digital Dream Team - Guide for PR Professionals

More Related Content

What's hot

How to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee AdvocacyHow to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee Advocacy
LinkedIn
 
Technology Community Engagement: Hits & Misses
Technology Community Engagement:  Hits & MissesTechnology Community Engagement:  Hits & Misses
Technology Community Engagement: Hits & Misses
LinkedIn
 
Content Marketing In The Era of Infobesity
Content Marketing In The Era of InfobesityContent Marketing In The Era of Infobesity
Content Marketing In The Era of Infobesity
LinkedIn
 
PYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement InsightsPYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement Insights
LinkedIn
 
Live Webinar: Insights2020 Readout | Driving Growth Through Customer Centricity
Live Webinar: Insights2020 Readout | Driving Growth Through Customer CentricityLive Webinar: Insights2020 Readout | Driving Growth Through Customer Centricity
Live Webinar: Insights2020 Readout | Driving Growth Through Customer Centricity
LinkedIn
 
Impact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional InvestingImpact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional Investing
LinkedIn
 
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelHow to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
LinkedIn
 
Live Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedInLive Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedIn
LinkedIn
 
Live Webinar: Harnessing the Power of Full Funnel Marketing
Live Webinar: Harnessing the Power of Full Funnel MarketingLive Webinar: Harnessing the Power of Full Funnel Marketing
Live Webinar: Harnessing the Power of Full Funnel Marketing
LinkedIn
 
How to Build an Owned Media Empire
How to Build an Owned Media EmpireHow to Build an Owned Media Empire
How to Build an Owned Media Empire
LinkedIn
 
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
LinkedIn
 
Webinar: Get More Out of LinkedIn Marketing with Tips from Our Team
Webinar: Get More Out of LinkedIn Marketing with Tips from Our TeamWebinar: Get More Out of LinkedIn Marketing with Tips from Our Team
Webinar: Get More Out of LinkedIn Marketing with Tips from Our Team
LinkedIn
 
Live Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand MarketingLive Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand Marketing
LinkedIn
 
New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn
Black Marketing
 
Customer Context: Power Relevant Experiences Create Brand Advocates
Customer Context:  Power Relevant Experiences Create Brand AdvocatesCustomer Context:  Power Relevant Experiences Create Brand Advocates
Customer Context: Power Relevant Experiences Create Brand Advocates
SDL
 
The Digital PR Revolution
The Digital PR Revolution The Digital PR Revolution
The Digital PR Revolution
Mynewsdesk
 
Live Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand GenerationLive Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand Generation
LinkedIn
 
LYFE Marketing: Agency Capabilities, Social Media Services, and Pricing
LYFE Marketing: Agency Capabilities, Social Media Services, and PricingLYFE Marketing: Agency Capabilities, Social Media Services, and Pricing
LYFE Marketing: Agency Capabilities, Social Media Services, and Pricing
LYFE Marketing
 
Creating Sponsored Content Posts That Earn Engagement
Creating Sponsored Content Posts That Earn EngagementCreating Sponsored Content Posts That Earn Engagement
Creating Sponsored Content Posts That Earn Engagement
LinkedIn
 
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyInnovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Dave Chaffey
 

What's hot (20)

How to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee AdvocacyHow to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee Advocacy
 
Technology Community Engagement: Hits & Misses
Technology Community Engagement:  Hits & MissesTechnology Community Engagement:  Hits & Misses
Technology Community Engagement: Hits & Misses
 
Content Marketing In The Era of Infobesity
Content Marketing In The Era of InfobesityContent Marketing In The Era of Infobesity
Content Marketing In The Era of Infobesity
 
PYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement InsightsPYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement Insights
 
Live Webinar: Insights2020 Readout | Driving Growth Through Customer Centricity
Live Webinar: Insights2020 Readout | Driving Growth Through Customer CentricityLive Webinar: Insights2020 Readout | Driving Growth Through Customer Centricity
Live Webinar: Insights2020 Readout | Driving Growth Through Customer Centricity
 
Impact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional InvestingImpact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional Investing
 
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelHow to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
 
Live Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedInLive Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedIn
 
Live Webinar: Harnessing the Power of Full Funnel Marketing
Live Webinar: Harnessing the Power of Full Funnel MarketingLive Webinar: Harnessing the Power of Full Funnel Marketing
Live Webinar: Harnessing the Power of Full Funnel Marketing
 
How to Build an Owned Media Empire
How to Build an Owned Media EmpireHow to Build an Owned Media Empire
How to Build an Owned Media Empire
 
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
 
Webinar: Get More Out of LinkedIn Marketing with Tips from Our Team
Webinar: Get More Out of LinkedIn Marketing with Tips from Our TeamWebinar: Get More Out of LinkedIn Marketing with Tips from Our Team
Webinar: Get More Out of LinkedIn Marketing with Tips from Our Team
 
Live Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand MarketingLive Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand Marketing
 
New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn
 
Customer Context: Power Relevant Experiences Create Brand Advocates
Customer Context:  Power Relevant Experiences Create Brand AdvocatesCustomer Context:  Power Relevant Experiences Create Brand Advocates
Customer Context: Power Relevant Experiences Create Brand Advocates
 
The Digital PR Revolution
The Digital PR Revolution The Digital PR Revolution
The Digital PR Revolution
 
Live Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand GenerationLive Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand Generation
 
LYFE Marketing: Agency Capabilities, Social Media Services, and Pricing
LYFE Marketing: Agency Capabilities, Social Media Services, and PricingLYFE Marketing: Agency Capabilities, Social Media Services, and Pricing
LYFE Marketing: Agency Capabilities, Social Media Services, and Pricing
 
Creating Sponsored Content Posts That Earn Engagement
Creating Sponsored Content Posts That Earn EngagementCreating Sponsored Content Posts That Earn Engagement
Creating Sponsored Content Posts That Earn Engagement
 
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyInnovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
 

Viewers also liked

Building a digital team (almost) from scratch - IWMW16 plenary session P6
Building a digital team (almost) from scratch - IWMW16 plenary session P6Building a digital team (almost) from scratch - IWMW16 plenary session P6
Building a digital team (almost) from scratch - IWMW16 plenary session P6
Duncan Stephen
 
Membership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamMembership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital team
Edo
 
Managing Projects for Digital Innovation Culture
Managing Projects for Digital Innovation CultureManaging Projects for Digital Innovation Culture
Managing Projects for Digital Innovation Culture
Howard Jess Mijares II
 
Skyword Digital Agency of the Future Full Report
Skyword Digital Agency of the Future Full ReportSkyword Digital Agency of the Future Full Report
Skyword Digital Agency of the Future Full Report
Skyword Inc.
 
Digital Team Structure: The Foundation for Innovation
Digital Team Structure: The Foundation for InnovationDigital Team Structure: The Foundation for Innovation
Digital Team Structure: The Foundation for Innovation
NTEN
 
Gateway to Agile: Session 1 Dark Agile and Hyper-Performing Teams
Gateway to Agile: Session 1 Dark Agile and Hyper-Performing TeamsGateway to Agile: Session 1 Dark Agile and Hyper-Performing Teams
Gateway to Agile: Session 1 Dark Agile and Hyper-Performing Teams
Gervais Johnson, Advisor
 
Digital Development & Community (iforU conference)
Digital Development & Community (iforU conference)Digital Development & Community (iforU conference)
Digital Development & Community (iforU conference)
Sofia Gkiousou
 
Leading your team to the digital horizon
Leading your team to the digital horizonLeading your team to the digital horizon
Leading your team to the digital horizon
Digital Chameleon Learning
 
Social Media als Kommunikations-Möglichkeiten
Social Media als Kommunikations-MöglichkeitenSocial Media als Kommunikations-Möglichkeiten
Social Media als Kommunikations-Möglichkeiten
Karsten Ehms
 
Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...
Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...
Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...
MuseumID
 
The structure of digital agencies
The structure of digital agenciesThe structure of digital agencies
The structure of digital agencies
SUE Amsterdam
 
What is an advertising agency , types of agency - Basics of advertising
What is an advertising agency , types of agency - Basics of advertisingWhat is an advertising agency , types of agency - Basics of advertising
What is an advertising agency , types of agency - Basics of advertising
Rai University Ahmedabad
 
Building Digital Capability of the Company
Building Digital Capability of the CompanyBuilding Digital Capability of the Company
Building Digital Capability of the Company
Albet Buddahim, CPM
 
Lean Startup for Non-startups
Lean Startup for Non-startupsLean Startup for Non-startups
Lean Startup for Non-startups
Silicon Valley ProductCamp
 
Legacy modernization
Legacy modernizationLegacy modernization
Legacy modernization
Talentica Software
 
Connected World in android - Local data sharing and service discovery
Connected World in android - Local data sharing and service discoveryConnected World in android - Local data sharing and service discovery
Connected World in android - Local data sharing and service discovery
Talentica Software
 
Big Data – Are You Ready?
Big Data – Are You Ready?Big Data – Are You Ready?
Big Data – Are You Ready?
Talentica Software
 
Startup safary athens 2014 oleg lola
Startup safary athens 2014 oleg lolaStartup safary athens 2014 oleg lola
Startup safary athens 2014 oleg lola
Oleg Lola
 
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensPatrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
ronewmedia_academy
 
Offering For Tech Companies
Offering For Tech CompaniesOffering For Tech Companies
Offering For Tech Companies
Xoriant Corporation
 

Viewers also liked (20)

Building a digital team (almost) from scratch - IWMW16 plenary session P6
Building a digital team (almost) from scratch - IWMW16 plenary session P6Building a digital team (almost) from scratch - IWMW16 plenary session P6
Building a digital team (almost) from scratch - IWMW16 plenary session P6
 
Membership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamMembership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital team
 
Managing Projects for Digital Innovation Culture
Managing Projects for Digital Innovation CultureManaging Projects for Digital Innovation Culture
Managing Projects for Digital Innovation Culture
 
Skyword Digital Agency of the Future Full Report
Skyword Digital Agency of the Future Full ReportSkyword Digital Agency of the Future Full Report
Skyword Digital Agency of the Future Full Report
 
Digital Team Structure: The Foundation for Innovation
Digital Team Structure: The Foundation for InnovationDigital Team Structure: The Foundation for Innovation
Digital Team Structure: The Foundation for Innovation
 
Gateway to Agile: Session 1 Dark Agile and Hyper-Performing Teams
Gateway to Agile: Session 1 Dark Agile and Hyper-Performing TeamsGateway to Agile: Session 1 Dark Agile and Hyper-Performing Teams
Gateway to Agile: Session 1 Dark Agile and Hyper-Performing Teams
 
Digital Development & Community (iforU conference)
Digital Development & Community (iforU conference)Digital Development & Community (iforU conference)
Digital Development & Community (iforU conference)
 
Leading your team to the digital horizon
Leading your team to the digital horizonLeading your team to the digital horizon
Leading your team to the digital horizon
 
Social Media als Kommunikations-Möglichkeiten
Social Media als Kommunikations-MöglichkeitenSocial Media als Kommunikations-Möglichkeiten
Social Media als Kommunikations-Möglichkeiten
 
Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...
Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...
Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jew...
 
The structure of digital agencies
The structure of digital agenciesThe structure of digital agencies
The structure of digital agencies
 
What is an advertising agency , types of agency - Basics of advertising
What is an advertising agency , types of agency - Basics of advertisingWhat is an advertising agency , types of agency - Basics of advertising
What is an advertising agency , types of agency - Basics of advertising
 
Building Digital Capability of the Company
Building Digital Capability of the CompanyBuilding Digital Capability of the Company
Building Digital Capability of the Company
 
Lean Startup for Non-startups
Lean Startup for Non-startupsLean Startup for Non-startups
Lean Startup for Non-startups
 
Legacy modernization
Legacy modernizationLegacy modernization
Legacy modernization
 
Connected World in android - Local data sharing and service discovery
Connected World in android - Local data sharing and service discoveryConnected World in android - Local data sharing and service discovery
Connected World in android - Local data sharing and service discovery
 
Big Data – Are You Ready?
Big Data – Are You Ready?Big Data – Are You Ready?
Big Data – Are You Ready?
 
Startup safary athens 2014 oleg lola
Startup safary athens 2014 oleg lolaStartup safary athens 2014 oleg lola
Startup safary athens 2014 oleg lola
 
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensPatrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
 
Offering For Tech Companies
Offering For Tech CompaniesOffering For Tech Companies
Offering For Tech Companies
 

Similar to Building Your Digital Dream Team - Guide for PR Professionals

Social Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarSocial Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association Webinar
Jordan Viator Slabaugh
 
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Elizabeth Scott
 
Pa685 m6 ppt_alternate
Pa685 m6 ppt_alternatePa685 m6 ppt_alternate
Pa685 m6 ppt_alternate
toddkedwardsPearson
 
Social Media at Microsoft
Social Media at MicrosoftSocial Media at Microsoft
Social Media at Microsoft
Olga Bass
 
Social Planning Framework
Social Planning FrameworkSocial Planning Framework
Social Planning Framework
Ogilvy Consulting
 
Umcd conference opening slides slideshare version
Umcd conference opening slides slideshare versionUmcd conference opening slides slideshare version
Umcd conference opening slides slideshare version
Meerkats The Brand Leadership Company
 
Social media is my business module 6
Social media is my business   module 6Social media is my business   module 6
Social media is my business module 6
Jeff Yaniga
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketing
niraj joshi
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Saurabh Uttam
 
The sparks foundation social media marketing plane
The sparks foundation social media marketing plane The sparks foundation social media marketing plane
The sparks foundation social media marketing plane
AmarVijayGodase
 
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxSocial Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Yoroflow
 
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...
Sarah Boyer
 
15 Strategic Steps to Increase Brand Awareness | Enterprise Wired
15 Strategic Steps to Increase Brand Awareness | Enterprise Wired15 Strategic Steps to Increase Brand Awareness | Enterprise Wired
15 Strategic Steps to Increase Brand Awareness | Enterprise Wired
Enterprise Wired
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographic
Nadya Rosalia
 
Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices
Lamiaa Ahmed
 
How to Create a Social Media Strategy in 9 Steps
How to Create a Social Media Strategy in 9 StepsHow to Create a Social Media Strategy in 9 Steps
How to Create a Social Media Strategy in 9 Steps
Brand Diaries
 
Brand & Media Types
Brand & Media TypesBrand & Media Types
Brand & Media Types
Chris Cooney
 
Digital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned mediaDigital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned media
Reading Room Singapore
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Deirdre Walsh
 
How to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive GuideHow to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive Guide
Hashtag Digital Marketing Academy Dehradun
 

Similar to Building Your Digital Dream Team - Guide for PR Professionals (20)

Social Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarSocial Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association Webinar
 
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
 
Pa685 m6 ppt_alternate
Pa685 m6 ppt_alternatePa685 m6 ppt_alternate
Pa685 m6 ppt_alternate
 
Social Media at Microsoft
Social Media at MicrosoftSocial Media at Microsoft
Social Media at Microsoft
 
Social Planning Framework
Social Planning FrameworkSocial Planning Framework
Social Planning Framework
 
Umcd conference opening slides slideshare version
Umcd conference opening slides slideshare versionUmcd conference opening slides slideshare version
Umcd conference opening slides slideshare version
 
Social media is my business module 6
Social media is my business   module 6Social media is my business   module 6
Social media is my business module 6
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
The sparks foundation social media marketing plane
The sparks foundation social media marketing plane The sparks foundation social media marketing plane
The sparks foundation social media marketing plane
 
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxSocial Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
 
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...
 
15 Strategic Steps to Increase Brand Awareness | Enterprise Wired
15 Strategic Steps to Increase Brand Awareness | Enterprise Wired15 Strategic Steps to Increase Brand Awareness | Enterprise Wired
15 Strategic Steps to Increase Brand Awareness | Enterprise Wired
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographic
 
Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices
 
How to Create a Social Media Strategy in 9 Steps
How to Create a Social Media Strategy in 9 StepsHow to Create a Social Media Strategy in 9 Steps
How to Create a Social Media Strategy in 9 Steps
 
Brand & Media Types
Brand & Media TypesBrand & Media Types
Brand & Media Types
 
Digital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned mediaDigital ecosystem: how to manage your paid, owned and earned media
Digital ecosystem: how to manage your paid, owned and earned media
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing Success
 
How to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive GuideHow to Do Social Media Marketing: A Comprehensive Guide
How to Do Social Media Marketing: A Comprehensive Guide
 

More from Gemma Craven

Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016
Gemma Craven
 
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 45 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
Gemma Craven
 
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 35 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3
Gemma Craven
 
5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2
5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 25 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2
5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2
Gemma Craven
 
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 1
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 15 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 1
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 1
Gemma Craven
 
Is Your Event Video Strategy Where It Needs To Be?
Is Your Event Video Strategy Where It Needs To Be?Is Your Event Video Strategy Where It Needs To Be?
Is Your Event Video Strategy Where It Needs To Be?
Gemma Craven
 
Annual Planning & Social Media - What You Need To Know
Annual Planning & Social Media - What You Need To Know Annual Planning & Social Media - What You Need To Know
Annual Planning & Social Media - What You Need To Know
Gemma Craven
 
How To Prepare Your Social Programs For Christmas - NOW!
How To Prepare Your Social Programs For Christmas - NOW!How To Prepare Your Social Programs For Christmas - NOW!
How To Prepare Your Social Programs For Christmas - NOW!
Gemma Craven
 
Why People Share & Writing Copy for Social Channels
Why People Share & Writing Copy for Social ChannelsWhy People Share & Writing Copy for Social Channels
Why People Share & Writing Copy for Social Channels
Gemma Craven
 
Social Media & Event Marketing
Social Media & Event MarketingSocial Media & Event Marketing
Social Media & Event Marketing
Gemma Craven
 
The Annual Planning Process & Social/Digital Media
The Annual Planning Process & Social/Digital MediaThe Annual Planning Process & Social/Digital Media
The Annual Planning Process & Social/Digital Media
Gemma Craven
 
4 Key Social Media Considerations For 2014 Brand Planning
4 Key Social Media Considerations For 2014 Brand Planning  4 Key Social Media Considerations For 2014 Brand Planning
4 Key Social Media Considerations For 2014 Brand Planning
Gemma Craven
 
Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future
Gemma Craven
 
9 tips for creating a world class social media marketing team final
9 tips for creating a world class social media marketing team final9 tips for creating a world class social media marketing team final
9 tips for creating a world class social media marketing team final
Gemma Craven
 
9 Trends Now In Social Media
9 Trends Now In Social Media  9 Trends Now In Social Media
9 Trends Now In Social Media
Gemma Craven
 
9 Key Takeaways for Brands from WOMMA Summit 2012
9 Key Takeaways for Brands from WOMMA Summit 20129 Key Takeaways for Brands from WOMMA Summit 2012
9 Key Takeaways for Brands from WOMMA Summit 2012
Gemma Craven
 

More from Gemma Craven (16)

Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016
 
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 45 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
 
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 35 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3
 
5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2
5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 25 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2
5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2
 
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 1
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 15 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 1
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 1
 
Is Your Event Video Strategy Where It Needs To Be?
Is Your Event Video Strategy Where It Needs To Be?Is Your Event Video Strategy Where It Needs To Be?
Is Your Event Video Strategy Where It Needs To Be?
 
Annual Planning & Social Media - What You Need To Know
Annual Planning & Social Media - What You Need To Know Annual Planning & Social Media - What You Need To Know
Annual Planning & Social Media - What You Need To Know
 
How To Prepare Your Social Programs For Christmas - NOW!
How To Prepare Your Social Programs For Christmas - NOW!How To Prepare Your Social Programs For Christmas - NOW!
How To Prepare Your Social Programs For Christmas - NOW!
 
Why People Share & Writing Copy for Social Channels
Why People Share & Writing Copy for Social ChannelsWhy People Share & Writing Copy for Social Channels
Why People Share & Writing Copy for Social Channels
 
Social Media & Event Marketing
Social Media & Event MarketingSocial Media & Event Marketing
Social Media & Event Marketing
 
The Annual Planning Process & Social/Digital Media
The Annual Planning Process & Social/Digital MediaThe Annual Planning Process & Social/Digital Media
The Annual Planning Process & Social/Digital Media
 
4 Key Social Media Considerations For 2014 Brand Planning
4 Key Social Media Considerations For 2014 Brand Planning  4 Key Social Media Considerations For 2014 Brand Planning
4 Key Social Media Considerations For 2014 Brand Planning
 
Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future
 
9 tips for creating a world class social media marketing team final
9 tips for creating a world class social media marketing team final9 tips for creating a world class social media marketing team final
9 tips for creating a world class social media marketing team final
 
9 Trends Now In Social Media
9 Trends Now In Social Media  9 Trends Now In Social Media
9 Trends Now In Social Media
 
9 Key Takeaways for Brands from WOMMA Summit 2012
9 Key Takeaways for Brands from WOMMA Summit 20129 Key Takeaways for Brands from WOMMA Summit 2012
9 Key Takeaways for Brands from WOMMA Summit 2012
 

Recently uploaded

1234567891011121314151617181920212223242
12345678910111213141516171819202122232421234567891011121314151617181920212223242
1234567891011121314151617181920212223242
fauzanal343
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
mcdopex6
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
9 Lessons From Jeff Bezos’ ONLY Podcast Appearance
9 Lessons From Jeff Bezos’ ONLY Podcast Appearance9 Lessons From Jeff Bezos’ ONLY Podcast Appearance
9 Lessons From Jeff Bezos’ ONLY Podcast Appearance
Levership
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
kevinkariuki227
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
kevinkariuki227
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
➑➌➋➑➒➎➑➑➊➍
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
margaretblush
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Aurelien Domont, MBA
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
44annissa
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
my Pandit
 

Recently uploaded (20)

1234567891011121314151617181920212223242
12345678910111213141516171819202122232421234567891011121314151617181920212223242
1234567891011121314151617181920212223242
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
9 Lessons From Jeff Bezos’ ONLY Podcast Appearance
9 Lessons From Jeff Bezos’ ONLY Podcast Appearance9 Lessons From Jeff Bezos’ ONLY Podcast Appearance
9 Lessons From Jeff Bezos’ ONLY Podcast Appearance
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
 

Building Your Digital Dream Team - Guide for PR Professionals

Editor's Notes

  1. And this is where big data comes in