The document discusses the use of microblogging, particularly Twitter, as a tool for fundraising and social media engagement. It highlights statistics on social media users, examples of successful campaigns, and strategies for effective engagement and fundraising. Key takeaways include the importance of being active on social media, using various tools to interact with audiences, and treating social media as an ongoing dialogue.

1. TN5: How to Harness Twitter and Other Social Media for Your Fundraising Tuesday, April 13, 2010 3:00PM - 4:15PM Dave Tinker, CFRE Director of Development ACHIEVA

2. What We’ll Go Over What is Microblogging? Why Should I Care? Examples of How It Has Been Used For Fundraising Exercise Tools You Can Use

3. Definition “ Microblogging is a form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video.” Source-Wikipedia

4. Who Is Using Social Media? 5% of users account for 75% of activity 66% of all internet users in the world visit social networks 75% of Americans use social media 33% of adults online post to social media sites at least once a week 93% of social media users believe an organization should have a presence in social media Sources Forrester, Wecando.biz, Sysomos

5. Microblogging Tools

6. Twitter Facts 23 million users 60 million people visit Twitter each month More women than men on Twitter (53 to 47%) More than half of posts are done using an application and not via the Twitter website Created current real-time search Watch trends as they happen Sources Forrester, Wecando.biz, Sysomos

7. Users By Age

8. Users By Country Source - Sysomos Country June 2009 January 2010 USA 62.14 50.88 Brazil 2.00 8.79 UK 7.87 7.20 Canada 5.69 4.35 Germany 2.00 2.49 Indonesia Not recorded 2.41 Australia 2.80 2.39 Netherlands 1.28 1.32 India 0.87 1.27 Japan 0.71 1.22

9. Twitter Growth

10. Early Adopters Tweet Ups Twestivals Prospect Research

11. TweetUps Events where people get together to discuss a subject All tweet about a specific cause to build awareness to their followers Builds on-line activism and awareness using off-line tactics

12. Twestival Started when Twitterers in the UK decided to meet in person in Fall of 2008 Social event tied in with fundraising for a homeless shelter What if this happened in many cities? 10,000+ people in 202 cities met on 2/12/09 Raised $250,000 for charity:water

13. Prospect Research Follow Foundations Donors Prospects Other Charities Lists See who is talking about you

14. Signing Up Picking a Name Use your agency name Use a name that fits into your campaign Make sure to complete the full bio Full information Key Terms URL for your website Twitter backgrounds are customizable

15. Haiti

16. Haiti Social Media accounted for millions of dollars in gifts from across the world Provided immediate news outlet to explain how to give Nonprofit scrutiny Yele Haiti

17. Advocacy Elections Iran Moldova News Call to Action Change Avatar Add a Ribbon

18. The Guidestar Impact

19. Hashtags - # Allows for writer to indentify key terms in post Allows for easier search Creates groupings Used in #Beatcancer campaign Can be event specific

20. User Follows @Aplusk @RealHughJackman @Drew @BMarler

21. Exercise Create a fundraising tweet for your organization in 140 characters or less

22. Tools to Help Update multiple accounts at the same time Tweetdeck Seesmic Monitor what people are saying about you SocialOomph Twendz Google Alerts No Staff? Use Outside Help

23. Strategy Social Media Policy Who will do the work Privacy Confidentiality Make sure it fits into your plans Marketing Plan Development Plan Overall Agency Strategic Plan

24. What We’ve Learned Microblogging isn’t a fad Users are across the globe Think strategically There are many tools No one universal tool It can enhance fundraising It’s a marathon not a sprint

25. Remember To Listen & Engage I t’s a dialogue, not a monologue 85% of social media users believe that an organization should also interact with its customers Be Active Update Information Regularly Measure

26. Questions?

27. Links Alltop - http://social-media.alltop.com/ Beth Kanter - http://beth.typepad.com/ Change.org – http://www.change.org Give A Tweet – http://www.giveatweet.com GoogleAlerts – http://alerts.google.com John Haydon – http://johnhaydon.com Netwits Think Tank - http://is.gd/3j39N & http://is.gd/3j3g4 Razoo – http://www.razoo.com Seesmic – http://www.seesmic.com Social Media Policies – http://is.gd/4mxAk SocialOomph – http://www.socialoomph.com Tweetdeck – http://tweetdeck.com/beta/ Twitter 101 http://business.twitter.com/twitter101 Twendz – http://www.twendz.com

28. ACHIEVA Dave Tinker, CFRE 711 Bingham Street Pittsburgh, PA 15203 412-995-5000 x 436 [email_address] www.achieva.info .:. www.twitter.com/achieva