The document discusses the value of social media for real estate agents. It notes that social media should complement, not replace, existing marketing tools. While "belly to belly" interactions are still important, clients now expect agents to be tech savvy and use tools like iPads, video tours, blogs, and social media. The document provides statistics on time spent on platforms like Facebook and videos viewed on YouTube to illustrate how mainstream social media has become. It outlines common mistakes in social media and tips for using video and other content effectively online. Finally, it advertises upcoming social media training workshops for real estate professionals.

1. The Value of Social
Media to Real
EstatePeter Brewer – Social Media Strategist

2. Social Media Does
Not Replace What You
Currently Do.
It Should Be Used To Complement Your
Current Suite of Tools..
Print - Online - Quality Marketing
„Belly to Belly‟ is still the best

3. BUT… It’s not a fad.
It is not new. It is Mainstream
Your clients expect you to be tech
savvy…
Ipad Presso
Video Tours
? YouTube
Blogs
Active Database
Testimonials
Hot Websites
Quality Copy
Agent 1.0 Agent 2.0

4. 700 billion
=
minutes spent on Facebook each
month
(compared to 200 billion last year)

5. 250 million =
# of photos uploaded
to facebook each day
during 2011
(over 6 times more
than 2009)

6. 2.3 billion =
number of YouTube videos viewed each day
(compared to half that in 2011)

7. 1 in 5 =
marriages between people who
met through social media.
(double those who met in bars, clubs & other
social events combined)

8. “ Its Word of
Mouth on
Steroids!” @nik_nik
I prefer to call it ‘World of Mouth’

9. 8 CONSUMER BEHAVIORAL TRENDS
1. Conversations are moving online (in all age brackets) - email is becoming “old school”.
Some Uni‟s have stopped issuing email.
2. People are going mobile. The demise of the Desktop PC is nearing. More people use
their Mobile Phone to get online that their PC‟s Is your website optimised?
1. Microwave oven society. People demand information NOW. (See Above)
1. Free information World. Faster news that the „News‟ We are no longer the gatekeepers.
5. Social sites are growing at a massive rate. More reliable and trusted source of info.
Peer info vs traditional media. 86% TRUST word of mouth over glossy.
6. Social Proof has significant credibility! The rise of „Rate My ?‟ Sites should not be
ignored! Eg: Rate My Teacher – TripAdvisor – Yelp – RatemyAgent.com
7. Multi-screen behavior is now a daily habit for many Australians: Six in ten online
Australians have used the Internet while watching TV.
8. New business models being built around „good old fashioned - new world real estate‟…
We need to adapt or…..

10. Top 5 Trafficked Websites - Australia
1. Google Australia
2. Facebook
3.Google
4. YouTube
5.Yahoo
Source Alexa.com
Are you on those shopping lists?
On Page 1 ?…. More than Once?...

11. Real Estate Websites 101
Tell
me Show
Help me how
me what the
my market
find a house
is is
House. doing.
worth.
PROVE TO ME THAT
I CAN TRUST YOU

12. COMPELLING REASONS WHY YOU
SHOULD USE SOCIAL MEDIA
Grow your business database to convert to clients.
There has to be a method to this madness.

13. Most common mistakes
in social media

14. Most common mistakes
in social media
Inappropriate
content used on
Profiles, Pages and
Tweets.

17. Video – Video – Video - Video
• Some Simple Rules!
• 2 minutes max!
• -Neighborhood/Community
• -Properties
• -Testimonials
• -Information (FAQ)
• -JDI 

18. AMAZING SEO
VALUE
TO YOU AND
YOUR
BUSINESS*.
*Done correctly!

19. How do I fit all this into my day
now?.. I’m already too busy!!
What’s the solution?

20. Resourcing is the answer!
Time – People – Money
&
Training!

21. Social Smarts for Business
Owners. Winning the Online
Game. May 31 REIQ 9.00 - 12.30
-Creating a Social Media Policy for your business.
-Developing a Risk Management Strategy
-Developing a Social Media Strategy
-Creating and Managing your Team's Digital Footprint
-Emerging Digital Trends and How to be Mayor of your Patch
-Useful Productivity Tools. Target Marketing with Facebook Ads
-The Power and cost effective use of Video and Blogging
Tailored for Business Owners and the Key Tech/Marketing Person in your office.
Leave this session with a business blueprint to lay the foundation to Win the
Online Game..

22. Brand 'You' with Social
Media. Creating a Digital
Footprint that Rocks June 7 REIQ 9.00
- 12.30
-Developing an Online Social and Web Presence
-Which Channels, Why and How
-The value of a social object. Do you need one?
-Building your Online Community.
-Analyzing Case Studies float and some that sunk
-Social Media Do's and Don'ts-Video Marketing with a Point of Difference
-5 Secrets to Brilliant Blogging-Digital Media Time Management
Tailored to Salespeople (New and Experienced) who are looking to harness the
power of Web 2.0 and Social Media. Leave this session with a 'Brand You'
strategy and a plan to use key web and social tools to Create a Digital Footprint
that will be the envy of your competitors.

23. Social and Digital Media Kick
Start - 2 day intensive 'Hands On' Workshop June
12 and 13 REIQ 9.00 - 4.30 (Both Days)
-Everything you ever wanted to know about Social and Digital Media in 2 Information packed days
-Create your own social media strategy. Which sites, why and how.
-Your Blog, Facebook Page and Profile, Linked In and YouTube accounts completed and set up.
-Your Privacy settings locked down tight.
-Your own 'online content' plan developed and set to a workable calendar.
-Understanding the power and value of 'Video' and Your first 2 videos created and loaded. Telling a
story, not just doing a video
-Your first 2 blog posts created and published to your own WordPress blog- Twitter and how to use it
for Business
-- SEO and how to get found on Google where it counts
-- Photography Tips to make you and your website rock- Developing a web presence that is the envy
of others
- Lead generation using the web-
- Building Online Communities and Ambassadors for 'Brand You'. - Participants will have access to
the Presenter for a 30 minute support call to be used up to 6 weeks after the event.
Hands on 'leave with it working event' Participants will be required to have a laptop computer, wireless
internet connection, and access to all usernames and passwords to relevant existing office or personal
social accounts. It is tailored to Business Owners and or their key marketing personnel in the business.
Active progressive salespeople or Sales Teams with a thirst to grow an online presence will derive great
value form this intensive hands on 2 days

24. Questions?
What‟s Your Favourite App?