Social Media Overview - Knowledge Source - July 2014

The iCPA—A Social Media Overview for the CPA
Knowledge Source – Raleigh, NC
July 25th
2014

The iCPA—A Social Media Overview for the CPA
CPE Credits: 8
Course Code: 066P
Date: July 25, 2014
Time: 8:30 AM - 4:15 PM (EST)
Objective: Participants will have a clear
understanding of the social media landscape from a
CPA's point of view.

Social Media Training
Mitch Miles
The 26.2 Group

aha moment
(a moment of sudden realization,
inspiration, insight, recognition, or
comprehension) Added August 2013

Today’s Roadmap
 Mile #1: Social Media is …
 Mile #2 Personal Branding
 Mile #3: Google Rules
 Mile #4: Mobile Everything & Cloud Computing
 Miles #5, #6, & #7: LinkedIn, Twitter, SlideShare
 Miles #8, #9 & #10: YouTube, Pinterest, Facebook
 Home Sweet Home

09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
Social Media in 2013Social Media in 2013Social Media in 2013Social Media in 2013

REMEMBER
to take Social Media 1 mile at a time

http://www.slideshare.net/gothe262

Most Creative CPA Day of Service Photo Contest

You can be more
successful in 2 Months by
becoming really interested
in the success of others
than you can in 2 Years
trying to get other people
interested in your success!
- Dale Carnegie

“You donut get a 2nd chance
to make a 1st imprezzion”

1st Impression is often
Smartphone, Tablet, or Mobile Device

Everyone is looking
down at their phones

The marketing practice of creating a name,
symbol or design that identifies and differentiates
a product/service from other products/services.

What is YOUR Personal
Brand?
• What are you known for?
• What do people seek you out for?
• What keywords come to mind when
others think about you?

What is YOUR Personal
Brand?
What keywords come to mind when
others think about you?

“People buy from, do
business with, HIRE
People they …”
Like
trust
Connect/Bond With

Keep in mind the following when
making your first impression online …

Keep your sleeves on …
No full body shots …
Show your entire face …

No Avatars
No Sunglasses
Always Smile!

NOT
Your business is
what You say…
It is what
SAY!

Over 700 million people use
Google every day?
8+ Billion Page
Views Per Day
300+ Million
Searches Per Hour

You Need A Google Account
www.google.com
Google Basics

Visual (65%)
• Pictures
• Graphs, Charts
• Diagrams
Kinesthetic
(5%)
• Doing
• Touching
• Direct
Involvement
Auditory
(35%)
• Sound
• Verbalization
• Talking out loud

Miles #4. Mobile Platforms and Cloud ComputingMiles #4. Mobile Platforms and Cloud Computing

Sexting ("the sending of
sexually explicit messages or
images by cell phone"). Added August 2013

Cloud Computing
("the practice of storing regularly
used computer data on multiple
servers that can be accessed
through the Internet") – Added August 2013

"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN"
by Robert Fulghum.
• Share everything.
• Play fair
• Don't hit people
• Say you're sorry when you hurt somebody.
• Wash your hands before you eat.
• Flush. Take a nap every afternoon.
• When you go out in the world, watch out for traffic,
hold hands and stick together.
• Clean up your own mess.

LinkedIn (2003) – 11 Yrs Old
Facebook (2004) - 10 Yrs Old
YouTube (2005) – 8 Yrs Old
TwitterTwitter (2006)(2006) –– 8 Yrs Old8 Yrs Old
SlideShareSlideShare (2006)(2006) –– 8 Yrs Old8 Yrs Old
PinterestPinterest (2010)(2010) –– 4 Yrs Old4 Yrs Old
They're just kids …

https://www.surveymonkey.com/s/6VL3DR7
SocialCPAs™ 2014
Social Media Survey

 Median age of LinkedIn is 44
 300 Million Members in 200+ Countries
 61 % LinkedIn’s users are aged 35 or older.
 In the first quarter of 2014, mobile
accounted for 43% of unique visiting
members to LinkedIn.
Key Facts

 67% of LinkedIn members are located outside
of the United States.
 80% are college educated
 39+ million students and recent college
graduates on LinkedIn. They are LinkedIn's
fastest-growing demographic.
Key Facts

LinkedIn is the world’s largest professional network with over 170
million members and growing rapidly.
Provides Connections = Re-connect
Powers Your Career = Re-position
Produces Answers = Re-search

Social Networking Site
for Business
Professionals.
#1

300+ Million Members
in
200+ Countries

CURRENTLY AVAILABLE IN 23
LANGUAGES

2 NEW MEMBERS JOIN
LINKEDIN EVERY SECOND.

LINKEDIN IS THE 26TH
MOST
VISITED WEBSITE IN THE WORLD.

Over 3 MILLION COMPANY
PAGES ON LINKEDIN.

– 1st
Degree – personal,
immediate network.
– 2nd
Degree – connected
to at least one member
of your 1st
degree to
introduce you.
– 3rd
Degree – connected
to at least one member
of your 2nd
degree
connection.

1. Professional Profile Photo
2. Profile Summary with Specialties
3. Obtain at least 3 Recommendations
4. Education History
5. Current Employment Position
6. 2 Past Employment Positions
100% Profile

I help X do Y so that Z.
LinkedIn Personal Description

I help individuals and small
businesses to connect with others
through digital media so that they
can find their passion, grow their
business and reach their goals.
I help X do Y so that Z.

JUMP IN
An information network – used to
share and discover new information

 1+ Billion Registered Users
 100mn tweets are written every day
 75% of traffic comes from outside of Twitter
 Apps, Links, Mentions, Facebook, etc.
 57% of Twitter usage is via mobile phone
Key Facts

JUMP IN
SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
Videos
PDFs
Documents
Webinars

 Over 60 million monthly users
 Over 90 million monthly pageviews
 Can upload PowerPoint, OpenOffice and PDF
presentations
 70% of Users Have a College Degree
Key Facts

 3rd Largest Search Engine. Google is #1 Facebook is #2
 Owned by Google
 2+ Billion Views a Day
 Average person spends 15 minutes per day on YouTube.
 70% of the activity on YouTube comes from outside US
Key Facts

9.3+ Million Views
for only $400
My offer to you and your business

Pinterest Terminology
• Pin (pinned or pinning): Simply means to post
or publish an image.
• Repin To repost or republish an image
someone else has already pinned.
• Repinning an image means you want to
republish the image on your own Pinterest
account, under your chosen board.

• Like Different to repinning as the image will
not be republished on your Pinterest account,
instead it will be archived under your Likes list
and belong to none of your boards.
• Boards A virtual pin board where you can
archive and organize your pinned images
according to their category.

• Comment By leaving a comment, the pinned
image will neither be repinned onto your
Pinterest account or be archived under your Likes
list.
• Follow Pinterest does not have a vetted
friending system, instead you can follow any user
you like.

TwitterTwitter (2006)(2006) –– 7 Yrs Old7 Yrs Old
SlideShareSlideShare (2006)(2006) –– 6 Yrs Old6 Yrs Old
PinterestPinterest (2010)(2010) – 3 Yrs Old– 3 Yrs Old

Best Practices for Pinterest
1. Infographics
2. Checklists
3. Text with Images
4. Videos
5. Tutorials
6. Food Rules
7. *Rich Pins
* Just announced – May 20 2013

1. Infographics
•Provide Value
•Build a Relationship
•Establish Credibility
Create Your Own Infographics
www.infogr.am
•Provide Value
•Build a Relationship
•Establish Credibility
Create Your Own Infographics
www.infogr.am

Tools for Making Your Own Infographics
www.infogr.am
www.visual.ly
www.piktochart.com
www.wordle.net
www.pixlr.com
www.iconarchive.com
www.developers.google.com/chart

CLICK HERE to Download and Print

Important Facebook Features You
Should Know About …

TwitterTwitter (2006) –(2006) – 5 Yrs Old5 Yrs Old
SlideShareSlideShare (2006) –(2006) – 5 Yrs Old5 Yrs Old

Facebook Help Center = A Great Resource

JUMP IN
Facebook Safety Center

 Over 1 billion facebook posts everyday.
 Over 80% Check facebook Once a Day.
 Median age of facebook is 38 (48 in USA)
 61% of Facebook users are age 35 or older.
 Members over the age of 55 grew 513%
Key Facts

JUMP IN
What is the number of
languages available on
facebook?

JUMP IN
What % of facebook users are
outside of the United States?

JUMP IN
Profile vs. Page
Businesses are only allowed to create pages
NOT profiles.
A business which opens a profile page is in
direct violation of Facebook’s ‘Terms of Use’.

JUMP IN
Profile vs. Page
Facebook Pages cannot add people as friends.
They can ‘only’ like other Facebook Pages.
When companies like each other on
Facebook, they can help promote each other’s
content.

JUMP IN
Profile vs. Page
There is a 5000 friend limit on each profile.
You can have an unlimited number of fans on
your Facebook Page.

JUMP IN
Profile vs. Page
Profiles can interact in Facebook Groups! We
love and use groups!
Facebook Pages can not interact in groups,
however, they can create events, just like a
profile can.

JUMP IN
Fan Page Vanity URL
You can get a Vanity URL right now for your
Fan Page if you have at least 25 fans on your
Fan Page.
All the same reasons for getting a username
for your personal profile apply to a vanity URL
for your Facebook Fan Page.

JUMP IN
Facebook and Twitter
Link Facebook to Twitter: every post becomes
a tweet.
DO NOT link Twitter to Facebook!
To link Facebook to your Twitter account. Your
posts become tweets
http://facebook.com/twitter

Remember: Relationships Matter
Social Media is only one mile in your
marketing marathon.

Don’t Forget:
You’re business is like a
needle in a haystack …

For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - email
Thank You!

Social Media Overview - Knowledge Source - July 2014

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