From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.

1. Museum Website Best Practices for the 21st Century March 4, 2010 California Association of Museums 2010 Conference

2. Dana Mitroff Silvers Head of Online Services San Francisco Museum of Modern Art Jack Ludden Manager of Web Group & New Media Development The J Paul Getty Trust Donovan Rittenbach Web Manager California Academy of Sciences

4. Today's Agenda

6. Know Your Audience User research Metrics

7. Redesigned SFMOMA Site

9. This time, we did it right Online visits = 3.5 x physical visitors Rigorous research process Can be done in-house

13. "Think Tank"

14. Heuristic Evaluation and Competitive Analysis

15. User and Stakeholder Interviews

16. Online Surveys

17. What Did We Learn?

18. Finding Users don’t differentiate between temporary exhibitions, the collection, and public programs

19. Insight It's all "at SFMOMA" They just want to know what’s happening

20. Design Solution Combine "Exhibitions + Events" De-emphasize Collection in main nav Create broad section: "Explore Modern Art"

22. Use Metrics to Inform Decisions

23. Google Analytics is awesome and free. Implement it.

26. Goal Funnel Visualization

29. Google Web Site Optimizer

31. Distribute Publishing to Empower Your Organization

32. A Content Management System (CMS) is essential to turning everybody in the organization into a potential communicator, and freeing up team resources. It is a “multiplier." Academy stats: 50+ publishers

36. Keep it all in balance

37. Keep it all in balance Two ways of looking

39. Keep it all in balance Presentation

40. Keep it all in balance Networking

41. Keep it all in balance Access

42. Keep it all in balance Outreach

43. Keep it all in balance

44. Learning and Growth Perspective How well is the team able to understand and use new technology? How well is new knowledge stored and communicated within the team? How well can knowledge be acquired and utilized within the required time constraints? Keep it all in balance

45. How efficient is the production process? What efficiencies within the production process will be created because of a given project? Internal Perspective Keep it all in balance

46. How efficient is a department’s (or in this case, a specific project’s) budget? How well can you stay within that budget? How do you capitalize on opportunities to reduce expenses as a result of this project? Fiduciary Perspective Keep it all in balance

47. How user-friendly is the end product? Is the product readily available to users? Customer (Audience) Perspective Keep it all in balance

48. Keep it all in balance

54. Example: Twitter

59. Janis Joplin wants you take a little piece of her... VIP Tickets! Go to Amoeba on Haight St & search her section! http://bit.ly/oVYbv 1:52 PM Sep 11th, 2009 via TweetDeck We will be "hiding" VIP passes to the Richard Avedon show (& Friday opening night preview) around SF! We'll start giving hints tomorrow :) 3:41 PM Jul 7th, 2009 via TweetDeck Want free tix for the Avedon show? Go to The Fillmore @ 1805 Geary, tell a ticket-taker Janis sent you..Joplin that is! www.sfmoma.org/avedon 3:19 PM Jul 8th, 2009 via web

60. SFMOMA turns 75 in 1 week. Elvis turns 75 today. Triple Elvis is coming to SFMOMA http://bit.ly/6vdO4D Conclusion? SFMOMA is Elvis. 12:54 PM Jan 8th via TweetDeck

61. Right as everyone's retweets came in about Robert Bechtle, the artist himself sat down in front of the Twitter screens. AWESOME. 12:40 PM Jan 16 th via web

65. Sometimes bureaucracy is a good thing

67. Sometimes bureaucracy is a good thing

68. Sometimes bureaucracy is a good thing

69. Sometimes bureaucracy is a good thing

70. Sometimes bureaucracy is a good thing

71. Sometimes bureaucracy is a good thing Not enough Too Much

72. Think Beyond Your Domain

74. Websites Think Beyond Your Domain

75. Social Media Examples: Flickr and YouTube Think Beyond Your Domain

76. Social Networking Examples: Facebook and Twitter Think Beyond Your Domain

77. Virtual Environments Examples: Second Life Think Beyond Your Domain

78. Digital Communications Examples: e-newsletters and e-blasts Think Beyond Your Domain

79. Collaborative Publishing Examples: Blogs, wikis and Google Maps Think Beyond Your Domain

80. Mobile Examples: Texting and mobile content delivery Think Beyond Your Domain

81. Think Beyond Your Domain You’ll get more eyeballs on your content!

82. Tell Stories

83. If there is one thing a museum is, its a keeper of stories.

84. Neuromarketing is proving the importance of storytelling. We are biologically hardwired to tell and share stories.

91. Questions + Discussion [email_address] [email_address] drittenbach@calacademy.org