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“ Digital Media Laid Bare”
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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You and Social Media?
Using Social Media in Marketing World?
Why Is Social Media So Important?
Who Does it Right?
Top 10 Socially Engaged Organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What They Have In Common? ,[object Object],[object Object],[object Object],[object Object]
Most Importantly, They Know  Exactly   What They Are Trying to Achieve
 
And, They Recognised that Someone Was Rewriting the Marketing Rule Book
"Technology reduces the amount of time it takes to do any one task but also leads to the expansion of tasks that people are  expected  to do."   Juliet Schor
Supermarket choice doubled.   Information tenfold.  Can’t take it all in
The average American sees 16,000 advertisements, logos, and labels in a day Dr Dharma Singh Khals
 
 
 
Permission Marketing
 
 
So, They Started To... ,[object Object],[object Object],[object Object],[object Object]
What These Guys Did To Build Their Social Media Profile...
 
My Starbucks Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dell: Eco-Regeneration Campaign ,[object Object],[object Object]
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Dell: The Stats ,[object Object],[object Object],[object Object],[object Object]
Result? Success ,[object Object],[object Object],[object Object]
 
 
Who Got it Wrong?
Nestle ,[object Object]
 
 
The Lessons Learnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Social media: as you can see we’re learning as we go. Thanks for the comments .” (Why learn from your mistakes so publically!?!)
The Bosch Factor
Car Insurance
 
 
v
comparethemarket.com  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blendtec
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Did It Work? ,[object Object],[object Object],[object Object]
Bosch ,[object Object],[object Object],[object Object]
Bosch ,[object Object],[object Object],[object Object]
Bosch
What Are You Trying to Achieve From Social Media?
Objectives Raising brand awareness online Increasing the number of links from quality websites Search engine ranking boost Website traffic Increasing customer acquisition & sales
 
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s  quickly growing! ,[object Object],[object Object]
Average user ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
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On the computer, or on the phone? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Customer Service... The Yanks do it well
 
 
 
 
 
Monitoring
Hootsuite
 
[object Object],[object Object],[object Object],[object Object],[object Object],Why?
[object Object],[object Object],[object Object],Average User
How can brands reach out to Facebook users?
Fan Pages ,[object Object],[object Object],[object Object],[object Object]
Fan Pages: Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
Therefore, you need to cater to your audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
It can work… ,[object Object],[object Object],[object Object],[object Object]
Linked ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Flickr ,[object Object],[object Object]
How to use it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Give your Brand a boost ,[object Object],[object Object],[object Object],[object Object]
What are the benefits? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
Askthebuilder.com
Home Addition Plus
Your Presence
[object Object],[object Object],[object Object]
[object Object]
Creating a  Ning  Network is really as easy as
How does it work? ,[object Object]
How does it work? ,[object Object]
How does it work? ,[object Object]
 
When would a brand use it? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Why would people join? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FourSquare ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Why bother? ,[object Object],[object Object],[object Object],[object Object]
AudioBoo ,[object Object],[object Object],[object Object],[object Object]
Forums
Is engaging worth it? ,[object Object],[object Object],[object Object]
Basic Guidelines ,[object Object],[object Object],[object Object]
Conversations that are already happening...
 
 
Getting Involved ,[object Object],[object Object]
What to do if things go wrong?!
Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Wikipedia says… “ A Blog provides commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.”
Blogger Relations ,[object Object],[object Object],[object Object]
 
 
Your own blog ,[object Object],[object Object],[object Object],[object Object]
The  Blog ,[object Object],[object Object]
 
Blogging opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It works too!
 
Our Blog ,[object Object],[object Object],[object Object],[object Object]
 
Miller Homes’ Blog ,[object Object],[object Object],[object Object]
Monitoring Tools and Techniques
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Google for Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media & SEO
What is SEO? ,[object Object],[object Object]
So why does SM boost SEO? ,[object Object],[object Object],[object Object]
Social media can be search ,[object Object],[object Object]
It drives sharing ,[object Object],[object Object]
SEO or SMO? ,[object Object],* Brian Solis 2010
 
Remember...
Letting it work for you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Tools and Techniques
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube/Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Frightens You About Social Media?
Scared? Don’t Be Social Media Can Make Your Life Easier
Top Tips ,[object Object],[object Object],[object Object],[object Object]
Why you need a Google account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set up your Google account ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now you’re signed in… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up iGoogle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Google Tool Bar
Bosch and Siemens Home Appliances Group ,[object Object],[object Object]
And No Side Wikis!
 
Next, Sign up for Google reader ,[object Object]
 
Adding subscriptions via rss ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS Feeds Worth Having ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Apps for your phone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions
 
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