Social Networking For Non Profits

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Presentation on Using Social Networking For Non-Profits.

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  • Priorities. You need a Mission. You need People. You need a Network. You need an attractive and functional website. Then you need a CRM (Customer Relationship Manager). Database. THEN you can worry about Social Media. Starting with Social Media when you have an ugly website or a website with outdated technology will cause you lots of problems.










  • Listen Through Technology.








  • Great info to listen and learn.














  • It's not all about numbers. Social Influence is about reach (number of people an influencer can easily activate a channel to), but there's also another fundamental aspect: affinity.
    Affinity represents the impact an influencer can make on the audience and it's defined by strong interpersonal ties. 


  • NOT -- Here is my event you should attend.
  • Mission is highlighted. Action items--sponsor a kid. Donate to Haiti. Go on Venture trips. Photos of kids!
  • Photos.
  • Photos. Links to FB page. Twitter account. RSS feeds.
  • Photos. Links to FB page. Twitter account. RSS feeds.













  • Good: links, @reply, RT, bit.ly,



  • no religious or political nonprofits.










  • website is great! It encourages people to engage with them. join the webcast. submit a prayer request, go online, send an email, connect on FB and Twitter. Give button.
  • links--9 people liked it, comments. Very good engagement on FB. .
  • 16 people like, 4 comments, 8,340 fans. Worldwide. Photos -- including fan photos. more photos and videos.
  • Youtube. It’s kind of been left alone. more video. more subscribers, more comments. engage. encourage people to make their own videos and make them as a response. We make a video of our Season of Service project and post it.
  • It’s being used as a press release instead of conversation.






  • Shrink it. Send Later strategy. If you do a message you could schedule it for Twitter for 10:00 AM next Monday and schedule it for FB page at 8:00 PM Monday.
  • Shrink it. Send Later strategy. If you do a message you could schedule it for Twitter for 10:00 AM next Monday and schedule it for FB page at 8:00 PM Monday.
  • Manage multiple accounts. Assign to different employees.
  • Track stats.













  • Insights help you measure your Pages.
  • Weekly email Summary.



























  • Open source.
  • Blogs.













  • Social Networking For Non Profits

    1. 1. Social Networking For Nonprofits Strategy Matt@KathieNelson.com
    2. 2. Nonprofit Technology Hierarchy of Needs
    3. 3. Strategy Strategy
    4. 4. Strategy Start Listen Strategy
    5. 5. Strategy Start Listen Engage Strategy
    6. 6. Strategy Start Listen Engage Strategy Measure
    7. 7. Strategy Start Listen Engage Strategy Release Measure
    8. 8. Strategy Start Listen Engage Strategy Release Measure
    9. 9. Listen not
    10. 10. Target
    11. 11. Online Tools to Listen
    12. 12. Google Alerts www.google.com/alerts
    13. 13. Google Alerts
    14. 14. Google Alerts
    15. 15. Twitter Search http://search.twitter.com/advanced
    16. 16. Twitter Search http://search.twitter.com/advanced
    17. 17. Twitter Search
    18. 18. Blogs homeless.alltop.com
    19. 19. Blogs domestic-violence.alltop.com
    20. 20. Blogs hunger.alltop.com
    21. 21. Google Reader www.google.com/reader
    22. 22. Social Mention www.socialmention.com
    23. 23. Social Mention
    24. 24. Social Mention
    25. 25. Social Mention
    26. 26. Social Mention
    27. 27. Social Mention Export to Excel
    28. 28. Facebook
    29. 29. Facebook www.youropenbook.org
    30. 30. Listening Action Plan Questions to Answer Who Are My Targets? Where Are They Online? Who Will Do the Listening? How Much Time Will You Allocate?
    31. 31. Listening Action Plan Listen Questions to Answer Who Are My Targets? Where Are They Online? Who Will Do the Listening? How Much Time Will You Allocate?
    32. 32. Engage Shift from messaging to conversation starters based on listening.
    33. 33. Engage Word of Mouth Maven Passionate Active connecters Tech savvy Young 20-40yrs.
    34. 34. Influencers
    35. 35. Trust • 76% of givers are motivated by friends and family. • 65% of internet users trust friends and user forums more than any other media.
    36. 36. Tell Stories
    37. 37. Children of the Nations
    38. 38. Blog/Website
    39. 39. Website
    40. 40. Website
    41. 41. InvisiblePeople.tv Who am I? My name is Mark and I live in Los Angeles which I affectionately call LaLa Land. To me, success is really about relationships and not stock portfolios or junk we end up selling on Craigslist. I value my friends, and I believe superficial intimacy and conflict-avoiding relationships do not deserve the name of friendship. Real friends work through challenges – and LOVE ALWAYS. I’m not normal, but few people who’ve made a lasting impact on their world have been conventional. I want to challenge your thinking and start a conversation that will result in making this world a better place.
    42. 42. InvisiblePeople.tv
    43. 43. InvisiblePeople.tv
    44. 44. InvisiblePeople.tv
    45. 45. InvisiblePeople.tv
    46. 46. InvisiblePeople.tv
    47. 47. InvisiblePeople.tv
    48. 48. InvisiblePeople.tv
    49. 49. InvisiblePeople.tv
    50. 50. Charity: Water
    51. 51. Charity: Water
    52. 52. Charity: Water
    53. 53. Charity: Water
    54. 54. Charity: Water
    55. 55. Charity: Water
    56. 56. One.org
    57. 57. One.org
    58. 58. One.org http://www.youtube.com/nonprofits
    59. 59. YouTube Nonprofit Program
    60. 60. One.org
    61. 61. One.org
    62. 62. EarthJustice
    63. 63. Foursquare
    64. 64. History Channel
    65. 65. Wall Street Journal/New York
    66. 66. Engage
    67. 67. Engage
    68. 68. Engage
    69. 69. Luis Palau
    70. 70. Luis Palau
    71. 71. Luis Palau
    72. 72. Luis Palau
    73. 73. Luis Palau
    74. 74. Engage Action Plan Questions to Answer Do We Collect and Tell Stories Currently? How Will We Engage Our Target? Who Will Be Responsible? What is Your Response Policy? How Much Time Will You Allocate?
    75. 75. Engage Action Plan Engage Questions to Answer Do We Collect and Tell Stories Currently? How Will We Engage Our Target? Who Will Be Responsible? What is Your Response Policy? How Much Time Will You Allocate?
    76. 76. Measure
    77. 77. Bit.ly
    78. 78. Bit.ly
    79. 79. Bit.ly
    80. 80. HootSuite
    81. 81. HootSuite
    82. 82. HootSuite
    83. 83. HootSuite
    84. 84. HootSuite
    85. 85. HootSuite
    86. 86. HootSuite
    87. 87. Twitter Twitter Analytics
    88. 88. Twitter
    89. 89. Twitter Tweetstats
    90. 90. Twitter
    91. 91. Twitter
    92. 92. Twitter
    93. 93. Google Analytics
    94. 94. Google Analytics
    95. 95. Google Analytics
    96. 96. Facebook Insights
    97. 97. Facebook Insights
    98. 98. Facebook Insights
    99. 99. Facebook Insights
    100. 100. Facebook Ads
    101. 101. Facebook Ads
    102. 102. Facebook Ads http://www.facebook.com/advertising/
    103. 103. Facebook Ads
    104. 104. Facebook Ads
    105. 105. Facebook Ads
    106. 106. Facebook Ads
    107. 107. Facebook Ads
    108. 108. Facebook Ads
    109. 109. Facebook Ads
    110. 110. Facebook Ads
    111. 111. Facebook Ads
    112. 112. Action Plan Questions to Answer What Tools Will You Use? Who Will Set Up And Monitor Analytics? How Often Will You Evaluate? With What Criteria Will You Analyze The Results? How Will You Adjust Your Strategy?
    113. 113. Action Plan Questions to Answer Measure What Tools Will You Use? Who Will Set Up And Monitor Analytics? How Often Will You Evaluate? With What Criteria Will You Analyze The Results? How Will You Adjust Your Strategy?
    114. 114. Release
    115. 115. Squidoo
    116. 116. Squidoo
    117. 117. Squidoo
    118. 118. Squidoo
    119. 119. Facebook Causes
    120. 120. Facebook Causes
    121. 121. Facebook Causes
    122. 122. Facebook Causes
    123. 123. Facebook Causes
    124. 124. Facebook Causes
    125. 125. Kiva
    126. 126. Kiva
    127. 127. Kiva
    128. 128. Kiva
    129. 129. Kiva
    130. 130. MY: Charity: Water
    131. 131. MY: Charity: Water
    132. 132. MY: Charity: Water
    133. 133. MY: Charity: Water
    134. 134. Pepsi Refresh
    135. 135. Pepsi Refresh When we embarked on the Pepsi Refresh Project four months ago, we weren’t entirely sure what to expect. We knew we wanted to do good- to help people refresh their lives, neighborhoods, and maybe even the world. That’s what Pepsi Refresh is about: empowering ideas that will make a difference. We’ve all been there, working away at an idea because we think it’s good. Well, with Pepsi Refresh, if you can use your voice, your community, and the internet to promote your idea, you can get the funding you need to make it a reality. We’ve already discovered that it’s not just who has the biggest following on Twitter or who can get their Refresh idea on national TV. Groups like the community around the Springfield Middle School have banded together and won multiple times, but it’s because they’ve gotten out the vote in their community.
    136. 136. Pepsi Refresh
    137. 137. Pepsi Refresh
    138. 138. How to Run a Killer Refresh Campaign 1. Credible branding. 2. Attract local press. 3. Get on the leader board early and stay there. 4. Find a friend with a lot of friends. 5. Variable participation levels. 6. Be creative in your communications. 7. Build a coalition. 8. Go to where the people are. 9. Work hard (and have fun).
    139. 139. Pepsi Refresh Mark (@hardlynormal) won $50,000!!
    140. 140. Action Plan Questions to Answer What Can We Do to Release People? What Checks & Balances Do We Need? What Is Our Strategy?
    141. 141. Action Plan Release Questions to Answer What Can We Do to Release People? What Checks & Balances Do We Need? What Is Our Strategy?
    142. 142. What’s Next? Don’t Implement Without a Strategy 27min Laser Session: FREE 90min Strategy Session: $375 $250 (Nonprofit price) Matt@KathieNelson.com
    143. 143. Social Networking For Nonprofits Questions? Matt@KathieNelson.com

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