The document provides a beginner's guide for starting a business by identifying personal interests and creating a digital asset as a lead magnet. It suggests distributing the asset through social media and collecting email addresses for follow-up. The key steps are to identify interests, create a valuable resource, promote it, and engage with potential customers.

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TESTING BUSINESS IDEAS
Provided by:
Startup and Small Business
Consultants
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BEGINNER’S GUIDE TO
U S E Y O U R I N T E R E S T S T O S T A R T A B U S I N E S S T H A T
P R O V I D E S V A L U E T O O T H E R S

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Do you want to start a business but don’t
know what the business should be?
Looking for ideas?
START HERE.

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1.) Take an inventory of your interests.
Enjoy helping people? Teaching?
Cooking? Building things?
Drawing? Decorating? Coding?
Gaming? DESIGNING? HEALTH?

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2.) Create a digital asset about the topic
that people can access for free.
Design a PDF infographic for download
Create a checklist for download
Make a ’How-to’ video
Create an e-Book for download
This is called a
lead magnet.
Examples:

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3.) Distribute the digital asset using
social media.
Post on Facebook | Twitter | Instagram | YouTube | LinkedIN
Livestream about the topic (using Facebook Live, Instagram Live,
Periscope) and provide vanity URL to download
SnapChat about the topic and provide vanity URL to download
*example of a vanity URL: bit.ly/newrecipes (you can create free vanity URL’s on bit.ly)
Use an email
gate to build
your email list.
Examples:

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4.) Analyze list of people who
downloaded and follow up.
Who are there? Where did they find your lead magnet?
Why did they download it?
Find out if they would like more information on the topic.
Ask what else would be helpful to them.
Analyze the
data and reach
out to people.

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So….
1.) Take the information that you know.
2.) Turn it into a lead magnet.
3.) Share it with the people that want it.
4.) Collect emails and follow up.

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Need Help Setting Up Your
Lead Magnet and Sales Funnel?
Contact Us! Email: Consultme@tpmfocus.com
Startup and Small Business
Consultants
www.tpmfocus.com