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Twitter & Instagram 101
The document provides information about Twitter and Instagram, including: - Twitter has over 300 million monthly active users who tweet 500 million tweets per day. Instagram has over 300 million monthly active users who share 70 million photos per day. - The documents define key terms used on each platform, such as tweets, hashtags, retweets, and likes. It also offers best practices for using each platform, including posting engaging content and at optimal times. - Metrics and analytics are discussed to help understand followers and measure engagement. Popular hashtags and influencers are also presented for different industries, including nonprofits.
Twitter & Instagram 101
- 2. Ps. That’s about3.5 billion people.
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- 4. Twttr – whatis it? • Launched in 2006, valued at over $11 billion, over 2000 Twitter employees • Real-time information network where people can discover, share and connect with businesses and people around the world.
- 5. Twitter by theNumbers Impressive stats • 302 million monthly active users • 170 minutes spent on Twitter on average per month • 46% use it at least once per day • 66.1 million Twitter users in US alone by 2018 • 500 million tweets per day
- 6. Most Popular Userof All Time
- 7. Most Popular Tweetof All Time
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- 12. How to speakTwitter A Tweet is a message posted on Twitter, consisting of 140 characters or less. It can contain text, photos, links and videos. It’s important to note that whenever you include any of these things they will be counted as a link and automatically take up to 22 characters. A vocabulary lesson Click ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice way to build relationships with your followers and join in conversations.
- 13. How to speakTwitter A Retweet is where you choose to take a Tweet from someone else and Tweet it to your own followers. You can either do this directly with the Retweet button or you can use the Quote Tweet button to add your own message to the original Tweet. A vocabulary lesson Favoriting something is a great way of acknowledging or showing your appreciation for a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again.
- 14. A vocabulary lesson Howto speak Twitter A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content.
- 15. How to Tweet PleaseDo! • Keep posts short – 100 characters is ideal • Market yourself – 20% of the time • Tweet on the weekends – engagement is 17% higher • Tweet in the afternoon (12-4pm) • Integrate into your website & SM • Post pictures • Include links early • Create Twitter lists to organize content
- 16. How Not toTweet Please Don’t! • Use hashtags that don’t apply to you (or use too many) • Automate from Instagram and/or Facebook – doesn’t translate well • Follow everyone who follows you • Only broadcast your messages • Cross streams • Use too many acronyms in an effort to be concise • Speak in marketingese
- 17. Who Has aQuestion?
- 18. Isn’t Twitter justfor young people? A: Twitter is highly saturated with media, best way to share news. Grandparents are the fastest growing demographic.
- 19. Is Twitter importantfor my brand? A: • Increases referral traffic • Builds brand recognition and exposure • Professional and industry networking • Enhances the ability to build a global audience
- 20. How do Iget more followers? A: • Add value • Engage • Retweet others • Follow others wisely • Optimize your page for search
- 21. Where do youfind time to Tweet? A: Schedule original content and Retweets, engage in real-time.
- 22. Where do youfind time to Tweet?
- 23. How do Iget Retweets? A: • Produce great content that connects w/ your audience • Place RT button on website • Utilize hashtags • Ask! • Be a retweeter yourself • Keep copy to 120 or less
- 24. Can I makemoney from Twitter? A: • Not directly – but it can help drive fundraising and visits • Invaluable for sourcing leads • Search for tweets looking for recommendations • Host chats/parties
- 25. Profile should include: •Professional profile photo • Branded header image • Geographic location (especially important for local business) • Website link • Use keywords in your bio so you’ll be found with keyword searches
- 26. Page Setup Judge apage by its header
- 27. Who Should IFollow and how do I find them?
- 28. Who Should IFollow? • Quality over quantity in this sense • Influencers and whoever they’re following • Use Twitter search and Twello to find users by category
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- 32. Let’s chat aboutTwitter Twitter chats A pre-arranged “meeting” where like-minded people get together and discuss a topic. Moderator, set of questions to guide the chat along. #assnchat – for associations, 2 p.m. ET Tuesdays #commbuild – community building, 1p.m. ET Tuesdays #fundchat – fundraising, noon ET Wednesdays #grantchat – noon ET Tuesdays #m4np – mobile for nonprofits, fourth Monday of the month at 1 p.m. ET #sm4np – social media for nonprofits, second Friday of the month at 1 p.m. ET
- 33. Pay for Playthe Twitter Way Twitter Advertising
- 34. Twitter Cards Lead generationcards Summary cards
- 35. Twitter Cards Photo cardsGallery cards
- 36. Twitter Cards App cardsPlayer cards
- 37. Twitter Cards Product cardsWebsite cards
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- 40. Know Your Followers TwitterAnalytics
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- 43. Know Your Followers ConsumerBehavior
- 44. Know Your Followers MobileFootprint
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- 46. What is Instagram? Instagramis a fun & innovative way to share your story through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory by sharing it on your Instagram page.
- 47. Stats Impressive stats • 300million monthly active users • 70% of users are from outside US • 30 billion photos shared to date • 70 million photos shared per day • 2.5 billion Likes daily
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- 50. How to speakInsta Showing someone you like their photo A private photo sent to another Instagram user A Vocabulary Lesson A photographic filter users can apply to their photos
- 51. How to speakInsta A Vocabulary Lesson A series of recent images shared by people you are following A word or phrase that is preceded by a pound sign (#) that organizes Instagram photos Someone’s Instagram name preceded by the @symbol
- 52. The Do’s ofGramming Best practices • Learning to listen • Creating engaging conversations • Connect your channels • Post quality, personable visuals • Be interesting and genuine • Host a contest • Plan your posts • Post at peak times
- 53. The Do’s ofGramming Best practices • Be consistent • Offer a unique perspective • Use hashtags strategically • Use scheduling tools in moderation • Never leave a comment behind • Learn from the Experts – the Instagram Blog • Be strategic with the one link you’re allowed in your bio
- 54. The Don’ts ofGramming
- 55. Advanced Page Settings Coverphoto call-to-action
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- 61. What is aHashtag? A hashtag is a keyword(s) preceded by the number sign (#), that help Twitter users find messages on a certain topic.
- 62. Where Did itCome From? Too many to count (no, we’re not kidding.) 2015
- 63. Why Hashtags? • Allowfor highly specific audience targeting • Want to market to someone who just had a baby? Use #newborn • Monitor your reputation • Always have an idea of what people are saying about you – conversations are going to happen whether or not you’re listening, wouldn’t you rather be in the know? • Perform better customer service • Find and respond to comments, complaints and kudos quickly and efficiently
- 64. Why Hashtags? • Keepan eye on your competition • Monitor competition and see how they’re interacting with their audience to figure out how to set yourself apart • See what’s being said about them • Hear what’s going on in your industry • Keep track of what’s happening in your niche or industry to keep up-to-date and participate in the conversation • Promote special events, contests or deals • Facilitate easy sharing and campaign tracking of contest entries and conversations relating to the campaign
- 65. Example •Good Hashtag Put yourkid in a neon yellow shirt and he’ll be much easier to find. Do a search for all kids in a neon yellow shirt and that will eliminate a lot of kids to help narrow your search. •Bad Hashtag Put your kid in shorts. Do a search for all kids in shorts. You’re going to narrow down some, but not a whole lot.
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- 67. General nonprofit hashtags #activism #fundraising #nonprofit/ #nonprofits #nptech #philanthropy #socialgood #volunteer / #volunteering
- 68. Cause-specific hashtags #preservation #historic #artsedchat: artseducation #architecture #gardens #museums #plantations #history
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