The document provides information about Twitter and Instagram, including:
- Twitter has over 300 million monthly active users who tweet 500 million tweets per day. Instagram has over 300 million monthly active users who share 70 million photos per day.
- The documents define key terms used on each platform, such as tweets, hashtags, retweets, and likes. It also offers best practices for using each platform, including posting engaging content and at optimal times.
- Metrics and analytics are discussed to help understand followers and measure engagement. Popular hashtags and influencers are also presented for different industries, including nonprofits.
How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
Twitter strategies, Effective Twitter strategies, How to grow your business on twitter.Tips to grow your business on twitter, How to become a star on twitter, 5 Twitter tips, online twitter tips, online twitter tips, best twitter tips, how to increase sales from twitter
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter.
Thanks to everyone who attended the meetup. You rock!
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
All about Twitter. An overview on how to use Twitter for business to improve brand awareness and manage customer feedback.
Background, uses, influence and best practice.
Social Media For Non-Profit AdministratorsEAHarter
A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
Twitter strategies, Effective Twitter strategies, How to grow your business on twitter.Tips to grow your business on twitter, How to become a star on twitter, 5 Twitter tips, online twitter tips, online twitter tips, best twitter tips, how to increase sales from twitter
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter.
Thanks to everyone who attended the meetup. You rock!
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
All about Twitter. An overview on how to use Twitter for business to improve brand awareness and manage customer feedback.
Background, uses, influence and best practice.
Social Media For Non-Profit AdministratorsEAHarter
A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
ILP On The Learning Couch - Developing Your Social Media StrategyCon Sotidis
Institute for Learning Professionals
On the Learning Couch
February 16th 2017
Melbourne, Victoria
AUSTRALIA
Full Video of the session can be found here:
https://youtu.be/pYajni0tpOQ
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
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4. Twttr – what is it?
• Launched in 2006, valued at over
$11 billion, over 2000 Twitter
employees
• Real-time information network
where people can discover, share
and connect with businesses and
people around the world.
5. Twitter by the Numbers
Impressive stats
• 302 million monthly active users
• 170 minutes spent on Twitter on average per month
• 46% use it at least once per day
• 66.1 million Twitter users in US alone by 2018
• 500 million tweets per day
12. How to speak Twitter
A Tweet is a message posted on Twitter,
consisting of 140 characters or less. It can contain
text, photos, links and videos. It’s important to
note that whenever you include any of these
things they will be counted as a link and
automatically take up to 22 characters.
A vocabulary lesson
Click ‘reply’ to respond to a Tweet.
Replying to a Tweet is a nice way to
build relationships with your followers
and join in conversations.
13. How to speak Twitter
A Retweet is where you choose to take a
Tweet from someone else and Tweet it to
your own followers. You can either do this
directly with the Retweet button or you can
use the Quote Tweet button to add your own
message to the original Tweet.
A vocabulary lesson
Favoriting something is a great
way of acknowledging or showing
your appreciation for a Tweet. It
can also be useful to use as a
bookmarking tool if you want to
easily find a Tweet again.
14. A vocabulary lesson
How to speak Twitter
A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use
hashtags to organize conversations and make it easier to find all content related to a given
topic. Click on a hashtag to go directly to the search results for that term.
Bring a Tweet to another person’s attention by including their @username in your
message. You could use it to ask someone a question, to thank them or simply to highlight
a piece of content.
15. How to Tweet
Please Do!
• Keep posts short – 100 characters is ideal
• Market yourself – 20% of the time
• Tweet on the weekends – engagement is 17%
higher
• Tweet in the afternoon (12-4pm)
• Integrate into your website & SM
• Post pictures
• Include links early
• Create Twitter lists to organize content
16. How Not to Tweet
Please Don’t!
• Use hashtags that don’t apply to you (or use too many)
• Automate from Instagram and/or Facebook – doesn’t translate
well
• Follow everyone who follows you
• Only broadcast your messages
• Cross streams
• Use too many acronyms in an effort to be concise
• Speak in marketingese
18. Isn’t Twitter just for young people?
A:
Twitter is highly saturated with media, best way to share news. Grandparents are the fastest
growing demographic.
19. Is Twitter important for my brand?
A:
• Increases referral traffic
• Builds brand recognition and exposure
• Professional and industry networking
• Enhances the ability to build a global audience
20. How do I get more followers?
A:
• Add value
• Engage
• Retweet others
• Follow others wisely
• Optimize your page for search
21. Where do you find time to Tweet?
A:
Schedule original content and Retweets, engage in real-time.
23. How do I get Retweets?
A:
• Produce great content that connects w/ your audience
• Place RT button on website
• Utilize hashtags
• Ask!
• Be a retweeter yourself
• Keep copy to 120 or less
24. Can I make money from Twitter?
A:
• Not directly – but it can help drive fundraising and visits
• Invaluable for sourcing leads
• Search for tweets looking for recommendations
• Host chats/parties
25. Profile should include:
• Professional profile photo
• Branded header image
• Geographic location (especially important for local
business)
• Website link
• Use keywords in your bio so you’ll be found with
keyword searches
28. Who Should I Follow?
• Quality over quantity in this
sense
• Influencers and whoever
they’re following
• Use Twitter search and Twello
to find users by category
32. Let’s chat about Twitter
Twitter chats
A pre-arranged “meeting” where like-minded people get together and discuss a topic.
Moderator, set of questions to guide the chat along.
#assnchat – for associations, 2 p.m. ET Tuesdays
#commbuild – community building, 1p.m. ET Tuesdays
#fundchat – fundraising, noon ET Wednesdays
#grantchat – noon ET Tuesdays
#m4np – mobile for nonprofits, fourth Monday of the month at 1 p.m. ET
#sm4np – social media for nonprofits, second Friday of the month at 1 p.m. ET
33. Pay for Play the Twitter Way
Twitter Advertising
46. What is Instagram?
Instagram is a fun & innovative way to share your story through a series of pictures.
Snap a photo with your mobile phone, then choose a filter to transform the image into
a memory by sharing it on your Instagram page.
47. Stats
Impressive stats
• 300 million monthly active users
• 70% of users are from outside US
• 30 billion photos shared to date
• 70 million photos shared per day
• 2.5 billion Likes daily
50. How to speak Insta
Showing someone you like
their photo
A private photo sent to another
Instagram user
A Vocabulary Lesson
A photographic filter users can
apply to their photos
51. How to speak Insta
A Vocabulary Lesson
A series of recent images shared by
people you are following
A word or phrase that is preceded by a
pound sign (#) that organizes Instagram
photos
Someone’s Instagram name
preceded by the @symbol
52. The Do’s of Gramming
Best practices
• Learning to listen
• Creating engaging conversations
• Connect your channels
• Post quality, personable visuals
• Be interesting and genuine
• Host a contest
• Plan your posts
• Post at peak times
53. The Do’s of Gramming
Best practices
• Be consistent
• Offer a unique perspective
• Use hashtags strategically
• Use scheduling tools in moderation
• Never leave a comment behind
• Learn from the Experts – the Instagram Blog
• Be strategic with the one link you’re allowed in your bio
61. What is a Hashtag?
A hashtag is a keyword(s) preceded by
the number sign (#), that help Twitter
users find messages on a certain topic.
62. Where Did it Come From?
Too many to count (no, we’re not
kidding.)
2015
63. Why Hashtags?
• Allow for highly specific audience targeting
• Want to market to someone who just had a baby? Use #newborn
• Monitor your reputation
• Always have an idea of what people are saying about you – conversations
are going to happen whether or not you’re listening, wouldn’t you rather be
in the know?
• Perform better customer service
• Find and respond to comments, complaints and kudos quickly and
efficiently
64. Why Hashtags?
• Keep an eye on your competition
• Monitor competition and see how they’re interacting with their audience to figure
out how to set yourself apart
• See what’s being said about them
• Hear what’s going on in your industry
• Keep track of what’s happening in your niche or industry to keep up-to-date and
participate in the conversation
• Promote special events, contests or deals
• Facilitate easy sharing and campaign tracking of contest entries and
conversations relating to the campaign
65. Example
•Good Hashtag
Put your kid in a neon yellow shirt and he’ll be much
easier to find. Do a search for all kids in a neon yellow
shirt and that will eliminate a lot of kids to help
narrow your search.
•Bad Hashtag
Put your kid in shorts. Do a search for all kids in
shorts. You’re going to narrow down some, but not a whole
lot.