Content Distribution Strategy for Annual Content Strategy SummitGiuseppe Caltabiano
“It’s not the best content that win: it's the best promoted content”. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
Content Distribution Strategy for Annual Content Strategy SummitGiuseppe Caltabiano
“It’s not the best content that win: it's the best promoted content”. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
Slides from our workshop on digital strategy for museums delivered at the Museum Ideas conference in October 2017.
Topics covered include: what is strategy; museums and digital;
why might you need a digital strategy; how to develop a digital strategy.
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
Collaboration Trends and Strategy Approaches for 2016Dion Hinchcliffe
A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.
Examining the changing role of L&D in the commercial context, and the challenges and opportunities this brings
What are the building blocks of an effective L&D response?
Leveraging and assimilating new/disruptive technologies in order to deliver value
Measuring and demonstrating the impact of these initiatives for the business
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Digital Transformation Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Digital Transformation Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation Toolkit. It includes all the Frameworks, Tools & Templates required to successfully undertake the Digital Transformation of your organization.This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Digital Transformation And Enterprise ArchitectureAlan McSweeney
Digital transformation - extending and exposing business processes outside the organisation - by implementing a digital strategy – a statement about the organisation’s digital positioning, operating model, competitors and customer and collaborator needs and behaviour through the delivery of digital solutions defined in a digital architecture – a future state application, data and technology view to achieve digital operating status - is potentially (very) complex.
Digital architecture does not exist in isolation entirely separate from an organisation’s overall enterprise architecture. Digital architecture must exist within the within the wider enterprise architecture context.
Enterprise architecture provides the tools and the approaches to manage the complexity of digital transformation.
The management function that drives digital transformation needs to involve the enterprise architecture function in the design and implementation of digital strategy and organisation, process and policies and the creation of a digital architecture. Management must appreciate the technology focus and the benefits of an enterprise architecture approach.
The early involvement of enterprise architecture increases successes and reduces failures. Management must trust and involve enterprise architecture. The enterprise architecture function must accept and rise to the challenge and deliver. The enterprise architecture function must allow its value to be measured.
Slides from our workshop on digital strategy for museums delivered at the Museum Ideas conference in October 2017.
Topics covered include: what is strategy; museums and digital;
why might you need a digital strategy; how to develop a digital strategy.
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
Collaboration Trends and Strategy Approaches for 2016Dion Hinchcliffe
A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.
Examining the changing role of L&D in the commercial context, and the challenges and opportunities this brings
What are the building blocks of an effective L&D response?
Leveraging and assimilating new/disruptive technologies in order to deliver value
Measuring and demonstrating the impact of these initiatives for the business
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Digital Transformation Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Digital Transformation Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation Toolkit. It includes all the Frameworks, Tools & Templates required to successfully undertake the Digital Transformation of your organization.This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Digital Transformation And Enterprise ArchitectureAlan McSweeney
Digital transformation - extending and exposing business processes outside the organisation - by implementing a digital strategy – a statement about the organisation’s digital positioning, operating model, competitors and customer and collaborator needs and behaviour through the delivery of digital solutions defined in a digital architecture – a future state application, data and technology view to achieve digital operating status - is potentially (very) complex.
Digital architecture does not exist in isolation entirely separate from an organisation’s overall enterprise architecture. Digital architecture must exist within the within the wider enterprise architecture context.
Enterprise architecture provides the tools and the approaches to manage the complexity of digital transformation.
The management function that drives digital transformation needs to involve the enterprise architecture function in the design and implementation of digital strategy and organisation, process and policies and the creation of a digital architecture. Management must appreciate the technology focus and the benefits of an enterprise architecture approach.
The early involvement of enterprise architecture increases successes and reduces failures. Management must trust and involve enterprise architecture. The enterprise architecture function must accept and rise to the challenge and deliver. The enterprise architecture function must allow its value to be measured.
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1. Digital Strategy for Museums
Workshop @ Museum Ideas 2016
Alex Morrison, Managing Director (alexm@cogapp.com)
Gavin Mallory, Head of Production (gavinm@cogapp.com)
4th October 2016