Lean UX Workshop

Lean UX Workshop:
Building the right products through faster
innovation and cross-functional collaboration

精炼用户体验工作坊:

加快创新，跨职能联动，打造目标产品

工作坊:

2012年11月10日

蔡文强
Raven
Chai
创始人及首席咨询师
UX
Consulting

主要发起人
新加坡
UXSG
Group

Ice
Breaker
Game
Trading
Cards

HOW TO PLAY
• Use
5
minutes
to
create
you
personal
trading
card,
includes:
• Draw
your
own
self-‐portrait
• Your
full
name
+
A
nickname
• Your
email
address
• One
thing
about
yourself
that
people
in
the
room
aren’t
likely
to
know
• Your
favourite
past
time
/
hobbies

• Pass
the
trading
card
around
in
no
particular
manner
or
order
(please
stand

up
and
move
around)

• Read
the
card
you
are
holding,
ask
at
least
one
question
about
the
person

• Keep
on
passing
the
card,
we’ll
stop
passing
after
5
minutes,
pass
me
your

cards

• Make
sure
you
sit
with
someone
you
do
not
know
at
all
(on
both
sides)

HOW THE TRADING CARDS MIGHT LOOK LIKE...

About
Myself

• Founded
UX
Consulting
in
2008

• Based
in
Singapore

• Only
worked
with
clients
with
local

presence

• Love
any
type
of
sports
-‐
except
golf

• A
foodie
and
will
continue
to
be
one

• A
lifelong
Liverpool
FC

fan
and

will
always
be

Founder & Principal Consultant

RAVEN CHAI
Director & Principal Consultant

• 15
years
experience
as
a
technologist,
designer
and
user

experience
practitioner

• Lead
UX
consultant
for
SingTel
since
2008
• Formed
a
local
UX
Community
-‐
UXSG

User
Experience
Professional
Association
-‐
Asia
Region,
Leadership
Team

SingTel
End
User
Experience
Review
-‐
Board
Member

Mentorship
/
Partnership

UX Consulting - What We Do

Design
Research
and
Service
Design
Methodology

Some stuff I’m involved in...

Public
Sector

Private
Sector

UX Singapore 2010 & 2011 Workshop

User Friendly China 2011 Conference

What
do
you
hope
to
achieve
or

learn
from
this
workshop?
Please
write
it
down
in
the
[lip
chart
paper
provided

Workshop Objectives

You'll
take
away
practical
skills
to
encourage:

• Collaborative
team
design

• Lean
user
research
techniques

• Rapid
design
tactics
to
validate
assumptions

• Minimize
the
waste
in
your
UX
activities

• Have
fun
and
get
to
know
friends

Agenda

1. Introduction

2. Lean
UX
Basics

3. Case
Studies

4. Part
1:
Validating
your
product
hypotheses
in
60
mins

5. Part
2:
Raising
funds
from
investors
in
90
mins

6. Concluding
Message
and
Re[lections

LeanUX
It’s
not
lazy
UX,
It’s
about
minimizing
waste

Before
we
even
talk
about
Lean
UX,

What
is
UX
actually?

You
may
have
seen
these
diagrams

h'p://media.smashingmagazine.com/wp-‐content/uploads/2010/09/01_user_experience_graphic.jpg
h'p://www.kickerstudio.com/blog/images/ux_disciplines_rev_big.jpg
h'p://konigi.com/ﬁles/konigi/images/what-‐is-‐ux.png
h'p://seman/cstudios.com/publica/ons/seman/cs/images/honeycombbig.jpg

Relationship - UX is not UI

UX

UI h"p://www.kickerstudio.com/blog/2008/12/the-‐disciplines-‐of-‐user-‐experience/

Em
oti

UX
ona
how
people
feels
while
they
l

do
certain
things

Tec

UI
h nic
what
people
use
to
interact
al

with
the
product

The
Big
Picture
of
User
Experience

How
much
do
you
understand
your
How
to
engage
your
users
posi/vely

users’
needs? with
your
design?

USER
RESEARCH INTERACTION
DESIGN

Eg.
Why
would
people
want
to
use
mobile
App

than
a
laptop
in
THEIR
situa/ons?

VALUES

How
do
you
know
your
design
is
How
to
code
your
apps
op$mally
and

eﬀec$ve
and
appealing? eﬃciently?

DESIGN
EVALUATION TECHNICAL
DEVELOPMENT

What
does
the
word
“Lean
UX”
mean
to
you?

“Lean
UX”
implies
that
less
UX
is
being
done.

That
couldn’t
be
further
from
the
truth,
nor

is
it
something
we
should
encourage.

Source:
ArAcle
from
Whitney
Hess,
Feb
27,
2011
-‐
Why
I
detest
the
term
“Lean
UX”

It’s
NOT
lazy
UX
You
still
gonna
work
hard!!!

Source:
ArAcle
from
Jeﬀ
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://notjustalive.ﬁles.wordpress.com/2010/12/lazy-‐cat5.jpg

It
is
NOT
Anti-‐deliverable
It
is
a
refocusing
of
UX
efforts
away
from
the
documentation

and
moves
towards
validating
product
hypotheses

Source:
ArAcle
from
Jeﬀ
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://www.vuidesign.net/wp-‐content/images/documentaAon.jpg

It
is
NOT
design-‐by-‐committee
Who
needs
vision
when
you
have
meetings?

h"p://www.joerib.com/wp-‐content/uploads/design-‐by-‐commi"ee.jpg

The
only
thing
being
removed
is
waste
Minimizes
the
time
spent
heading
down
the
wrong
path

Source:
ArAcle
from
Jeﬀ
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://notjustalive.ﬁles.wordpress.com/2010/12/lazy-‐cat5.jpg

Prototype
communicates
everything
The
fastest
way
between
you
and
your
customers

Source:
ArAcle
from
Jeﬀ
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://xunyangixd.ﬁles.wordpress.com/2011/04/just-‐the-‐ux-‐process-‐large.jpg

You
don’t
need
“The
Spec”
to
keep
control
You
are
in
the
problem-‐solving
business,
and
you
don’t
solve

problems
with
design
documentation.

Source:
ArAcle
from
Jeﬀ
Gothelf,
Mar
07,
2011,

Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG

If
you
spend
3
months
perfecting
a
design
only
to
[ind
out
it
fails
to

meet
customer
and/or
business
needs,
you’ve
just

wasted
3
months
of
your
life,

not
to
mention
your
team’s

Source:
www.jeﬀgothelf.com/blog

Lean
UX Metrics-‐Driven
Design/Research

SHIPPING
IS
ONLY

THE
BEGINNING

The
Value
of
the
Minimum
Viable
Product
The
bare
feature
set
needed
to
prove
out
a
hypothesis

Source:
ArAcle
from
Jeﬀ
Gothelf,
Mar
07,
2011:
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://i-‐cdn.apartmen"herapy.com/uimages/re-‐nest/plane12609.jpg

Examples
of
Minimum
Viable
Product
(MVP)

Started
with
a
boring
3
minute
video
in
2008
for
their

minimum
viable
product,
beta
wai/ng
list
jump
from

5,000
to
75,000
in
one
day
(Mar
2008)

It
started
out
as
a
simple
WordPress
blog,
the

point.com
with
a
widget
that
used
AppleScript
to

send
PDFs
coupons
via
Mail.app

Started
in
1984
with
a
single
Boeing
747
ﬂying
a
single
route

(Gatwick
to
Newark
and
back).
As
they
got
the
Virgin
magic

working
and
debugged,
they
added
more
planes
and
more
routes.

Same
principle
is
applicable
for
the
larger,
growing
Qirms
too!

2004 2007

2012 2009

You
probably
won’t
fancy
the
1st
version
of
Facebook,
Despite
Basecamp’s
popularity,
the
team
keeps

but
it
started
to
address
user
needs
ﬁrst improving
the
UX
and
usability
of
the
portal

29
Jun
2007 11
Jul
2008 8
Jun
2009 24
Jun
2010 7
October
2011

Create half a product, not a half-assed product!

How
Lean
UX
may
work
well?

1. You are composed of small, goal-driven, cross-functional teams

2. Features begin as hypotheses to be tested before heavy investment

3. A feature starts as a minimum valuable feature, and then iterates

4. Proof carries more weight than opinion

5. The team talks to real customers on a regular basis, including in-person

How
Lean
UX
may
not
work
well?

1. If your stakeholders requires formality to justify decisions

2. If you need to deal with legacy systems and require regular updates

Lean UX is just UX.
But UX isn't always Lean UX.

Source:
ArAcle
from
Jared
M.
Spool,
Nov
30,
2011,
Is
There
Any
Meat
on
This
Lean
UX
Thing? h"p://www.kickerstudio.com/blog/images/ux.jpg

Some dialogues I had with Startups

I
think
this
idea

will
change
the

world,
super

excited
about
it!

“So,
who
are
your
intended
users
(or
customers)

for
the
app
you
are
designing
for?”

“Everyone
I
have
just
mentioned
a
while
ago.
Furthermore,
I
believe

people
from
here
+
there
will
Qind
it
attractive
too,
we
can
extend
the

modules
to
do
this
and
that
too”

“Really?!?
Basically
you
don’t
even
know
what

speci9ic
problems
you
are
trying
to
solve”

“How
do
you
come
about
building
this
app
in
the
Qirst
place?”

“I
Qind
it
frustrated
or
inefQicient
to
do
certain
things,
I
believe
I
can
solve

the
problem
better
through
my
idea.
I’m
the
best
user
after
all,
isn’t
it?”

“Great,
so
who
else
have
you
validated
your
ideas
with?”

“Myself,
...
and
a
couple
of
my
friends,
they
said
the
idea
is
cool!”

“Err.....
you
mean
everyone
else
behaves
exactly
like
you???”

“I
have
built
a
list
of
great
features
but
I
(or
my
investor)

feel
that
the
user
experience
is
not
good”

“In
what
way
you
Qind
the
user

experience
is
not
good?”
Why the UX of my
app is not good?

“The
UI
is
not
sleek
enough,
I
need
to
make
it
more
beautiful
and
attractive

-
perhaps
by
adding
a
couple
of
nice
icons
here
and
there...”

“I
see,
your
de9inition
of
good
user
experience
=
better
user
interface,

no
wonder
the
user
experience
of
your
app
sucks...”

Workshop
Activity
-‐
Part
1

Validating
your
product
hypotheses

in
60
mins

Your Team’s Goal:
Create a Minimum Viable Product (MVP)
and launch it in 60 days!

This
product
should
able
to
help
users
to
solve
speci[ic
problems
that
has

not
been
addressed
OR
addressed
poorly
in
the
current
market.

This
product
can
be
a
website,
mobile
app
or
even
a
physical
retail
shop

1 choose 1 out of 4 problem statements below:

(a)
Dining
and
Shopping (b)
Travel
and
Holidays

(c)
Public
Transportation
/
Commuting (d)
Online
Dating

2 Identify core value proposition

Questions
you
need
to
ask
yourself:

-‐
What
is
the
problem
you
are
trying
to
solve
for
people?

-‐
Why
is
this
problem
not
solve
or
addressed
poorly?

-‐
How
can
your
idea
make
a
difference
from
existing
solution?

3 Conduct guerilla user research

Get
out
of
the
building,
Talk
to
strangers,
Validate
product
hypotheses.

4 Sketch your prototype

1
Know
your
audience

and
intent

2
Plan
a
liMle.

Prototype
the
rest.
3
You
can
draw,
it’s
not
Mona
Lisa

4
-‐
fake
it.
5
If
you
can’t
make
it
Prototype
only
what

you
need
6
Prototype
early

and
oTen

5 Present product concept with peers critique

2
minutes
to
present
3
minutes
for
your

product
concept peers
to
ask
ques$ons

Agenda

1. Introduction

2. Lean
UX
Basics

3. Case
Studies

4. Part
1:
Validating
your
product
hypotheses
in
50
mins

5. Part
2:
Raising
funds
from
investors
in
90
mins

6. Concluding
Message
and
Re[lections

Workshop
Activity
-‐
Part
2

Raising
funds
from
investors

in
90
mins

2 Conduct guerilla user testing

Get
out
of
the
building,
Show
it
to
strangers,
Validate
product
hypotheses.

3 Iterate your product further

Don’t
be
afraid
to
change
your
product
idea.

4 Make a 5 mins product pitch

More
$$$ Topics
you
should
cover,
if
possible
• Key
value
proposi/ons
• What
are
your
design
ra/onale?
• How
will
you
market
the
product?
• Users
acquisi/on
method
• How
do
you
mone/ze?
• How
much
money
do
you
need?

ReQlections
from
participants
on
what

you
have
learnt
in
this
workshop

Workshop
Resources
-‐
Part
3

Design
Principles

If my target audience is EVERYONE,
then I’m designing for NO ONE!

A
“user-friendly”
UI
=
Good
UX

Design is an evolving process!

Create quantitative goals,
Be specific about these goals!

Get creative in your approach,
Many ways to solve the same problem!

Be Compelling, Not Overwhelming

Test... Test... and Test...
Tweak your design base on facts

Leave a good impression to your customers,
Build the product as if it is for your friends

Put
yourself
in
customers’
shoes
and
ask
the
vital
ques/on

“When is the last time you feel good about using an app as a
user, remember it and do the same to your customers”

Online UX Web Resources

UIE
Blog

UX
Booth

Smashing
Magazine

Fast
Company

Johnny
Holland UX
Matters

Raven
Chai

Email:
raven@uxconsulting.com.sg
Twitter:
@ravenchai

Lean UX Workshop

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