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User Story Mapping
in Practice

#Agile2013 / #SDEC13
Steve Rogalsky
@SRogalsky
Blog.protegra.com
Steve.Rogalsky@protegra.com
Story Time!
My First “Agile” Project
Retail costing/pricing system
Item
Search

Item
Maintenance

Factor
Maintance

Costing
Engine

Pricing
Engine

Cost/Price
Prototyper
My First “Agile” Project
Retail costing/pricing system
Item
Search

A++

Item
Maintenance

Factor
Maintance

Costing
Engine

Pricing
Engine

Cost/Price
Prototyper
My First “Agile” Project
Retail costing/pricing system
Item
Search

A++

Item
Maintenance

B+

Factor
Maintance

Costing
Engine

Pricing
Engine

Cost/Price
Prototyper
My First “Agile” Project
Retail costing/pricing system
Item
Search

A++

Item
Maintenance

B

Factor
Maintance

C

Costing
Engine

Pricing
Engine

Cost/Price
Prototyper
My First “Agile” Project
Retail costing/pricing system
Item
Search

A++

Item
Maintenance

B

Factor
Maintance

C

Costing
Engine

F

Pricing
Engine

Cost/Price
Prototyper
My First “Agile” Project
Retail costing/pricing system
Item
Search

A++

Item
Maintenance

B

Factor
Maintance

C

Costing
Engine

F

Pricing
Engine

Cost/Price
Prototyper
My First “Agile” Project
Retail costing/pricing system
Item
Search

A++

Item
Maintenance

B

Factor
Maintance

C

Costing
Engine

F

Pricing
Engine

F-

Cost/Price
Prototyper
My First “Agile” Project
Retail costing/pricing system
Item
Search

A++

Item
Maintenance

B

Factor
Maintance

C

Costing
Engine

F

Pricing
Engine

F-

Cost/Price
Prototyper

#%&#@*&!
My First “Agile” Project
Retail costing/pricing system
Item
Search

Item
What
Maintenance

Factor
toMaintance
build first

Costing
Engine

Pricing
Engine

Cost/Price
Prototyper

Failed at iterative development
Scoping the project
Planning the project
Prioritizing and grooming the backlog
A++

B

C

F

F-

#%&#@*&!
The goal of this life isn't to be
perfect but to be
progressively less stupid
- Marshall Rosenberg
Learning Outcomes
How user story mapping can help you with:
What to build first

Encouraging iterative development
Scoping the project
Planning the project
Prioritizing and grooming the backlog
Visualizing Project Progress
Fast forward a little bit…
Another story, this time with a map
External Users will:
• Select a Contract/Group
• Enter Personal Info
• Select Benefits
• Enter Dependencies
• View Summary
• Submit an Enrollment

Internal Users will:
• Search Submitted
Enrollments
• View Submitted
Enrollment
• Process
Enrollment

Things Users Will Do
• Add Member Details
• Select Dental
coverage
• Select Vision
coverage
• Display Member
Detail Summary
• Show Confirmation
Page
• …

Identify User Stories
Move risky cards to the top

Identify Priorities.
Left to Right; Top Down
Release 1: Single, No kids, Dental Coverage Only, no Life & Disability

Identify the Smallest Release
Possible
Highlight Scope Changes
And now… Take a look at our
Project Plan
Green = Done

Blue = In Progress

Visualizing our progress
The beginning
Early in the project
Almost Done
All green = Done!
To Summarize…
User story mapping helped us with:
What to build first

Encouraging iterative development
Scoping the project
Planning the project
Prioritizing and grooming the backlog
Visualizing Project Progress
Your Turn
http://winnipegagilist.blogspot.ca/2012/
03/how-to-create-user-story-map.html
*We’ll start with the 2nd row
1. [silently] “Things People Do”
2. Read & Remove duplicates
Search
Email

Update
Contact

Create
Appt

Compose
Email
Delete
Email

View
Calendar
Read
Email
File
Emails

Delete
Contact

Update
Appt

View
Appt

Create
Contact
3. [silently] Group
Search
Email

Update
Contact

Create
Appt

Compose
Email
Delete
Email

View
Calendar
Read
Email
File
Emails

Delete
Contact

Update
Appt

View
Appt

Create
Contact
4. Name your groups
Manage
Email
Organize
Email

Manage
Calendar

Manage
Contacts
5. Arrange left to right

Organize
Email

Search
Email

Manage
Calendar

Manage
Email

File
Emails

Compose
Email

Read
Email

Delete
Email

View
Calendar

Manage
Contacts

Create
Appt

Update
Appt

View
Appt

Create
Contact

Update
Contact

Delete
Contact
Your map may look similar to…
The Stories that maps tell…
#Planning #Scoping #Prioritizing #Grooming

#1 Visualization is awesome
#VisualizeProgress

Example: Nice clean
board to start.

#1 Visualization is awesome
#VisualizeProgress

After 2 weeks of
vacations…
Progress

#1 Visualization is awesome
#VisualizeProgress

But also, a lot of
Blockers & Issues!

#1 Visualization is awesome
#Scoping
#VisualizeProgress

“This visualization stuff,
it’s going to be good.”
- CEO/Owner
#2 Silent Brainstorming FTW
Nope. Why? Cognitive Ease

#3 USM (Backlog) as waste?
#VisualizeProgress

#4 Duplicate cards on your
iteration/kanban board
instead of

leaving a hole in your map

Duplicated card
User Story Map

Kanban board
#Planning #WhatToBuildFirst

#5 USM as MVP?
#Planning #WhatToBuildFirst

#5 USM as MVP!
#Scoping

At the beginning

#6 Good for an project.
(Even the easy ones)
#Scoping

Half way done. One new card
#Scoping

Almost done. Still only one new card.
#Scoping

Done. Only one new card.
#Scoping

At the beginning

#6 Good for any project.
(Even the hard ones)
#Scoping

After completing the first few stories,
we realized this project was *way*
bigger than we knew.
#Scoping

We quickly scaled it down to a
version that still (barely) met the
minimum project goals
#Scoping

Done!
#WhatToBuildFirst #Iterative

#7 What to build first is key…

“Most of the time, we can create a
horizontal slice of the whole
application in one or two iterations”
– Jeff Patton
#WhatToBuildFirst #Iterative

Objective vs.
Subjective Quality

Patterns we’ve used
#WhatToBuildFirst #Iterative

Single with only Dental

Pick a subset of users for the first
release.

Patterns we’ve used
#WhatToBuildFirst #Iterative

Ask: “If we went live early, what
could we do without in the first
release?”

Patterns we’ve used
#WhatToBuildFirst #Iterative

Not every task needs to be included
in the first relase

Patterns we’ve used
#WhatToBuildFirst #Iterative

Search? Only by ID.
All others later

Patterns we’ve used
#WhatToBuildFirst #Iterative

** Treat the project like a startup **
Look for assumptions & risks

Patterns we’ve used
Back to your app.
Let’s practice that first slice.
What to build first?
• What are the risks/assumptions for this
project?
• What are things we can do without?
• What subset of users might we focus on?
• Etc…
What small stories would you need to build a
horizontal slice of the whole app in 1-2
iterations?
** Write your top 4 **
http://www.slideshare.net/SteveRogalsky/user-story-mapping-in-practice

In Closing
User Story Maps can help you:
- Make better decisions
- Visualize progress
- Influence iterative development
- … Increase your ability to deliver

Steve Rogalsky

Thanks!
Questions

@SRogalsky
WinnipegAgilist@blogspot.com
Steve.Rogalsky@protegra.com
Links
My blog: User Story Map series:
How to create: http://winnipegagilist.blogspot.ca/2012/03/how-to-create-userstory-map.html
How to prioritize: http://winnipegagilist.blogspot.com/2013/02/how-to-prioritizeuser-story-map.html
Tips for facilitation: http://winnipegagilist.blogspot.com/2012/12/tips-forfacilitating-user-story.html
Jeff Patton articles:
- http://www.agileproductdesign.com/blog/the_new_backlog.html
- http://www.agileproductdesign.com/writing/how_you_slice_it.pdf
DotNetRocks podcast:
- Show #750: http://www.dotnetrocks.com/default.aspx?showNum=750

This presentation:
- http://www.slideshare.net/SteveRogalsky/user-story-mapping-in-practice

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