This document provides an overview of user experience (UX) design. It discusses different approaches to UX design such as relying on empathy, looking at competitors, following design patterns, and collecting user data. The document also outlines one designer's process which includes understanding business requirements, user needs, constraints, designing prototypes, and testing. Key UX principles like hierarchy of information, reducing friction, and designing for contrast, repetition, alignment and proximity are covered. The goal is to help product teams build great products that users love.
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
How allstate is adopting a lean startup culture - with Pradeep NayarUserTesting
Pradeep Nayar, Director of UX & Product Design at Allstate, explains how Allstate is adopting a lean startup culture and embracing an extreme agile methodology to ‘fail fast’ and learn from their users to make relevant digital products and services.
Introduction to Usability Testing: The DIY Approach - GA, London January 13th...Evgenia (Jenny) Grinblo
The slides from my General Assembly workshop on January 13th, 2013 (https://generalassemb.ly/education/introduction-to-usability-testing-the-diy-approach)
ABOUT THIS WORKSHOP
Usability testing can quickly uncover areas of an interface that frustrate users and hurt business goals but many teams put it off due to budget, time, or training concerns.
This workshops will take you through a do-it-yourself approach to usability testing. We'll cover the basics (benefits, recruiting, and how to plan a test), learn how to facilitate a test to get reliable results, and how to use the testing results to move usability improvements forward. You'll walk away with the tools to hold a complete usability testing right away.
TAKEAWAYS
Learn why and when to hold usability testing
Learn practical tools and methods to overcome time, budget or training concerns that block user testing from happening
Shift the conversation from opinions and hunches to proven usability problems that your team can solve together
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
How allstate is adopting a lean startup culture - with Pradeep NayarUserTesting
Pradeep Nayar, Director of UX & Product Design at Allstate, explains how Allstate is adopting a lean startup culture and embracing an extreme agile methodology to ‘fail fast’ and learn from their users to make relevant digital products and services.
Introduction to Usability Testing: The DIY Approach - GA, London January 13th...Evgenia (Jenny) Grinblo
The slides from my General Assembly workshop on January 13th, 2013 (https://generalassemb.ly/education/introduction-to-usability-testing-the-diy-approach)
ABOUT THIS WORKSHOP
Usability testing can quickly uncover areas of an interface that frustrate users and hurt business goals but many teams put it off due to budget, time, or training concerns.
This workshops will take you through a do-it-yourself approach to usability testing. We'll cover the basics (benefits, recruiting, and how to plan a test), learn how to facilitate a test to get reliable results, and how to use the testing results to move usability improvements forward. You'll walk away with the tools to hold a complete usability testing right away.
TAKEAWAYS
Learn why and when to hold usability testing
Learn practical tools and methods to overcome time, budget or training concerns that block user testing from happening
Shift the conversation from opinions and hunches to proven usability problems that your team can solve together
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
HTML5 Meetup | Back to Basics: Wireframing & PlanningPaul Crimi
This is the keynote presentation from the HTML5 Meetup in Toronto, CA that took place on February 27, 2014.
Planning your projects at the very beginning can be a fun yet daunting task. Showing clients early concepts, prototypes, wireframes and ideas at early stages can help you land the contract, or perhaps see concerns or new features for your own project that wasn’t apparent before. Michael McArthur and Paul Crimi, both of whom are Product Designers at BNOTIONS, are going to walk us through their processes of how they begin a project, what resources they use, and what goes on in their minds as they get everything off the ground.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
Slides from my "Usability Testing How To's" workshop with Event Handler.
http://www.eventhandler.co.uk/events/uxnightclass-usability
Westminster Hub, London UK 24 October 2013
===
Who is it for?
This workshop is for those who want to create products that will be easy to use. Usability testing is an important part of the process of designing digital products, but it can often be overlooked due to time, money, and training constraints. In this workshop you'll learn how to test any product's usability without spending a large amount of time and money. And how to use what you've learned to improve the product.
Who is it taught by?
This workshop is being taught by Evgenia Grinblo @grinblo, User Experience Specialist at mobile agency, Future Workshops. Born in Siberia, Jenny freelanced and trained in ethnographic research in Israel and the USA, before bringing her talent to the UK. Her pet peeve is badly written error-messages and she has a growing collection of them. You'll find her speaking on empathy, UX, and other passions.
What you'll learn
An introduction to usability testing - what is it?
Who should you test your product on?
What do you test?
How to facilitate a test and get reliable results
How to manage data and act on your findings with your team
Tools: Cheap, quick and effective testing tools for mobile and the web.
UX and UI design. Differences, good practices, and useful tools in building dedicated software that meets customer needs and expectations. It covers many important aspects of UX like personas, scenarios, canvas, measuring and measuring tools, the whole development process and gathering feedback.
It was created by Dominik Goss, CEO at Inwedo
Have more questions about UX/UI? Contact us at contact@inwedo.com for additional information or questions and we will get back to you shortly.
After a series of successful webinars, we tried a more interactive form of discussion. We hosted an open-ended interactive session. People had posted their questions before the webinar and those were answered during the webinar by our speaker (Sree Unnikrishnan, UX Lead, Google India).
Learn how to use prototyping and usability testing as a means to validate proposed functionality and designs before you invest in development. SOMETIMES there is a huge disconnect between the people who make a product and the people who use it. Usability testing is vital to uncovering the areas where these disconnects happen. In this symposium you will learn the steps to conduct a successful usability test. This includes tips and real life examples on how to plan the tests, recruit users, facilitate the sessions, analyze the data, and communicate the results.
Slides Marc Wendell recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
People Over Process: Turning Assumptions into Shared Understandingmjovel
Every project is based on a number of assumptions. Assumptions about our users and assumptions that our team has a shared vision of what we are building and why we are building it. The longer we hold onto these assumptions, the greater we increase the risk of not meeting our users needs and ultimately, our project fails.
This talk will be about how we ensure we are meeting our users needs. In addition to learning project workflow, we will cover specific techniques that you can use to ensure that the user is at the center of our design and that you create a shared understanding among your team.
A presentation on the reasons and techniques for creating prototypes of interactive projects. From the Media Design Practices MFA at Art Center College of Design.
Updated September 2, 2017
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
User Experience: Process and GuidelinesNirish Shakya
Usability has been one of the ‘non-functional’ requirements in software architecture for a long time now. However, just because you and your team can use your software with your eyes closed does not mean your users can or will. Usability is a very small subset of User Experience (UX) design and an increasing number of companies in Australia and overseas is paying more attention to this growing field.
Contrary to popular belief, UX design is not a ‘black art’ that only the creative or artistic types can do. It’s not a single discipline or role that’s assigned to one person or team either. In fact, it’s an attitude that everyone involved in the project needs to acquire. Hence, it’s something that everyone needs to learn to make products that people actually want to use. This is especially true in the case of software architects who have so much say and stake on the final product.
The User-Centred Design Process
User-centred design (UCD) is the concept of designing and developing a system around the user to fit the user and business needs instead of the other way round. Just like everything in software development, user-centred design also has some standard processes that can be followed to ensure that the software we build meets the needs of the users and the business. We will look at what the UCD process is and how it can be integrated into our existing software development methodologies and timelines. We will present several techniques in the different stages of the process that you can use straightaway whatever phase you are in your project.
UX design principles we can’t live without
We will look at some of the top UX design principles that we can’t live without in our trade. These principles can (and should) be applied by anyone who is involved in software development. We will show you why these principles work and how they can help you get immediate improvements in the UX that your product offers.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
HTML5 Meetup | Back to Basics: Wireframing & PlanningPaul Crimi
This is the keynote presentation from the HTML5 Meetup in Toronto, CA that took place on February 27, 2014.
Planning your projects at the very beginning can be a fun yet daunting task. Showing clients early concepts, prototypes, wireframes and ideas at early stages can help you land the contract, or perhaps see concerns or new features for your own project that wasn’t apparent before. Michael McArthur and Paul Crimi, both of whom are Product Designers at BNOTIONS, are going to walk us through their processes of how they begin a project, what resources they use, and what goes on in their minds as they get everything off the ground.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
Slides from my "Usability Testing How To's" workshop with Event Handler.
http://www.eventhandler.co.uk/events/uxnightclass-usability
Westminster Hub, London UK 24 October 2013
===
Who is it for?
This workshop is for those who want to create products that will be easy to use. Usability testing is an important part of the process of designing digital products, but it can often be overlooked due to time, money, and training constraints. In this workshop you'll learn how to test any product's usability without spending a large amount of time and money. And how to use what you've learned to improve the product.
Who is it taught by?
This workshop is being taught by Evgenia Grinblo @grinblo, User Experience Specialist at mobile agency, Future Workshops. Born in Siberia, Jenny freelanced and trained in ethnographic research in Israel and the USA, before bringing her talent to the UK. Her pet peeve is badly written error-messages and she has a growing collection of them. You'll find her speaking on empathy, UX, and other passions.
What you'll learn
An introduction to usability testing - what is it?
Who should you test your product on?
What do you test?
How to facilitate a test and get reliable results
How to manage data and act on your findings with your team
Tools: Cheap, quick and effective testing tools for mobile and the web.
UX and UI design. Differences, good practices, and useful tools in building dedicated software that meets customer needs and expectations. It covers many important aspects of UX like personas, scenarios, canvas, measuring and measuring tools, the whole development process and gathering feedback.
It was created by Dominik Goss, CEO at Inwedo
Have more questions about UX/UI? Contact us at contact@inwedo.com for additional information or questions and we will get back to you shortly.
After a series of successful webinars, we tried a more interactive form of discussion. We hosted an open-ended interactive session. People had posted their questions before the webinar and those were answered during the webinar by our speaker (Sree Unnikrishnan, UX Lead, Google India).
Learn how to use prototyping and usability testing as a means to validate proposed functionality and designs before you invest in development. SOMETIMES there is a huge disconnect between the people who make a product and the people who use it. Usability testing is vital to uncovering the areas where these disconnects happen. In this symposium you will learn the steps to conduct a successful usability test. This includes tips and real life examples on how to plan the tests, recruit users, facilitate the sessions, analyze the data, and communicate the results.
Slides Marc Wendell recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
People Over Process: Turning Assumptions into Shared Understandingmjovel
Every project is based on a number of assumptions. Assumptions about our users and assumptions that our team has a shared vision of what we are building and why we are building it. The longer we hold onto these assumptions, the greater we increase the risk of not meeting our users needs and ultimately, our project fails.
This talk will be about how we ensure we are meeting our users needs. In addition to learning project workflow, we will cover specific techniques that you can use to ensure that the user is at the center of our design and that you create a shared understanding among your team.
A presentation on the reasons and techniques for creating prototypes of interactive projects. From the Media Design Practices MFA at Art Center College of Design.
Updated September 2, 2017
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
User Experience: Process and GuidelinesNirish Shakya
Usability has been one of the ‘non-functional’ requirements in software architecture for a long time now. However, just because you and your team can use your software with your eyes closed does not mean your users can or will. Usability is a very small subset of User Experience (UX) design and an increasing number of companies in Australia and overseas is paying more attention to this growing field.
Contrary to popular belief, UX design is not a ‘black art’ that only the creative or artistic types can do. It’s not a single discipline or role that’s assigned to one person or team either. In fact, it’s an attitude that everyone involved in the project needs to acquire. Hence, it’s something that everyone needs to learn to make products that people actually want to use. This is especially true in the case of software architects who have so much say and stake on the final product.
The User-Centred Design Process
User-centred design (UCD) is the concept of designing and developing a system around the user to fit the user and business needs instead of the other way round. Just like everything in software development, user-centred design also has some standard processes that can be followed to ensure that the software we build meets the needs of the users and the business. We will look at what the UCD process is and how it can be integrated into our existing software development methodologies and timelines. We will present several techniques in the different stages of the process that you can use straightaway whatever phase you are in your project.
UX design principles we can’t live without
We will look at some of the top UX design principles that we can’t live without in our trade. These principles can (and should) be applied by anyone who is involved in software development. We will show you why these principles work and how they can help you get immediate improvements in the UX that your product offers.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
UX is often misunderstood - or worse, it's seen as another ambiguous buzzword. Teaching others the value of UX can be a frustrating/challenging/lonely journey. I'll share some of the experiences I've faced when posed with the challenge of building buy-in and how to help shift company attitudes and culture towards UX.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Inclusive design: real accessibility for everyoneChris Mills
This presentation gives an introduction to inclusive design, including 10 principles of inclusive design, where it came from, and how to implement it in a project. Code examples include media queries and viewport.
Usability Tips And Tricks For Beginners Experience Dynamics Web SeminarExperience Dynamics
Usability is commonly thought of as the art and science of making things easy to use.
What is behind the science of usability? How do we know when something is easy, easy to learn and satisfying?
Why is usability so important for any product, website, software or web application (including Rich Internet Applications)?
Slides from a workshop at The Net Value, Cagliari 03/2016
Your product is perfect and users are stupid. You are developing for a long time, following the perfect idea, your assumptions, you are not wrong… or not?
In this workshop you will understand the foundation of user experience. What UX is, why it is important and how you can start adopting it in your processes.
Early Stage Product Development - Incubadora SinergiaRiley Maguire
The talk we give at the beginning of a program about how to think about building products for startups, how to maintain a focus, and how to limit features to keep a product simple. We also talk a lot about the impact of startup from a smaller county and the macrotrends that Latam startups should be aware of that could affect their market.
Advocating for your users is key to project success. Kirsten Burgard and I show how, even developers can accomplish this via our process and case studies.
Uniting product development, business strategy, and agile software practices.
Covers thinking about product development wholistically from a customer-first perspective. Suggests good principles for established companies and boostrappers.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Product Sense (also called Product Intuition or Product Judgement) is the ability to understand what makes a product great. In other words, product sense is very important skill to all product managers. While the name sounds like you’re either born with it or you’re not, Product Sense is just a skill, and like any skill it can get better with practice. I will share my framework and learnings that has helped in improving my product sense in last two years.
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
2. How is this going to work?
This is NOT a lecture…
‣ Interactive discussion
‣ There is no “questions” slide
3.
4. Who Are You?
‣ Designers?
‣ Developers?
‣ Marketers?
‣ Business Dev?
‣ Entrepreneur?
‣ Student?
5.
6. Who Am I?
‣ Adrian Bunge
‣ Alumni of VIP Cohort 1 - TutorX
‣ UX Designer & Developer @ Nona
‣ Google Dev Group - Co-organiser
7. What do you hope to achieve
by starting a company?
8. What do you hope to achieve?
‣ Build a great product
‣ How do we build a great product that users love?
‣ "You know, with Tesla, we're trying to make things that
people love. [...] How many things can you buy that
you really love, that really give you joy? So rare, so rare.
I wish there were more things. That's what we're trying
to do - make things that people love" - Elon Musk
11. The Realm of Experience
‣ Some UX Professionals split up experience into:
‣ User Exp., Customer Exp., Brand Exp.
‣ I don’t really like boxing in “experience”
12. Example - Mr D
‣ Driver need - more income
‣ Business need - decrease overheads
‣ Business need - increase driver
satisfaction/earnings
‣ Design/Solution
‣ Defaults
‣ Order of items
‣ Tip once & you’ll know that the driver
knows you’ve tipped upon delivery
13. Example - Mr D
‣ Ever wondered why your location
can’t be changed after you’ve
added items to your basket?
‣ Changes the delivery cost
‣ Complex backend functionality
‣ Undesirable for drivers
‣ Takes drivers outside of their
assigned operating zones
14. Technically
‣ It is the process of enhancing user satisfaction with a
product by improving the usability, accessibility, and
pleasure provided in the interaction with the product.
‣ User experience design encompasses traditional
human–computer interaction (HCI) design, and extends
it by addressing all aspects of a product or service as
perceived by users.
Source: Wikipedia
15. Approaches To UX Design
1.You rely on your own empathy, proximity to the
problem or experience to ensure product-problem fit
‣ Sometimes okay but DANGEROUS
17. Approaches
2. Look at your competitors
‣ Try fall in love with how they do something - think
about why they did something before criticising it
‣ Potential Negatives
‣ Inheriting bad/untested ideas
‣ Might not work in your use case
‣ Less differentiated product
18. Approaches
3. Design Patterns
‣ This helps with general usability
‣ Google Material Design material.io - devs will love
you
‣ Apple - Human Interface Guidelines
‣ Highly rated Wordpress templates
22. Approaches
5. Get/collect user data (upfront & after)
‣ This is always the pudding (proof is in the…)
‣ More is always better
‣ It always surprises me by how many people opt of
this
‣ NB: Be careful of biases - e.g. recollection/response
bias
23. Excuses for not testing/getting data
1. The users don’t know what they want
2. The feature doesn’t have all of it’s functionality yet….
so their opinion would be meaningless
3. You watching users, use the app changes what their
feedback
4. Users will tell you, what you want to hear
5. Fear of rejection (not said but very common)
24. Side Note
‣ UX is very broad and touches just about everything
‣ So unless you know everything - impossible… it has to
be a very collaborative exercise
‣ What you actually want to do is build a product
improvement engine
25. My Process
1. Business case/requirements (e.g. increase revenue)
2. User needs/wants ==> Personas
26. Personas
‣ Know and constantly keep in mind who you’re design/
building this for
‣ What knowledge are they entering your experience
with?
‣ What motivates them?
27. My Process
1. Business case/requirements (e.g. increase revenue)
2. User needs/wants ==> Personas
3. Constraints (combination of business & users)
4. Design constraints (platform, device capabilities)
5. Think about it - really try to absorb all the information
6. Whiteboard/Paper
7. Low-fi ==> High-fi
28. Important things to bear in mind
‣ Hierarchy of information
‣ Decrease friction where ever possible (some
exceptions)
‣ How can what you design be tested? (Get to this later)
‣ Every choice must be justified/informed by the
data/constraints
29. Example Time
Food delivery company needs to communicate orders to restaurants
Functionality
‣ New orders
‣ In progress
‣ Ready for collection
‣ Emphasis on time
constraints
‣ History
Information
‣ Items & Quantity
‣ Order Number
‣ Type (Deliv/Collec)
‣ Price of items
Constraints
‣ Used from a distance
‣ Competes for attention
‣ Tablets
‣ Literacy
‣ Easy to use
34. Other Useful Testing Tools
‣ A-B Testing
‣ Net Promoter Score - how likely are you to recommend
this to a friend/colleague
‣ Watch people use the app
43. Last Points
‣ Always give users a sense of direction, and visibility
of system status. They should get a feeling that they’re
in control of the situation.
‣ They say “Good design is telepathic”. The user must
understand what they are using your product for what
are their main tasks.
‣ Less friction, more action
‣ Don’t let perfect be the enemy of good enough
