This document discusses the concept of LeanUX. It begins by clarifying that LeanUX is not about doing less UX work or being lazy. Rather, it is about minimizing waste and focusing UX efforts on validating product hypotheses through prototypes and customer feedback, rather than extensive documentation. The document provides several examples to illustrate LeanUX principles like developing minimum viable products to test ideas quickly and using metrics and iterative design to continually learn and improve. Overall, the document presents LeanUX as an approach to make UX work more efficient and focused on learning what customers need through early testing and feedback.

1. LeanUX
It’s
not
lazy
UX,
It’s
about
minimizing
waste
Raven
Chai
Founder
&
Principal
Consultant

2. About
Myself
• Founded
UX
Consulting
in
2008
• Based
in
Singapore
• Only
worked
with
clients
with
local
presence
• Love
any
type
of
sports
-­‐
except
golf
• A
foodie
and
will
continue
to
be
one
• A
lifelong
Liverpool
FC
fan
and
will
always
be

3. Founder & Principal Consultant
RAVEN CHAI
Director & Principal Consultant
• 15
years
experience
as
a
technologist,
designer
and
user
experience
practitioner
• Lead
UX
consultant
for
SingTel
since
2008
• Formed
a
local
UX
Community
-­‐
UXSG
User
Experience
Professional
Association
-­‐
Asia
Region,
Leadership
Team
SingTel
End
User
Experience
Review
-­‐
Board
Member
Mentorship
/
Partnership

4. UX Consulting - What We Do
Design
Research
and
Service
Design
Methodology

5. Some stuff I’m involved in...
Public
Sector
Private
Sector

6. UX Singapore 2010 & 2011 Workshop

7. User Friendly China 2011 Conference

8. UX Hong Kong 2012 Conference

9. Agenda
1.
Introduction
2.
Overview
3.
Design
Story
4.
Key
Learnings
5.
Resources

11. You
may
have
seen
these
diagrams
h6p://konigi.com/files/konigi/images/what-­‐is-­‐ux.png

12. Relationship - UX is not UI
UX
UI h"p://www.kickerstudio.com/blog/2008/12/the-­‐disciplines-­‐of-­‐user-­‐experience/

13. Em
oti
UX
ona
how
people
feels
while
they
l
do
certain
things
Tec
UI
h nic
what
people
use
to
interact
al
with
the
product

14. You
will
be
amazed
the
kind
of
“UX”
job
descriptions
out
there
Dude,
you
are
looking
for
frontend
developer!!!

15. The
Big
Picture
of
User
Experience
How
much
do
you
understand
your
How
to
engage
your
users
posiDvely
users’
needs? with
your
design?
USER
RESEARCH INTERACTION
DESIGN
Why
would
people
want
to
use
mobile
App
than
a
laptop
in
THEIR
situaDons?
VALUES
How
do
you
know
your
design
is
How
to
code
your
apps
op$mally
and
effec$ve
and
appealing? efficiently?
DESIGN
EVALUATION TECHNICAL
DEVELOPMENT

16. The
most
important
question
Why
would
people
want
to
use
mobile
app
than
a
laptop
in
THEIR
situaDons?
VALUES

17. Share
a
design
story
How
to
understand
your
users
in
real-­‐life
context?
USER
RESEARCH
Customers Paper
Storyboarding
Data Prototyping

18. It’s
all
about
the
details
How
to
engage
your
users
posiDvely
with
your
design?
INTERACTION
DESIGN
Design Usability Fidelity
Guidelines Findings Prototyping

19. Many
ways
of
creating
a
product
How
to
code
your
apps
op$mally
and
efficiently?
TECHNICAL
DEVELOPMENT
Traditional
Lean Agile UCD

20. Knowing
where
to
improve
How
do
you
know
your
design
is
effec$ve
and
appealing?
DESIGN
EVALUATION
Usability Business KPIs
Web Analytics
Testing

21. What
does
the
word
“Lean
UX”
mean
to
you?

22. “Lean
UX”
implies
that
less
UX
is
being
done.
That
couldn’t
be
further
from
the
truth,
nor
is
it
something
we
should
encourage.
Source:
ArAcle
from
Whitney
Hess,
Feb
27,
2011
-­‐
Why
I
detest
the
term
“Lean
UX”

23. It’s
NOT
lazy
UX
You
still
gonna
work
hard!!!
Source:
ArAcle
from
Jeff
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://notjustalive.files.wordpress.com/2010/12/lazy-­‐cat5.jpg

24. It
is
NOT
Anti-­‐deliverable
It
is
a
refocusing
of
UX
efforts
away
from
the
documentation
and
moves
towards
validating
product
hypotheses
Source:
ArAcle
from
Jeff
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://www.vuidesign.net/wp-­‐content/images/documentaAon.jpg

25. It
is
NOT
design-­‐by-­‐committee
Who
needs
vision
when
you
have
meetings?
h"p://www.joerib.com/wp-­‐content/uploads/design-­‐by-­‐commi"ee.jpg

26. The
only
thing
being
removed
is
waste
Minimizes
the
time
spent
heading
down
the
wrong
path
Source:
ArAcle
from
Jeff
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://notjustalive.files.wordpress.com/2010/12/lazy-­‐cat5.jpg

27. Prototype
communicates
everything
The
fastest
way
between
you
and
your
customers
Source:
ArAcle
from
Jeff
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://xunyangixd.files.wordpress.com/2011/04/just-­‐the-­‐ux-­‐process-­‐large.jpg

28. You
don’t
need
“The
Spec”
to
keep
control
You
are
in
the
problem-­‐solving
business,
and
you
don’t
solve
problems
with
design
documentation.
Source:
ArAcle
from
Jeff
Gothelf,
Mar
07,
2011,
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG

29. If
you
spend
3
months
perfecting
a
design
only
to
Pind
out
it
fails
to
meet
customer
and/or
business
needs,
you’ve
just
wasted
3
months
of
your
life,
not
to
mention
your
team’s
Source:
www.jeffgothelf.com/blog

31. Lean
UX Metrics-­‐Driven
Design/Research
SHIPPING
IS
ONLY
THE
BEGINNING

32. The
Value
of
the
Minimum
Viable
Product
The
bare
feature
set
needed
to
prove
out
a
hypothesis
Source:
ArAcle
from
Jeff
Gothelf,
Mar
07,
2011:
Lean
UX:
GeXng
Out
Of
The
Deliverables
Business h"p://i-­‐cdn.apartmen"herapy.com/uimages/re-­‐nest/plane12609.jpg

33. Examples
of
Minimum
Viable
Product
(MVP)
Started
with
a
boring
3
minute
video
in
2008
for
their
minimum
viable
product,
beta
waiDng
list
jump
from
5,000
to
75,000
in
one
day
(Mar
2008)
It
started
out
as
a
simple
WordPress
blog,
the
point.com
with
a
widget
that
used
AppleScript
to
send
PDFs
coupons
via
Mail.app
Started
in
1984
with
a
single
Boeing
747
flying
a
single
route
(Gatwick
to
Newark
and
back).
As
they
got
the
Virgin
magic
working
and
debugged,
they
added
more
planes
and
more
routes.

34. Same
principle
is
applicable
for
the
larger,
growing
Qirms
too!
2004 2007
2012 2009
You
probably
won’t
fancy
the
1st
version
of
Facebook,
Despite
Basecamp’s
popularity,
the
team
keeps
but
it
started
to
address
user
needs
first improving
the
UX
and
usability
of
the
portal
29
Jun
2007 11
Jul
2008 8
Jun
2009 24
Jun
2010 7
October
2011

35. Agenda
1.
Introduction
2.
Overview
3.
Design
Story
4.
Key
Learnings
5.
Resources

36. Some dialogues I had with Startups
I
think
this
idea
will
change
the
world,
super
excited
about
it!

37. “So,
who
are
your
intended
users
(or
customers)
for
the
app
you
are
designing
for?”
“Everyone
I
have
just
mentioned
a
while
ago.
Furthermore,
I
believe
people
from
here
+
there
will
Find
it
attractive
too,
we
can
extend
the
modules
to
do
this
and
that
too”
“Really?!?
Basically
you
don’t
even
know
what
speci9ic
problems
you
are
trying
to
solve”

38. “How
do
you
come
about
building
this
app
in
the
Qirst
place?”
“I
Qind
it
frustrated
or
inefQicient
to
do
certain
things,
I
believe
I
can
solve
the
problem
better
through
my
idea.
I’m
the
best
user
after
all,
isn’t
it?”
“Great,
so
who
else
have
you
validated
your
ideas
with?”
“Myself,
...
and
a
couple
of
my
friends,
they
said
the
idea
is
cool!”
“Err.....
you
mean
everyone
else
behaves
exactly
like
you???”

39. “I
have
built
a
list
of
great
features
but
I
(or
my
investor)
feel
that
the
user
experience
is
not
good”
“In
what
way
you
Qind
the
user
experience
is
not
good?”
Why the UX of my
app is not good?
“The
UI
is
not
sleek
enough,
I
need
to
make
it
more
beautiful
and
attractive
-­
perhaps
by
adding
a
couple
of
nice
icons
here
and
there...”
“I
see,
your
de<inition
of
good
user
experience
=
better
user
interface,
no
wonder
the
user
experience
of
your
app
sucks...”

40. h"p://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/

41. h"p://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/

42. Agenda
1.
Introduction
2.
Overview
3.
Design
Story
4.
Key
Learnings
5.
Resources

43. How
Lean
UX
may
work
well?
1. You are composed of small, goal-driven, cross-functional teams
2. Features begin as hypotheses to be tested before heavy investment
3. A feature starts as a minimum valuable feature, and then iterates
4. Proof carries more weight than opinion
5. The team talks to real customers on a regular basis, including in-person
How
Lean
UX
may
not
work
well?
1. If your stakeholders requires formality to justify decisions
2. If you need to deal with legacy systems and require regular updates

44. If my target audience is EVERYONE,
then I’m designing for NO ONE!

45. A
“user-­friendly”
UI
=
Good
UX

46. Design is an evolving process!

47. Create quantitative goals,
Be specific about these goals!

48. Get creative in your approach,
Many ways to solve the same problem!

49. Be Compelling, Not Overwhelming

50. Test... Test... and Test...
Tweak your design base on facts

51. Leave a good impression to your customers,
Build the product as if it is for your friends

52. Put
yourself
in
customers’
shoes
and
ask
the
vital
quesHon
“When is the last time you feel good about using an app as a
user, remember it and do the same to your customers”

53. Lean UX is just UX.
But UX isn't always Lean UX.
Source:
ArAcle
from
Jared
M.
Spool,
Nov
30,
2011,
Is
There
Any
Meat
on
This
Lean
UX
Thing? h"p://www.kickerstudio.com/blog/images/ux.jpg

54. Agenda
1.
Introduction
2.
Overview
3.
Design
Story
4.
Key
Learnings
5.
Resources

55. Recommended Books

56. Online UX Web Resources
UIE
Blog
UX
Booth
Smashing
Magazine
Fast
Company
Johnny
Holland UX
Matters

57. International Conferences
UX
Australia
IxDA
Conference UX
Lisbon
UXPA
International
UX
London

58. Regional Conferences
UX
Taiwan User
Friendly
China
How
should
it
be
like?
UX
Singapore
HCD
Net
Japan
UX
Hong
Kong

59. Local Community Platforms
UXSG
Facebook
group
IxDA
Singapore
chapter
Next
Bank
Asia
DestrActions Design
Singapore
Council

60. Government Grants
Design
for
Business
Innovation
Grant
Innovation
Capability
Voucher
(ICV)
Design
Engage
Programme

61. Raven
Chai
Email:
raven@uxconsulting.com.sg
Twitter:
@ravenchai