Sean Filiatrault, profile picture
Uploaded bySean Filiatrault
1,506 views

Introduction to User Experience Workshop

The document outlines an agenda for an introduction to user experience workshop. It includes an icebreaker where attendees introduce themselves, an overview of user experience design, definitions of UX design, the roles and responsibilities of a UX designer, and how to integrate UX practices into one's work. It also describes BrainStation's UX design course curriculum.

Embed presentation

I n t ro d u c t i o n t o U s e r E x p e r i e n c e 1
Wo r k s h o p A g e n d a • Introduction & Icebreaker • User Experience Overview • What is UX Design? • What does a UX Designer do? • How can I integrate UX into what I do? • Activity: Design the Box • Q & A 2
I C E B R E A K E R I N T R O D U C T I O N 3
B re a k i n t o e i g h t g ro u p s . I C E B R E A K E R 4
Yo u r n a m e Yo u r e x p e r i e n c e W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n F u n f a c t a b o u t y o u ! I C E B R E A K E R : I N T R O D U C E Y O U R S E L F 5
H i , I ’ m S e a n . I’ve been in digital for over 9 years User Experience Designer & Product Manager with Work at Play for 5 years Local Leader with the IxDA for 5 years Lead UX & UI Designer with Wellpepper (startup) for 3 years 6
7 UX
Yo u r n a m e Yo u r e x p e r i e n c e W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n F u n f a c t a b o u t y o u ! I C E B R E A K E R : I N T R O D U C E Y O U R S E L F 8
W H AT I S U S E R E X P E R I E N C E D E S I G N ? U S E R E X P E R I E N C E O V E R V I E W 9
1 0 d i ff e re n t p e o p l e w i l l g i v e 1 0 d i ff e re n t a n s w e r s . W H A T I S U X D E S I G N ? 10
U s e r e x p e r i e n c e d e s i g n i s t h e p ro c e s s o f e n h a n c i n g u s e r s a t i s f a c t i o n b y i m p ro v i n g t h e u s a b i l i t y, a c c e s s i b i l i t y, a n d p l e a s u re p ro v i d e d i n t h e i n t e r a c t i o n b e t w e e n t h e u s e r a n d t h e p ro d u c t . W I K I P E D I A D E F I N I T I O N 11
U s e r e x p e r i e n c e d e s i g n i s e v e r y t h i n g t h a t a ff e c t s a u s e r ’s i n t e r a c t i o n w i t h a p ro d u c t . I t ’s t h e w h a t , w h e n , w h e re , w h y, w h o , a n d h o w. S E A N I P E D I A D E F I N I T I O N 12
13
14
15
16
17
18 “ H e y ! T h e re ’s s o m e t h i n g 
 o v e r h e re ! ”
19
20
B u s i n e s s G o a l s 21
B u s i n e s s G o a l s U s e r N e e d s U X 22
U s e r C e n t re d D e s i g n a n d T h e U s e r E x p e r i e n c e D e s i g n P ro c e s s W H A T I S U X D E S I G N ? 23
U S E R C E N T R E D D E S I G N Te s t & Va l i d a t e L a u n c h B u i l d D e s i g n 24
T H E U X D E S I G N P R O C E S S 25 RESEARCH widening opportunity DESIGNnarrowing focus Iterative Development BUSINESS GOALS COMPETITIVE LANDSCAPE USER NEEDS + INSIGHTS DESIGN TESTING + VALIDATION UX STRATEGY Opportunity Landscape Scope + Priorities
W H AT D O E S A U X D E S I G N E R D O ? U S E R E X P E R I E N C E O V E R V I E W 26
T h e D i s c i p l i n e s o f U s e r E x p e r i e n c e D e s i g n * E n v i s P re c i s e l y G m b H * * b a s e d o n T h e D i s c i p l i n e s o f U s e r E x p e r i e n c e D e s i g n b y D a n S a ff e r 27
28
A t a s m a l l e r c o m p a n y o r s t a r t u p . W H A T D O E S A U X D E S I G N E R D O ? 29
W H A T D O E S A U X D E S I G N E R D O ? • User Research • Market Research • User Experience Strategy • Content Strategy • Business Analyst • Information Architecture • User Experience Design • User Interface Design • Visual Design • Interaction Design • Front-end Design • Usability Testing 30
• User Research • Market Research • User Experience Strategy • Content Strategy • Business Analyst • Information Architecture • User Experience Design • User Interface Design • Visual Design • Interaction Design • Front-end Design • Usability Testing W H A T D O E S A U X D E S I G N E R D O ? 31
S p e c i a l i z a t i o n . W H A T D O E S A U X D E S I G N E R D O ? 32
W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist 33
W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S E R E X P E R I E N C E D E S I G N E R P R I M A R I LY C O N C E R N E D W I T H H O W T H E P R O D U C T F E E L S E X P L O R E M A N Y D I F F E R E N T A P P R O A C H E S T O S O LV I N G A P R O B L E M T H E Y D E L I V E R S K E T C H E S F L O W C H A RT S W I R E F R A M E S P R O T O T Y P E S 34
W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S E R R E S E A R C H E R C H A M P I O N O F A U S E R ’ S N E E D S T H E Y A N S W E R “ W H O A R E O U R U S E R S ? ” & “ W H AT D O O U R U S E R S WA N T ? ” W H AT T H E Y D E L I V E R U S E R P E R S O N A S I N V E S T I G AT I V E U S E R S T U D I E S U S E R M E N TA L M O D E L S A / B T E S T R E S U LT S 35
W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist V I S U A L D E S I G N E R T H E Y P U S H P I X E L S T Y P I C A L LY W H AT P E O P L E T H I N K O F W H E N T H E Y T H I N K O F A “ D E S I G N E R ” T H E Y D E L I V E R S T Y L E G U I D E S M O C K U P S S E L E C T T Y P O G R A P H Y I C O N D E S I G N 36
W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S A B I L I T Y S P E C I A L I S T E N S U R E S T H AT A P R O D U C T I S U S A B L E A N D M E E T S U S A B I L I T Y & R E L I A B I L I T Y R E Q U I R E M E N T S W H AT T H E Y D O C O N D U C T S U S A B I L I T Y T E S T I N G O N P R O T O T Y P E S O R A R E L E A S E D P R O D U C T S A N A LY Z E S T E S T R E S U LT S T O G L E A N I N S I G H T S I N T O U S A B I L I T Y I S S U E S 37
W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist 38
T H E U X D E S I G N P R O C E S S U S E R R E S E A R C H E R , M A R K E T R E S E A R C H E R , U S E R E X P E R I E N C E S T R AT E G I S T, C O N T E N T S T R AT E G I S T, B U S I N E S S A N A LY S T, I N F O R M AT I O N A R C H I T E C T U S E R E X P E R I E N C E D E S I G N E R , U S E R I N T E R FA C E D E S I G N E R , V I S U A L D E S I G N E R , I N T E R A C T I O N D E S I G N E R , F R O N T- E N D D E S I G N E R , U S A B I L I T Y S P E C I A L I S T 39 RESEARCH widening opportunity DESIGNnarrowing focus Iterative Development BUSINESS GOALS COMPETITIVE LANDSCAPE USER NEEDS + INSIGHTS DESIGN TESTING + VALIDATION UX STRATEGY Opportunity Landscape Scope + Priorities
U S E R C E N T R E D D E S I G N B u i l d L a u n c h Te s t & Va l i d a t e D e s i g n 40
H O W T O I N T E G R AT E U X I N T O W H AT I D O ? U S E R E X P E R I E N C E O V E R V I E W 41
S t a r t s m a l l ! H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 42
H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 1. You’re already doing some of it 2. It’s not that hard 3. It’s practically scientific 4. It’s fun! 5. Build awesome products that people love to use 43
H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 1. You’re already doing some of it 2. It’s not that hard 3. It’s practically scientific 4. It’s fun! 5. Build awesome products that people love to use 6. As a career: pays well and has a low barrier to entry 44
E d u c a t e y o u r s e l f ! H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 45
H O W T O I N T E G R A T E U X I N T O W H A T I D O ? Follow these influencers! • Jared Spool
 @jmspool • Patrick Neeman
 @usabilitycounts • Dan Saffer
 @odannyboy • Russ Unger
 @russu • Eric Reiss
 @elreiss • Luke Wroblewski
 @lukew 46
H O W T O I N T E G R A T E U X I N T O W H A T I D O ? Read these books! • Don’t Make Me Think • The Entire A Book Apart Series • Usable Usability • Undercover User Experience Design Get out there! Meet people! • VanUE • IxDA • HxD Vancouver • UX Design Therapy • Style & Class 47
B r a i n S t a t i o n ’s U X C o u r s e H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 48
B R A I N S TA T I O N ’ S U S E R E X P E R I E N C E D E S I G N C O U R S E C U R R I C U L U M 1. Design Thinking Framework, 
 Market Research 2. User Centric Design, Personas, Sketching 3. Customer Experience Maps, 
 User Flows 4. Wireframing, Lo-/Hi-fidelity 5. Prototyping 6. Responsive Design, Web vs Native Mobile, Graphic User Interface 7. User Testing, Heuristics, Accessibility 8. Building a portfolio, Critique 49
50 “I f y o u w a n t y o u r u s e r s t o l o v e w i t h y o u r d e s i g n s , f a l l i n l o v e w i t h y o u r u s e r s . D A N A C H I S N E L L @ D A N A C H I S U S A B I L I T Y W O R K S . N E T
C A . L I N K E D I N . C O M / I N / U X S E A N T W I T T E R . C O M / U X S E A N Q u e s t i o n s ? I N T R O D U C T I O N T O U S E R E X P E R I E N C E 51 h t t p : / / b i t . l y / 1 B Z S C 8 B

More Related Content

PDF
Introduction of the Agile Digital Enterprise Framework
byPierre E. NEIS
 
PDF
Building Efficient and Informative Research Programs for Product Design Teams
byTom Satwicz
 
PDF
From the right process to a solid cultural change
byFrancesco Zaia
 
PDF
Holistic experience design (HxD) for Nasdaq Proconf 2015
byFritz Desir
 
PDF
7 Questions & 7 Steps To Building A Social Listening Strategy
bySkot Waldron
 
PDF
AltConf - Products need a vision, not just features
byGregory Raiz
 
PDF
Creating Great Dashboards - Beyond the Colors & Fonts
byLogi Analytics
 
PDF
Designing for the PresentFuture w/ Socratic Experience Design
byFritz Desir
 
Introduction of the Agile Digital Enterprise Framework
byPierre E. NEIS
 
Building Efficient and Informative Research Programs for Product Design Teams
byTom Satwicz
 
From the right process to a solid cultural change
byFrancesco Zaia
 
Holistic experience design (HxD) for Nasdaq Proconf 2015
byFritz Desir
 
7 Questions & 7 Steps To Building A Social Listening Strategy
bySkot Waldron
 
AltConf - Products need a vision, not just features
byGregory Raiz
 
Creating Great Dashboards - Beyond the Colors & Fonts
byLogi Analytics
 
Designing for the PresentFuture w/ Socratic Experience Design
byFritz Desir
 

What's hot

PDF
PE
byPerkinseastman123
 
PDF
Purposeful Brands
byMiriam Plon Sauer
 
PDF
A Practical Guide to Applying Design Thinking in Real Life
byjoesalowitz
 
PPTX
Create Success With Analytics: A Guide to Designing Delightful Dashboards
byHannah Flynn
 
PDF
Create Success With Analytics: A Guide to Designing Delightful Dashboards
byAggregage
 
PPTX
Agile metrics
byChandan Patary
 
PDF
El marketing ha muerto
byVenta Inteligente
 
PPTX
The Art of Creative webinar
byFluid
 
PDF
UX in E-commerce & Conversion
byElymar Apao
 
PDF
Embracing Humility: 5 ways you’re probably failing your customers, and what y...
bytaraerobertson
 
PDF
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...
byPrice Intelligently
 
PDF
Agnieszka Bednarczyk CV, Design Practice Resume and Statement of Advocacy
byAgnieszka Bednarczyk
 
PDF
Practical Ontology: Collaborating and Communicating with Concept Maps
byBluecadet
 
PDF
Creative brief_introduction & templates
byHelene Duvoux-Mauguet
 
PDF
Touch Drive - A touch-based multi-function controller for autonomous driving
byJuntima Nawilaijaroen
 
PDF
How to build an agile organisation
byPierre E. NEIS
 
PDF
Building Legends at One World Observatory
byAddison O'Connor
 
PPTX
[Webinar] Getting Buy-in for Your Experimentation and Personalisation Program
byDan Ross
 
PDF
Storyplanning, how hollywood can help you to to think and tell strategy
byHelene Duvoux-Mauguet
 
PE
byPerkinseastman123
 
Purposeful Brands
byMiriam Plon Sauer
 
A Practical Guide to Applying Design Thinking in Real Life
byjoesalowitz
 
Create Success With Analytics: A Guide to Designing Delightful Dashboards
byHannah Flynn
 
Create Success With Analytics: A Guide to Designing Delightful Dashboards
byAggregage
 
Agile metrics
byChandan Patary
 
El marketing ha muerto
byVenta Inteligente
 
The Art of Creative webinar
byFluid
 
UX in E-commerce & Conversion
byElymar Apao
 
Embracing Humility: 5 ways you’re probably failing your customers, and what y...
bytaraerobertson
 
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...
byPrice Intelligently
 
Agnieszka Bednarczyk CV, Design Practice Resume and Statement of Advocacy
byAgnieszka Bednarczyk
 
Practical Ontology: Collaborating and Communicating with Concept Maps
byBluecadet
 
Creative brief_introduction & templates
byHelene Duvoux-Mauguet
 
Touch Drive - A touch-based multi-function controller for autonomous driving
byJuntima Nawilaijaroen
 
How to build an agile organisation
byPierre E. NEIS
 
Building Legends at One World Observatory
byAddison O'Connor
 
[Webinar] Getting Buy-in for Your Experimentation and Personalisation Program
byDan Ross
 
Storyplanning, how hollywood can help you to to think and tell strategy
byHelene Duvoux-Mauguet
 

Similar to Introduction to User Experience Workshop

PPTX
What is UX v2
byMike Gallers
 
PPTX
The User Experience Designer
byManish G Pillewar
 
PPT
Agile User Experience Design
byAlla Zollers
 
PDF
Lean UX Workshop
byUX Consulting Pte Ltd
 
PDF
User Experience 2: Talk@Stabilo
byHarald Felgner, PhD
 
PDF
UXI Matrix (Jon Innes)
byBalanced Team
 
PDF
WTF is Experience Design
byEddie Gomez
 
PDF
User Experience: An Industry (Always) in Transition
byGino Zahnd
 
PPTX
Learn You a UX
byJim Pelletier
 
PDF
UXD HK Info Session
byAllison Baum
 
PDF
What ux is
bycostanza mosi
 
PPT
Upa why usability shouldn't come first
byTraci Lepore
 
PPT
Why Usability Should Never Come First
byDavid Rondeau
 
PPTX
UX Army of One
byJanna Hill
 
PPT
UX Deliverables in Practice
byPeter Boersma
 
PPTX
UX - Beyond Design Practice
bysunildas2009
 
PPTX
Webinar: Restyle your Notes Applications
byMaarga Systems
 
PDF
iAxil Lunch Talk - Lean UX
byUX Consulting Pte Ltd
 
PPT
User Experience Design
byvijenderredd
 
PDF
Usability & Interface Design for HiTech Products
byPinkesh Shah
 
What is UX v2
byMike Gallers
 
The User Experience Designer
byManish G Pillewar
 
Agile User Experience Design
byAlla Zollers
 
Lean UX Workshop
byUX Consulting Pte Ltd
 
User Experience 2: Talk@Stabilo
byHarald Felgner, PhD
 
UXI Matrix (Jon Innes)
byBalanced Team
 
WTF is Experience Design
byEddie Gomez
 
User Experience: An Industry (Always) in Transition
byGino Zahnd
 
Learn You a UX
byJim Pelletier
 
UXD HK Info Session
byAllison Baum
 
What ux is
bycostanza mosi
 
Upa why usability shouldn't come first
byTraci Lepore
 
Why Usability Should Never Come First
byDavid Rondeau
 
UX Army of One
byJanna Hill
 
UX Deliverables in Practice
byPeter Boersma
 
UX - Beyond Design Practice
bysunildas2009
 
Webinar: Restyle your Notes Applications
byMaarga Systems
 
iAxil Lunch Talk - Lean UX
byUX Consulting Pte Ltd
 
User Experience Design
byvijenderredd
 
Usability & Interface Design for HiTech Products
byPinkesh Shah
 

Recently uploaded

PDF
Nilesh Mathur NID_Thesis 2025 ( Machphysolutions: Insulinsure_IIT Delhi )
byNileshMathur6
 
PDF
Trusted Websites for Acquiring Buy Aged Gmail Accounts Reviewed.pdf
byArlene E Garner
 
PDF
The Future of Cross-Platform Development.pdf
byjamesandersonuk40
 
PPTX
Domino's Conversational Agent Analysis - General Exam Contextual Area
bypedrocolon93
 
PDF
LAYOUT dapur mbg sesuai dengan juklak dan juknis
bysugiyono37
 
PPTX
AI_Presentation_About Artificial Inteligence
bymuharrammijlasmajils
 
PDF
Timeless Modern Interiors- A Design Perspective by Kiara Parekh
byKiara Parekh - Interior Designing Expert in Melbourne
 
PDF
Architectural and interior designing in Virudhunagar
byAmar Dexign scape
 
PPTX
Presentation - Digital Transformation.pptx
byjamesandersonuk40
 
PDF
CASE STUDY 3 1.pdfHHTGTGTGGGGGGGGGGGDGGFGGGGG
bykumarvragava
 
PDF
Upshot - Drip coffee machine Folio .pdf
byArgyll Knox
 
PPTX
Understanding the Role of Mobile Apps Today
byjamesandersonuk40
 
PPTX
Lesson 1 Agriculture.pptx 777uuuuuuuuuuuuuuuuu
byDeLaRamaKathlynKayla
 
PPTX
Republic_Daasdrady_30_Min_Office_Quiz.pptx
byvedumahajan395
 
PPTX
Jewel Tones: Bringing Bold Color Back into Your Home
byMogul Interior
 
PPTX
Doors and Windows in Building Construction
byhelpersinghji
 
PPT
CS553_ST7_Ch04-TransmissionMedia.ppt orry, CS553_ST7_Ch04-TransmissionMedia (...
bynagachandrikacse
 
PPTX
GATE-ALL-AROUND Tunneling Field Effect Transistor .pptx
bysaimakhoso1848
 
PDF
How to Shortlist the Right App Development Partner.pdf
byjamesandersonuk40
 
PDF
Cross-Platform Development for Business Infographic (1).pdf
byjamesandersonuk40
 
Nilesh Mathur NID_Thesis 2025 ( Machphysolutions: Insulinsure_IIT Delhi )
byNileshMathur6
 
Trusted Websites for Acquiring Buy Aged Gmail Accounts Reviewed.pdf
byArlene E Garner
 
The Future of Cross-Platform Development.pdf
byjamesandersonuk40
 
Domino's Conversational Agent Analysis - General Exam Contextual Area
bypedrocolon93
 
LAYOUT dapur mbg sesuai dengan juklak dan juknis
bysugiyono37
 
AI_Presentation_About Artificial Inteligence
bymuharrammijlasmajils
 
Timeless Modern Interiors- A Design Perspective by Kiara Parekh
byKiara Parekh - Interior Designing Expert in Melbourne
 
Architectural and interior designing in Virudhunagar
byAmar Dexign scape
 
Presentation - Digital Transformation.pptx
byjamesandersonuk40
 
CASE STUDY 3 1.pdfHHTGTGTGGGGGGGGGGGDGGFGGGGG
bykumarvragava
 
Upshot - Drip coffee machine Folio .pdf
byArgyll Knox
 
Understanding the Role of Mobile Apps Today
byjamesandersonuk40
 
Lesson 1 Agriculture.pptx 777uuuuuuuuuuuuuuuuu
byDeLaRamaKathlynKayla
 
Republic_Daasdrady_30_Min_Office_Quiz.pptx
byvedumahajan395
 
Jewel Tones: Bringing Bold Color Back into Your Home
byMogul Interior
 
Doors and Windows in Building Construction
byhelpersinghji
 
CS553_ST7_Ch04-TransmissionMedia.ppt orry, CS553_ST7_Ch04-TransmissionMedia (...
bynagachandrikacse
 
GATE-ALL-AROUND Tunneling Field Effect Transistor .pptx
bysaimakhoso1848
 
How to Shortlist the Right App Development Partner.pdf
byjamesandersonuk40
 
Cross-Platform Development for Business Infographic (1).pdf
byjamesandersonuk40
 

Introduction to User Experience Workshop

  • 1.
    I n tro d u c t i o n t o U s e r E x p e r i e n c e 1
  • 2.
    Wo r ks h o p A g e n d a • Introduction & Icebreaker • User Experience Overview • What is UX Design? • What does a UX Designer do? • How can I integrate UX into what I do? • Activity: Design the Box • Q & A 2
  • 3.
    I C EB R E A K E R I N T R O D U C T I O N 3
  • 4.
    B re ak i n t o e i g h t g ro u p s . I C E B R E A K E R 4
  • 5.
    Yo u rn a m e Yo u r e x p e r i e n c e W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n F u n f a c t a b o u t y o u ! I C E B R E A K E R : I N T R O D U C E Y O U R S E L F 5
  • 6.
    H i ,I ’ m S e a n . I’ve been in digital for over 9 years User Experience Designer & Product Manager with Work at Play for 5 years Local Leader with the IxDA for 5 years Lead UX & UI Designer with Wellpepper (startup) for 3 years 6
  • 7.
  • 8.
    Yo u rn a m e Yo u r e x p e r i e n c e W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n F u n f a c t a b o u t y o u ! I C E B R E A K E R : I N T R O D U C E Y O U R S E L F 8
  • 9.
    W H ATI S U S E R E X P E R I E N C E D E S I G N ? U S E R E X P E R I E N C E O V E R V I E W 9
  • 10.
    1 0 di ff e re n t p e o p l e w i l l g i v e 1 0 d i ff e re n t a n s w e r s . W H A T I S U X D E S I G N ? 10
  • 11.
    U s er e x p e r i e n c e d e s i g n i s t h e p ro c e s s o f e n h a n c i n g u s e r s a t i s f a c t i o n b y i m p ro v i n g t h e u s a b i l i t y, a c c e s s i b i l i t y, a n d p l e a s u re p ro v i d e d i n t h e i n t e r a c t i o n b e t w e e n t h e u s e r a n d t h e p ro d u c t . W I K I P E D I A D E F I N I T I O N 11
  • 12.
    U s er e x p e r i e n c e d e s i g n i s e v e r y t h i n g t h a t a ff e c t s a u s e r ’s i n t e r a c t i o n w i t h a p ro d u c t . I t ’s t h e w h a t , w h e n , w h e re , w h y, w h o , a n d h o w. S E A N I P E D I A D E F I N I T I O N 12
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
    18 “ H ey ! T h e re ’s s o m e t h i n g 
 o v e r h e re ! ”
  • 19.
  • 20.
  • 21.
    B u si n e s s G o a l s 21
  • 22.
    B u si n e s s G o a l s U s e r N e e d s U X 22
  • 23.
    U s er C e n t re d D e s i g n a n d T h e U s e r E x p e r i e n c e D e s i g n P ro c e s s W H A T I S U X D E S I G N ? 23
  • 24.
    U S ER C E N T R E D D E S I G N Te s t & Va l i d a t e L a u n c h B u i l d D e s i g n 24
  • 25.
    T H EU X D E S I G N P R O C E S S 25 RESEARCH widening opportunity DESIGNnarrowing focus Iterative Development BUSINESS GOALS COMPETITIVE LANDSCAPE USER NEEDS + INSIGHTS DESIGN TESTING + VALIDATION UX STRATEGY Opportunity Landscape Scope + Priorities
  • 26.
    W H ATD O E S A U X D E S I G N E R D O ? U S E R E X P E R I E N C E O V E R V I E W 26
  • 27.
    T h eD i s c i p l i n e s o f U s e r E x p e r i e n c e D e s i g n * E n v i s P re c i s e l y G m b H * * b a s e d o n T h e D i s c i p l i n e s o f U s e r E x p e r i e n c e D e s i g n b y D a n S a ff e r 27
  • 28.
  • 29.
    A t as m a l l e r c o m p a n y o r s t a r t u p . W H A T D O E S A U X D E S I G N E R D O ? 29
  • 30.
    W H AT D O E S A U X D E S I G N E R D O ? • User Research • Market Research • User Experience Strategy • Content Strategy • Business Analyst • Information Architecture • User Experience Design • User Interface Design • Visual Design • Interaction Design • Front-end Design • Usability Testing 30
  • 31.
    • User Research •Market Research • User Experience Strategy • Content Strategy • Business Analyst • Information Architecture • User Experience Design • User Interface Design • Visual Design • Interaction Design • Front-end Design • Usability Testing W H A T D O E S A U X D E S I G N E R D O ? 31
  • 32.
    S p ec i a l i z a t i o n . W H A T D O E S A U X D E S I G N E R D O ? 32
  • 33.
    W H AT D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist 33
  • 34.
    W H AT D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S E R E X P E R I E N C E D E S I G N E R P R I M A R I LY C O N C E R N E D W I T H H O W T H E P R O D U C T F E E L S E X P L O R E M A N Y D I F F E R E N T A P P R O A C H E S T O S O LV I N G A P R O B L E M T H E Y D E L I V E R S K E T C H E S F L O W C H A RT S W I R E F R A M E S P R O T O T Y P E S 34
  • 35.
    W H AT D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S E R R E S E A R C H E R C H A M P I O N O F A U S E R ’ S N E E D S T H E Y A N S W E R “ W H O A R E O U R U S E R S ? ” & “ W H AT D O O U R U S E R S WA N T ? ” W H AT T H E Y D E L I V E R U S E R P E R S O N A S I N V E S T I G AT I V E U S E R S T U D I E S U S E R M E N TA L M O D E L S A / B T E S T R E S U LT S 35
  • 36.
    W H AT D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist V I S U A L D E S I G N E R T H E Y P U S H P I X E L S T Y P I C A L LY W H AT P E O P L E T H I N K O F W H E N T H E Y T H I N K O F A “ D E S I G N E R ” T H E Y D E L I V E R S T Y L E G U I D E S M O C K U P S S E L E C T T Y P O G R A P H Y I C O N D E S I G N 36
  • 37.
    W H AT D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S A B I L I T Y S P E C I A L I S T E N S U R E S T H AT A P R O D U C T I S U S A B L E A N D M E E T S U S A B I L I T Y & R E L I A B I L I T Y R E Q U I R E M E N T S W H AT T H E Y D O C O N D U C T S U S A B I L I T Y T E S T I N G O N P R O T O T Y P E S O R A R E L E A S E D P R O D U C T S A N A LY Z E S T E S T R E S U LT S T O G L E A N I N S I G H T S I N T O U S A B I L I T Y I S S U E S 37
  • 38.
    W H AT D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist 38
  • 39.
    T H EU X D E S I G N P R O C E S S U S E R R E S E A R C H E R , M A R K E T R E S E A R C H E R , U S E R E X P E R I E N C E S T R AT E G I S T, C O N T E N T S T R AT E G I S T, B U S I N E S S A N A LY S T, I N F O R M AT I O N A R C H I T E C T U S E R E X P E R I E N C E D E S I G N E R , U S E R I N T E R FA C E D E S I G N E R , V I S U A L D E S I G N E R , I N T E R A C T I O N D E S I G N E R , F R O N T- E N D D E S I G N E R , U S A B I L I T Y S P E C I A L I S T 39 RESEARCH widening opportunity DESIGNnarrowing focus Iterative Development BUSINESS GOALS COMPETITIVE LANDSCAPE USER NEEDS + INSIGHTS DESIGN TESTING + VALIDATION UX STRATEGY Opportunity Landscape Scope + Priorities
  • 40.
    U S ER C E N T R E D D E S I G N B u i l d L a u n c h Te s t & Va l i d a t e D e s i g n 40
  • 41.
    H O WT O I N T E G R AT E U X I N T O W H AT I D O ? U S E R E X P E R I E N C E O V E R V I E W 41
  • 42.
    S t ar t s m a l l ! H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 42
  • 43.
    H O WT O I N T E G R A T E U X I N T O W H A T I D O ? 1. You’re already doing some of it 2. It’s not that hard 3. It’s practically scientific 4. It’s fun! 5. Build awesome products that people love to use 43
  • 44.
    H O WT O I N T E G R A T E U X I N T O W H A T I D O ? 1. You’re already doing some of it 2. It’s not that hard 3. It’s practically scientific 4. It’s fun! 5. Build awesome products that people love to use 6. As a career: pays well and has a low barrier to entry 44
  • 45.
    E d uc a t e y o u r s e l f ! H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 45
  • 46.
    H O WT O I N T E G R A T E U X I N T O W H A T I D O ? Follow these influencers! • Jared Spool
 @jmspool • Patrick Neeman
 @usabilitycounts • Dan Saffer
 @odannyboy • Russ Unger
 @russu • Eric Reiss
 @elreiss • Luke Wroblewski
 @lukew 46
  • 47.
    H O WT O I N T E G R A T E U X I N T O W H A T I D O ? Read these books! • Don’t Make Me Think • The Entire A Book Apart Series • Usable Usability • Undercover User Experience Design Get out there! Meet people! • VanUE • IxDA • HxD Vancouver • UX Design Therapy • Style & Class 47
  • 48.
    B r ai n S t a t i o n ’s U X C o u r s e H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 48
  • 49.
    B R AI N S TA T I O N ’ S U S E R E X P E R I E N C E D E S I G N C O U R S E C U R R I C U L U M 1. Design Thinking Framework, 
 Market Research 2. User Centric Design, Personas, Sketching 3. Customer Experience Maps, 
 User Flows 4. Wireframing, Lo-/Hi-fidelity 5. Prototyping 6. Responsive Design, Web vs Native Mobile, Graphic User Interface 7. User Testing, Heuristics, Accessibility 8. Building a portfolio, Critique 49
  • 50.
    50 “I f yo u w a n t y o u r u s e r s t o l o v e w i t h y o u r d e s i g n s , f a l l i n l o v e w i t h y o u r u s e r s . D A N A C H I S N E L L @ D A N A C H I S U S A B I L I T Y W O R K S . N E T
  • 51.
    C A .L I N K E D I N . C O M / I N / U X S E A N T W I T T E R . C O M / U X S E A N Q u e s t i o n s ? I N T R O D U C T I O N T O U S E R E X P E R I E N C E 51 h t t p : / / b i t . l y / 1 B Z S C 8 B