The document outlines an agenda for an introduction to user experience workshop. It includes an icebreaker where attendees introduce themselves, an overview of user experience design, definitions of UX design, the roles and responsibilities of a UX designer, and how to integrate UX practices into one's work. It also describes BrainStation's UX design course curriculum.

1. I n t ro d u c t i o n t o U s e r E x p e r i e n c e
1

2. Wo r k s h o p A g e n d a
• Introduction & Icebreaker
• User Experience Overview
• What is UX Design?
• What does a UX Designer do?
• How can I integrate UX into what I do?
• Activity: Design the Box
• Q & A
2

3. I C E B R E A K E R
I N T R O D U C T I O N
3

4. B re a k i n t o e i g h t g ro u p s .
I C E B R E A K E R
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5. Yo u r n a m e
Yo u r e x p e r i e n c e
W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n
F u n f a c t a b o u t y o u !
I C E B R E A K E R : I N T R O D U C E Y O U R S E L F
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6. H i , I ’ m S e a n .
I’ve been in digital for over 9 years
User Experience Designer & Product Manager with Work at Play for 5 years
Local Leader with the IxDA for 5 years
Lead UX & UI Designer with Wellpepper (startup) for 3 years
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7. 7
UX

8. Yo u r n a m e
Yo u r e x p e r i e n c e
W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n
F u n f a c t a b o u t y o u !
I C E B R E A K E R : I N T R O D U C E Y O U R S E L F
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9. W H AT I S U S E R E X P E R I E N C E D E S I G N ?
U S E R E X P E R I E N C E O V E R V I E W
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10. 1 0 d i ff e re n t p e o p l e w i l l g i v e
1 0 d i ff e re n t a n s w e r s .
W H A T I S U X D E S I G N ?
10

11. U s e r e x p e r i e n c e d e s i g n i s t h e p ro c e s s o f e n h a n c i n g u s e r
s a t i s f a c t i o n b y i m p ro v i n g t h e u s a b i l i t y, a c c e s s i b i l i t y, a n d p l e a s u re
p ro v i d e d i n t h e i n t e r a c t i o n b e t w e e n t h e u s e r a n d t h e p ro d u c t .
W I K I P E D I A D E F I N I T I O N
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12. U s e r e x p e r i e n c e d e s i g n i s e v e r y t h i n g t h a t a ff e c t s a u s e r ’s
i n t e r a c t i o n w i t h a p ro d u c t .
I t ’s t h e w h a t , w h e n , w h e re , w h y, w h o , a n d h o w.
S E A N I P E D I A D E F I N I T I O N
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13. 13

14. 14

15. 15

16. 16

17. 17

18. 18
“ H e y ! T h e re ’s
s o m e t h i n g
o v e r h e re ! ”

19. 19

20. 20

21. B u s i n e s s
G o a l s
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22. B u s i n e s s
G o a l s
U s e r
N e e d s
U X
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23. U s e r C e n t re d D e s i g n a n d
T h e U s e r E x p e r i e n c e D e s i g n P ro c e s s
W H A T I S U X D E S I G N ?
23

24. U S E R C E N T R E D D E S I G N
Te s t &
Va l i d a t e
L a u n c h
B u i l d
D e s i g n
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25. T H E U X D E S I G N P R O C E S S
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RESEARCH
widening opportunity
DESIGNnarrowing focus
Iterative
Development
BUSINESS
GOALS
COMPETITIVE
LANDSCAPE
USER NEEDS
+ INSIGHTS
DESIGN
TESTING +
VALIDATION
UX STRATEGY
Opportunity
Landscape
Scope +
Priorities

26. W H AT D O E S A U X D E S I G N E R D O ?
U S E R E X P E R I E N C E O V E R V I E W
26

27. T h e D i s c i p l i n e s o f
U s e r E x p e r i e n c e D e s i g n
* E n v i s P re c i s e l y G m b H
* * b a s e d o n T h e D i s c i p l i n e s o f
U s e r E x p e r i e n c e D e s i g n b y D a n S a ff e r
27

28. 28

29. A t a s m a l l e r c o m p a n y o r s t a r t u p .
W H A T D O E S A U X D E S I G N E R D O ?
29

30. W H A T D O E S A U X D E S I G N E R D O ?
• User Research
• Market Research
• User Experience Strategy
• Content Strategy
• Business Analyst
• Information Architecture
• User Experience Design
• User Interface Design
• Visual Design
• Interaction Design
• Front-end Design
• Usability Testing
30

31. • User Research
• Market Research
• User Experience Strategy
• Content Strategy
• Business Analyst
• Information Architecture
• User Experience Design
• User Interface Design
• Visual Design
• Interaction Design
• Front-end Design
• Usability Testing
W H A T D O E S A U X D E S I G N E R D O ?
31

32. S p e c i a l i z a t i o n .
W H A T D O E S A U X D E S I G N E R D O ?
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33. W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content Strategist
• Business Analyst
• Information Architect
• User Experience Designer
• User Interface Designer
• Visual Designer
• Interaction Designer
• Front-end Designer
• Usability Specialist
33

34. W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content Strategist
• Art Director
• Information Architect
• User Experience Designer
• User Interface Designer
• Visual Designer
• Interaction Designer
• Front-end Designer
• Usability Specialist
U S E R E X P E R I E N C E D E S I G N E R
P R I M A R I LY C O N C E R N E D W I T H
H O W T H E P R O D U C T F E E L S
E X P L O R E M A N Y D I F F E R E N T
A P P R O A C H E S T O S O LV I N G
A P R O B L E M
T H E Y D E L I V E R
S K E T C H E S
F L O W C H A RT S
W I R E F R A M E S
P R O T O T Y P E S
34

35. W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content Strategist
• Business Analyst
• Information Architect
• User Experience Designer
• User Interface Designer
• Visual Designer
• Interaction Designer
• Front-end Designer
• Usability Specialist
U S E R R E S E A R C H E R
C H A M P I O N O F A U S E R ’ S N E E D S
T H E Y A N S W E R
“ W H O A R E O U R U S E R S ? ” &
“ W H AT D O O U R U S E R S WA N T ? ”
W H AT T H E Y D E L I V E R
U S E R P E R S O N A S
I N V E S T I G AT I V E U S E R S T U D I E S
U S E R M E N TA L M O D E L S
A / B T E S T R E S U LT S
35

36. W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content Strategist
• Art Director
• Information Architect
• User Experience Designer
• User Interface Designer
• Visual Designer
• Interaction Designer
• Front-end Designer
• Usability Specialist
V I S U A L D E S I G N E R
T H E Y P U S H P I X E L S
T Y P I C A L LY W H AT P E O P L E T H I N K
O F W H E N T H E Y T H I N K O F A
“ D E S I G N E R ”
T H E Y D E L I V E R
S T Y L E G U I D E S
M O C K U P S
S E L E C T T Y P O G R A P H Y
I C O N D E S I G N
36

37. W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content Strategist
• Art Director
• Information Architect
• User Experience Designer
• User Interface Designer
• Visual Designer
• Interaction Designer
• Front-end Designer
• Usability Specialist
U S A B I L I T Y S P E C I A L I S T
E N S U R E S T H AT A P R O D U C T I S
U S A B L E A N D M E E T S U S A B I L I T Y &
R E L I A B I L I T Y R E Q U I R E M E N T S
W H AT T H E Y D O
C O N D U C T S U S A B I L I T Y T E S T I N G O N
P R O T O T Y P E S O R A R E L E A S E D
P R O D U C T S
A N A LY Z E S T E S T R E S U LT S T O
G L E A N I N S I G H T S I N T O U S A B I L I T Y
I S S U E S
37

38. W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content Strategist
• Business Analyst
• Information Architect
• User Experience Designer
• User Interface Designer
• Visual Designer
• Interaction Designer
• Front-end Designer
• Usability Specialist
38

39. T H E U X D E S I G N P R O C E S S
U S E R R E S E A R C H E R , M A R K E T R E S E A R C H E R , U S E R
E X P E R I E N C E S T R AT E G I S T, C O N T E N T S T R AT E G I S T,
B U S I N E S S A N A LY S T, I N F O R M AT I O N A R C H I T E C T
U S E R E X P E R I E N C E D E S I G N E R , U S E R I N T E R FA C E
D E S I G N E R , V I S U A L D E S I G N E R , I N T E R A C T I O N D E S I G N E R ,
F R O N T- E N D D E S I G N E R , U S A B I L I T Y S P E C I A L I S T 39
RESEARCH
widening opportunity
DESIGNnarrowing focus
Iterative
Development
BUSINESS
GOALS
COMPETITIVE
LANDSCAPE
USER NEEDS
+ INSIGHTS
DESIGN
TESTING +
VALIDATION
UX STRATEGY
Opportunity
Landscape
Scope +
Priorities

40. U S E R C E N T R E D D E S I G N
B u i l d
L a u n c h
Te s t &
Va l i d a t e
D e s i g n
40

41. H O W T O I N T E G R AT E U X I N T O W H AT I D O ?
U S E R E X P E R I E N C E O V E R V I E W
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42. S t a r t s m a l l !
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
42

43. H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
1. You’re already doing some of it
2. It’s not that hard
3. It’s practically scientific
4. It’s fun!
5. Build awesome products that people love to use
43

44. H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
1. You’re already doing some of it
2. It’s not that hard
3. It’s practically scientific
4. It’s fun!
5. Build awesome products that people love to use
6. As a career: pays well and has a low barrier to entry
44

45. E d u c a t e y o u r s e l f !
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
45

46. H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
Follow these influencers!
• Jared Spool
@jmspool
• Patrick Neeman
@usabilitycounts
• Dan Saffer
@odannyboy
• Russ Unger
@russu
• Eric Reiss
@elreiss
• Luke Wroblewski
@lukew
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47. H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
Read these books!
• Don’t Make Me Think
• The Entire A Book Apart
Series
• Usable Usability
• Undercover User
Experience Design
Get out there! Meet people!
• VanUE
• IxDA
• HxD Vancouver
• UX Design Therapy
• Style & Class
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48. B r a i n S t a t i o n ’s U X C o u r s e
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
48

49. B R A I N S TA T I O N ’ S U S E R E X P E R I E N C E D E S I G N C O U R S E C U R R I C U L U M
1. Design Thinking Framework,
Market Research
2. User Centric Design,
Personas, Sketching
3. Customer Experience Maps,
User Flows
4. Wireframing, Lo-/Hi-fidelity
5. Prototyping
6. Responsive Design, Web vs
Native Mobile, Graphic User
Interface
7. User Testing, Heuristics,
Accessibility
8. Building a portfolio, Critique
49

50. 50
“I f y o u w a n t y o u r u s e r s t o l o v e
w i t h y o u r d e s i g n s , f a l l i n l o v e
w i t h y o u r u s e r s . D A N A C H I S N E L L
@ D A N A C H I S
U S A B I L I T Y W O R K S . N E T

51. C A . L I N K E D I N . C O M /
I N / U X S E A N
T W I T T E R . C O M /
U X S E A N
Q u e s t i o n s ?
I N T R O D U C T I O N T O U S E R E X P E R I E N C E
51
h t t p : / / b i t . l y / 1 B Z S C 8 B