1. From napkin sketch to product
A workshop on UX for startups
Nicky Szmala | Christian Drehkopf | October 2011
3DS Shanghai @Tongji University
2. Nicky in a nutshell
Corporate side Startup side
Europe
Germany_Berlin (onsite)
Germany_Dusseldorf (onsite)
Germany_Hamburg (onsite)
England_London
France_Paris
Finland_Helsinki (onsite)
North America
USA_Santa Monica
Asia
China_Beijing (onsite)
China_Shanghai (onsite)
China_Guangzhou (onsite)
Singapore (onsite)
UAE_Dubai
Japan_Tokyo
3. Chris in a nutshell
• 10 years experience in the advertising and design
world for offline, online, mobile and digital media
• Design Lead at iconmobile Group, Berlin, Germany
– delivering high end digital user experiences
CHICAGO HELSINKI
BERLIN
LOS LONDON
NEW
ANGELES YORK
PARIS
SHANGHAI
SEOUL
Member of
Selection of clients
12. User-Experience (UX) is
about how a person feels
when interacting with
a product, system or service.
ISO 9241-210
ergonomics of human system interaction
14. User Experience is
• required – your product / service cannot not
have an user experience
15. User Experience is
• required – your product / service cannot not
have an user experience
• innovative – designing UX is one of the
most efficient ways of communicating and
controlling your product outcome
16. User Experience is
• required – your product / service cannot not
have an user experience
• innovative – designing UX is one of the
most efficient ways of communicating and
controlling your product outcome
• useful – the UX of your product is often the
first experience your customers have with
your product or service
24. User Experience is about knowing your
customer … individual
practical brand focused
rational emotional
no-car extroverted
social
25. User Experience is about knowing your
customer and your market.
individual
Highest (anticipated)
opportunity
brand focused
rational emotional
social
27. “Perfection is achieved,
not when there is nothing
more to add,
but when there is nothing
left to take away.”
Antoine de Saint-Exupery
(french writer, poet and pioneering aviator)
46. Recommended Books
Steve Krug Adaptive Path
– Rocket Surgery … – Subject to Change
-> Do-It-Yourself guide -> Why user experience
for usability testing matters + examples
47. Recommended Books
Steve Krug Adaptive Path John Maeda
– Rocket Surgery … – Subject to Change – Simplicity
-> Do-It-Yourself guide -> Why user experience -> A book about how
for usability testing matters + examples to design