FBIF 2016: How To Effectively Localize F&B Packaging in ChinaLabbrand
Vladimir Djurovic, CEO of Labbrand, on how international brands can best localize F&B packaging in China through balancing verbal identity with visual identity.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
- The document discusses design thinking research conducted by the author. It provides an overview of the author's academic background and research interests, which center around understanding the cognitive aspects of design processes and behaviors.
- The author's research uses protocol analysis and the Design Content Oriented Coding Scheme to analyze recorded think-aloud protocols from design experiments in order to understand designers' cognitive processes.
- Key areas of focus include conceptual design, perception in design, knowledge and situatedness, creativity, and methodological studies of design processes. The goal is to better understand design cognition and modeling of design processes.
FBIF 2016: How To Effectively Localize F&B Packaging in ChinaLabbrand
Vladimir Djurovic, CEO of Labbrand, on how international brands can best localize F&B packaging in China through balancing verbal identity with visual identity.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
- The document discusses design thinking research conducted by the author. It provides an overview of the author's academic background and research interests, which center around understanding the cognitive aspects of design processes and behaviors.
- The author's research uses protocol analysis and the Design Content Oriented Coding Scheme to analyze recorded think-aloud protocols from design experiments in order to understand designers' cognitive processes.
- Key areas of focus include conceptual design, perception in design, knowledge and situatedness, creativity, and methodological studies of design processes. The goal is to better understand design cognition and modeling of design processes.
(This is the slide that we shared at MOPCON 2014 in Kaohsiung, Taiwan. The content is in Chinese.)
The title in English is: "How to face the challenges of O2O."
The document discusses the concept of LeanUX. It begins with an introduction to Raven Chai, the founding principal consultant of a UX consulting firm. The bulk of the document then discusses LeanUX, emphasizing that it is about minimizing waste, not doing less UX work or being lazy. It provides examples of how LeanUX focuses on rapid prototyping and getting feedback from users early to validate ideas, rather than extensive documentation. The document concludes by outlining an agenda for discussing LeanUX further, including an overview, design stories, key learnings, and resources.
(This is the slide that we shared at MOPCON 2014 in Kaohsiung, Taiwan. The content is in Chinese.)
The title in English is: "How to face the challenges of O2O."
The document discusses the concept of LeanUX. It begins with an introduction to Raven Chai, the founding principal consultant of a UX consulting firm. The bulk of the document then discusses LeanUX, emphasizing that it is about minimizing waste, not doing less UX work or being lazy. It provides examples of how LeanUX focuses on rapid prototyping and getting feedback from users early to validate ideas, rather than extensive documentation. The document concludes by outlining an agenda for discussing LeanUX further, including an overview, design stories, key learnings, and resources.
Embrace and Beyond Mobility: Design for the Ideal Dining Experience | 拥抱和超越移...UX Consulting Pte Ltd
A workshop conducted in User Friendly China Conference 2011 on "Design for the Ideal Dining Experience".
We have great fun facilitating different teams in designing some restaurant concepts that are beyond imagination.
Speaker:
蔡文强 Raven Chai
创始人及首席咨询师 UX Consulting
主要发起人 新加坡 UXSG Group
李毓修 Li Yu-Hsiu
使用者经验总监 崴峰科技
主要发起人 台湾 UiGathering
How Startups May Build Your UX Competencies - Hire or Just a Myth?UX Consulting Pte Ltd
Raven Chai is a principal UX consultant who has observed common pain points among startups regarding UX competencies. Many startups do not properly define their target users or validate ideas, instead prioritizing features and aesthetics over usability. Job postings also often have unrealistic expectations by requesting a "UX rockstar." Chai recommends startups hire agencies initially, attend conferences to learn, and consider government grants to build internal UX capabilities over time rather than relying on a sole "UX person."
The document provides information about an upcoming UX conference in Singapore organized by a volunteer team of UX professionals. It discusses the objectives of the conference which are to connect UX professionals, establish professional networks, and raise standards of UX design in Singapore. It also provides logistical details about the conference venue, presentations, workshops, speakers, sponsors and expected attendance of over 275 people from Singapore, Southeast Asia, and other regions.
The document summarizes a Lean UX workshop that aims to teach participants practical skills for collaborative team design, lean user research techniques, rapid design tactics to validate assumptions, minimize waste in UX activities, and have fun networking. The agenda includes introductions to Lean UX basics and case studies, as well as two hands-on parts where participants will validate product hypotheses in 60 minutes and raise funds from investors in 90 minutes. The workshop objectives are to encourage cross-functional collaboration, faster innovation, and building the right products through applying Lean UX principles.
This document discusses the concept of LeanUX. It begins by clarifying that LeanUX is not about doing less UX work or being lazy. Rather, it is about minimizing waste and focusing UX efforts on validating product hypotheses through prototypes and customer feedback, rather than extensive documentation. The document provides several examples to illustrate LeanUX principles like developing minimum viable products to test ideas quickly and using metrics and iterative design to continually learn and improve. Overall, the document presents LeanUX as an approach to make UX work more efficient and focused on learning what customers need through early testing and feedback.
The document discusses the state of UX in Singapore. It describes how UX work has evolved from industrial design and web programming to experience design. UX jobs are common in sectors like public, banking, logistics and technology. Types of work include website design, mobile apps, and interest in retail and service design. However, UX is still perceived mainly as usability. The speaker hopes to change this by sharing customer stories. There are also gaps like a small talent pool and a fragmented design industry. Opportunities exist in partnerships, thought leadership and adapting global practices locally. The speaker hopes to start a dialogue to discuss ideas and provide expertise.
Usable websites offer great user experiences, and great user experiences lead to happy customers.
My first featured article focus on the topic - 3 Common Web Usability Mistakes, and some good examples & best practices for each of them.
- Registration Form
- Shopping Cart
- Product Comparison
6. 诚挚邀请
UXPA中国 真诚邀请贵公司参加User Friendly 2013国际用户体验年会。
User Friendly 2013—UXPA中国第十届年会,将于2013年11月21-24日在上海国
际会议中心召开。User Friendly系列年会是中国以及亚太地区规模最大的用户体验
行业国际性行业年会。本届的主题是“协作:多元化体验创新“,旨在号召行业同
仁和兄弟组织共同创建一个多元化的UX行业,体验UX在其他领域的创新。
今年UXPA中国很荣幸地邀请了9位代表中国、亚洲和世界级的主题演讲人,他们将
与1000多位同行分享他们的思想,理念和经验。他们分别是Nielsen Norman
Group共同创始人Donald Norman ;Adaptive Path首席执行官 Jesse James
Garrett;Eight Inc 公司创始人及CEO Tim Kobe;埃因霍温科技大学工业设计系
教授&主任Dr.Matthias Rauterberg ; Global Moxie咨询公司Josh Clark ; Apogee
公司创始人Daniel Szuc;清华大学美术学院工业设计系教授 蔡军;全球品牌体验
经理,Facebook社会化交互设计领域的领衔人物Paul Adams;以及华为终端有限
公司,战略与业务发展部负责人芮斌。大会还邀请了40多位来自中国,美国,中国
香港,中国台湾,欧洲国家和地区的资深用户研究、设计与管理专家奉上实践工作
坊,他们将分享新技术新方法的实战经验。与此同时,大会将继续推出反映今年行
业最热门话题的专家论坛,如设计管理、产品规划与用户体验设计、服务体验等。
第五届中国大学生用户体验设计大赛展览、颁奖,文集分享活动、及首次尝试的
Free Talk,大会官方晚宴 & 聚忆十年、社交Party等活动更将给本届年会增添别样
的风采。
UXPA中国理事会与秘书处全体工作人员欢迎你们的参与、期待你们的到来。
大会主办方:UXPA中国
大会承办单位:上海优帕会展有限公司
7. 主题演讲人
Donald Norman
Tim Kobe
知名设计心理学专家
美国西北大学教授
Nielsen Norman Group 共同创始人
国际知名设计公司Eight创始人
&CEO
Matthias Rauterberg
Jesse James Garrett
埃因霍温科技大学教授
工业设计系智能设计研究组主任
工业设计系研究生院主任
Adaptive Path 首席执行官
用户体验要素作者
Josh Clark
黄峰 Jason Huang
Global Moxie首席设计师
触动人心:设计优秀的iPhone及
Best iPhone Apps 作者
UXPA中国共同创始人&主席
唐硕用户体验设计咨询CEO
中国用户体验行业的推动者
Daniel Szuc
蔡军
Apogee 创办人&设计研究员
用户体验在全球作者
清华大学美术学院工业设计
系教授
清华大学艺术与科学研究中
心设计管理研究所所长
Apple Shop体验设计者
Paul Adams
芮斌
全球品牌体验经理,Facebook
社会化交互设计领域的领衔人物
战略与业务发展部 负责人
华为终端有限公司
8. 论坛嘉宾
设计管理: CEO谈用户体验
Gary Ge
CEO
返利网
芮斌
Colin Burns
Laura Granka
终端战略与业务
发展部负责人
执行创意总监
研究总监
华为
BBC
Google
产品规划与用户体验设计
Jesse James
首席执行官
Adaptive Path
2013-11-23 13:00-14:30
2013-11-23 13:00-14:30
Paul Adams
Josh Clark
产品设计负责人
Intercom
前全球品牌体验经理
Facebook
服务体验——用户体验新领域
首席设计师
Global Moxie
移动设计专家
王欣磊
产品设计副总裁
一号店
2013-11-24 13:00-14:30
Tim Kobe
Jesse James
赫畅 He Chang
刘艳芳
创始人 & CEO
首席执行官
Adaptive Path
创始人兼CEO
黄太吉
用户体验中心
资深研究员
中国移动通信研究院
Eight Inc
蒋烁淼
联合创始人
执行董事
够快科技CE0