Language attitudes can influence how people communicate and perceive others. Semantic shift describes how word meanings change over time, such as "girl" shifting from a general child to specifically referring to females. Semantic derogation occurs when a word carries different positive or negative connotations when applied to different genders. Social identity theory and communication accommodation theory examine how language influences social interactions and perceptions of convergence or divergence from others.

1. Language Attitudes
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Group 3
Erni
Fitri Puji W.
Popy Tria M.
Rania Nur Cahya P.

2.  Language Attitude
Semantic Shift
Semantic Derogation
 Social Identity Theory
The CAT

3. LANGUAGE ATTITUDES
Language attitudes is how our attitude using
language for communication each other.
It show how language attitudes towards other
people are expressed through language.

4. SEMANTIC SHIFT
Semantic shift is the evolution of word usage usually to the
point that the modern meaning is radically different from the
original usage. In diachronic (or historical) linguistics,
semantic change is a change in one of the meanings of a word.
Every word has a variety of senses and connotations , which
can be added, removed, or altered over time, often to the
extent that cognates across space and time have very
different meanings.

5. Girl
Semantic shift over time
A child of
either sex,
knave girl
(1290)
A female
child
unmarried
woman
(1530)
A
sweetheart,
lady-love
(1648)
A prostitue
or mistress
(1711)
A black
woman
(1835)
Tart
A delicios
baked pastry
(1430)
A young
woman for
whom some
affection is
felt
A female
prostitue
(1887)
A young
favourite of
an older
man, a
catamite, a
male
prostitue
(1935)

6. SEMANTIC DEROGATION
Some words can be used to either gender but in an unequal
way. Some words can bear positive connotation for men while
the very same word can have (strong) negative connotations
for women, this is what is meant by semantic derogation.
Men
Women
He is a professional She is a professional
Someone who fulfills his job
and taks excellently
The woman is a prostitute

7. Social Identity Theory (SIT)
According to James (2002) :
Social identity is self personality in social interaction, where
someone can judges ourselves, not only physically but also familiy,
environment, clan, economy, education, etc.

8. The CAT
(Communication Accomodation Theory)
According to Giles (1973) there are two important sociolingustics
concepts in the theory, namely:
 CONVERGENCE
 DIVERGENCE

9. Convergence
Convergence refers to the positive attitude shown by a speaker
towards the listener by adjusting the features of his/her
language (the pronouncation, accent, vocabulary, structure) so
that he/she is understood and accepted.

10. Divergence
Divergence is a concept reflecting a languange attitude
that takes an opposite direction from the convergence.
It refers to a separation shown by a speaker from the
listener’s language.

11. conclusion
This topic has reviewed several rather different approaches
to the study of language attitudes. It has tried to make the
case for including attitudes about language and about
different users of language as an important part of
sociolingistics, including te study of variation which generally
relies almost exclusively on data from production and avoid
issue related to preception.

12. Thanks for
your attention