This document appears to be a slide presentation on future trends and strategy. It discusses developing strategy by looking backwards from the future and outlines several approaches to conducting trend analysis and future forecasting, including taking a long view, understanding sociological drivers of change, looking beneath surface patterns, and considering multiple perspectives. It also presents examples of analyzing specific trends like "perpetual contact" and categorizing trends into frameworks of meta, macro, and micro levels. The overall messages seem to be around the importance of thorough trend analysis and understanding context when developing strategic plans.
Kevin's closing keynote presentation at the Design Management Institute's conference in London in 2010.
The presentation tackled two key questions: Why is design thinking such a hot topic with executives, but leaves so many designers cold? And: Does the demand for design thinking represent more of an opportunity than the thinking itself?
It was based on an article of the same title for the Design Management Review http://www.plan.bz/plan-views/2010/september/steppingup
Innnovation and Futures Thinking - ISA16 - CordobaRicardo Brito
How can foresight and Future Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop on applying Future Thinking to Concept Design.
A co-creation with Jane Vita, at Futurice.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
Traditional approaches to corporate strategy are failing. This is exacerbated by the incessant acceleration in the pace of business change. Now the digital tsunami is reshaping every industry. Long-standing assumptions about how people and organisations make economic decisions turn out to be fundamentally flawed. People make irrational decisions all the time, but in very predictable ways! The trick is to know how to figure out the rapidly-changing rules governing human behaviour. Adding to the uncertainty, long-term sustainable competitive advantage is replaced by a new era of transient advantage, where enterprises need to constantly be reinventing themselves: modernising and evolving their business models, management models, and products and services.
Constant innovation and rapid speed-to-market are the new black. At ThoughtWorks Live Australia 2016, Keith Dodds talked about navigating in deep and turbulent waters where the old maps are no longer reliable. Success will only go to the enterprises that are truly organisationally agile and highly adaptive.
Presentation is based on Lumiknows experience of integrating design thinking into Russian organizational culture including Beeline, Promsvyazbank, Intel Russia, Sberbank and many others. By Ekaterina Khramkova, Lumiknows, 2015
Kevin's closing keynote presentation at the Design Management Institute's conference in London in 2010.
The presentation tackled two key questions: Why is design thinking such a hot topic with executives, but leaves so many designers cold? And: Does the demand for design thinking represent more of an opportunity than the thinking itself?
It was based on an article of the same title for the Design Management Review http://www.plan.bz/plan-views/2010/september/steppingup
Innnovation and Futures Thinking - ISA16 - CordobaRicardo Brito
How can foresight and Future Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop on applying Future Thinking to Concept Design.
A co-creation with Jane Vita, at Futurice.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
Traditional approaches to corporate strategy are failing. This is exacerbated by the incessant acceleration in the pace of business change. Now the digital tsunami is reshaping every industry. Long-standing assumptions about how people and organisations make economic decisions turn out to be fundamentally flawed. People make irrational decisions all the time, but in very predictable ways! The trick is to know how to figure out the rapidly-changing rules governing human behaviour. Adding to the uncertainty, long-term sustainable competitive advantage is replaced by a new era of transient advantage, where enterprises need to constantly be reinventing themselves: modernising and evolving their business models, management models, and products and services.
Constant innovation and rapid speed-to-market are the new black. At ThoughtWorks Live Australia 2016, Keith Dodds talked about navigating in deep and turbulent waters where the old maps are no longer reliable. Success will only go to the enterprises that are truly organisationally agile and highly adaptive.
Presentation is based on Lumiknows experience of integrating design thinking into Russian organizational culture including Beeline, Promsvyazbank, Intel Russia, Sberbank and many others. By Ekaterina Khramkova, Lumiknows, 2015
What are machines learning? How might that impact design?Andreas Wolters
Machines have picked up astonishing skills: they beat us at chess and Go, they have learnt to pilot a drone or how to create oil paintings. These impressive feats are pushing the boundaries, they show us what is possible. But machines have picked up skills that are less noteworthy, but way more useful: they have learnt to understand what we say, they can figure out which series we might want to binge on next or how to write compelling news articles.
Machines have learnt many things that are finding their ways into digital products. In this talk, I will give a bird’s-eye view of these developments — and I’ll dare to make some predictions about how these might impact the way we design products.
I gave this talk in Zürich on the 31st of October 2019.
Strategic design as catalyst for organizational innovativenessJoakim Formo
Slides from a talk about how design shapes both an organization's 'output' as well as the organization itself. Presented at HelsIT 2015, Trondheim, Norway.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Using User Research and Co-Creation for Disruptive InnovationDesignit
César Astudillo - Managing Partner at Designit Madrid, gave a lecture to the European Customer Experience Group at Telefónica, about how human-centered techniques such as user research and co-creation can be repurposed to generate radical innovation.
Design-Thinking for Applications Development and Knowledge Management
Legal Tech Meets Human-Centered Design
Lee-Sean Huang and V. Mary Abraham
August 2016
Hung Vu (Speaker) Studio archetype
Atomizing design into our lives: Design is more relevant now than ever before. How to use digital perspectives, methods, and process to change enterprise mind sets to produce positive, seamless interaction with customers. Integrating design in everyday experiences in new and delightful ways to connect and make lasting business value.
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.
This talk and workshop helps you get into the right mindset and apply techniques that prove the enormous value of UX at a strategic level.
6 Essential Elements for Leaders and OrganizationsO.C. Tanner
People in any role have the ability to create great work when they connect, question, collaborate and innovate. Here are 6 things leaders and organizations can do to help this happen.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Mark McCrindle Professional Speaker info packMark McCrindle
Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.
Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator.
Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.
Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.
What are machines learning? How might that impact design?Andreas Wolters
Machines have picked up astonishing skills: they beat us at chess and Go, they have learnt to pilot a drone or how to create oil paintings. These impressive feats are pushing the boundaries, they show us what is possible. But machines have picked up skills that are less noteworthy, but way more useful: they have learnt to understand what we say, they can figure out which series we might want to binge on next or how to write compelling news articles.
Machines have learnt many things that are finding their ways into digital products. In this talk, I will give a bird’s-eye view of these developments — and I’ll dare to make some predictions about how these might impact the way we design products.
I gave this talk in Zürich on the 31st of October 2019.
Strategic design as catalyst for organizational innovativenessJoakim Formo
Slides from a talk about how design shapes both an organization's 'output' as well as the organization itself. Presented at HelsIT 2015, Trondheim, Norway.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Using User Research and Co-Creation for Disruptive InnovationDesignit
César Astudillo - Managing Partner at Designit Madrid, gave a lecture to the European Customer Experience Group at Telefónica, about how human-centered techniques such as user research and co-creation can be repurposed to generate radical innovation.
Design-Thinking for Applications Development and Knowledge Management
Legal Tech Meets Human-Centered Design
Lee-Sean Huang and V. Mary Abraham
August 2016
Hung Vu (Speaker) Studio archetype
Atomizing design into our lives: Design is more relevant now than ever before. How to use digital perspectives, methods, and process to change enterprise mind sets to produce positive, seamless interaction with customers. Integrating design in everyday experiences in new and delightful ways to connect and make lasting business value.
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.
This talk and workshop helps you get into the right mindset and apply techniques that prove the enormous value of UX at a strategic level.
6 Essential Elements for Leaders and OrganizationsO.C. Tanner
People in any role have the ability to create great work when they connect, question, collaborate and innovate. Here are 6 things leaders and organizations can do to help this happen.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Mark McCrindle Professional Speaker info packMark McCrindle
Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.
Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator.
Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.
Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.
4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...Jude Akhabue
This presentation was given at Brooks and Blake (RadarTrail's parent company) Monday meeting. It shares key trends PR, advertising and marketing professionals must be aware of and keep in mind as we gradually approach 2020.
Mike Walsh is the CEO of the consumer innovation research agency Tomorrow and a leading authority and keynote speaker on the digital future. Constantly traveling the world for the best ideas – Mike distills the most relevant insights into tailored keynotes that allow any audience to not only understand, but also start to influence the future direction of their industry. Mike's new book is Futuretainment published by Phaidon.
The global digital landscape is driving everyone towards becoming a lifelong learner. This represents the biggest opportunity that the sector has seen since its inception. All contemporary digital threats can be met by universities, if they compete. The Digital Campus explores how a change of mind-set along with a digital campus can offer universities the opportunity to ensure that they can compete and excel in the contemporary digital environment. And it also offers an answer to an age old problem – how to maintain and leverage a vibrant university community after its members leave the campus. - See more at: http://precedent.co.uk/our-thinking/reports/the-digital-campus#sthash.DtIXHSEn.dpuf
Innovation and Futures Thinking - Are you Leading or Following? Jane Vita
How can foresight and Futures Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop about the usage of trends and Lean Service Creation for service innovation and creation.
The workshop is on its fourth edition and this time Ricardo Brito and Paul Houghton, my colleagues from Futurice, conducted the workshop and improved the material. I hope you enjoy!!
A co-creation with Ricardo Brito, at Futurice.
Dr. Bob Johansen, author of Leaders Make the Future, spoke to members of the Supply Chain Management Center and the Center for Customer Insight and Marketing Solutions at the McCombs School of Business at The University of Texas at Austin. Johansen is affiliated with the Institute for the Future (IFTF).
Tang Xing Tong Crossing the Cycle- Digital Transformation and Dynamic Capab...唐 兴通
The value and positioning of this book:
The urgency of the problem, the general anxiety of enterprises and the public, and the ability to refresh are a path and remedy for alleviating anxiety. Dynamic capability methods can not only solve the problem of digital transformation but also serve as a universal rule for enterprises to continuously evolve and win through cycles.
Dynamic capability is a core law that approaches the bottom and the way to help businesses navigate through the cycle. Just like the editor's evaluation of this book, the topic is not only of practical guidance but also has the potential to be a bestseller and a timeless classic. Demand will always exist. The perspective of dynamic capability is particularly valuable, and although my narrative may not be eloquent enough, it does not affect you from seeing the world from this perspective. Please believe me.
The problems and values addressed in this book are:
Business is transitioning from the paradigm of the industrial age to the knowledge-based innovation-oriented digital age. However, the industry is still stuck in conceptual discussion, without providing a clear path and method for the transition between the old and new paradigms. This book provides a path and method for enterprise transformation between the old and new paradigms, to help you explore practical applications.
The core power of digital transformation is the digital capability of the enterprise, but the industry has not yet provided a clear puzzle and structure of the future core capability. This book presents a universal DAC capability model and emerging trends of core capabilities in the era of digital intelligence, to help companies identify gaps and build sustainable competitive advantages for the future.
This book also provides practical advice on how to change the ability of enterprises. In general, transformation and change are difficult, but changing the inertia of corporate capabilities is even more difficult. We must start from multiple perspectives such as cognition, mentality, psychology, behavior, and incentives to effectively refresh the dynamic capabilities of the enterprise.
Digital transformation is being carried out vigorously, and it is urgent to migrate from the traditional core capability paradigm of the industrial age to the new capabilities of the era of artificial intelligence and blockchain, and to make structured changes. The evolution of new business species should look to the future, propose new core capabilities, and only companies possessing the core capabilities required for the future can survive and gain a sustainable competitive advantage in a broader time dimension.
Reinterpreting dynamic capability or looking at digital transformation from the perspective of dynamic capability will be a realistic problem that enterprises must face for a considerable period, which may take 10 to 20 years to complete the paradigm shift of dynamic capabilities.
Global food trends: How are countries embracing the alternative protein movementPlan
Our relationship with food is at a tipping point as environmental concerns become more of a consumer focus. What is the appetite, globally, for a more sustainable plant-based diet and how do cultural differences impact the adoption of innovative flexitarian products?
A revised view on the future of Mobility – rowing back from the heady daze of 2017. Using the CASE (Connected, Autonomous, Shared and Electric) framework, we contrast the optimism of a view years ago, with the more grounded view of today.
Instead of fretting over how easily and soon humans will be replaced, leaders would be better advised to think about the future of automation as interlacing machine strengths with those of humans. Work will need redesigning, but the AI enabled automation – done well – can unlock economic growth, fuel innovation and make work more humanA presentation given at @FutureheadsUK Leaders of Change, at CaptialOne, on 5th December 2018, by Kevin McCullagh.
Not only do we overestimate how easy it is to replace humans, replacing them is often neither desirable nor the best use of AI. A better way to think about the future of AI is interlacing its strengths with those of humans.
Autonomous vehicles are often posed as reducing human interaction with vehicles to a minimum. While they will take more of the cognitive load of driving off humans, in many cases it is more useful to think of a human-machine collaboration.
The mobility disruption around the corner will largely initiated by three technology advances, but the knock-on impacts will be shaped by economic and social choices, as much as technology.
A 10min presentation on some foreseen – and less foreseen – consequences of Autonomous Vehicles, I gave at the #CarTubeGlobal launch event at Institution of Mechanical Engineering today
Introduction and mobility survey slides from the Plan Forum on the Future of Urban Mobility, in partnership with Bloomberg New Energy Finance.
London, 15th March 2016
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
Bridging the Physical-Digital Divide: Industrial Designer EditionPlan
With the proliferation of touchscreens and a hardware revival driven by internet technologists, Industrial Design is at risk of becoming irrelevant.
How can Industrial Design engage with the technology, user experience and software communities to help create harmony across physical products and digital services?
From research with 30+ Industrial Designers, User Experience designers and technologists, I concluded that the divide can be broken down across a series of axes and bridged by connecting, calibrating and collaborating.
A cut-down Industrial Designer oriented version of a longer 45 minute presentation for Interactions 14.
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
Alex Bradley, Plan’s head of trends, recently gave a trends presentation at the TAID conference in Taiwan.
The following slides give a taste of the presentation. Please contact Alex at alex@plan.bz if you’re interested in him sharing it with your team?
In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives.
For a future Internet of Things, the UX community needs to better engage Industrial Designers in what we do. This talk explored how we do that.
NB, this is a talk intended for a UX audience, and is meant to be a starter of an ongoing discussion between both UX and Industrial Design fields. If you want to be part of the discussion, please get in contact.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2. Slide 2
‘Strategy must be
created from the
future backwards.’
Gary Hamel
2015 2016 2017 2018 2019 2020
Introduction
Strategy from the future
backwards
9. Slide 9
Foresight
Introduction
Being
‘prescient about the size
and shape of tomorrow’s
opportunities’ by building an
‘assumption base about the
future’ based on ‘deep insights
into the trends.’
Gary Hamel C.K. Prahalad, ‘Competing for the Future’, 1994
12. Slide 12Section Slide 12Introduction
Trends provide reference
points in a future context
13.
14. Beyond the schlock of the new Slide 14
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
16. Slide 16
Trends we track
Frame and focus
Social, Economic, Technological Design
Society
TechnologyEconomy
17. Slide 17Frame and focus
SET trends
Notable Social, Economic
and Technological dynamics
with potential influence on
product and service innovation
Social
TechnologicalEconomic
18. Slide 18Frame and focus
3 levels
Meta trends
High-level dynamics with wide influence
across many Macro trends Economic stagnation
Global interchange
19. Slide 19Frame and focus
3 levels
Polarised
prosperity
Meta trends
High-level dynamics with wide influence
across many Macro trends
Macro trends
Developments that transcend markets,
sectors and demographics Austerity
culture
Urban
renaissance
Economic stagnation
Global interchange
20. Slide 20Frame and focus
3 levels
Polarised
prosperity
Spaces of
connection
Latinisation
Hyper-dense
city cores
Cycling
surge
Redefined
town centres
Creative
cities
Squeezed
middle
classes
Boomers
have the
cash
Lost
generation
Noveau
Briche
Space
tourism
Super-rich
migration
Access over
ownership
Micro
enterprise
Downsizing
Housing
shortage
Small
indulgences
Returnment
Meta trends
High-level dynamics with wide influence
across many Macro trends
Macro trends
Developments that transcend markets,
sectors and demographics
Micro trends
Particular dynamics with specific
impact on certain markets, sectors
and demographics
Austerity
culture
Urban
renaissance
Economic stagnation
Global interchange
21. Slide 21Frame and focus
Meta trends
High-level dynamics with wide influence
across many Macro trends
Global interchange
A new interdependent phase
of globalisation, in which influence
flows in many directions
Economic stagnation
Slow growth and declining
living standards
Knowledge society
Education, intelligence and
creativity are more highly
regarded
Network society
People learning how to leverage
and negotiate an increasingly
connected world
Big data
Benefits of being able to store,
process and access huge
amounts of information
Cloud services
Pervasive role of server-side
data storage and processing
Internet of things
Networks of connected objects
that sense and share information
Climate anxiety
A range of concerns
around climate change
Social fragmentation
Breakdown of traditional social
ties leading to individualisation
Social
TechnologicalEconomic
22. Slide 22Frame and focus
Macro trends
Developments that transcend markets,
sectors and demographics
Perpetual
contact
Culture
of fear
Culture of
emotions
Polarised
prosperity
Urban
renaissance
Sustainability
tensions
Hardware
revival
Behaviour
change
Retail
revolution
Consumerisation
of healthcare
Learning
diversity
Austerity culture
Labour
imbalances
Innovation
imperative
Productivity
push
Smart
systems
New
conventions
Ageing
societies
Search for
authenticity
Trust
crisis
23. Slide 23Frame and focus
Micro trends
Particular dynamics with specific impact on
certain markets, sectors and demographics
Housing shortage
Micro enterprise
Boomers
have the cash
Data security awareness
Creative cities
Corporate incubators
Hybrid IT
Integrated retail
Brand cathedrals
Access over ownership
Smarter cities
Presumers
Cycling boom
Redefined town centres
Online education channels
Civilian drones
Optimised life
Connected Car
Simultaneous translation
Behaviour sensing
Child tracking
Corporate backlash
Medical tourism
Moments of connection
Human augmentation
24. Slide 24Frame and focus
Benefits
Mapping different types
of trends on a common
framework helps us:
– maintain a
comprehensive
helicopter view
of future contexts
– categorise all trends
within a common
framework
– situate trends
relative to each
other
Perpetual
contact
Culture
of fear
Culture of
emotions
Polarised
prosperity
Urban
renaissance
Sustainability
tensions
Hardware
revival
Behaviour
change
Retail
revolution
Consumerisation
of healthcare
Learning
diversity
Austerity culture
Labour
imbalances
Innovation
imperative
Productivity
push
Smart
systems
New
conventions
Ageing
societies
Search for
authenticity
Trust
crisis
25. Slide 25Frame and focus
Filter
Society
TechnologyEconomy
Perpetual
contact
Perpetual
contact
Culture
of fear
Culture of
emotions
Polarised
prosperity
Urban
rennaissance
Sustainability
tensions
Hardware
revival
Behaviour
change
Retail
revolution
Consumerisation of
healthcare
Learning
diversity
Austerity culture
Labour
imbalances
Innovation
imperative
Resource
volatility
Smart
systems
New
conventions
Ageing
societies
Search for
authenticity
Trust
crisis
Housing shortage
Micro enterprise
Boomers have
the cash
Data security awareness
Creative cities
Corporate incubators
Hybrid IT
Integrated retail
Brand cathedrals
Access over ownership
Smarter cities
Presumers
Cycling boom
Redefined town centres
Online education channels
Civilian drones
Optimised life
Connected Car
Simultaneous translation
Behaviour sensing
Child tracking
Corporate backlash
Medical tourism
Moments of
connection
Human augmentation
Selection criteria
Consumer
focus
Business
relevance
Inspiring
26. Slide 26Frame and focus
Design trend filtering
Mobile relevance
Trends potentially applicable
to mobile handsets
Mass consumer relevance
Trends that could appeal to
and be executed for budget
conscious Indians
Clustering
Similar trends
were combined
Design workshop
Trends that related to hot
issues were prioritised
1
2
3
4
27. Beyond the schlock of the new Slide 27
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
30. Slide 30Take a long and wide view
Design trend analysis
Slide 46
Inhibitors Drivers
Male / Female
200720062005 2008 2009 2010 2011 2012 2013 2014
Popularity
Very clean, simple, high-tech and human. But a
little cheap and not quite stylish enough. Needs
an update – some colour would improve it.
CiCi Jiang, Design Researcher, Asus, Shanghai
Soft, human and popular. Always there and always will be.
Hugo Caillerton, Founder, Sunlit Design, Guangzhou
CMF is perceived as cheap
Humanised technology
Too simple in its purist form
Simple and comfortable tech.
A calm, simplified and usable expression
of technology that is a little dull for some
Relevance
This trend is well suited to Nokia’s reduction design strategy
and the wider shift to simplicity in China. It is seen as a simple
expression of technology that is comfortable and easy use.
However in its purest form it is seen by many as cheap, poor
quality, simple and even dull.
Evolution
A well established trend in the West and Japan that is
strongly associated with high design of British designer
Jasper Morrison and his Japanese counterpart Naoto
Fukasawa. The shift to understatement and the arrival of
Apple in China in recent years has helped
drive this trend mainstream in the last few years.
Soft Minimalism
Shift to simplicity
Aspiration for Apple
Apple iMac
Motorola PEBL V6
Punkt DP01
(Jasper Morrison)
Samsung SGH-E590
(Jasper Morrison)
Apple iPhone 3G
HTC Hero
Apple MacBook
Nice and simple forms which look
comfortable and humane to touch.
Josh Atkin, Head of Strategy, Jellymon Shanghai
Additional expert quotes
Slide 53
Inhibitors Drivers
Male / Female
Popularity
200720062005 2008 2009 2010 2011 2012 2013 2014
Strong personal expression
Progressive associations
Premium expression of techToo masculine
Progressive and individual tech
Pioneering and masculine language
that expresses premium technology
Relevance
A trend that is well suited to a premium expression of
technology. In its most overt form, it would be too aggressive
for Nokia’s reduction design strategy. However dialled-down
interpretations could work well. Its expressive aesthetic suits
the need for Hyper Social to communicate personal style but
it has strong masculine connotations.
Plank, Miura stool Lamborghini, Murcialago Nokia, Prism HTC, Diamond
Aava, Twist phone
Feels very different and individual.
Prof. Huang Qun, School of Art Design, University of technology, Wuhan
Evolution
With roots in early 20th century Futurism, this
long wave niche trend is most evident in high-end
furniture, homewares and transportation, most
notably in Lamborghini’s recent range of supercars
which arrived in China in 2006. While Nokia’s Prism
and HTC’s Diamond exemplified the trend in mobile
phones, there has been little recent application of the
trend in the world of consumer electronics.
Dynamic Futurism
Very pioneering, sharp, strong and masculine.
Will appeal to the guys who’ll like the edgy,
sharp forms and the high-quality finish.
Anonymous, Industrial and UX Designer, Lenovo, Beijing
This has an edge! It is aggressive and masculine
but still quite subtle and very high-tech.
Tom Shi, Founder, Leaping Creative, Guangzhou
Additional expert quotes
31. Slide 31Take a long and wide view
Hype cycle
Peak of inflated Expectations
Slope of enlightenment
Plateau of productivity
Time
Visibility
Technology trigger
Trough of disillusionment
32. Slide 32Take a long and wide view
Hype cycle
Valley of oblivionRavine of
demise
Time
Visibility
Peak of inflated Expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
Technology trigger
33. Slide 33Take a long and wide view
Tech is not inevitable
36. Beyond the schlock of the new Slide 36
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Get beyond the schlock of the new
Be an informed contrarian
Have a point of view
Track and tack
39. Slide 39Put sociology before technology
Feminisation
The rise and social impact of women
40. Slide 40Put sociology before technology
Culture of fear
Paradoxically, as people live longer and healthier lives, they
feel more at risk. Social fragmentation has led to people
feeling more isolated from each other and more suspicious
of authorities. The resulting sense of insecurity reduces the
ability to gain a rationale perspective of actual risk levels.
Fear is experienced on many fronts. Health panics are a
regular occurrence, from mad cow disease to swine flu.
Dread of Islamic terrorism, nuclear disaster or extreme
weather, indicate that fear has replaced hope as a dominant
force in many societies. Governments have adopted the worst
case thinking ‘precautionary principle’, which amounts to a
‘better safe than sorry’ approach to life.
Mokhtar Belmokhtar who claimed responsibility Algeria hostage crisis in January 2013
Related micro trends Emerging
Cyber security
Growing
Islamophobia
Extreme weather anxiety
Nuclear paralysis
Cash hoarding
Anti-globalisation
Data security awareness
Declinism
Maturing
Safety consciousness
Declining
GM food panic
Macro trend
Also called:
Risk society
41. Core message
Slide 41Put sociology before technology
We shape technology and
technology shapes us
Beware technological
determinism
42. Beyond the schlock of the new Slide 42
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Get beyond the schlock of the new
Be an informed contrarian
Have a point of view
Track and tack
44. Slide 44
Beyond pattern recognition
Get under the surface
Once is an accident
Twice is a coincidence
45. Slide 45
Beyond pattern recognition
Get under the surface
Once is an accident
Twice is a coincidence
Three times is a trend!
46. Slide 46
Beyond pattern recognition
Get under the surface
Once is an accident
Twice is a coincidence
Three times is a trend!
OK, but why?
47. Perpetual contact Dynamics drivers and effects
DRIVERS
EFFECTS
Perpetual
contact
Wider
and shallow
social
networks
Mobile
technology
Real-time life
management
Contingent relations (driver)
There is a tendency to keep options open, as less
emphasis is put on committing to a decision.
Wider and shallow social networks (driver)
People tend to keep in touch with a larger group
of contacts, but spend less ‘quality time’ with
any of them.
Focus on time use (driver)
People increasingly feel that they are ‘running
out of time’.
Mobile technology (driver)
The evolution of mobile technologies like Location
Based Services (LBS) and Bluetooth will change
the way we navigate cities and use phones in
vehicles.
The new phone booth (effect)
Time spent in the car = telephone hours. Drivers
enjoy the privacy provided by the car and the
privilege to make use of their ‘dead time’.
Real-time life management (effect)
People are moving towards managing their
life ‘on the go’. They use their phone to manage
time and space, in a flux of constant interruptions
and feedback.
More face2face meetings (effect)
Mobile phone use tends to generate more
meetings.
Contingent
relations
The new
phone booth
More
face2face
meetings
Focus on
time use
49. Beyond the schlock of the new Slide 49
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
50. Trends
10 Trends for Europe in 2010
Though they have effects which are indirect, the Four Megatrends
are actually very strong and reinforce each other.The Six Trends
will have a more focused impact.
Modernisation
The old guard will be replaced by a younger generation
Globalisation
Everyday life and work will become more international
Risk + Fragmentation – Trust = Ethics
A growing sensitivity to risk and social fragmentation, combined with a crisis of trust, will
make Europeans want Ethics
A Rich Techno-culture
Wealth, together with their own kinds ofTechnology, will help Europeans preserve their
historic Culture
24-hour Society
There will be more round-the-clock working and living
Work-life Balance
The relationship between work and the rest of life will change in response to concern
over Europe’s long working hours
Learning to be Flexible
Europeans will move from a job for life to lifelong learning and
‘portfolio’ careers
Car seen as a Problem
While demand for mobility will increase, policies for transport and cities will aim to fight
traffic congestion
Friends are preferred to Family
Friends will replace family as the main support network
In search of Authenticity
Reacting to the commercialisation of everyday life, Europeans will seek authentic
experiences
Europe 2010
51. In search of Authenticity | Drivers
Marketisation of everyday life
As everything becomes a commodity, so European consumers will go in quest for
something special, motivating – even spiritual.
‘I am not a target market’
Increasingly aware of the ‘saturation marketing’ targeted at them in ever more
subtle ways, European consumers will express resistance.Youth, in particular
values things found by ‘word of mouth’, or and by being ‘in the know’.
If something is mass-marketed, everyone knows about it – so it may be rejected.
Trust crisis
Honesty, trust and directness are perceived to be rare (See Trust section of the
Megatrend: Risk + Fragmentation - Trust = Ethics).These things are therefore also
seen as precious.
WOEurope 2010
52.
53. Beyond the schlock of the new Slide 53
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
54. Dual Colour
Warm Metal
Light Follows Form
Pastel Accents
Layered Tones
Tonal Families
Tonal Greys Pastels Blocked
Dark Sumptuous ...
Lux Matte Black
Reflected Diffusion
Real Material Com.
Light Wood
Charcoal
Square Weave
Tonal Textures Gradients
White Wood
Wood Black
Uber Matte
Nude Tones
White Gold
Gold Black
Romantic Hues
Crystal Detailing
Browns Coppers
Cork
Concrete
Mono Colour
Block Primaries
Bright Blocks
Transparency Hue
Tinted Transparency
Primary Accents
Matte Rubber ...
White
Exaggerated Details
Wires
Pop Dots
Perforated Pattern
Macro Repetition
Quilted Pixilation
Variable Wave
Faceted Cubism
Protective Pattern
Pleated Surface
Granular Montage
Patterned Colour
Dimple
Organic Petal
Floral Motif
Decorative Array
Decorative Lines
Surface Pattern
Micro Repetition
Micro Metal Tactility
Mechanic
Splice Transition
Crisp Cutaways
Sequential Lines
Smooth Transition
Fluid Wrap
Organic Maximlism
Extravagant Organic
Smart Organic
Truncated Solids
Layered Skin
Restrained OrganicPillowed Purity
Soft Swell
Frame
Tapered Trapesium
Internal Glow
High Tech Pops
Bold Bodies
Contrasting Com.
Casual Modularity
Soft Utility
Emphasised Feat...
Object Outline
Long Life Design
Delight Humour
Modern Craft
Senseware
Pop Cute
Natural Life
Manga Effects...
Creature Features
Olympic Pattern
Urban Angst
Modern Heritage
Heritage Hybrid
Chinese Retro
Architectural Com..
Soft Minimalism
Cool Minimalism
Organic Minimalism
Sleek Tech
Retro Modern
Retro Futurism
Tough Technical
Vibrant Minimalism
Emotional Exp.
Slide 54
Serious
Playful
Elaborate
Simple
Craft Utility
Futurism
Minimalism Naturals
Pop
Expressive
Have a point of view
Trends Rarely concur
55. Beyond the schlock of the new Slide 55
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
56. Slide 56
Infrastructure / Legislation
Technology
Autonomous vehicles
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Smart watches
Some will introduce features
that interface with cars
Level 2
At least two controls can be automated in unison,
such as adaptive cruise control in combination
with lane keeping.
Level 3
The driver can fully cede control of all safety-critical functions in certain conditions.
The car senses when conditions require the driver to retake control and provides
a ‘sufficiently comfortable transition time’ for the driver to do so.
Level 4
Fully driverless
cars maybe
available but not
affordable
Crossrail
Services will begin in May 2015
between Liverpool Street and
Shenfield and will be extended
to other parts of the route during
2018 and 2019
Ultra Low Emissions Zone
TfL proposal to limit road vehicles
during business hours in central
London to be zero
or low emissions
Weekend night tube
From September 2015,
Jubilee, Victoria and most
of the Piccadilly, Central
and Northern tube lines
will run all night on
Fridays and Saturdays.
Contactless payment
Mass adoption as readers are more
widely rolled out and RFID is integrated
into phones and smart watches
Connected cars
Cars with internet connection
deeply integrated into driver
and passenger experience
iBeacons
Bluetooth LE devices
that aid accuracy of
indoor positioning and
local notifications
5G networks
Fifth generation of
mobile networks that
will deliver dramatically
faster connection
speeds
Track and tack
Future context
Assumptions about developments that could
influence the development of the service
57. Slide 57
Wise words
Track and tack
‘hold strong opinions weakly…
If you must forecast then
forecast often – and be the
first to prove yourself wrong.’
Paul Saffo
59. Car seen as a problem | Drivers
Europe 2010
More cars, making more journeys: infrastructure
struggles to keep up
Nearly every European wants a car. But more and more Europeans don’t want
other people to drive a car near them.
More work on the move
Through the mobile phone, and other devices work will be more integrated with
transport – including road transport.With cars, however, Risk consciousness will
ensure that the working driver is regarded as a menace.
Congestion is regulated in the name of ethics
Though cars hardly have souls, their use is more and more regarded as unethical.
The state will step in to protect motorists from themselves.
WO