Hung Vu (Speaker) Studio archetype Atomizing design into our lives: Design is more relevant now than ever before. How to use digital perspectives, methods, and process to change enterprise mind sets to produce positive, seamless interaction with customers. Integrating design in everyday experiences in new and delightful ways to connect and make lasting business value.

1. SEATTLE INTERACTIVE CONFERENCE 2019
HUNG VU / ATOMIZING DESIGN INTO OUR LIVES
Design is more relevant now than ever before. How to use digital
perspectives, methods, and process to change enterprise mind
sets to produce positive, seamless interaction with customers.
Integrating design in everyday experiences in new and delightful
ways to connect and make lasting business value.
Date: 10/17/2019
Time: 11:20 AM - 12:00 PM
Location: LEVEL 1, YAKIMA 1

2. ATOMIZING DESIGN
INTO OUR LIVES

4. DESIGN

5. WHAT I HEAR FROM CLIENTS
The time
is now”
“ We need a new
way of thinking”
“ Differentiation
is key”
“

6. WHAT I DO FOR CLIENTS
The time
is now”
“ We need a new
way of thinking”
“ Differentiation
is key”
“
Improve & deepen
your relationships
to create something
“BRAND” NEW!
Delight your users,
then continuously
evolve & improve!
Change mindsets,
& innovate BIG
to pass the
competition!
DESIGN FOR CHANGE

8. DESIGN IS MORE

9. NOT JUST FOR “DESIGNERS”
THIS CAN BE DONE BY ANYONE
WITH THE CURIOSITY TO
CREATIVELY SOLVE HARD
CHALLENGES

10. THE MEDIUM OF
DESIGN
IS CONSTANTLY
CHANGING

11. DISRUPTION FACTORS
NEW TECHNOLOGIES & CONSTANTLY EVOLVING
CUSTOMER EXPECTATIONS
Changing customers
Mobile technologies IOT
Merging of design,
marketing, sales,
& technology
Social New innovation that
changes the market &
invents new categories
Personalized experience
expectations
Multi omni- ChannelUSER
EXPERIENCE
+
LIQUID
EXPECTATIONS

12. DESIGN TECH
SCIENCE
ART
EMOTION
LOGIC
+

14. LET’S START WITH
BASIC HUMAN NEEDS

15. W I F I
S H E LT E R
C L O T H E S
F O O D
WAT E R
A I R
COMMERCE
EDUCATION
DATA
SOCIAL
MOBILE
GAMES IOT
COMPUTERS
APPS
TABLET
FINANCE
ADVERTISING
ENTERTAINMENT
WORKPLACE
RETAIL
VOICE
MARKETING
PODCAST

16. W I F I
S H E LT E R
C L O T H E S
F O O D
WAT E R
A I R
COMMERCE
EDUCATION
DATA
SOCIAL
MOBILE
GAMES IOT
COMPUTERS
APPS
TABLET
FINANCE
ADVERTISING
ENTERTAINMENT
WORKPLACE
RETAIL
VOICE
MARKETING
PODCAST
ATOMIZE DESIGN

17. COMMERCE
W I F I
S H E LT E R
C L O T H E S
F O O D
WAT E R
A I R
FINANCE
ADVERTISING SOCIAL
MOBILE
ENTERTAINMENT
GAMES IOT
WORKPLACE
COMPUTERS
EDUCATION
RETAIL
DATA
VOICE
APPS
MARKETING
TABLET
PODCAST
verb: at•om•ize•ing; /ˈadəˌmīzˌing /
1. Convert into very fine particles.
2. To split into many sections, groups,
factions, etc. to be absorbed.

18. COMMERCE
W I F I
S H E LT E R
C L O T H E S
F O O D
WAT E R
A I R
FINANCE
ADVERTISING SOCIAL
MOBILE
ENTERTAINMENT
GAMES IOT
WORKPLACE
COMPUTERS
EDUCATION
RETAIL
DATA
VOICE
APPS
MARKETING
TABLET
PODCAST
verb: atomizing design
1. Convert into very fine particles.
2. To split into many sections, groups,
factions, etc. to be absorbed.
3. DESIGN MICRO-MOMENTS THAT MATTER!

19. 5 WAYS T ATOMIZE
DESIGN

20. 1. START WITH A DESIGN MINDSET
ITERATIVE
EXPERIMENT &
PROTOTYPE
DRIVEN
CREATIVE &
PLAYFUL
COLLABORATIVE
MERGE WITH DATA
& TECHNOLOGY

21. 1. START WITH A DESIGN MINDSET
2. SIMPLIFY THE EXPERIENCE

22. 1. START WITH A DESIGN MINDSET
2. SIMPLIFY THE EXPERIENCE
PUT USER VALUE FIRST
NO BROWSER REQUIRED
GET RID OF BARRIERS
define data
ears wide open
seamless bridge
low tech
scalability
fail fast

23. 2. SIMPLIFY THE EXPERIENCE
3. BE FLEXIBLE
SONOS
ON THE GOSTATIC EXPERIENCE THIRD PARTIES
MEET USERS WHERE THEY ARE
POWER TO THE USERS
THINK MODULAR
right technology, on time
always on
popularity contest
services mindset
quick wins
embrace chaos

24. 3. BE FLEXIBLE
4. DESIGN IT DESIRABLE
#METOOSUX
ALWAYS DELIGHT
DESIGN FOR REALITY
take risks
no new diamonds
spend wisely
timing is everything
anticipate
what’s next

25. 3. BE FLEXIBLE
4. DESIGN IT DESIRABLE
5. DESIGN TO CHANGE CULTURE
OPEN SHARED VALUES
START WITH THE TOP
PLOT THE JOURNEY
consensus changes
double twist
calling all champions
biz goals + human needs
speed to action
HR+IT=RESULTS

26. W I F I
S H E LT E R
C L O T H E S
F O O D
WAT E R
A I R
COMMERCE
EDUCATION
DATA
SOCIAL
MOBILE
GAMES IOT
COMPUTERS
APPS
TABLET
FINANCE
ADVERTISING
ENTERTAINMENT
WORKPLACE
RETAIL
VOICE
MARKETING
PODCAST

27. COMMERCE
EDUCATION
DATA
SOCIAL
MOBILE
GAMES IOT
COMPUTERS
APPS
TABLET
FINANCE
ADVERTISING
ENTERTAINMENT
WORKPLACE
RETAIL
VOICE
MARKETING
PODCAST
W I F I
S H E LT E R
C L O T H E S
F O O D
WAT E R
A I R
ATOMIZE DESIGN
1. START WITH
A DESIGN MINDSET
2. SIMPLIFY THE
EXPERIENCE
5. DESIGN TO
CHANGE CULTURE
4. DESIGN IT
DESIRABLE
3. BE FLEXIBLE

28. COMMERCE
EDUCATION
DATA
SOCIAL
MOBILE
GAMES IOT
COMPUTERS
APPS
TABLET
FINANCE
ADVERTISING
ENTERTAINMENT
WORKPLACE
RETAIL
VOICE
MARKETING
PODCAST
W I F I
S H E LT E R
C L O T H E S
F O O D
WAT E R
A I R
MICRO-MOMENTS THAT MATTER
1. START WITH
A DESIGN MINDSET
2. SIMPLIFY THE
EXPERIENCE
5. DESIGN TO
CHANGE CULTURE
4. DESIGN IT
DESIRABLE
3. BE FLEXIBLE
COMMERCE
FINANCE
ADVERTISING SOCIAL
MOBILE
ENTERTAINMENT
GAMES
IOT
WORKPLACE
PODCAST
COMPUTERS
EDUCATION
RETAIL
VOICE
APPS
MARKETING
TABLET

29. WHAT IF WE
COULD BE
AUTHORS
OF CHANGE

30. DESIGN WILL SOLVE
BIG & SMALL PROBLEMS

31. DESIGN
BIG & SMALL
THANK YOU