This document summarizes a webinar about mobile-based market research options and best practices. It introduces Scott Dodgson and Paula Juson of SKOPOS market insight, who have over 10 years of experience with mobile and qualitative research. The webinar discusses how mobile research has evolved from early limitations to its current opportunities due to widespread mobile adoption. Key opportunities include audience and topic relevance, reach, speed, and ability to provide rich contextual data. Challenges include technical limitations of devices, cost concerns, and difficulty engaging some demographics like older audiences. The webinar provides best practices for mobile research and promises case studies in the next session.
This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of using text surveys at hospitals and on ferries to collect customer feedback. Mobile apps can deliver more visual surveys and be used to map customer journeys. Qualitative options discussed include mobile ethnography, blogs, video diaries, and vox pops over mobile panels. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering technical capabilities and privacy issues of new methods like location-based tracking.
This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of text surveys, life diaries using photos and videos, and vox pops conducted via mobile. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering location-based and richer multimedia mobile research methods. It also provides reminders about ensuring mobile research fits the topic and audience and working with technical partners.
The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arth...RAMP Group
The document summarizes key findings from research into digital usage among youth in South Africa. It identifies two main segments - "Sophisticats" and "Elephants" - who account for a large share of mobile spending. While private school youth showed high levels of digital skills, township youth generally had lower skills levels due to lack of support structures. The research also revealed that digital adoption is driven more by peer influence than by age, challenging the idea that today's youth are "digital natives".
This document provides an agenda for the "Symposium on Innovation & Technology" event being held on October 13, 2016 at the Hong Kong Convention & Exhibition Centre. The morning session will focus on emerging technologies and how they can create smarter lives, with talks on topics like sustainable energy, interconnected devices, artificial intelligence, and innovative materials. There will also be a case study presentation and panel discussion. The afternoon session will center around internet of things trends and opportunities for connected living, with presentations on the future of IoT, exploiting the IoT growth opportunity, and unlocking smart home opportunities. Another case study and panel discussion will also be featured. The event is jointly organized by the Hong Kong Trade Development Council and Hong Kong Electronics
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Mobile and wireless devices are revolutionizing the way we think, work, play and live in the same way the Internet did almost two decades ago,” said Sara Diamond, Chair of the MEIC and President of the Ontario College of Art & Design (OCAD). “Unfortunately, our research shows that we’re falling behind other jurisdictions in terms of our ability to play a leading role in driving this mobile revolution.
Can vs. Should: Balancing User Needs and Engineering Possibilities to Create ...Teaque Lenahan
There's a lot of digital experiences that can be put in our cars. But what SHOULD go in our cars is a matter not only of what's technically possible but what's meaningful to the driver and passengers...and safe. Contextual factors (speed, distractions, etc.) in automotives demands a hard look at the direction design should take in this space, and it's up to OEMs to design around the experience, not the technology.
Mobile World Congress Shanghai 2017 special report for SmartAirConDaniel Chun
SmartAirCon is a new IoT product strategy for Mobile Operators and MVNOs in the Asia region.
There is no doubt the hottest topic being debated in climate policy in 2017 is how the US Government had decided to leave the Paris Climate Accord - COP21 and what form of sustainable energy and technology innovations could really help various city administrators to reduce the use of electricity and to reduce the overall carbon footprint. At the 2016 GSMA Global Device Summit - MWCS16, our company’s Mr. Daniel Chun had presented how mobile operators and MVNOs could extend their market reach in controlling the home electronics and be involved in air conditioning around the world by way of introducing a new form of Smart IoT device that could enhance the user experience in monitoring and controlling the air-conditioners in homes and offices; and benefit from a new disruptive business model to reduce churn and to increase ARPU.
This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of using text surveys at hospitals and on ferries to collect customer feedback. Mobile apps can deliver more visual surveys and be used to map customer journeys. Qualitative options discussed include mobile ethnography, blogs, video diaries, and vox pops over mobile panels. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering technical capabilities and privacy issues of new methods like location-based tracking.
This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of text surveys, life diaries using photos and videos, and vox pops conducted via mobile. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering location-based and richer multimedia mobile research methods. It also provides reminders about ensuring mobile research fits the topic and audience and working with technical partners.
The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arth...RAMP Group
The document summarizes key findings from research into digital usage among youth in South Africa. It identifies two main segments - "Sophisticats" and "Elephants" - who account for a large share of mobile spending. While private school youth showed high levels of digital skills, township youth generally had lower skills levels due to lack of support structures. The research also revealed that digital adoption is driven more by peer influence than by age, challenging the idea that today's youth are "digital natives".
This document provides an agenda for the "Symposium on Innovation & Technology" event being held on October 13, 2016 at the Hong Kong Convention & Exhibition Centre. The morning session will focus on emerging technologies and how they can create smarter lives, with talks on topics like sustainable energy, interconnected devices, artificial intelligence, and innovative materials. There will also be a case study presentation and panel discussion. The afternoon session will center around internet of things trends and opportunities for connected living, with presentations on the future of IoT, exploiting the IoT growth opportunity, and unlocking smart home opportunities. Another case study and panel discussion will also be featured. The event is jointly organized by the Hong Kong Trade Development Council and Hong Kong Electronics
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Mobile and wireless devices are revolutionizing the way we think, work, play and live in the same way the Internet did almost two decades ago,” said Sara Diamond, Chair of the MEIC and President of the Ontario College of Art & Design (OCAD). “Unfortunately, our research shows that we’re falling behind other jurisdictions in terms of our ability to play a leading role in driving this mobile revolution.
Can vs. Should: Balancing User Needs and Engineering Possibilities to Create ...Teaque Lenahan
There's a lot of digital experiences that can be put in our cars. But what SHOULD go in our cars is a matter not only of what's technically possible but what's meaningful to the driver and passengers...and safe. Contextual factors (speed, distractions, etc.) in automotives demands a hard look at the direction design should take in this space, and it's up to OEMs to design around the experience, not the technology.
Mobile World Congress Shanghai 2017 special report for SmartAirConDaniel Chun
SmartAirCon is a new IoT product strategy for Mobile Operators and MVNOs in the Asia region.
There is no doubt the hottest topic being debated in climate policy in 2017 is how the US Government had decided to leave the Paris Climate Accord - COP21 and what form of sustainable energy and technology innovations could really help various city administrators to reduce the use of electricity and to reduce the overall carbon footprint. At the 2016 GSMA Global Device Summit - MWCS16, our company’s Mr. Daniel Chun had presented how mobile operators and MVNOs could extend their market reach in controlling the home electronics and be involved in air conditioning around the world by way of introducing a new form of Smart IoT device that could enhance the user experience in monitoring and controlling the air-conditioners in homes and offices; and benefit from a new disruptive business model to reduce churn and to increase ARPU.
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
Research Methodology of Samsung Electronics Co. LtdNikita Jangid
The document provides information about the electronics industry and Samsung Electronics. It discusses the history and development of the electronics industry from the 20th century onwards. It details how consumer electronics emerged as a global industry worth billions, and products increasingly used digital technologies and merged with computers. The document also provides an overview of Samsung Electronics, the world's largest technology company, which manufactures electronic components, mobile phones, tablets and other consumer electronics. It discusses Samsung's mission and role as a major player in the global electronics industry.
A Brief Study on Usability Principles of Mobile Commerceijceronline
International Journal of Computational Engineering Research (IJCER) is dedicated to protecting personal information and will make every reasonable effort to handle collected information appropriately. All information collected, as well as related requests, will be handled as carefully and efficiently as possible in accordance with IJCER standards for integrity and objectivity.
MoorelandMonitor - Future of Payments - Wallets (April 2014)Inga Barchan
This proprietary presentation discusses the future of mobile payments and the mobile wallet landscape. It notes that while mobile banking gained traction over a decade ago, mobile payment adoption is now accelerating due to factors like the proliferation of smartphones. The presentation predicts significant growth across mobile payments, retail solutions utilizing mobile point-of-sale (mPOS) terminals, and digital banking from 2010-2017. It also analyzes trends in the mobile wallet market, the role of NFC technology, and recent mergers and acquisitions in the space.
Best Practices for Providing Accessibility in the Mobile Device Industry (rev...Derek Mitchell, MBA
This document discusses accessibility in the mobile device industry. It defines accessibility and discusses how to measure the accessibility of products and services. It also covers types of disabilities, demographics of people with disabilities, and their significant purchasing power. The document proposes guidelines for companies to improve accessibility, including auditing initiatives, embedding accessibility in company culture, engaging the disabled community, including accessibility in business processes, and focusing on universal design. It provides examples of best practices from companies like Apple, AT&T, Orange, and others. The goal is to remove barriers and create an inclusive society through accessible technology.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
The Evolution of Marketing in the Context of Voice Commerce: A Managerial Pe...Alex Mari
This paper examines managers’ perceptions of the evolution of voice assistants and their potential effects on the marketing practice. Shopping-related voice assistants are likely to radically change the way consumers search and purchase products with severe impact on brands. However, the behavior of these AI-enabled machines represents a “black box” for brand owners. The study of the managers’ interpretation of a voice-enabled marketplace is critical as it may influence future marketing choices.
The document discusses the potential for individuals to commercialize their own personal data through an "Individual IPO". It argues that as smart devices continue to collect more individual data on physical activity, location, etc., individuals will have the opportunity to package and sell their own data. The document outlines four stages - proliferation, adoption, standardization, and commercialization - that wearable technology will need to progress through for this concept to become reality, and examines analogous technologies like the iPhone and FICO scores to understand how individual data commercialization may develop.
This document provides a summary of mobile device usage around the world based on surveys conducted in 10 countries. Some key findings include:
- Smartphones are most popular in developed countries, while feature phones still dominate in places with less developed networks. Younger users are more likely to use smartphones globally.
- Games and social media are the most popular smartphone activities worldwide. Mobile video habits vary significantly between countries.
- Mobile shopping is still emerging, with only the US having over half of smartphone users using shopping apps monthly. However, many users research products on their phones.
- Mobile ads are seen daily by most smartphone owners, except in India where they are less frequent. Engagement varies between developed and developing markets.
Nielsen Research: Mobile consumer report 2013Thierry Pires
This document analyzes mobile device usage and consumer behavior across 10 countries. It finds that while smartphone ownership is rising globally, feature phones remain dominant in India, Brazil, and Russia due to lack of infrastructure outside major cities. Younger consumers are more likely to own smartphones. Data plan costs vary significantly by country, with consumers in places like India relying more on pay-as-you-go options due to higher smartphone bills and less widespread 3G/4G networks. Games and social media are the most popular mobile activities worldwide, though mobile shopping is still nascent in many markets. Mobile video habits also differ, with some Asian countries watching more on mobile while it has little impact on TV viewing elsewhere.
The document summarizes the results of an expert survey on the future of the internet conducted by the Pew Internet Project. Some of the key findings from the survey include:
- Experts believe that by 2020 innovative online cooperation will result in more efficient and responsive institutions compared to traditional 20th century models.
- A majority of experts do not believe that internet use will lower human intelligence and think tools like Google will enhance access to information and make people smarter.
- Experts think the most imaginative new technologies and applications in 2020 will be difficult to predict today and could emerge unexpectedly.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
This document discusses market research in the mobile world. It explores both quantitative and qualitative research methods that can be used across mobile platforms, such as short surveys, tracking, interviews, diaries and panels. While mobile research is still in early stages, the document outlines key drivers and opportunities like ubiquitous mobile access, especially among younger demographics. Challenges include limitations of small screens and technical capabilities. The document provides case studies of effective mobile research and envisions richer mobile experiences and location-based methods in the future.
This document provides a summary of a conference on research and insight topics, tools, and techniques. It includes an agenda with 10 sessions over various topics such as holisticity, digital topics like mobile and social media, engagement topics like co-creation and gamification/surveytainment, and science/technology topics like emotions and neuroscience. It also includes discussions of key topics like big data, social media monitoring and engagement, digital communities and panels, co-creation, and gamification/surveytainment with examples and definitions. The document aims to give brands a bitesize guide to leading topics, tools, and techniques in research and insight.
This document discusses the potential for qualitative and quantitative research using mobile platforms. It notes that while mobile research is still relatively uncommon, mobile phone ownership and usage is widespread. The document outlines different mobile research methods like surveys, diaries, and real-time interviews. It acknowledges challenges like technical limitations and privacy concerns but argues the audience relevance and rich data make mobile research valuable. It predicts mobile research will grow as technologies improve and audiences prefer mobile over other modes.
This document discusses mobile finance and the mobile experience in a personal finance context. It summarizes findings from surveys conducted by SKOPOS on mobile usage. Key findings include:
- Half of UK digital society users access the internet via mobile phones, showing the rise of mobile access. However, only 20% of FTSE 100 websites fully support mobile.
- Banking is more mature on mobile than insurance, with better customer experiences reported for mobile banking than insurance.
- Convenience and being able to access services on the go are seen as advantages, while security concerns, small screens and usability issues are seen as disadvantages of mobile finance.
- Confidence and usability are key drivers for non-
SKOPOS Merlien Market Research in the Mobile World Conference 2011skoposuk
This document discusses the growing relevance of mobile research. It notes that mobile reaches vast audiences, as people carry their phones with them everywhere. Mobile research allows for quick responses and real-time feedback. While agencies and clients were once skeptical of mobile, attitudes are changing as mobile engagement grows. Clients are starting to see the benefits of mobile research for reaching customers on their preferred mobile platforms. The document argues that as communications, content, and commerce increasingly move to mobile, mobile research will become more important for understanding audiences and staying relevant.
This document provides an in-depth look at consumer mobile habits and views of mobile retail based on research. It finds that consumers want a first-class mobile experience allowing for fast, efficient purchases on the go. While mobile shopping is growing, the customer experience is still subpar compared to other channels. Barriers include small screens, difficult navigation, and security concerns. Retailers need to optimize their mobile offerings to improve usability, accessibility, and reassure consumers in order to fulfill consumers' desire to shop conveniently via mobile.
Vision 2030 - How mobile market research will fit in for stakeholders across ...Merlien Institute
Many predictions surrounding 2030 for the mobile market research industry:
- Mobile devices and data will be ubiquitous, with wearable devices accounting for most expectations and eyes potentially controlling devices. Mobile will be integrated into all aspects of life.
- Mobile market research will be the industry standard as mobile is relevant for all businesses. Some markets may be mobile-only. The shape of the MR industry will change significantly.
- Mobile market research will be unrecognizable from today. New data sources and constant data streams will require different skills and approaches to synthesize information. New research models and more dynamic outputs will evolve. Major implications for the entire industry.
Consumer behavior towards smartphones - A market research paper by Vyshak Iye...Vyshak Iyengar
- The document summarizes a study on consumer behavior towards smartphones in Bangalore, India. It analyzes factors influencing smartphone purchases such as brand, price, specifications, operating system, and battery life.
- The study found that most respondents were male, under 20 years old, using Samsung smartphones followed by Motorola and Apple. Key purchasing criteria included battery life, specifications, price, operating system, and brand image.
- The sample size was limited and may not represent all of Bangalore. However, the study provides insight into how demographic and socioeconomic factors influence consumer choices in India's emerging smartphone market.
Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research ...QuestBack AG
The document outlines an agenda for a workshop on conducting mobile surveys. The workshop aims to provide theoretical background on mobile research and practical instruction on designing optimal mobile surveys. The agenda includes sections on current mobile research challenges, theoretical considerations and case studies, and a practical introduction to mobile survey design and administration. Mobile surveys offer advantages like instant feedback and high mobility but also have technical requirements and restrictions to consider for content display and usability.
Key considerations for implementing mobile confirmitMerlien Institute
The document discusses the benefits of implementing a mobile engagement strategy to interact with customers. Mobile adoption is growing rapidly worldwide and changing customer expectations and behaviors. Customers now want interactions to be timely, relevant, and brief via their mobile devices. To maintain relationships, organizations need mobile strategies to engage customers anytime, anywhere. Some benefits include capturing more accurate feedback close to experiences, validating responses with location data and multimedia, and targeting customers based on location. Mobile engagement can make it easier for customers to provide feedback whenever convenient.
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
Research Methodology of Samsung Electronics Co. LtdNikita Jangid
The document provides information about the electronics industry and Samsung Electronics. It discusses the history and development of the electronics industry from the 20th century onwards. It details how consumer electronics emerged as a global industry worth billions, and products increasingly used digital technologies and merged with computers. The document also provides an overview of Samsung Electronics, the world's largest technology company, which manufactures electronic components, mobile phones, tablets and other consumer electronics. It discusses Samsung's mission and role as a major player in the global electronics industry.
A Brief Study on Usability Principles of Mobile Commerceijceronline
International Journal of Computational Engineering Research (IJCER) is dedicated to protecting personal information and will make every reasonable effort to handle collected information appropriately. All information collected, as well as related requests, will be handled as carefully and efficiently as possible in accordance with IJCER standards for integrity and objectivity.
MoorelandMonitor - Future of Payments - Wallets (April 2014)Inga Barchan
This proprietary presentation discusses the future of mobile payments and the mobile wallet landscape. It notes that while mobile banking gained traction over a decade ago, mobile payment adoption is now accelerating due to factors like the proliferation of smartphones. The presentation predicts significant growth across mobile payments, retail solutions utilizing mobile point-of-sale (mPOS) terminals, and digital banking from 2010-2017. It also analyzes trends in the mobile wallet market, the role of NFC technology, and recent mergers and acquisitions in the space.
Best Practices for Providing Accessibility in the Mobile Device Industry (rev...Derek Mitchell, MBA
This document discusses accessibility in the mobile device industry. It defines accessibility and discusses how to measure the accessibility of products and services. It also covers types of disabilities, demographics of people with disabilities, and their significant purchasing power. The document proposes guidelines for companies to improve accessibility, including auditing initiatives, embedding accessibility in company culture, engaging the disabled community, including accessibility in business processes, and focusing on universal design. It provides examples of best practices from companies like Apple, AT&T, Orange, and others. The goal is to remove barriers and create an inclusive society through accessible technology.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
The Evolution of Marketing in the Context of Voice Commerce: A Managerial Pe...Alex Mari
This paper examines managers’ perceptions of the evolution of voice assistants and their potential effects on the marketing practice. Shopping-related voice assistants are likely to radically change the way consumers search and purchase products with severe impact on brands. However, the behavior of these AI-enabled machines represents a “black box” for brand owners. The study of the managers’ interpretation of a voice-enabled marketplace is critical as it may influence future marketing choices.
The document discusses the potential for individuals to commercialize their own personal data through an "Individual IPO". It argues that as smart devices continue to collect more individual data on physical activity, location, etc., individuals will have the opportunity to package and sell their own data. The document outlines four stages - proliferation, adoption, standardization, and commercialization - that wearable technology will need to progress through for this concept to become reality, and examines analogous technologies like the iPhone and FICO scores to understand how individual data commercialization may develop.
This document provides a summary of mobile device usage around the world based on surveys conducted in 10 countries. Some key findings include:
- Smartphones are most popular in developed countries, while feature phones still dominate in places with less developed networks. Younger users are more likely to use smartphones globally.
- Games and social media are the most popular smartphone activities worldwide. Mobile video habits vary significantly between countries.
- Mobile shopping is still emerging, with only the US having over half of smartphone users using shopping apps monthly. However, many users research products on their phones.
- Mobile ads are seen daily by most smartphone owners, except in India where they are less frequent. Engagement varies between developed and developing markets.
Nielsen Research: Mobile consumer report 2013Thierry Pires
This document analyzes mobile device usage and consumer behavior across 10 countries. It finds that while smartphone ownership is rising globally, feature phones remain dominant in India, Brazil, and Russia due to lack of infrastructure outside major cities. Younger consumers are more likely to own smartphones. Data plan costs vary significantly by country, with consumers in places like India relying more on pay-as-you-go options due to higher smartphone bills and less widespread 3G/4G networks. Games and social media are the most popular mobile activities worldwide, though mobile shopping is still nascent in many markets. Mobile video habits also differ, with some Asian countries watching more on mobile while it has little impact on TV viewing elsewhere.
The document summarizes the results of an expert survey on the future of the internet conducted by the Pew Internet Project. Some of the key findings from the survey include:
- Experts believe that by 2020 innovative online cooperation will result in more efficient and responsive institutions compared to traditional 20th century models.
- A majority of experts do not believe that internet use will lower human intelligence and think tools like Google will enhance access to information and make people smarter.
- Experts think the most imaginative new technologies and applications in 2020 will be difficult to predict today and could emerge unexpectedly.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
This document discusses market research in the mobile world. It explores both quantitative and qualitative research methods that can be used across mobile platforms, such as short surveys, tracking, interviews, diaries and panels. While mobile research is still in early stages, the document outlines key drivers and opportunities like ubiquitous mobile access, especially among younger demographics. Challenges include limitations of small screens and technical capabilities. The document provides case studies of effective mobile research and envisions richer mobile experiences and location-based methods in the future.
This document provides a summary of a conference on research and insight topics, tools, and techniques. It includes an agenda with 10 sessions over various topics such as holisticity, digital topics like mobile and social media, engagement topics like co-creation and gamification/surveytainment, and science/technology topics like emotions and neuroscience. It also includes discussions of key topics like big data, social media monitoring and engagement, digital communities and panels, co-creation, and gamification/surveytainment with examples and definitions. The document aims to give brands a bitesize guide to leading topics, tools, and techniques in research and insight.
This document discusses the potential for qualitative and quantitative research using mobile platforms. It notes that while mobile research is still relatively uncommon, mobile phone ownership and usage is widespread. The document outlines different mobile research methods like surveys, diaries, and real-time interviews. It acknowledges challenges like technical limitations and privacy concerns but argues the audience relevance and rich data make mobile research valuable. It predicts mobile research will grow as technologies improve and audiences prefer mobile over other modes.
This document discusses mobile finance and the mobile experience in a personal finance context. It summarizes findings from surveys conducted by SKOPOS on mobile usage. Key findings include:
- Half of UK digital society users access the internet via mobile phones, showing the rise of mobile access. However, only 20% of FTSE 100 websites fully support mobile.
- Banking is more mature on mobile than insurance, with better customer experiences reported for mobile banking than insurance.
- Convenience and being able to access services on the go are seen as advantages, while security concerns, small screens and usability issues are seen as disadvantages of mobile finance.
- Confidence and usability are key drivers for non-
SKOPOS Merlien Market Research in the Mobile World Conference 2011skoposuk
This document discusses the growing relevance of mobile research. It notes that mobile reaches vast audiences, as people carry their phones with them everywhere. Mobile research allows for quick responses and real-time feedback. While agencies and clients were once skeptical of mobile, attitudes are changing as mobile engagement grows. Clients are starting to see the benefits of mobile research for reaching customers on their preferred mobile platforms. The document argues that as communications, content, and commerce increasingly move to mobile, mobile research will become more important for understanding audiences and staying relevant.
This document provides an in-depth look at consumer mobile habits and views of mobile retail based on research. It finds that consumers want a first-class mobile experience allowing for fast, efficient purchases on the go. While mobile shopping is growing, the customer experience is still subpar compared to other channels. Barriers include small screens, difficult navigation, and security concerns. Retailers need to optimize their mobile offerings to improve usability, accessibility, and reassure consumers in order to fulfill consumers' desire to shop conveniently via mobile.
Vision 2030 - How mobile market research will fit in for stakeholders across ...Merlien Institute
Many predictions surrounding 2030 for the mobile market research industry:
- Mobile devices and data will be ubiquitous, with wearable devices accounting for most expectations and eyes potentially controlling devices. Mobile will be integrated into all aspects of life.
- Mobile market research will be the industry standard as mobile is relevant for all businesses. Some markets may be mobile-only. The shape of the MR industry will change significantly.
- Mobile market research will be unrecognizable from today. New data sources and constant data streams will require different skills and approaches to synthesize information. New research models and more dynamic outputs will evolve. Major implications for the entire industry.
Consumer behavior towards smartphones - A market research paper by Vyshak Iye...Vyshak Iyengar
- The document summarizes a study on consumer behavior towards smartphones in Bangalore, India. It analyzes factors influencing smartphone purchases such as brand, price, specifications, operating system, and battery life.
- The study found that most respondents were male, under 20 years old, using Samsung smartphones followed by Motorola and Apple. Key purchasing criteria included battery life, specifications, price, operating system, and brand image.
- The sample size was limited and may not represent all of Bangalore. However, the study provides insight into how demographic and socioeconomic factors influence consumer choices in India's emerging smartphone market.
Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research ...QuestBack AG
The document outlines an agenda for a workshop on conducting mobile surveys. The workshop aims to provide theoretical background on mobile research and practical instruction on designing optimal mobile surveys. The agenda includes sections on current mobile research challenges, theoretical considerations and case studies, and a practical introduction to mobile survey design and administration. Mobile surveys offer advantages like instant feedback and high mobility but also have technical requirements and restrictions to consider for content display and usability.
Key considerations for implementing mobile confirmitMerlien Institute
The document discusses the benefits of implementing a mobile engagement strategy to interact with customers. Mobile adoption is growing rapidly worldwide and changing customer expectations and behaviors. Customers now want interactions to be timely, relevant, and brief via their mobile devices. To maintain relationships, organizations need mobile strategies to engage customers anytime, anywhere. Some benefits include capturing more accurate feedback close to experiences, validating responses with location data and multimedia, and targeting customers based on location. Mobile engagement can make it easier for customers to provide feedback whenever convenient.
Steve Vosloo presented on education design in a mobile era. He discussed the growing mobile landscape globally and in Africa. The mobile revolution is changing education by supporting informal, contextual learning anywhere and anytime. When designing for mobile, considerations include understanding user context, designing for small screens first while supporting multiple devices, personalized and adaptive learning, learner analytics, social learning, and using existing platforms. Challenges to mobile learning include transforming existing systems, uneven infrastructure, and bridging formal and informal learning. Vosloo advised testing often and thinking holistically about infrastructure to support digital learning.
Enterprise wireless innovation snyder-4 gwe-feb11-prezoCarl Ford
The document discusses emerging trends related to wireless technology and its impact on businesses. It notes that wireless has moved from being seen as unattractive to fueling innovation in many industries. It also highlights opportunities for businesses to leverage the mobile cloud, develop apps, and rethink their value chains for the new wireless era. However, many businesses still face challenges related to security, skills gaps, and measuring ROI when it comes to fully exploiting wireless.
The document discusses mobile technologies and learning. It provides an update on mobile phone technology, including that mobile phones have surpassed PCs in numbers owned worldwide. It describes the m-learning project, which developed learning materials to run on mobile devices and conducted learner research and systems trials. Key findings from the trials indicated that mobile devices can successfully engage hard to reach learners and have potential to improve their skills and self-confidence when used as part of blended learning.
The document discusses mobile technologies and learning. It provides an update on mobile phone technology, including that mobile phones have surpassed PCs in numbers owned worldwide. It describes the m-learning project, which developed learning materials to run on mobile devices and conducted learner research and systems trials. Key findings from the trials indicated that mobile devices can successfully engage hard to reach learners and have potential to improve their skills and self-confidence when used as part of blended learning.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Demand Media Shares New Insights About Tech Consumers DemandMedia
This document provides insights into DIY tech consumers who turn to eHow for information. It finds that these consumers do extensive online research, using both desktop and mobile devices, before purchasing electronics products. They are committed to researching purchases themselves for their personal or family use. While desktop is still most used for research, interest is growing in mobile and video content formats. The highest periods of engagement occur on weekends and nights when consumers have more free time at home.
Phonebloks is launching a customizable smartphone that allows users to detach and upgrade hardware components called "bloks". The marketing plan aims to increase brand awareness and traffic on the innovation platform through extensive online advertising campaigns targeting tech-savvy consumers aged 20-44. Initially, the smartphone will be distributed through online purchases on the Blok Store site to minimize costs. The plan outlines strategies for targeting, distribution, pricing of different smartphone models, and promoting the brand through the online store and partnerships. Execution will be closely monitored to ensure goals are met in the competitive smartphone market.
Tns Mobile Life 2013 - Strategie Mobile per la crescita del businessGabriella Bergaglio
Mobile Life analizza motivazioni e comportamenti di 38.000 individui in 43 Paesi nel mondo, per individuare priorità ed insight di crescita per la marche.
Tns Mobile Life 2013 - Strategie Mobile per la crescita del business
MRS SKOPOS Mobile Webinar Part 1
1. MRS Webinar - October 2012
Mobile-Based Research
Options & Best Practice
Hands On Research Is Here
But How Do We Handle It?
1
Scott Dodgson MMRS
Paula Juson AMRS, AQR
SKOPOS market insight
www.SKOPOS.info
3. MRS Webinar - October 2012
Introductions
3
Scott Dodgson MMRS
Paula Juson AMRS, AQR
SKOPOS market insight
www.SKOPOS.info
4. Scott Dodgson
Director - Research, Insight, Consulting, SKOPOS market insight
Ever since his first experiences with the humble ZX81 back in the early eighties, Scott has been fascinated
by technology, and its various applications. Over recent years, he has been absorbed by understanding how
consumers interact within the digital space - the convergence and connectivity between network platforms,
technologies and digital media; and in providing clients with actionable information on the emerging, and
evolving, opportunities and challenges this presents.
Scott’s core expertise lies in the digital, retail and technology worlds, and in helping clients from within
these sectors gain a better understanding of the perceptions and behaviours of the connected shopper in
their digital and non digital ecosystems. Over the years he has helped to realise projects for a wide range of
clients across consumer and B2B markets, including: Bank of America, ghd, McDonald’s, Genworth
Financial, Coca Cola, Royal Mail, DHL and many more.
Paula Juson
Director - Research, Insight, Consulting, SKOPOS market insight
Paula is an expert in the field of online qualitative communities, i-forums and ethnographic f2f / video
studies - running alongside the more traditional quantitative methodologies. She views mobile research as
a powerful augmentation tool that can deliver, not just ‘in-the-moment’, but ‘in-the-emotion’, feedback –
helping to provide ‘real’ consumer illumination.
Over the last 15 years she has conducted research across a wide range of sectors and genres, helping
clients such as Yahoo!, William Hill, Tesco, Halfords, O2, 888.com, Asda, etc. with their research needs. This
has included customer experience optimisation (across digital and non digital channels); ideation &
proposition development; as well as various U&A studies - incorporating behavioural segmentation.
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5. MRS Webinar - October 2012
5
Scott Dodgson MMRS
Paula Juson AMRS, AQR
SESSION 1
Mobile Research - An Overview
Options, Opportunities & Obstacles
SKOPOS market insight
www.SKOPOS.info
10. MRS Webinar - October 2012
10
Scott Dodgson MMRS
Paula Juson AMRS, AQR
Context:
SKOPOS Research
on Research
Extent of (Active)
Mobile Research
SKOPOS market insight
www.SKOPOS.info
11. High data costs
Technical difficulties
Voice/ SMS usage ruled
Virtually zero mobile content
consumption/ commerce
Lacked audience relevance
11
13. Be aware: over 80% at home/work when on
‘mobile’ (so not on the move)
80% at home/work
13
14. “The issue for me is it’s only suitable for
asking one or two questions, whereas we
tend to want to use longer surveys.”
Dee Knott,
Insight Manager
“I think mobile is the current flavour of the
month – it is hugely powerful for quick,
location based stuff, but as with many new
innovations some are currently seeing it as
the solution to everything which it clearly
isn’t.”
Tim Britton
CEO, YouGov
Source: Meaning Research 2010 Lacks agency and client relevance?
18. 76%
Global reach for mobile
subscriptions within
world population
Source: International
Telecommunication Union
• Reaches the
most difficult of
geographies and
situations
Source:
Market Research
Global Alliance
Virtually everyone has a mobile
Audience relevance
18
20. “When people leave home, they take 3 things with them, their wallet, keys and mobile phone”
Mobiles
Are wallets
& of course, it’s Anytime, Anyplace, Anywhere
Audience relevance 20
21. With richer content arriving all the time...
Audience relevance
21
Source: HubSpot, 2012
29. MRS Webinar - October 2012
29
Scott Dodgson MMRS
Paula Juson AMRS, AQR
Does Mobile
Research Matter
(if so little is being
done just yet)?
SKOPOS market insight
www.SKOPOS.info
34. MRS Webinar - October 2012
34
Scott Dodgson MMRS
Paula Juson AMRS, AQR
And it has a Multitude of
Options & Possibilities
A Multi-Channel Channel
Many methods
within the Method
SKOPOS market insight
www.SKOPOS.info
35. Short surveys
Quick polls
Ad hoc
Tracking
Verbatims/Opens
Access Panels
Bespoke Panels
Omnibuses
35
Verbatims/Opens
Txt-depths
Vox-Mobs
Life Diaries
37. Qual: What are the Options?
Txt-depths
Vox-Mobs
Life Diaries
Ethnography
Pics/Video
37
38. MRS Webinar - October 2012
38
Scott Dodgson MMRS
Paula Juson AMRS, AQR
The Drivers &
Opportunities
SKOPOS market insight
www.SKOPOS.info
39. Relevance
& fit
Reach
Response
Speed &
Real-Time
Really
handy
Richness
The 5 R’s that Drive Mobile
Audience (e.g. youth)
Topic (e.g. mobile)
Client (e.g. Vodafone)
95% txts arr in 10 secs
94% of txts are read
(v 25% email)
2 x mobiles as PC’s
No location restrictions
All ages
Incl hard to reach ‘youth’
Always with you
Un-fixed location
Familiar
Photos
Videos
Diaries
Apps
39
40. To the audience
To the topic
To the client
Mobile Networks, Mobile Media and Mobile Advertisers
so far more likely to request/use Mobile Research
40
42. Mobile is a great platform on which to access niche markets
Mobile-only internet markets
(mostly emerging)
The youth market
Source: Lightspeed Research
India 49%
Opera Software
China 12%
CNIC
49
million
578
million
Source:
42
50. • Just like mobile ads, surveys are embedded into related
mobile apps
• A “litmus test” before launching full-scale
(higher budget) research
• A response rate of 6-16%
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51. MRS Webinar - October 2012
51
Scott Dodgson MMRS
Paula Juson AMRS, AQR
The Obstacles,
Challenges &
Limitations
SKOPOS market insight
www.SKOPOS.info
52. Key Obstacles & Limitations
52
Unable to reach older, less ‘tech savvy’ respondents
Not as popular as online research (but great for short surveys)
Half a dozen questions is just about the limit in an SMS interview
Respondents may switch off sound, needs to be kept simple
Capabilities of handsets different (technical)
Screen small on many phones so seen as ‘fiddly’
Low awareness of message/data costs (concerns)
53. Q. Will a survey
regarding
health provision
for the over 60’s,
including a
conjoint exercise,
work over the mobile?
53
61. MRS Webinar - October 2012
61
Scott Dodgson MMRS
Paula Juson AMRS, AQR
Finally:
Simple Solutions
& Some Success Stories
SKOPOS market insight
www.SKOPOS.info
62. Best Practice Guide
1. Ensure mobile method fits with audience/topic/client
2. Keep Surveys Short & Simple... 5 questions?
3. Engaging (Reassuring) Invites (+ opt-in)
4. Meaningful Incentives/Rewards
5. Keep Respondents Engaged (flow and above)
6. Plan and work around country variations
7. Consider and work with best (technical/panel) partners
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64. MRS Webinar - October 2012
More Next Week...
64
Scott Dodgson MMRS
Paula Juson AMRS, AQR
SKOPOS market insight
www.SKOPOS.info
65. MRS Webinar - October 2012
Next Session (2)
More Detail on Mobile Research -
maximising the effectiveness of
the “in the emotion” medium
- Getting it right
- Case Studies
- Where next?
65
Scott Dodgson MMRS
Paula Juson AMRS, AQR
SKOPOS market insight
www.SKOPOS.info