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Bridging the Physical-Digital Divide: Industrial Designer Edition
The document discusses the integration of physical and digital design, emphasizing the need for collaboration between industrial designers and digital user experience professionals. It highlights challenges such as hardware commoditization, differing timelines in design processes, and the silos that hinder teamwork. The proposed solutions involve fostering communication, adapting processes, and creating shared purposes to enhance harmony and innovation in product design.
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Bridging the Physical-Digital Divide: Industrial Designer Edition
- 1. Bridging the Physical-Digital Divide ! 23 May2014 Product Design and Innovation 2014 ! Jason Mesut Head of User Experience, Plan Local Leader, IxDA London !
- 2. 5years ! Industrial Design years ! Digital UserExperience 15
- 3. 3years Local leader Interaction Design Association Lo n d o n Subjects over 3 years Internet of Things Future of publishing Urban environment Smart materials Mobility / Automotive Clinical applications ! Upcoming… Smart home Music interfaces Consumer healthcare
- 4. I want afuture where physical products and digital services work in harmony
- 5. Industrial Designers Industrial Designers Digital/ UX Designers I’ve interviewed over 30 designers
- 6. Experiences with familiar names ConsultanciesManufacturers Education
- 7. Some key questions —Whyshould we care? —What are we aiming for? —What are the challenges? —How can we tackle them? ?
- 8. Some key questions —Whyshould we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
- 9.
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- 12. Screens in front ofbabies http://www.digitaltrends.com/wp-content/uploads/2013/12/fisher-price-ipad-apptivity-seat.jpg
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- 14. The internet of thingsis hitting the mainstream Niche Mass
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- 19. Wearable excitement Something other thana smartphone to design
- 20. Even if theymake us look ridiculous
- 21. Industrial Design seems tobe losing relevancy
- 22. Digital designers User Experiencefor web, GUI expertise Software technologists Understand infrastructure and web services Makers Prototype, and play with combining technologies Graphical User Interfaces Systems thinking Human behaviour & experience Web technology Data Infrastructure Prototyping Human behaviour Connection with the arts Mike Kuniavsky, author of Smart Things Matt Webb, Berg Kate Hartman, artist, technologist, educator OCAD Digital natives seem to be driving the future
- 23. Industrial Design doesn’t engage IndustrialDesigners have their heads in the ground Ian Bach Senior Interaction Designer Method
- 24. Doesn’t include freelancers £350-600+a day Industrial Design User Experience Huge pay gap
- 25. Some key questions —Whyshould we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
- 26. Greater harmony between physicaland digital
- 27. A recipe forintegrated products? + +Physical Product Digital Interface Digital Service Integrated product =
- 28. + +Physical Product Digital Interface Digital Services ! Aesthetic Visceral.Visual, sonic, feel. Interactive Behavioural. Distribution of inputs and controls. ! Experiential Reflective. Fit with person’s context and ecosystems. ! ! Key levels of harmony Components of integrated experience
- 29. Unite product and graphiclanguage Nokia and Microsoft Windows mobile Separated at birth
- 30. Physical form and interactiondesign Nokia and Meego A touchscreen curved at the edges to aid friction for swipes from the edge
- 31. iPod The original integrated product? Appropriateinteractions —Hardware and software interface working together —iTunes store —Aesthetic mismatch
- 32. Clunky car interfaces Screen clash Dangerousdisparity —Aesthetic mismatch —Interface not tactile —Doesn’t create a better experience
- 34. Integrated automotive interface Texas Instruments Immersive Automobile Physicalcontrols designed in concert with graphical user interface
- 36. Nest Rare harmony? Coherent product-service —Eleganthardware —Slick UI —Intelligent services
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- 38. We need toseek 1. Quality balance 2. Connected design language 3. Appropriate interactions 4. Consideration of overall experience
- 39. Some key questions —Whyshould we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
- 40. Why harmony israre
- 41.
- 42. Objects, like apps,are becoming transient — like kettles that don’t last or phones we replace regularly ! Jeremy Offer Design Director, Great Fridays Objects becoming transient
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- 44. UX is verymuch focused on the near term — it’s less reliant on supply chains ! Mark Delaney Head of Design Forward, Nokia UX focuses on the short term
- 45. Software design often beginslater in the cycle. ! You’re given a spec of controls and it’s very hard to adjust the hardware in the midst of development without long delays. ! Nick Myers Director User Experience Design, Fitbit Software added in later
- 46. Different delivery timeframes 18 months+ 3months+ initially Then monthly, weekly or daily Hardware Software Problem framing Tooling Tuning production Manufacturing development ! Ideation ! Design development R C D ! Production 2-6W 4-8W 4-8W 26W 12W 3W 4-8W C D C D C D RCD RCD Research Concept Design RCD RCD RCD RCD RCD RCD RCD RCD
- 47. Disciplines don’t understand eachother 1/2/3/4
- 48. UX has donea pretty good job of making itself complicated in a short period of time with all the different sub-disciplines: IA, IxD, etc. ! The more compartmentalised, the worse the result. ! Marcus Hoggarth Industrial Design Director, Native UX is confusing
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- 50. Hardware and software teams oftenseparated SW HW SW HW In-house In-house Agency SW HW Agency 1 Agency 2 SW HW Agency
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- 52. Should we destroy designsilos before organisation ones?
- 53. Why harmony israre 1. Hardware commoditisation 2. Delivery differences 3. Don’t understand each other 4. Teams are separated
- 54. Some key questions —Whyshould we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
- 55. How can webridge the physical-digital divide?
- 56. How can webridge the physical-digital divide First, we must Define the divide
- 57. ID Industrial Design Physical ProductDesign Mechanical Engineering Ergonomics CMF Product visualisation
- 58. Offer Mindset LanguageTools Time ID Industrial Design Physical UX Digital User Experience Product Design Mechanical Engineering Ergonomics CMF Product visualisation Interaction Design Information Architecture Content Strategy User Research Visual Design Experience strategy
- 59. Jargon ! Documentation ! Communication Motivation ! Values ! Principles Methods ! Software ! Approaches Value ! Uniqueness ! Horizons ! Timelines ! Pace Which factors affect howwe work together? Offer Mindset Language Tools Time
- 60. Offer Mindset LanguageTools Time What separates us? Bespoke vs. Universal & documented ! Design + Experience Mechanical vs. Theoretical ! ! Solving problems + Making solutions Manufacturing vs. Modelling ! ! Researching + Sketching + Prototyping Hardware vs. Software ! ! Understanding people + Conceiving solutions Long term vs. Short term ! ! Fast-paced + Immediate interaction
- 61. Offer Mindset LanguageTools Time What unites us? Bespoke vs. Universal & documented ! Brand + Design + Experience Mechanical vs. Theoretical ! ! Solving problems + Making solutions Manufacturing vs. Modelling ! ! Researching + Sketching + Prototyping Hardware vs. Software ! ! Understanding people + Conceiving solutions Long term vs. Short term ! ! Fast-paced + Immediate interaction
- 62. How can webridge the physical-digital divide?
- 63. How can webridge the physical-digital divide? We need to Connect / Calibrate / Collaborate
- 64. How can webridge the physical-digital divide? We need to Connect / Calibrate / Collaborate Find the common ground Connect on a personal level Respect differences
- 65. How can webridge the physical-digital divide? We need to Connect / Calibrate / Collaborate Adapt ourselves Adapt our processes Translate our language !
- 66. How can webridge the physical-digital divide? We need to Connect / Calibrate / Collaborate Unite on common purpose Share between teams Prototype together !
- 67. Find common ground Connecton a personal level Respect differences Connect Offer Mindset Language Tools Time
- 68. Hardware is appropriately namedbecause it’s hard... ! ...It’s a long, hard, painful, expensive process ! ... It requires a long term commitment to a design ! Robert Brunner Partner, Ammunition (the guy who hired Jony Ive) Hardware is hard
- 69. Software is slippery 1.Hidden impacts from changes 2. Multiple releases 3. Integration challenges 4. Multiple platforms 5. Legacy code ! Some large organisations have terrible legacy code — it can take months to change a word or button on a site
- 70. Find common ground Connecton a personal level Respect differences Break down language barriers Adapt our skills Adapt our processes Connect Calibrate Offer Mindset Language Tools Time
- 71. Adapt our skillsand teams Shifter Hybrid Partner Neutral leader Moving from ID-to-UX Blending skills across ID + UX ID + UX working closely together Solution agnostic leadership +
- 72. No Learn skills, butdon’t expect to do it all Yes Find ways to work with specialists to create excellence Maybe Rare few able to do this Are you ready to walk away from the craft? Maybe ID to UX is possible, but the other way is tougher especially for seniors Shifter Hybrid Partner Neutral ID + UX working closely together Partner or shift +
- 73. Each approach hasit's own value, but close that gap and the future will happen quicker and better ! Duncan Fitzsimons Founder, Vitamins Close the horizon gap
- 74. 2014 2015 20162017 2018 2019 Digital focuses on shorter term Horizon gap
- 75. Find common ground Connecton a personal level Respect differences Break down language barriers Adapt our skills Adapt our processes Connect Calibrate Collaborate Unite on a common purpose Share regularly Prototype together Develop shared vocabulary Offer Mindset Language Tools Time
- 76. I’ve found thebest way to get integration is to get away from the features and unite on the higher goals ! Scott Jenson Product Strategy, Google Unite on a common purpose
- 77. We structure projectsso industrial designers, interaction designers, mechanical engineers, and strategists can do the research together. ! David Sherwin Interaction Design Director, Frog Research together Photograph by Misha Miller
- 78. Share regularly At Palm,we did show and tells across ID and UX. IDs would bring their models and we would offer suggestions and opinions. We would bring our interface concepts or prototypes and they would share their ideas too. ! Kim Lenox Former Director of User Experience, Lunar
- 79. We prototype inphysical and digital - it's easy to do fast, and there is a lot to be said for tangible design - it might not be shippable, but it is experiential and experimental ! Duncan Fitzsimons Co-founder, Vitamins Prototype together
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- 81. Hardware Problem framing Tooling Tuning production Manufacturing development ! Ideation ! Design development ! Production 2-6W 4-8W4-8W 26W 12W 3W 4-8W Adapt our processes Cadence and relationships Software C D RCD Research Concept Design RCD RCD RCD RCD RCD RCD RCDDetail design C D
- 82. ! Why? ! Seeking ! Against ! ! We must ! Losing relevancy ! Greaterharmony ! Commoditisation, silos, processes, language Connect Calibrate Collaborate