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project on coporate strategy by nokia v/s samsung

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Smriti Rk
Smriti Rk

The document discusses the strategies of Nokia and Samsung in India. Nokia's strategy in India focused on expanding mobile voice, driving consumer multimedia, and bringing extended mobility to enterprises. Samsung's strategy involved aggressively marketing phones with polyphonic ringtones and color screens, establishing a nationwide retail presence, and setting up a handset manufacturing facility in India. The document also provides an overview of SWOT analysis and its advantages, and performs SWOT analyses of Samsung and Nokia to identify their strengths, weaknesses, opportunities, and threats.

LifestyleBusinessTechnology
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Exploring Corporate Strategy
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