Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
Over the last couple of years I've talked a lot on Design Thinking, Design in general and Service Design.
This presentation is my incomplete story on the topic, with storyline.
Hope you like it, love your comments...
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
Over the last couple of years I've talked a lot on Design Thinking, Design in general and Service Design.
This presentation is my incomplete story on the topic, with storyline.
Hope you like it, love your comments...
Presentation is based on Lumiknows experience of integrating design thinking into Russian organizational culture including Beeline, Promsvyazbank, Intel Russia, Sberbank and many others. By Ekaterina Khramkova, Lumiknows, 2015
Embrace People Experience for good: Design Thinking In House. Straddle qualitative and quantitative thinking is incredibly valuable for the future of an organization. Digital Era beyond Technologizing us is Humanizing us
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
Design thinking is a user-centered way to conceive and create a successful product. Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer)
Motivated by curiosity and a strong conviction that the tools and methods of design thinking ignite innovative ideas and solutions, a group of Portland-based, like-minded practitioners set out to survey the local landscape. Our goal: to uncover the tactics, challenges, benefits and themes surrounding design thinking in our community.
This is the result.
We found more than a dozen common themes and insights. Some of them speak directly to the benefits of a design thinking approach. Some express deep challenges to making that approach work in the real world. In all cases, we are pleasantly surprised by the conviction, passion, and commitment to overcoming those challenges and sharing the benefits of design thinking. !
Design Thinking for Project Management at BRAC Social Innovation LabKazi Monirul Kabir
A small presentation to share my learning on Design Thinking and its application in Project Management presented to a diverse audience at BRAC Social Innovation Lab
Design thinking innovation training course outline - building a co-design app...DesignThinkers
This course outline presents an approach to developing cross-functional teams that learn how to co-create and innovate in an action learning experience.
Innomantra's Viewpoint - Casting Innovation Leadership in Future Organisation Innomantra
Innovation has been referred to as a ‘Short Skirt’ that’s been in and out of fashion: popular in good times and tossed back into the closet in downturns as quoted by a leading consulting firm, today; it's different as it combines art, science, system, and people however with increased uncertainty the need for Innovation and managing Innovation is best achieved with leadership and planning.
By aligning to ISO 56000 Series-Innovation Management Standard framework, 'LEADERSHIP' establishes an innovation vision, strategy, and policy, including the necessary roles and responsibilities based on the organization's context. Leadership is one of the factors that affect innovation in organizations.
A presentation I made in 2011 to train old and new colleagues in the art of planning and concept design. This is the model I've been using for the last 10 years, and we wanted to share this to everyone.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Presentation is based on Lumiknows experience of integrating design thinking into Russian organizational culture including Beeline, Promsvyazbank, Intel Russia, Sberbank and many others. By Ekaterina Khramkova, Lumiknows, 2015
Embrace People Experience for good: Design Thinking In House. Straddle qualitative and quantitative thinking is incredibly valuable for the future of an organization. Digital Era beyond Technologizing us is Humanizing us
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
Design thinking is a user-centered way to conceive and create a successful product. Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer)
Motivated by curiosity and a strong conviction that the tools and methods of design thinking ignite innovative ideas and solutions, a group of Portland-based, like-minded practitioners set out to survey the local landscape. Our goal: to uncover the tactics, challenges, benefits and themes surrounding design thinking in our community.
This is the result.
We found more than a dozen common themes and insights. Some of them speak directly to the benefits of a design thinking approach. Some express deep challenges to making that approach work in the real world. In all cases, we are pleasantly surprised by the conviction, passion, and commitment to overcoming those challenges and sharing the benefits of design thinking. !
Design Thinking for Project Management at BRAC Social Innovation LabKazi Monirul Kabir
A small presentation to share my learning on Design Thinking and its application in Project Management presented to a diverse audience at BRAC Social Innovation Lab
Design thinking innovation training course outline - building a co-design app...DesignThinkers
This course outline presents an approach to developing cross-functional teams that learn how to co-create and innovate in an action learning experience.
Innomantra's Viewpoint - Casting Innovation Leadership in Future Organisation Innomantra
Innovation has been referred to as a ‘Short Skirt’ that’s been in and out of fashion: popular in good times and tossed back into the closet in downturns as quoted by a leading consulting firm, today; it's different as it combines art, science, system, and people however with increased uncertainty the need for Innovation and managing Innovation is best achieved with leadership and planning.
By aligning to ISO 56000 Series-Innovation Management Standard framework, 'LEADERSHIP' establishes an innovation vision, strategy, and policy, including the necessary roles and responsibilities based on the organization's context. Leadership is one of the factors that affect innovation in organizations.
A presentation I made in 2011 to train old and new colleagues in the art of planning and concept design. This is the model I've been using for the last 10 years, and we wanted to share this to everyone.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
This is a short presentation on Design Thinking for a PM audience, showing the benefits of incorporating Design on projects and providing a very high-level overview of methods and tools.
How Design Thinking will fix Design ThinkingBert Bräutigam
Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that see Design Thinking as unnecessary rather than essential to driving organizational change and innovation. Does Design Thinking have to be reinvented or even replaced?
Optimize Customer Experiences with Design ThinkingJared Hill
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
Only 20% of innovation management suitable for digitalization. Find out what key success factors drive those disciplines and what tools are possible options.
The case dives deeper into digital idea management (the tool shown live is viima) and InnoSurvey, a 360 degree innovation assessment built on proven metrics.
Slides are from a lecture on Digital Industry (Certificate of Advanced Studies at FHNW).
The lecture is min. 1 hr plus practical parts provided as preparation or exercises. Get German language support and more material here: https://www.sensaco.com/digital-innovation-management/
Design Thinking & Innovation Games : Presented by Cedric MainguyoGuild .
Accelerate Innovation: Learn why it matters and how it’s done.
Design Thinking can be used to design products, user experiences, corporate strategy or public services… Innovation Games, whose primary intent is not pure entertainment, can be applied to a broad spectrum of areas like training, hiring, generating new ideas, gathering feedback about a product or change management… The list goes on.
An increasing number of organizations have realized the enormous potential of human-centered and playful approach to innovation design and development. The growing success of Agile methods, which put a strong emphasis on people interactions, on fun and on building a creativity-friendly environment, have made Design Thinking and Innovation Games even more popular.
Design thinking is a method for the practical, creative resolution of problems using the strategies designers use during the process of designing. Design thinking has also been developed as an approach to resolve issues outside of professional design practice, such as in business and social contexts.
Here is BMGI's Design Thinking Approach for Value Creation
Reach Out : prashantj@bmgindia.com
Global food trends: How are countries embracing the alternative protein movementPlan
Our relationship with food is at a tipping point as environmental concerns become more of a consumer focus. What is the appetite, globally, for a more sustainable plant-based diet and how do cultural differences impact the adoption of innovative flexitarian products?
A revised view on the future of Mobility – rowing back from the heady daze of 2017. Using the CASE (Connected, Autonomous, Shared and Electric) framework, we contrast the optimism of a view years ago, with the more grounded view of today.
Instead of fretting over how easily and soon humans will be replaced, leaders would be better advised to think about the future of automation as interlacing machine strengths with those of humans. Work will need redesigning, but the AI enabled automation – done well – can unlock economic growth, fuel innovation and make work more humanA presentation given at @FutureheadsUK Leaders of Change, at CaptialOne, on 5th December 2018, by Kevin McCullagh.
Not only do we overestimate how easy it is to replace humans, replacing them is often neither desirable nor the best use of AI. A better way to think about the future of AI is interlacing its strengths with those of humans.
Autonomous vehicles are often posed as reducing human interaction with vehicles to a minimum. While they will take more of the cognitive load of driving off humans, in many cases it is more useful to think of a human-machine collaboration.
The mobility disruption around the corner will largely initiated by three technology advances, but the knock-on impacts will be shaped by economic and social choices, as much as technology.
A 10min presentation on some foreseen – and less foreseen – consequences of Autonomous Vehicles, I gave at the #CarTubeGlobal launch event at Institution of Mechanical Engineering today
Introduction and mobility survey slides from the Plan Forum on the Future of Urban Mobility, in partnership with Bloomberg New Energy Finance.
London, 15th March 2016
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
Bridging the Physical-Digital Divide: Industrial Designer EditionPlan
With the proliferation of touchscreens and a hardware revival driven by internet technologists, Industrial Design is at risk of becoming irrelevant.
How can Industrial Design engage with the technology, user experience and software communities to help create harmony across physical products and digital services?
From research with 30+ Industrial Designers, User Experience designers and technologists, I concluded that the divide can be broken down across a series of axes and bridged by connecting, calibrating and collaborating.
A cut-down Industrial Designer oriented version of a longer 45 minute presentation for Interactions 14.
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
Alex Bradley, Plan’s head of trends, recently gave a trends presentation at the TAID conference in Taiwan.
The following slides give a taste of the presentation. Please contact Alex at alex@plan.bz if you’re interested in him sharing it with your team?
Kevin's closing keynote presentation at the Design Management Institute's conference in London in 2010.
The presentation tackled two key questions: Why is design thinking such a hot topic with executives, but leaves so many designers cold? And: Does the demand for design thinking represent more of an opportunity than the thinking itself?
It was based on an article of the same title for the Design Management Review http://www.plan.bz/plan-views/2010/september/steppingup
In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives.
For a future Internet of Things, the UX community needs to better engage Industrial Designers in what we do. This talk explored how we do that.
NB, this is a talk intended for a UX audience, and is meant to be a starter of an ongoing discussion between both UX and Industrial Design fields. If you want to be part of the discussion, please get in contact.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
18. New story, old process
Design thinking = Design process
‘design thinking
is a new story, not
a new process.’
Bill Moggridge, Designerly Thinking:
In conversation with Bill Moggridge, NESTA,
12 June 2007
24. An ill-defined process
Roger Martin
A way of thinking
Tim Brown
Design for non-designers or Designers tacking bigger problems
25. Headline 30pt
‘Design thinking
is a nonsensical
phrase that
deserves to die’
Don Norman, ‘The Research-Practice Gulf’,
Design Research Conference, 11 May 2010
26. ‘Design Thinking is a failed
experiment ... The success
rate for design thinking
processes was very low’
Bruce Nussbaum, former assistant managing
editor, BusinessWeek in Fastcodesign.com,
June 2011
27. The Big Re-Think
‘Business leaders
are casting around
for new ideas...
...design thinking
is offering itself
up as one of the
new ideas’
Vijay V Vaitheeswaran, ‘The Big Re-Think:
redesigning business summit’, 11-12 March 2010
Vijay V Vaitheeswaran, Global Correspondent, The Economist
32. Rise of the CDOs
Jonathan IveErnesto QuinterosEric QuintSean CarneyPeter Schreyer Mauro Porcini
2006 11 12 13 14 15
33. Designer founders
Bachelor of Fine Arts in industrial design Dual degree of Graphic Design
and Industrial Design at RISD.
Nathan BlecharczykBrian Chesky
Trained as an Architect,
then worked in the design industry.
Bachelor of Architecture
and Industrial Design
Evan Sharp Graham Hill
Bachelor of Arts communications
Eric Ryan
‘Great companies are built with
a design ethos at the core, ...
Understanding that design isn’t
just pixels and paint but an
experience that has been thought
through end-to-end is really
important.’
Megan Quinn, a Silicon Valley venture capitalist, in Tim Bradshaw,
‘Designers on the ascendant in Silicon Valley’, Financial Times, 7 July 2013
40. Learn early and often
Time
Experiment
Measure
Learn
Early Alpha Beta Test market Launch market
Object
Object
Object
Object
Object
Experiment
Measure
Learn
Experiment
Measure
Learn
Experiment
Measure
Learn
Experiment
Measure
Learn
41. Common ground
Design thinking and Lean start-up
+ Cross-functional teams
+ User-focused
+ Prototype early and often
+ Failing early to de-risk innovation
42. Common ground
Design thinking and Lean start-up
+ Cross-functional teams
+ User-focused
+ Prototype early and often
+ Failing early to de-risk innovation
– Lack rigorous foresight processes
– Neither emphasise big idea envisioning
43. Design thinking
Strengths
– Has created a shared space for designers
and other functions to collaborate in
– Has useful approaches to framing
‘wicked’ or fuzzy problems
– Produces tangible visualisation/artefacts
early in process
– Takes a holistic experiential view
– beyond code
44. Design thinking
Strengths
– Has created a shared space for designers
and other functions to collaborate in
– Has useful approaches to framing
‘wicked’ or fuzzy problems
– Produces tangible visualisation/artefacts
early in process
– Takes a holistic experiential view
– beyond code
Weaknesses
– Ill-defined process
– Generalises ID process to all problems
– Overemphasis on process
– Strong on Desirability,
weak Viability and Feasibility
– Can become an cross-functional
engagement process, more than
a motor of innovation
45. Lean start-up
Strengths
– Robust process (including its emphasis
on hypotheses, experiments, and metrics)
– Emphasise on driving business velocity
– Business modelling is central
to the process
46. Lean start-up
Strengths
– Robust process (including its emphasis
on hypotheses, experiments, and metrics)
– Emphasise on driving business velocity
– Business modelling is central
to the process
Weaknesses
– Focus on making over thinking, best
suited to incremental innovation
in well-framed problem spaces
– While more robust that Design thinking,
there’s still lots of debate over process
– Assumes core hypothesis exists,
bigger companies need to generate
a pipeline of growth hypotheses
49. Process and tools
are only part of the picture
Design thinking
+ Lean start-up Process
Context Talent
50. Get the right people
on the bus
Process
Talent
Cross-functional
Creative and analytical
Domain knowledge
Collaborative
51. Leaders setting
the context and vision
Knowledge
Perspective
Analysis
Foresight
Vision
Process
Context Talent
52. Principles
For early stage innovation
Mix rigour
with creativity
Frame the challenge
… frankly
Walk around
the problem
Envision
in the round
Prototype
and learn
1 2 3 4 5