This is a teaching and sharing content in creating multimedia project that attain the balance from industry perspective and also academic needs.

1. Multimedia : Creating the Industry Driven Project & Attaining the Academic Authenticity JUNE 2011 A Sharing Session by Daniel K.S. Chang Industry Guest Lecturer International Business Development Professional & Former Design Director/Brand Consultant IAA New York | MBA E-Commerce (Charles Stuart University, Australia)

2. Our Agenda

3. overview

4. The Continuum : Industry VS Academic Perspective

5. Turning your Multimedia project into a great portfolio

6. The Multimedia Impact Changing mind-set with the 3rd screen

7. Global Trend THE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR. (trendwatching.com)

8. Global Trend

9. Malaysia Trend “It has become a whole new ballgame for all of us and we have to move fast if we don’t want to miss the oncoming wave of change. Malaysia is no exception in this case as it needs to be on top of things if it wants to be a regional content hub,” added Della Rocca. Among the changes he expects to see, specifically in the gaming, TV content and online realm are immersive interactivity via proximity, virtual geo-location tracking and mixed-mode environments for games and multimedia. (newscenter.com.my)

10. Malaysia Trend Mashup of interactive experience

11. the player

12. Igniting the SPARK

13. The Creative Process

14. Your Creative Opportunity

15. Possible Ideas/Themes

16. the game

17. Project Case Building – via your prototype

18. Where to discover your project inspiration?

19. Its not about the technology…but all the following

20. Creating a Game Plan

21. play it right

22. The Key Points

23. Your Action - TODAY How important is the your project to you? What is your ultimate aim? Are you 100% committed? How much time & effort are you willing to put in? By when you need to complete the project? How are you going to document your entire project journey? (academic evidence & demonstration of your insight) Do you have A PLAN? What is your project is about? And what resources do require? When are you going to start this journey? What is your VISION?

24. the case

25. Mobile Apps – Mini Size UX

26. Mobile Apps – Mini Size UX

27. Mobile Apps – Mini Size UX

28. Designing Business Model - Visualization

29. Designing Business Model - Visualization http://www.businessmodelgeneration.com

30. Q&A

31. Thank Youdan_kschang@yahoo.com