Multimedia :
Creating the Industry
Driven Project &
Attaining the
Academic Authenticity
JUNE 2011
A Sharing Session by Dan...
Our Agenda
Overview
The Player
The Game
Play it Right
The Case
overview
The Continuum : Industry
VS Academic Perspective
Perfect &
Utopia Situation Make Money &
Go-to-Market
Turning your
Multimedia project
into a great portfolio
The Multimedia Impact
Changing mind-set with the 3rd screen
Global Trend
THE F-FACTOR | Consumers are
increasingly tapping into their networks
of friends, fans, and followers to
disc...
Global Trend
Malaysia Trend
“It has become a whole new ballgame for all of us
and we have to move fast if we don’t want to miss
the onc...
Malaysia Trend
Mashup of
interactive experience
the player
Igniting the SPARK
The Creative Process
Define Scope Visualize Create Prototype Rationalize
Your Creative Opportunity
User
Focus
Medium
Cultural
&
Context
Possible Ideas/Themes
Eco Social Global Local Cultural
the game
Project Case Building –
via your prototype
Prototype
Concepts
Industry
Reality
Academic
Evidence
New
Knowledge
Skill Set
Where to discover your
project inspiration?
Its not about the technology…
but all the following
Arts
Story
Visual
Science
Logic
Fusion
Experience
Sensory
Imagination
Creating a Game Plan
Start
End
play it right
The Key Points
FEEL
DO
YOU
LEARN
Your Action - TODAY
1. How important is the your project to you?
2. What is your ultimate aim?
3. Are you 100% committed?
...
the case
Mobile Apps – Mini Size UX
Mobile Apps – Mini Size UX
Mobile Apps – Mini Size UX
Designing Business Model - Visualization
Designing Business Model - Visualization
http://www.businessmodelgeneration.com
Q&A
Thank You
dan_kschang@yahoo.com
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UX-Multimedia Project

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Assisting degree students to develop industry driven projects and meet the stringent academic degree standard.

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UX-Multimedia Project

  1. 1. Multimedia : Creating the Industry Driven Project & Attaining the Academic Authenticity JUNE 2011 A Sharing Session by Daniel K.S. Chang Industry Guest Lecturer International Business Development Professional & Former Design Director/Brand Consultant IAA New York | MBA E-Commerce (Charles Stuart University, Australia)
  2. 2. Our Agenda Overview The Player The Game Play it Right The Case
  3. 3. overview
  4. 4. The Continuum : Industry VS Academic Perspective Perfect & Utopia Situation Make Money & Go-to-Market
  5. 5. Turning your Multimedia project into a great portfolio
  6. 6. The Multimedia Impact Changing mind-set with the 3rd screen
  7. 7. Global Trend THE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR. (trendwatching.com)
  8. 8. Global Trend
  9. 9. Malaysia Trend “It has become a whole new ballgame for all of us and we have to move fast if we don’t want to miss the oncoming wave of change. Malaysia is no exception in this case as it needs to be on top of things if it wants to be a regional content hub,” added Della Rocca. Among the changes he expects to see, specifically in the gaming, TV content and online realm are immersive interactivity via proximity, virtual geo-location tracking and mixed-mode environments for games and multimedia. (newscenter.com.my)
  10. 10. Malaysia Trend Mashup of interactive experience
  11. 11. the player
  12. 12. Igniting the SPARK
  13. 13. The Creative Process Define Scope Visualize Create Prototype Rationalize
  14. 14. Your Creative Opportunity User Focus Medium Cultural & Context
  15. 15. Possible Ideas/Themes Eco Social Global Local Cultural
  16. 16. the game
  17. 17. Project Case Building – via your prototype Prototype Concepts Industry Reality Academic Evidence New Knowledge Skill Set
  18. 18. Where to discover your project inspiration?
  19. 19. Its not about the technology… but all the following Arts Story Visual Science Logic Fusion Experience Sensory Imagination
  20. 20. Creating a Game Plan Start End
  21. 21. play it right
  22. 22. The Key Points FEEL DO YOU LEARN
  23. 23. Your Action - TODAY 1. How important is the your project to you? 2. What is your ultimate aim? 3. Are you 100% committed? 4. How much time & effort are you willing to put in? 5. By when you need to complete the project? 6. How are you going to document your entire project journey? (academic evidence & demonstration of your insight) 7. Do you have A PLAN? 8. What is your project is about? And what resources do require? 9. When are you going to start this journey? 10. What is your VISION?
  24. 24. the case
  25. 25. Mobile Apps – Mini Size UX
  26. 26. Mobile Apps – Mini Size UX
  27. 27. Mobile Apps – Mini Size UX
  28. 28. Designing Business Model - Visualization
  29. 29. Designing Business Model - Visualization http://www.businessmodelgeneration.com
  30. 30. Q&A
  31. 31. Thank You dan_kschang@yahoo.com

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