Creating the Industry
Driven Project &
A Sharing Session by Daniel K.S. Chang
Industry Guest Lecturer
International Business Development Professional & Former Design Director/Brand Consultant
IAA New York | MBA E-Commerce (Charles Stuart University, Australia)
Play it Right
The Continuum : Industry
VS Academic Perspective
Utopia Situation Make Money &
into a great portfolio
The Multimedia Impact
Changing mind-set with the 3rd screen
THE F-FACTOR | Consumers are
increasingly tapping into their networks
of friends, fans, and followers to
discover, discuss and purchase goods
and services, in ever-more sophisticated
ways. As a result, it's never been more
important for brands to make sure they
too have the F-FACTOR. (trendwatching.com)
“It has become a whole new ballgame for all of us
and we have to move fast if we don’t want to miss
the oncoming wave of change. Malaysia is no
exception in this case as it needs to be on top of
things if it wants to be a regional content hub,”
added Della Rocca. Among the changes he expects
to see, specifically in the gaming, TV content and
online realm are immersive interactivity via proximity,
virtual geo-location tracking and mixed-mode
environments for games and multimedia. (newscenter.com.my)
Your Action - TODAY
1. How important is the your project to you?
2. What is your ultimate aim?
3. Are you 100% committed?
4. How much time & effort are you willing to put in?
5. By when you need to complete the project?
6. How are you going to document your entire project
journey? (academic evidence & demonstration of your
7. Do you have A PLAN?
8. What is your project is about? And what resources do
9. When are you going to start this journey?
10. What is your VISION?