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![Language
IDers often say they don’t understand
[UX], but shifting perspective and
language helps them realise when
they are doing it. As a way to bridge
the gap, I'd often look at their past
work, point to the solutions that
worked well and relate it to [UX].
Kim Lenox
Former User Experience Director, Lunar](https://image.slidesharecdn.com/bpd1-140210035609-phpapp01/85/Bridging-the-Physical-Digital-Divide-For-UX-94-320.jpg)
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Bridging the Physical-Digital Divide: For UX
The presentation emphasizes the need for greater collaboration between industrial design and user experience (UX) to bridge the physical-digital divide and create harmonious integrated products. It identifies key challenges such as differing timelines, commoditization of hardware, and communication barriers between disciplines, while advocating for approaches that include personal connection, shared goals, and collaborative prototyping. Ultimately, it calls for a united effort to enhance the design process and product quality by leveraging the strengths of both fields.
