This presentation was given at Brooks and Blake (RadarTrail's parent company) Monday meeting. It shares key trends PR, advertising and marketing professionals must be aware of and keep in mind as we gradually approach 2020.

1. `
+3 other Trends to
keep in mind
(before 2020)
BY Jude Akhabue
When
Orange
Becomes
The new
Black ...
July 2016

2. Introduction
Perhaps the biggest consumer insight of the last 5 years, is the one that says
consumers don’t care about products again, they simply want experience.
Clients are getting rather annoying; they want off the chain ideas for so little a
budget.
The consumer is also getting annoying, they keep changing every time.
There is massive disruption in the system – and we are stuck with the tough job of
always delivering, to both client and consumer.
Innovation, strategy, plan, budget, ideas, time, articles,
relationships are the things we manage and have to work with.
Things come and go, trends change as quickly as sunrise and sunset.
But that’s what makes PR beautiful; that we traverse such broad spectrum, monitoring and leveraging
what is happening to shape what will or must and should happen – that, is the PR pros job!

3. Take Homes
Remind you that
the world is
changing (fast)
Get some valuable
tips/trends for PR
ideation and
strategies
Share what is
behind these trends
and how we can tap
into it
Share with you
some experiences
worth exploring
1 2
3 4

4. Rise of
Wearables
and Virtual
Reality
1

5. 1. Rise of Wearables
and Virtual Reality
Key drivers
 Technological advancement,
 Human limitations and the stretch of the human mind
 Dependency on data and apps – VR is the next phase of app
VR is the computer-generated simulation of a three-
dimensional image or environment that can be interacted with
in a seemingly real or physical way by a person using special
electronic equipment, such as a helmet with a screen inside or
gloves fitted with sensors.

6. 1. Rise of Wearables and
Virtual Reality (Cont’d)
Key areas of interest
 Gaming
 Smart TV
 Wearables
 Robotics
 And some other aspect of human life
What this means (Opportunities)
Experiential marketing
User centric reporting – 3rd party/earned media
A form of security
Access into people’s thought’s and desire

7. Tapping Into
Drone
Technology
Possibilities
2

8. 2. Tapping Into Drone
Technology Possibilities
Key drivers
 Military and security needs
 Technological advancement
Drones also called Remotely Piloted Aerial Systems are devices
used in situations where manned flight is considered too risky
or difficult.

9. Man flying over
NewYork sky
Drone shot of
Lekki toll gate
2. Tapping Into Drone
Technology Possibilities
(Cont’d)
Key areas of interest
 Military
 Tourism
 Media and film making
 Sports and events
 Growing area – rise of unmanned cars and planes
What this means (Opportunities)
A better form of experience
A new perspective to video coverage
Better imagery
Intriguing stories

10. Breaking
Divides,
Hello Cross
Culturalism
3

11. 3. Breaking Divides, hello
Cross Culturalism
Key drivers
 Urbanization
 Crisis ( political, religious and to a degree natural)
 Employment
 Marriage
 International investments
 Education and search into history
Cross culture is the interaction of people from different backgrounds in the
business world. Cross culture is a vital issue in international business, as the
success of international trade depends upon the smooth interaction of employees
from different cultures and regions – investopedia.com

12. 3. Breaking Divides, Hello
Cross Culturalism (Cont’d)
What this means (Opportunities)
 Global outlook
 Opportunity to travel
 Lean new languages and cultures
 A twist to our story telling
Key areas of interest
 Business
 Policy making
 Globalization
 Employment/Job

13. Pervading
Tolerance of
imperfection
4

14. 4. Pervading
Tolerance of
imperfection
(Cont’d)
Key areas of interest
 Music
 Art (drawings and painting)
 Fashion
 Skills
Key drivers
 Social influence of celebrities
 A generation of millennials
 Rise of self expression
 Humour
 Social media as channel.
What’s in it (Opportunities)
 Co-creation campaigns
 Ability to be human again

15. Summary
Summary
Change happens, ideas are born and innovation drives
change. The key to communicating what clients and
consumer want is to key into experiences and what
drives experiences.
•Virtual Reality
•Drones technology
•Cross culturalism and
•The tolerance of imperfection are key trends to tap into.
Nigeria may seem to be lagging behind, but trust us, we
will catch up and overtake the rest of the world .. Its only
a matter of time.

16. @excelinpages