The album, singles, and advertisements for Justin Bieber's album use a consistent color scheme of white, purple, and grey. On the album cover, Bieber's name is faint grey while the album title is bold black. The single covers also use the color scheme and include a symbol and image relating to the song. Releasing one single each Monday leading up to the album using the hashtag #MusicMondays excited fans and involved them in the process. The advertisements followed the same design and changed images each week to promote the new single.

1. A clear colour theme is presented throughout the album cover, single cover and
advertisement. They are all very basic with a white background and shades of purple
and grey throughout. On the album cover the artists name and title are in capitals but
the colour makes the album title a lot bolder, brighter and eye catching. ‘Justin Bieber’
is in a very light and faint shade of grey allowing the focus to be on the album name,
which is in black causing it to stand out against the plain background and duller name
above. Around the outsides of the album there are symbols which are the on the single
covers for each song. This is a good technique to really link each song back to the album
as they all have they're own label along with the image linking to the name of the song.
The dark purple is an effective colour against the white causing them to stand out and
really frame the album cover. Having the images so small I think is a technique to make
audiences be intrigued to see a bigger picture and hear how each song links to the
chosen symbol.
This is the single cover for the song ‘bad day’. The words on the single match the artists
name on the album cover. His name is repeated on the single as well as the name of it.
The dull faint grey colour is used again on a white background to really link the single to
the album and make them all seem as one. The image of the rain cloud with purple rain
matches the colour theme and the name of the song ‘bad day’. Rain and grey clouds
create a dull, depressing atmosphere therefore perfectly portraying and linking to the
name of the song. The messy drawn cloud and rain that looks like paint dripping
emphasizes the negative tone linking even more with the song and its meaning.

2. Every Monday leading up to the album release date Justin Bieber
released one single from the album creating the hash tag
#MusicMondays. This is a very good technique to excite the
audience for the album release and really involve his fans in the
process. The advertisement follows the same colour theme as the
album and single covers with a white background, capital writing
and a purple image. The text on the advertisement is black and
‘music’ is emphasized more as it is bolder. This is Justin's way of
portraying his love for music. Each week the symbol on the
advertisement changed depending on the single that was being
released. This image is from the single ‘Heart breaker’ and was
posted by Justin on social media a week before the single was
released.