The CD cover features a close-up shot of Jessie J, showing her as an individual artist. Jessie J takes up most of the front cover to easily identify her as the artist and make her stand out. The bold, bright colors and pink title will attract Jessie J's target audience of younger females. Jessie J appears "dolled up" and perfect on the cover to attract her target audience and portray her as an artist who stands out through her distinctive hair and makeup.